Category Archives: Kids & Teens

Cheer Channel Inc. Launches First Original Branded Web Series for Cheerleaders

AUSTIN, Texas (April 12, 2012) Cheer Channel Inc. (CCI), the premiere online digital news and entertainment network dedicated entirely to the spirit industry, announced today that they will debut the world premiere of the first original Web series written and produced specifically for cheerleaders and their millions of fans, “Secret Diary of an American Cheerleader,” in early April.

The spirit industry is a $4 billion industry, with its target demographic reaching female teens, tweens and ‘cheer’ moms.

“Secret Diary of an American Cheerleader” is a scripted, dramatic Web series consisting of six webisodes that will air on the Cheer Channel website and Facebook fan pages, the “Secret Diary of an American Cheerleader” Facebook fan pages, and YouTube channel and has locked in distribution deals with some of the largest distributors of Web series on the Internet, including Vimeo, Blip.TV, Koldcast.TV, Hulu, iTunes, Brightcover, Veoh, Web Series Today, Grab Networks, and Alphabird . In addition, “Secret Diary of an American Cheerleader” clips, trailers and full episodes will be posted on more than 70 of the most popular teen and tween social media platforms, including Twitter, Delicious, Tumblr, Pinterest, and Blogger.

“This is the first ever branded entertainment opportunity not only for vendors actively engaged with the cheer and dance industry, but from major brands that have wanted to find a way to gain access to this elusive yet attractive demographic” said Lance H. Robbins, President of Cheer Channel.

Sponsors can opt for integration of their brand into the storyline and/or place their banners and video ads that contain bonus material, such as deleted scenes, blooper reels, cast interviews, early audition tapes and behind the scenes of the production. The Web series rollout includes print, mobile, radio, on-site event promotions, and social media contests and sweepstakes.

Robbins, is the executive producer of the series that was developed from a story created by the author of “The Cheerleader’s Guide to Life”, and CCI CEO, Cindy Villarreal.  Robbins is the former President of Saban Entertainment (“Mighty Morphin Power Rangers”) and Fox Family Studios Worldwide, where he executive produced more than 70 movies for network and cable television, as well as hundreds of live action and animated series, including “Ninja Turtles”, “Sweet Valley High”, “Big Wolf on Campus”, “Casper Meets Wendy”, “The Addams Family”, “Richie Rich’s Christmas Wish” and “Au Pair”.

According to Robbins, “this series is the culmination of the Cheer Channel’s goal to provide not just news and information about the spirit industry, but to find new ways to reach millions of cheerleaders and their fans with original and cutting-edge entertainment programming”. Robbins adds, “this also gives or national advertisers and spirit industry vendors an opportunity to market their products online where our demographic of female tweens and teens spend most of their time”.

“Secret Diary of an American Cheerleader” is written and produced by Aaron Mendelsohn, who has written the screenplays for the multi-million dollar film franchise, “Air Bud,” and its 11 sequels for Disney, as well as numerous webisodes for brands and networks including Coca-Cola, Toyota, Cartoon Network, Nickelodeon and The Gap.  Most recently, Aaron wrote the screenplay for “12 Days of Christmas”, which was the highest rated Christmas movie this past holiday season on ABC Family Channel.

The series will be directed by Jared Seltzer who has directed and edited award-winning Web series, documentaries and reality shows for studios such as Paramount, Warner Bros, Universal and cable nets including Discovery, AMC and Bravo.

National casting calls began on Feb. 11 at cheer event producer Epic’s “Battle of the Boardwalk” as well as at the Cheersport Nationals February 17-19. Hundreds of girls turned out to audition for various roles that will be populated by real cheerleaders in the series.  Open casting calls will continue through the end of week.

“Having been a cheerleader and coach my entire life, we want to cast as many ‘real’ cheerleaders as we can so that it is truly authentic and relatable for this core audience,” said Villarreal.

Cheerleader Casting, the listing agency out of Los Angeles that specializes entirely in representing cheerleaders of all ages who can act, dance and perform stunts and routines is handling the casting duties for CCI.

