Category Archives: Business

FRA Welcomes Tetra Pak Sustainability Credentials

December 8, 2012 staronepr Leave a comment

FRA has welcomed news that some 20 million cartons made by packaging giant Tetra Pak have carried the FSC logo in the past year.

Seattle, United States, December 8, 2012 — Forestry Research Associates (FRA) has welcomed news that some 20 million cartons made by packaging giant Tetra Pak have carried the FSC logo in the past year.

This means that 20 million of the cartons were sourced from renewable forests, certified by the Forestry Stewardship Council. It also represents a major increase from the 8 million that carried the logo in 2010.

Håkan Wirtén, from WWF Sweden, welcomed the news. He said, “This is a clearly positive achievement which contributes to protect forests and improve forest management globally.”

“WWF encourages Tetra Pak and other companies to continuously increase the use of FSC-certified materials and products.”

The WWF charity advocates the use of FSC-certified timber in packaging, furniture and building supplies manufacture. FRA, a research and analysis consultancy, specialising in forestry investment issues, also backs the use of FSC-certified timber. “There is really no excuse not to use sustainably produced timber these days, as it is widely available to all,” stated FRA’s analysis partner, Peter Collins.

The Tetra Pak cartons have been carrying the FSC logo since 2007, when UK supermarket chain store Sainsbury’s sold the first sustainably-sourced cartons. Now, the global brand supplies retailers in 39 countries with the FSC-certified cartons and continues to work towards improving its sustainability credentials all the time.

Tetra Pak’s vice president of marketing, Charles Brand, said that its decision to go sustainable wasn’t just to do with the boosting its credentials, but is also simply a response to consumer demand. “With more consumers and retailers demanding environmentally sound and ethically produced products, brands that carry the FSC label can attest that their products are packaged using material that has passed the toughest standards of responsible forest management.”

FRA backs sustainable forestry projects and encourages investment in plantations that are run sustainably, like those operated by firms like Greenwood Management in Brazil.

About Forestry Research Associates

Forestry Research Associates is a research and advisory consultancy that focuses on forestry management, sustainability issues and forestry investment around the globe.

Media Contact:
Peter Collins
Forestry Research Associates
620 Vineyard Lane
Bainbridge Island, WA 98110
(206) 316 8394
info@forestry-research.com
http://www.forestry-research.com

Business

AAA claims Alternatives becoming more Mainstream with Individuals

December 8, 2012 staronepr Leave a comment

There have been further reports about large brokerage firms investing more in alternative investments, and it is all in response to demand from their customers, AAA has claimed.

Boston, MA, USA, December 8, 2012 — There have been further reports about large brokerage firms investing more in alternative investments, and it is all in response to demand from their customers, Alternative Asset Analysis (AAA) has claimed.

The alternative investment advocacy group has said that the days when only institutional investors looked towards alternatives are long gone and that average investors now call for less exposure to stocks and shares. Whether it be private equity, REITs, timberland investments or precious metals, alternatives are becoming increasingly ‘the norm’ for anyone that wants to reduce their exposure to risk by diversifying their portfolio.

As well as becoming more mainstream, alternative investments are also able to deliver some very high returns at a time when investing in traditional assets provides limited opportunity for a windfall. In fact, the volatility in the stock markets is what is attracting so many individuals to more left-field investments.

Investing in art, precious metals, wine and even antiques and whisky is growing in popularity. “People like to turn their hobby into an investment opportunity, particularly if they know the business,” explained AAA’s analysis partner, Anthony Johnson.

“Investors are also increasingly keen to see something in return for their investment, such as physical trees, a beautiful painting or a gold bar.”

AAA supports alternative investments, but particularly backs ethical and ecologically-responsible options like sustainable forestry investments through firms like Greenwood Management. Greenwood runs plantations of non-native trees like acacia and teak, which grow fast and are managed in a cyclical way to ensure that new growth is always following when trees are cut and sold.

“The rise in popularity of these alternative investments is all based on demand for the products or the assets,” explained Mr Johnson. “Much of this demand is coming from emerging economies like China and India, which are buying up huge amounts of raw materials to help with their urban developments.”