“Secret Diary of an American Cheerleader” founding circle sponsors include prominent industry leaders GTM Sportswear, Power Bows, Malibu Sugar, Cheerleading Stunt Stand, Cheerleader Casting, Glamour Shots and Cheer Deals as well as over a dozen accessory, photographic, travel, cosmetic and fashion companies that will be providing incentives, services and products for weekly contests, sweepstakes and giveaways.

“GTM Sportswear is excited to be a part of the “Secret Diary of an American Cheerleader” Web series.  We feel that this is an opportunity to engage our brand with one of our target audiences in a unique and impactful way,” says Nikki Miller, Vice President of Marketing at GTM Sportswear.

CCI intends to engage its close to 65,000 combined Facebook fans with quizzes and weekly prizes that will be cross-promoted through various digital media platforms and media partners, including Cheer Phi, “The Cheer Leader Magazine”, Cheer1xm and Alumni Cheerleaders.

 

For more information, please visit:

http://www.cheerchannel.com

https://www.facebook.com/pages/Cheer-Channel-Inc/135995958954

https://www.facebook.com/pages/Secret-Diary-of-an-American-Cheerleader/302457383124008

 

 

New Public Class Fosters Social-Emotional Skills in Children

Mariposa Child Success Programs, a nonprofit organization that promotes the healthy development of children, will be offering a class to the public on how to foster social-emotional competence in children. Promoting Social-Emotional Competence: Managing Behaviors and Improving Performance will begin on February 9, 2012 at the new Union Mill complex in Hampden and will continue for eight weeks.

The course will be taught by Dr. Anne Townsend and Dr. Harriette Wimms, Mariposa’s Chief Academic Officer and Lead instructor respectively. The course trains adults in Mariposa’s unique process for increasing social-emotional competence in children, including interpersonal and learning-related social skills, and reducing problem behaviors through a skills-based model for adult interactions.

This course offering is an extraordinary opportunity for an adult to learn how to develop and apply five key skills that can make a great impact on children’s lives. Participants will have access to numerous journal articles, books, instructor examples, role plays, Mariposa workbooks, skills application exercises, and more.

This presentation of the course – typically available only on an institutional basis – is open to the public will follow a weekly schedule, occurring every Thursday night from 5:30-7:30pm. For more information or to register for the class, please contact Emalee Rodriguez at erodriguez@mariposaeducation.org.

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Ribbon Cutting & Launch of Breathmobile® in Alameda

On Friday, January 20, 2012, the Prescott-Joseph Center for Community Enhancement, Inc. (PJCCE), in partnership with the Alameda Boys & Girls Club and Alameda Head Start will host a special ribbon-cutting ceremony at the Alameda Boys & Girls Club, 1900 3rd Street in Alameda as it launches services of the PJCCE Breathmobile®, a 33ft pediatric mobile asthma clinic, in the City of Alameda. The press conference and ceremony will start at 10:00am and will include members of the Alameda School Board, City elected officials, Alameda Head Start representatives, Alameda County representatives, and the Bay Area Air Quality Management District. Light refreshments will be provided.

Event: Breathmobile ® Press Conference & Ribbon Cutting
Friday, January 20, 2012
10:00am – 10:30am
Alameda Boys & Girls Club
1900 3rd Street, Alameda

Asthma rates for children in the City of Alameda, and particularly at Alameda Point are high in the 0-5 age group. Many families do not have insurance to access regular asthma health care,” says Washington Burns, MD, Executive Director of the Breathmobile. “We are happy to be partnering with the Alameda Head Start and Alameda Boys and Girls Club.” Dr. Burns was contacted in 2011 by Daniel Javes of Alameda Head Start, after Javes concerned about asthma rates in Head Start children, had heard about the work the Breathmobile was doing at schools in Oakland. Javes contacted Dr. Burns and said that the Boys and Girls Club would be a perfect site in Alameda to see children with asthma. Javes suggested he should contact George Phillips, Executive Director of the Alameda Boys & Girls Club, which he did. “The Breathmobile fits right in with our other health care initiatives like our dental clinic.” says George Phillips, the Club’s Executive Director, “It allows us to offer convenient access to services they might not otherwise use and will help us realize our goal of instilling healthy lifestyle habits in the children of our community.”