About Alternative Asset Analysis:
The remit of Alternative Asset Analysis is to analyse and provide news on the global performance of a wide range of alternative asset classes including, but not restricted to, commodities, real estate, forestry, foreign exchange, hedge funds, private equity and venture capital.

Media Contact:
Anthony Johnson
Alternative Asset Analysis
71 Commercial St
Boston, MA 02109-1320
617-939-9596
info@alternativeassetanalysis.com
http://www.alternativeassetanalysis.com

Business

FRA welcomes Timber Investment Endorsement

December 8, 2012 straightlinepr Leave a comment

FRA has welcomed a recent endorsement of timber and forestry investment from Adam Waldman of GreenWorld, through an article written for Tecnorati.com.

Bainbridge Island, WA, December 07, 2012 – Forestry Research Associates (FRA) has welcomed a recent endorsement of timber and forestry investment from Adam Waldman of GreenWorld, through an article written for Tecnorati.com. He points out that, while many people may not have thought about timber as an asset class option before, institutional investors are starting to see the potential in timber and individual investors should too.

Mr Waldman gives the example of how Harvard University is investing large amounts into forestry and timber, along with a major Russian and Chinese joint venture, which has recently decided to invest $200 million in the asset class.

FRA, a research and analysis organisation specialising in timber investment, has welcomed the article and backs Mr Waldman’s claims that forestry investment can provide a very effective hedge against inflation. He even points out that timber can act as a more affordable hedge than precious metals as timber prices follow general price trends, in much the same way as gold and silver.

As well as this benefit, he also points out the returns on timber investment have been very good over the past decade, outperforming stocks and shares returns by a considerable margin. FRA’s analysis partner, Peter Collins, added that forestry also provides a very good means of diversifying a portfolio against risk at a time when the stock market remains extremely volatile.

“If your trees reach maturity but timber prices aren’t that great, you can simply leave them growing and watch your asset gain value in front of your eyes, ready for a market upturn,” stated Mr Collins, In this way, timber investment is a relatively risk-averse investment, claims FRA.

FRA supports a number of forestry investment schemes all over the world, including Greenwood Management’s sustainable plantations in Brazil. These offer individuals the chance to invest in their own section of timberland for as little as $15,000.

Contact:
Peter Collins
Forestry Research Associates
620 Vineyard Lane
Bainbridge Island, WA 98110
(206) 316 8394
info@forestry-research.com
http://www.forestry-research.com

Business

Gate One Marketing New Internet Marketing Course

December 7, 2012 straightlinepr Leave a comment

Gate One Marketing’s New Internet Marketing Training Course Opens on December 5th , 2012.

Green Cove Springs, FL, December 05, 2012 – Gate One Marketing has opened our new 4 week Internet Marketing Training Course that covers all aspects on Internet Marketing with the steps you need to understand and master each stage in your climb in successful Internet Marketing.

This course is great for Small Businesses and People who are just starting out on the Internet to understand what is required to be successful with their Internet Marketing or for more Advanced Internet Marketers who need a little refresher course.

Gate One Marketing’s Internet Marketing Training Course:
Our new Internet Training Course is for every person and Business who wants to understand Internet Marketing!

This is a 4 week course with 7 days of instruction each week. There is a “Test” each day to help you understand the key points for each day. In addition, each week, we offer a free 30 minutes personal or group consultation to answer any questions you may have on any topic during the week.

Our training covers the following;

Week 1 – Best Business Practices — And How They Can Increase Your Profits

Week 2 – Targeting and Taming Traffic — How You Can Quickly Build Your List

Week 3 – Social Media, Branding, Advertising and Promotion — How to Make it Painless

Week 4 – Tracking, Testing and Tips — Listening To Your List

There are 7 topics each week and with our free training for 6 months, you will receive even more advanced information on a wide variety of Internet Marketing topics.

Gate One Marketing’s Membership Program;

Our Membership Program is for newbies to advanced Internet Marketers.

We offer two programs of instruction, White Belt and Black Belt.

Gate One offer’s our White Belt training free of charge for 6 months as long as you sign up for the free 6 month membership, after that the cost is $14.95 per month. Please Note, that you have to use your credit card to sign-up for the free membership, however you will not be charged until month 7 and you can cancel at anytime.

Our Black Belt training is for serious users and offers personal consulting for an annual membership fee of $97.00..