The Breathmobile®, the first of its kind in Northern California is owned and operated by PJCCE and is a 33 ft. Winnebago RV outfitted with the latest equipment to function as a pediatric mobile asthma clinic. Inside the van, there are an intake station, a small waiting space, a testing area for vital signs including Oximetry, allergen skin testing and spirometry, and an exam room. On board are two computer systems, the first has a health risk assessment system for asthma, and a screening module for pre-diabetes, and the other system is a state of the art electronic medical records system called “AsmaTrax.” Asthma and allergy specialists on-board include Pediatric Allergists, Registered Nurses, and Respiratory Therapists. A video system is also on board to play educational videos and CDs. Services are provided in English and Spanish, and are available at no cost to children and families. The Breathmobile® will also provide services at the Matheson Head Start in Alameda Point.

The Breathmobile’s® mission is to reduce the effects of asthma among economically challenged families by providing a sustainable, accessible asthma management program that will focus on regular preventive care, thereby shifting families away from acute episodic and emergency care.

There are other Breathmobiles® operating throughout the US, including Los Angeles, Orange County, Chicago, Baltimore, University of Alabama, and Phoenix, Arizona. All of these units form a national collaborative organization linked by a computer system located at USC to study and improve the effective treatment and management of asthma. Collaborative studies of Breathmobile® units in Chicago, Baltimore, Los Angeles and Orange counties in Southern California show a dramatic 73% reduction in Emergency Room visits and hospitalizations of asthma children being served by their Breathmobiles®. In its two years of operation, the PJC Breathmobile® has shown significant decrease in emergency room visits from 122 to 2, asthmarelated hospitalizations from 63 to 1, and school absences from 351 days to 17.

“There are so many diseases that we cannot control, but asthma is a controllable disease,“ says Dr. Burns, “By having the Breathmobile®, we can drastically reduce emergency room visits, hospitalizations, school absenteeism, reduce medical costs, and decrease morbidity and mortality of asthma by teaching patients how to control their children’s asthma. We are also increasing children’s academic performance.”

Founded in 1995, the Prescott Joseph Center for Community Enhancement, Inc. works to enhance the wellbeing of individuals and families in the West Oakland community through a broad range of wellness, education and cultural programs, and resources delivered in a safe, welcoming, respectful environment. Prescott Joseph Center partners with organizations and agencies to deliver services and referrals within the community. Located in the Prescott district, also called the Lower Bottom,” of West Oakland it is a center for community services, education, culture and development. Prescott Joseph Center for Community Enhancement has a three-fold mission to: promote the individual self-esteem of citizens in the community through education, skill training and cultural programs, thus supporting healthy families and economic self-sufficiency; promote the on-going renewal of community spirit among West Oakland residents and to organize and promote community activities that facilitate economic, social and cultural development within West Oakland community.

For more information, about the Breathmobile ® of Northern California, please contact Washington Burns, Executive Director at 510-290-1476 or e-mail: drburns@prescottjoseph.org. You may also visit the Breathmobile® website at: www.breathmobile-nca.org.

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New Green App For Eco-Gamers

The Co-operative Group releases innovative new children’s gaming app on Apple’s iTunes store!

From today (9 December), kids, teenagers and adults with an iPhone, iPad or iPod Touch can download the Green Schools app from iTunes and get tackling the addictive eco-tasks straightaway. By downloading the new Green Schools Revolution game, kids up and down the UK can battle it out to become the ultimate eco warrior.

According to a recent study by The Co-operative Group, over 90 per cent of children want to learn more about green issues* and this fun new app, being launched today, sets kids on a mission to become green revolutionaries.

By downloading the free app to their iPhone, iPad or iPod Touch, kids can race against time to harvest the carrots before the rabbit gets them, turn off the taps to save the duck in the bath tub and save energy by switching off lights whilst putting their green knowledge to the test to unlock the secret bonus level and become an eco warrior.