Our Goal is to make you successful no matter what what niche you are in!

The question is how can one be successful being a copycat? Before you spend money that you don’t have contact us!

Gate One firmly believes that to be successful on the Internet, you must “brand” yourself or your Company and we are here to help you succeed with your own unique brand! Our training includes Website Development, SEO, PPC, Aweber, and more!

If you have already joined a program, we can help you brand yourself as an expert in your niche with a custom Website and SEO. We can help create your own list, not one the company also shares or outright owns, so your hard work belongs to you! You built it, so you keep it!

In addition we offer a Consulting Service for people who require more information on getting started in Internet Marketing or Social Media Management who may require Traditional Marketing resources such as Business Plans, Social Media Marketing or Website Development and SEO.

Please take advantage of our many years of experience and contact us for a free consultation, so we can better understand your unique requirements.

About Gate One Marketing
Gate One Marketing was founded in 2010. We have over 30 years of experience in traditional marketing and experience in Internet Marketing.

Our background is in Aerospace and Defense from Engineering to Business Development. So we are very technical and business orientated, We can help!

We take into account all the business functions and requirements that can help any business succeed online.

Please call us for a 30 minute free consultation service to discuss your marketing needs. Gate One Marketing has branches in the USA and Sweden. For More Information Go to http://gate1marketing.com

For Gate One Marketing – The Vault of Free Training – Go to http://gate1mkg.com/

Contact:
William B. Weeks Jr
Gate One Marketing International
445 Hope Hull Ct.
Green Cove Springs, FL 32043
+1-703-577-4171
william@gate1marketing.com
http://www.Gate1Marketing.com

Business, Construction, Industrial

A-Quick Pick Crane Service Provides Crawler Crane on Stamford, CT Project

December 6, 2012 EPR Network Leave a comment

A-Quick Pick Crane Service CT recently started to set a parking garage on the corner of Washington Blvd and Pulaski St in Stamford, CT. The parking garage is part of the 20 story Gateway Office project. Quick Pick and Baker Concrete chose Manitowoc’s 888 crawler crane to perform the heavy picks, and it is scheduled to be there over the next year.

The Manitowoc 888 on site is a 230 ton crawler crane with 270′ of tip height which includes a 40′ offset jib.

A-Quick Pick Crane Service is based out of Derby, CT and provides all trades in the construction industry with hydraulic truck cranes, rough terrain cranes, crawler cranes, tower cranes, rigging, trucking, and industrial storage.

Contact Details: A-Quick Pick Crane Service CT
205 Water St
Derby, CT 06418
203-924-2000
http://www.aquickpickcrane.com

Business

World Tea & Coffee Expo 2013 to Highlight Tremendous Growth Potential of the Hot Beverages Sector in India

December 6, 2012 flashnewsrelease Leave a comment

* Global Hot Beverages market expected to reach $125 billion by 2017, growing at an estimated 10.9% annually from 2012 to 2017. * Over 10,000 Trade Visitors expected.

Mumbai, India, December 06, 2012 — The World Tea & Coffee Expo 2013, ( http://www.worldteacoffeeexpo.com ) being held at Mumbai, India from 15th – 17th Feb 2013 with over a 100 exhibitors from 8 countries, is expected to highlight the tremendous potential of the Hot Beverages sector – both in India and globally. Internationally, the market for RTD (Ready to Drink) tea and coffee in terms of revenue is expected to reach US $125 billion by 2017 as against US $69 billion in 2011 (estimated) signaling an anticipated annual growth of 10.9 % 2012 to 2017.

The World tea & Coffee Expo 2013 (WTCE 2013) has received very good response from Exhibitors as also pre-registered visitors in view of the fact that this is the only trade show in India dedicated to the Tea & Coffee sectors and has a judicious mix of Indian & International Exhibitors. On display shall be products, brands & technologies from across the world comprising of Tea & Coffee Manufacturers, Tea Gardens & Coffee Estates, Tea & Coffee Wholesalers & Dealers, Exporters & Importers, Raw Materials Suppliers & Manufacturers, Sweetener Manufacturers, Machinery MFRs & Packaging companies, Chain Stores / Franchisors, Fine Chocolate & Gourmet Mint MFRs, Processors & Processing machinery MFRs, Tea / Coffee Vending Machines Manufacturers, Flavoured Beverages Manufacturers and Manufacturers of Equipment & Appliances.

Leading Trade Bodies like Tea Board of India. (Govt of India), Federation of Indian Tea Traders Association (FAITTA), Bombay Tea Traders Association (BTTA), India-China Chamber of Commerce & Industry, Small and Medium Business Development Chamber of India, Confederation of Indian Small Tea Growers Assoc (CISTA) and Darjeeling Tea Association are supporting this unique trade event.

Says Priti Kapadia, Director, Sentinel Exhhibitions P Ltd, the organizers of this event, “Among the most popular beverages around the world, the Tea and Coffee sectors provide employment to several million workers worldwide, both in plantation activities, as well as in indirect and allied activities. Rising consumer awareness about the health hazards of carbonated drinks is leading to a shift towards RTD tea and coffee. Another major driver is surge in the health conscious population who prefer antioxidant property of RTD tea or the instant energy of coffee.”

Companies in the last decade have positioned the RTD tea and coffee market as recreational products, which has proved beneficial in attracting younger population. Advancements in technology and production efficiencies are likely to lead to lower labour costs. Furthermore, the focus on high-protein, low-sugar diets is stimulating demand for green tea, ground coffee and artificial sweeteners, which have shown strong signs of promise over the past three years.

The top two tea producing nations – China and India, collectively produce about 60% of total global tea output. India is the second-largest tea producer and consumer after China and fourth largest tea exporter after Kenya, China, and Sri Lanka. The key coffee producing and exporting nations are Brazil, Vietnam, Columbia, Indonesia, Ethiopia, and India, among others. Brazil is the world’s largest producer, exporter and consumer of coffee.

Adds Kapadia, “Wider health awareness, a burgeoning middle-class population with busy lifestyles and increase in disposable income is making consumers opt for RTD tea and coffee. In spite of the deteriorating global economic climate in the last few years, the Hot Beverage sector has remained resilient as improvements in transportation and the extension of the shelf life of products backed by continued product innovation and aggressive marketing initiatives is contributing to the growth of this industry. Some segments like premium and organic coffee and green/herbal tea have created an entirely new market.”

With the display of new technologies at the WTCE 2013 ( http://www.worldteacoffeeexpo.com ), Indian companies will be able to fulfill their need of investing in modernization and improving quality so as to consolidate gains and improve their global competitiveness. The trade show shall also include Seminars with speakers form leading boards, companies and brands. These seminars will offer strategic review of major factors influencing the market e.g. new product developments, consumer trends, packaging innovations, distribution and pricing issues etc. The speakers shall also forecast how the market is set to change and criteria for future success.

WTCE 2013 will serve as the ideal platform not only for showcasing Indian Tea & Coffee brands and technologies but also for International companies to seek market expansion & branding prospects in India. The event will thus serve the twin purpose of acting as a sourcing platform for Indian companies and as marketing avenue for seeking international buyers. The event shall facilitate striking of deals, joint ventures and signing of major contracts. In view of the uniqueness of the show, it is expected to be attended by over 10,000 trade buyers and general visitors.

India’s per capita tea consumption stands at 711 grams per head during 2011. However, this is considerably lower than other tea drinking nations such as Ireland (3 kg), more than 2 kg in U.K., Turkey, and Iraq, and more than 1 kg in Sri Lanka and Pakistan. This signifies remarkable potential in domestic tea consumption. The domestic coffee consumption too has been continuously growing at annual average rate of 6% and is largely on account of a thriving Independent upscale café culture. Domestic coffee outlets – which have a lot of appeal for the new generation – are set to increase multi-fold within next 3 years and the foray of global players such Starbucks and Dunkin’ Donuts in India can only herald a strong growth trend in future. India, which exports more than two-thirds of its coffee output, grows coffee primarily in its Southern part.

The principal organizer of the show is Sentinel Exhibitions Asia P Ltd [SEA], a part of the Sentinel media group. Headquartered in Mumbai (India), SEA is engaged in organizing International Business Conferences and Trade Expos. The co-organizer is Mumbai-based M/s Alex Events, an event execution company since the last 8 years. For further information please log onto http://www.worldteacoffeeexpo.com or call in +91 22 28625133 or email to info@worldteacoffeeexpo.com.