With fun quizzes about energy, water and healthy living, the app is a great way to learn important lessons while having loads of family fun this Christmas!

Melanie Phillips, who heads up Green Schools Revolution for The Co-operative, said: “We are lucky that our youngsters have such a tremendous appetite to learn more about green issues.

“Our new Green Schools Revolution app is a fun and engaging way to help children and young people learn about building a more sustainable world whilst competing with their friends and family to become eco warriors!”

The Co-operative’s Green Schools Revolution education programme, part of its Inspiring Young People campaign, was launched in 3,000 primary and secondary schools in September by farmer and TV presenter Jimmy Doherty. It has been designed to inspire the next generation of green pioneers, with free lessons, trips and green activities available to all UK primary and secondary schools.

You can download this exciting app, available on the iPhone, iPad and iPod Touch, from the iTunes store from today (9 December). Simply search the app store on iTunes for ‘green schools’ to download the game for free or visit the Green Schools Revolution site to find out more about the app and the initiative.

*Opinion Matters interviewed 1,027 children aged between 7 and 14 and 1,002 parents of children aged 7 to 14 in August 2011.

 

The Christmas Express

A wonderful magical show based on the bestselling book “the Polar Express”. Mickey and his Magic Bunny Jack will present their magical version of the story about a young boy that is awakened on Christmas Eve by the sound of a train in his front yard. Experience the wonder as he climbs aboard the Christmas Express to the North Pole to see Santa.

Jack the Magic Bunny will make his appearance upon the boy’s return home.

The show is loaded with magic & illusions that will amaze kids & adults.

We bring the show to your company, organization or home Christmas party!

Contact Mickey Moore for Questions or to book the show for your party.

Contact: Mickey Moore
mickeymoore@richmondmagicshows.com
www.richmondmagicshows.com

804-523-2976

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Parents Whose Kids Skip School Should Forfeit Benefits Says DiscountVouchers.co.uk Research

26 September 2011 – A high percentage of British consumers have told online money saving website DiscountVouchers.co.uk that they feel parents of children who skive off from school should lose their benefits. The website, which helps shoppers save money at more than 800 stores, polled site users on the subject of school truancy.

Of the deals website’s respondents, 78% said they feel that parents should be made to pay by losing full benefits if their children regularly skive off school.

Claire Hayes, Chief Operations Officer at DiscountVouchers.co.uk, says: “The UK’s education sector has always been a source of pride and provides the workforce of the future. Parents who are allowing their children to miss school are undermining that and so it is understandable that people feel they should be punished for doing so.”

DiscountVouchers.co.uk features more than 500 new voucher codes every day from over 3000 retailers including Marks & Spencer, House of Fraser, Lastminute.com and Sainsbury’s.
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About DiscountVouchers.co.uk
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.

For more information visit www.discountvouchers.co.uk

Media contact –
Oliver Jones
press@discountvouchers.co.uk
T: 0844 448 1489
DiscountVouchers.co.uk (Asap Ventures)
www.discountvouchers.co.uk

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DiscountVouchers.co.uk Serves Up Savings on Kids’ Essentials for Summer

July 28,  2011 – /RTPR/ – DiscountVouchers.co.uk, the website which helps consumers to save money at over 800 leading on and offline retailers, has this week launched new money off vouchers aimed specifically at mums. Parents who want to get toiletries, pushchairs or other essentials for the summer can do so on a budget now thanks to new Boots and Mothercare deals.

A new pushchair, baby clothing or goods for a nursery can be had on a budget this week thanks to DiscountVouchers.co.uk introducing new Mothercare vouchers. A visit to the popular website this week allows mums to get great value deals like as much as half price off in the Mothercare sale.

Toiletries and healthcare products can be had on a budget too thanks to new deals for saving money at high street favourite Boots. New Boots promotional code offers include free delivery when spending £40 or over at Boots and there is also a promotion for saving by using the new Boots Advantage Card.

More money-saving deals are available this week too, with offers to be had like 3 for 2 travel accessories at Mamas & Papas, 50% off when buying in the Kiddicare Summer Sale and 50% off in the Babies R Us sale. Consumers can also look forward to free delivery on purchases of £50 or more at Babies R Us.

Doug Scott, managing director at DiscountVouchers.co.uk, comments, “We’re here to help the country’s consumers save wherever possible and this week we’re able to get mums great value at the likes of Boots and Mothercare. Money off pushchairs, nursery items, kids’ toiletries and more can be had this week through our site.”

DiscountVouchers.co.uk offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, lastminute.com and Boden.

For more information visit www.discountvouchers.co.uk
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About DiscountVouchers.co.uk
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.

Media Contact
Doug Scott
press@discountvouchers.co.uk
DiscountVouchers.co.uk (Asap Ventures)
www.discountvouchers.co.uk
0845 871 2069

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Wordle is Now Available for Android Too

May 17, 2011 /RTPR/ – GeniusWave announces Wordle for Android. The word play anagram game, is now available in over 10 Android App Stores Worldwide. The highly popular iTunes app brings the exciting and fast pace game that you can play solo or with a team, in three or thirty minutes to Android devices. The new version also enhances the 3500 puzzles and built in dictionary, making it even easier to pickup, play and learn. A great family game for both kids and adults, this anagram game comes with different levels and is quick to learn and play. Kids and adults alike build vocabulary, improve spelling and have some competitive fun along the way. Watch out, the challenge can be so addictive. Simply combine six letters on a shelf to make as many words as a player can build in three minutes.

“With the growth in popular of Android devices, we have had a lot of requests to bring the popular app to Android,” says Greg Dierickse, Founder and CMO at GeniusWave. Greg also adds, “We love the early reaction from our Android users, especially ones where Moms and kids have commented that is a much better use of time, than playing games where you destroy zombies, bunnies or birds. “Not only did we bring it Android we want to put the app in multiple stores, including stores worldwide. A worldwide availability also helps kids and adults learning English as a second language have access to a fun way to improve their vocabulary”, says Erwin Chiong, Founder and CTO at GeniusWave.

The key features of the game that users have fallen in love with:

Building a vocabulary is fun:
• Play 3500 puzzles and tens of thousands of words to help you build your vocabulary
• View definitions of words you are not familiar with
• Play for 3 minutes, 30 minutes or whenever a player has a spare moment. Games are saved automatically upon exiting or receiving a call

Instant family game or high score competition:
• Team up and play a fast round where ever players are: in the car, at a restaurant, or waiting in line
• Compete against online high scores, or share scores with Facebook friends
• Mix it up – play games that exercises the brain, not just destroying things.
Wordplay gives a mental workout, builds vocabulary and helps achieve learning goals. Kids can work on spelling lists or those learning English as a second language, can enhance their studies.

A mobile challenge:
• Built for mobile wordplay, players can easily play on the go, uses 3 or 30 minutes
• For people who like Sudoko, Soltaire, or Scabble, you’ll love how easy it is to squeeze a game in
• Don’t leave home without it, “I’m addicted, there’s nothing quite like the speed and excitement of a good, frenetic round of Wordle. I don’t leave my house without it” Heather R, Danville, CA.

ABOUT GENIUSWAVE
GeniusWave is a mobile application publisher, providing marketing and publishing services to help developers bring their app to market, including Android, iPad, iPhones, and other devices. GeniusWave services help developers target their customers, connect with them and raise awareness through high impact marketing. The result is breakthrough revenues for the developer. GeniusWave is located in Pleasanton California, Shanghai China, and the Philippines. www.geniuswave.com

Contact Details: www.geniuswave.com/wordle
GeniusWave
4900 Hopyard Road, Suite 100
Pleasanton, CA 94588
info@geniuswave.com

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BabyFirstTV.com Turns 5 Years This Mother’s Day

LOS ANGELES (May 5, 2011) – Mother’s Day marks the 5 th birthday of BabyFirstTV, the global TV network designed for babies and parents. Since its launch in 2006, the network has grown to become a multi-platform media company with family-friendly content extending beyond the TV to mobile devices and the internet.