Press Release Submission and Distribution by FlashNewsRelease.com

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32
Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.worldteacoffeeexpo.com

Business

NanoMarkets Issues Latest Report on Opportunities for Flexible Glass

December 6, 2012 staronepr Leave a comment

NanoMarkets today announced the release of its report titled “Markets for Flexible Glass 2013” that analyzes and quantifies the opportunities for this novel material.

Glen Allen, Virginia – December 6, 2012 — Industry analyst firm NanoMarkets today announced the release of its report titled “Markets for Flexible Glass 2013” that analyzes and quantifies the opportunities for this novel material. NanoMarkets estimates that the market potential for flexible glass will surpass $600 million (USD) in 2017 with OLED displays and lighting becoming major growth factors within the business starting in 2018. Additional details about the report are available at: http://nanomarkets.net/market_reports/report/flexible_glass_markets_2013_and_beyondt.

About the Report:

Within the report NanoMarkets examines the product development and marketing strategies of the major players in the development and commercialization of flexible glass within the global glass industry. Major glass firms discussed include Corning, Nippon Electric Glass, Schott, Asahi Glass Company. We identify which firms are the “companies to watch” and which will be the likely winners and losers in the rise of flexible glass space.

The report also contains detailed, eight-year forecasts, in area (millions of square meters) and value ($US millions) terms of flexible glass used for both substrates and for encapsulation broken out application. Forecasts are also broken out by device format, i.e. in terms of rigid vs. flexible panels.

Applications covered include:
– LCDs
– OLED displays
– E-Paper displays
– OLED lighting
– Photovoltaic (PV) panels, and
– Sensors (including touch sensors) and other, electronic components.

From the Report:

In the past year, the flexible glass sector has expanded its commercialization efforts, and most of the major glass firms have ramped up activities. Global glass giant Corning officially released its 100 µm-thick Willow Glass – in roll, sheet, and ITO-coated sheet form – in 2012, and is targeting lightweight products in the display sector. Meanwhile, Asahi Glass, NEG, and Schott have also continued their efforts to commercialize thin, flexible glass products, for applications in displays, touch sensors, and PV panels.

The most immediate selling point for flexible glass is that it has the potential to provide a lighter-weight and lower-cost alternative to rigid glass for the burgeoning mobile communications and computing sectors. The firm cautions that flexible glass prices today remain quite high and they will need to come down substantially for flexible glass to meet its potential and gain widespread adoption.

Other findings from the report include:

– The overall flexible glass market is expected to be valued at about $130 million in 2013, and the value is expected to exceed $2.1 billion by the end of the forecast period in 2020.

– The value of flexible glass used in intrinsically flexible devices (flexible displays, flexible solar panels, etc.) is expected to grow from a value of only about $7 million in 2013 to more than $260 million by 2020, or about 13 percent of the total market value.

– OLEDs – both displays and lighting – are expected to be a key growth area for flexible glass, since the material can be used both as a flexible substrate and to provide superior barrier performance. The market for flexible glass in OLEDs is expected to have a value of about $4 million in 2013, and the value is expected to grow to nearly $700 million by 2020, thereby accounting for about one-third of the total market for flexible glass.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in solid-state lighting, energy, electronics and other markets created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts of this kind.

Visit http://www.nanomarkets.net for a full listing of NanoMarkets’ reports and other services.

Media Contact:
Robert Nolan
NanoMarkets, LC
PO BOX 3840
Glen Allen, VA 23058
(804) 938-0030
rob@nanomarkets.net

Home

Business

NanoMarkets Releases Latest Report Analyzing the Market for Smart Glass in the Automotive Sector

December 5, 2012 staronepr Leave a comment

NanoMarkets has published a new report titled “Smart Glass in the Automotive Sector – 2013.”

Glen Allen, Virginia – December 5, 2012 — Industry analyst firm NanoMarkets has published a new report titled “Smart Glass in the Automotive Sector – 2013.” This report projects that revenues from smart glass and related coatings sold to the automotive sector will reach $3.5 billion by 2018.

Additional details about the report are available at http://nanomarkets.net/market_reports/report/smart_glass_in_the_automotive_sector_2013.

This report provides an in-depth analysis of the worldwide automotive smart glass market, covering self-tinting, self-cleaning, self-healing and device-embedded glass. Eight-year revenue forecasts are included with break outs by type of materials, functionality and the applications within the vehicle in which smart glass is used. The smart glass applications covered are windshields, mirrors, sunroofs, other automotive windows and dashboards.

The companies discussed in this report include: 3M, American Glass, Apple, ASG, AutoGlass, Balcony Systems, BASF, Bayer, Cardinal, Carlex, ChromoGenics, Corning, Dow Chemical, Gentex, Guardian, Hitachi, Hypho Technology, NeoView Kolon, Nissan, NSG/Pilkington, Pleotint, RavenBrick, Research Frontiers, Saint-Gobain, Samsung, Solutia/Eastman, Sage, and others. The report also discusses adoption strategies for smart glass by the major automobile and light truck companies.

Rosendin Electric Creates Director of Technology Services Role to Support Intelligent Building Design/Build

December 4, 2012 staronepr Leave a comment

Alan Dash to Head New Initiative to Provide Technical Services Support for Rosendin Electric in Construction of Integrated Intelligent Communications Technologies (iICT).

SAN JOSE, Calif. (December 4, 2012) — Rosendin Electric, the nation’s largest private electrical contractor and a 100% employee-owned company, today announced the appointment of Alan Dash to the newly created position of Director of Technology Services. Reporting to Ron Wilson, Director of Engineering, Dash will be responsible for supporting construction projects across the company, lending his expertise in Integrated Intelligent Communications Technologies (iICT) and data systems to the design/build and construction process.

Dash has over 30 years of experience in information technology, including operations, programming, networking, security, and systems management for data center, transportation, and high-rise/multitenant construction projects. He also has extensive experience in health care, space planning, clinical information and communications systems, physical and logical security, audio/visual, and facility systems design and management.

Along with overseeing intelligent building design projects, Dash will also assist with strategic purchasing decisions and staff training. Dash is currently involved with a number of Rosendin Electric projects, including designing wireless systems using RTLS (real time locating system) services to track hospital visitors, staff members, and equipment.

“Alan is a unique combination of extraordinary technology expertise and visionary insight,” said Wilson. “His presence will help knit together the various technology groups and establish Rosendin Electric’s Technology Services as a vibrant global brand.”

“Alan’s experience will carry the company into a new realm of design-build capabilities,” said Bill Mazzetti, Senior Vice President and Chief Engineer for Rosendin Electric. “Alan’s specialty is intelligent building design and construction, where multiple systems are integrated and controlled from a central location. His expertise is a welcome addition to our data systems team, and marks a major step in expanding our design-build capabilities in this area.”

About Rosendin Electric
Rosendin Electric, Inc., headquartered in San Jose, California, is a 100% employee-owned electrical engineering, power and communications provider and is the largest privately held electrical contractor in the United States. With over 2,500 employees and experience nationwide, Rosendin Electric has built upon a 90-year reputation for quality design and installations. For additional information, visit http://www.rosendin.com.

Contact:
Shelly Goulart
Marketing Manager
Rosendin Electric, Inc.
880 Mabury Road
San Jose, CA 95133
(408) 534-2819
sgoulart@rosendin.com
http://www.rosendin.com

Business

Inaugural “No Socks to Work Day” To Be Held on 12/12/12

December 4, 2012 straightlinepr Leave a comment

Campaign to gather sock donations for Denver’s homeless being spearheaded by the Sock-it-to-‘em Sock Campaign

Denver, Colorado, Dec. 03, 2012 – A citywide effort to gather donations of socks for Denver’s homeless population is kicking off with the inaugural “No Socks to Work Day” on Dec. 12, 2012. “No Socks to Work Day” asks workers to forego their socks for the day, donate a new pair of socks in their place, and sport bare ankles in the workplace in show of support for the campaign. The drive will be in full effect through Dec. 31, 2012.

The Sock-it-to-Em Socks Campaign™ was launched in 2011 by Sue Lee, CEO of EQ Media and creator of “I Believe in Me!” When the entrepreneur recognized how many Americans face the harsh winter cold and dampness with inadequate protection for their feet, she asked her friend Phillis Shimamoto to join her in 2012 to form Sock-it-to-Em and began soliciting fellow small business owners and others to pitch in.