BabyFirstTV.com, the latest product stemming from the media company, is a colorful, interactive website that combines over 400 videos, games and activities all designed specifically for toddlers. Created by early childhood development experts, the website is commercial-free and full of fun ways for parents and children to interact together – online. Families around the world can use BabyFirstTV.com completely for free this Mother’s Day weekend, May 6-9.

“Our fifth anniversary, is a great opportunity to thank the millions of moms and dads around the globes, that have followed us, and have become part of the BabyFirst family,” said co-founder, Sharon Rechter.

“To celebrate the unique bond between children and their parents, we have made the BabyFirstTV.com subscription service free for parents and toddlers to play, explore and discover together.”

Outside the Mother’s Day free trial weekend, BabyFirstTV.com is available as a subscription-based service for $3.99 a month or an annual fee of $19.99 (which includes two free BabyFirstTV DVDs). Existing BabyFirstTV channel subscribers pay only $1.99 per month.

About BabyFirstTV:

BabyFirstTV is a commercial–free, 24/7 network for young children and their parents.  Working closely with an extensive network of renowned authorities in every area of early childhood psychology and education, BabyFirstTV is a trusted, age-appropriate network throughout the world. BabyFirstTV is currently available to more than 50 million households in 35 countries including the top five U.S. satellite and cable operators. BabyFirstTV is included in the basic package on Dish Network and available as a premium service via DIRECTV, Time-Warner, Comcast and Charter. BabyFirstTV is committed to creating a commercial-free, nurturing and interactive environment by offering an ever-changing lineup of quality content.  For more info: www.babyfirsttv.com.

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BBQBarbecues Sponsors Guinness World Record BBQ Attempt in Aid of WellChild

APR 7, 2011 — /RTPR/ — Would you sponsor a Guinness World Record Attempt for the longest ever barbecue? That’s exactly what BBQBarbecues are doing to help raise funds for WellChild, an amazing charity that helps and support’s sick children and their families across the UK. When asked if they would be interested in helping WellChild supporter Braham Snyman and his friends attempt to break the Guinness World Record it was an easy answer.

Scott Morris, E-Commerce Manager of BBQBarbecues said: “After a fantastic and very busy 2010 we wanted to give something back and there is no better way to do it than to help a children’s charity. WellChild have a dedicated team of skilled individuals and is well known throughout the country by members of the public and even have a supportive patron in Prince Harry” Scott continued and said “What Braham is trying to do is not only break a record but raise awareness for a very worthwhile cause and we wish them all the luck in his attempt”

To complete the task Braham will have to continuously cook burgers and sausages on thebbq for an incredible 30 hours and aim to beat the current record of 28.5 hours achieved by Jan Braai last year in Cape Town, South Africa. The event is scheduled to take place at Play On Sports, Canary Wharf, London on Sauturday 16th April at 11am and will be finishing on Sunday 17th April at 7pm. The event is also very close to the London Marathon course which will be held on the Sunday.

Leaked news suggests that voucher codes will be available on the day for discounts when shopping on BBQBarbecues website and will be valid throughout the month of April.

Anthony Langston, Website Administrator of BBQBarbecues commented: “WellChild is a wonderful organization and as soon as Braham contacted us we worked very hard to make the sponsorship happen. Banners have been prepared, charcoal and gas bbqs have been sent out and Braham and his friends have been tirelessly working to create flyers and a Facebook page in order to promote this great event – We wish them all the best and pray the weather holds”

BBQBarbecues is the sister company of the ever expanding Plumbworld empire which now has an astonishing 30 different websites specializing in everything from bathrooms and tools to wood burning stoves and bbqs.

Plumbworld who was started by James and Anita Hickman in 1999 and was later sold to the Grafton Group PLC in December 2006 now employ more than 50 people in their purpose built warehouse and offices and has a turnover in excess of £18 million.

Contact Details: Unit 2, Millenium Court, Vale Park, Evesham, Worcestershire, WR11 1GS 01386768498 http://www.bbqbarbecues.co.uk

anthony@bbqbarbecues.co.uk

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