This year, Lee and Shimamoto teamed with Small Business Drives America™, a nationwide program to highlight the contributions of small businesses to the nation’s economy, in launching the “No-Socks-To-Work™” Day drive. Thousands of businesses and other workplaces nationwide are expected to shed their socks and participate.

Denver’s homeless population is now twice what it was just a year ago. The Sock-it-to-‘em Sock Campaign™ aims to cover the feet of as many of those in need as possible before the new year. No Socks to Work Day was the brainchild of Denver resident, Dean Rotbart, co-coordinator of the sock donation drive, and the force behind the Small Business Drives Colorado™ campaign.

“We want to launch the effort in Denver, but intend to encourage other cities around the country to join in,” said Sue Lee, Sock-it-to-‘em founder. “Denver is a good place to start because of the growing homeless population who will have to endure bone-chilling temperatures during the holidays. By encouraging the community to donate new and used socks to those in need, we hope to help everyone survive the cold.”

“It’s estimated that one out of every four homeless individuals in Denver is a child – that’s just heartbreaking,” said Dean Rotbart. “If we can make sure their feet are warm for the holidays, we will be doing something to help.”

The grassroots campaign has attracted the attention and support of several Denver-metro area sponsors, including:

* Crocs: Crocs Inc. will serve as a national co-sponsor of No Socks To Work™ Day, providing new pairs of Crocs in support of the no-socks drive and its celebrity participants, as well as making a donation of new shoes to the homeless.

* HomeSmart Realty Group: Donation of 501 pair of socks

* Marco’s Pizza Colorado: Two-for-one discount on pizza slices for anyone who brings in a sock donation

* Communications Strategy Group: Coordination of all media relations and promotion of No Socks to Work Day

Sock donations can be dropped off at any of these locations:

* MIYO’s Café – 858 W. Happy Canyon Road, Castle Rock, CO 80108

* Leading Edge Physical Therapy – 7280 Lagae Rd., Unit F (Castle Pines Parkway & Lagae)??

* First Plymouth Congregational Church – 3501 S. Colorado Blvd., Englewood, CO 80113??

* St. Andrews United Methodist Church – 9203 S. University Blvd., Highlands Ranch, CO 80126??

* 100% Chiropractic, Belmar – 455 S. Teller St., Lakewood, CO 80226

* Heart of Oneness Center – 720 14th St. Golden, CO 80401

* Rainbow Rewards – 999 18th St., Ste 2250, Denver, CO 80202

* Communications Strategy Group – 3225 E. 2nd Ave., Denver, CO 80206

* Any Denver or Colorado Springs Marco’s Pizza location

* The Fragrance Factory – 45 Via Brianza, Suite 100, Henderson, NV 89011

Sock donations can also be mailed to:
Sock-it-to-em Socks Campaign™?
Attn: Dean Rotbart?
7581 E. Academy Blvd. #D455?
Denver, CO 80230

For More Information:
Sue Lee , Sock-it-to-‘em
P: 303.929.0556 | sue@sock-it-to-em.com

Dean Rotbart, Small Business Drives America
P: 209-216-8517 | rotbart@newsbios.com

Steven Shapiro, Communications Strategy Group
P: 303.433.7020 | sshapiro@csg-pr.com

Everyone who plans to participate on December 12th can take the “No-Socks-To-Work™” pledge on Twitter @NoSocksToWork. See www.Twitter.com/nosockstowork. Please tweet the following: “I’m going sockless to work on 12/12/12 to support No-Socks-To-Work™ Day. I’ll donate a pair of new socks to the homeless. #nosockstowork

Participants are also encouraged to connect with No Socks to Work on Facebook and post images of sockless employees: https://www.facebook.com/NoSocksToWorkDay

Additional information can be found at www.NoSocksToWork.org. Businesses interested in becoming a sponsor or participating in “No-Socks-To-Work™” Day, may contact Rotbart at nosockstowork@gmail.com, or by phone at 303-296-1200.

Contact:
Steven Shapiro
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
sshapiro@csg-pr.com
http://www.csg-pr.com