Category Archives: Apparel & Fashion

Apparel & Fashion, Internet & Online, Retail, Shopping

Boden’s Innovative Catalogue Campaign Pays Off

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Jun 09 2011 /RTPR/ – Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns.

In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win £1,000 worth of Boden clothing. Those that weren’t lucky enough to scoop the prize were awarded with a 15% off discount and automatically deep-linked from the micro site to the relevant Boden web page based on their catalogue preferences and gender.

The thorough approach with creative integration from start to finish paid off, boosting both engagement and sales. Matthew Finn, Assistant Marketing Manager at Boden, commented “Despite the higher initial costs we experienced almost double the response rate.” He went on to thank digital printers Howard Hunt and insight partners Celerity for their support in putting the campaign together.

Mr Finn now plans to roll out similar features to more tactical campaigns in the future. “We’ve seen declining response rates for enquirers on traditional mailings”, he says, sighting personalised integrated campaigns as a way to boost enquirer engagement and conversion.

This success follows hot on the heels of Boden’s catalogue campaign that was awarded Marketing Week’s Engage Award in May. The “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was unique to each customer based on their shopping history and life story with the brand. Overall results for this catalogue mailing delivered a near 30% uplift in response.

About JP Boden
When he could not find what he wanted in the Johnnie Boden started a clothing business. Boden’s grown in leaps and bounds since the first range took shape on Johnnie’s kitchen table back in 1991. The company is now turning over £200 million a year and employing 800 staff. More than 200 womenswear styles are on offer, as well as extensive ranges of menswear, boys clothing, girls clothing and babies clothes. Boden launched operations in America in 2002, Germany in 2007 and Austria in September 2009.

Contact Details: pr@boden.co.uk
PR Manager
Boden House, 114 – 120 Victoria Road
London
NW10 6NY
0845 677 5050

 

Apparel & Fashion, Internet & Online, Retail, Shopping

European Union Cookie Regulations May Change Online Shopping

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Jun 08 2011 /RTPR/ – The Privacy and Electronic Communications Regulations (PECR) have recently (26 th May) a mandate which dictating that website operators with the EU gain explicit consent from their visitors before using cookies to track their interaction with the site.

Cookies are, at their most basic, a short line of text placed on to your computer when you access specific sites. The text file is then used to help the browser remember details about the visitor such as what items are held in the basket or whether this is a first time visit or a returning customer.

Forcing visitors to consent to these cookies is designed to make the internet safer. However, many argue this will come at the expense of functionality. It is currently unclear what form displaying consent will come in, it may simply be an opt-in box.

Simon Crisp, Director of shopsafe.co.uk has voiced his concern about this directive, “This is going to add a regulatory and cost burden to digital economy at a time when we don’t need it” Crisp felt that further cookie regulations may add further complications to online shopping which users, new to online retail, would be put off by.

Further issues have been raised by those online experts who use these tracking methods to prove return on investment for their campaigns. Matthew Barker, managing partner of Hit Riddle was keen to mention that without being able to measure the performance of selected ads internet marketers may begin to struggle proving the efficacy of their campaigns.

Without clear indication of how this mandate will be instigated it’s difficult to know what the effect will be. However, it’s clear smaller online retailers may struggle to cover the cost of a ‘cookie audit’ to prove they are in line with the latest regulations.

It is unlikely this will cause online shopping to stumble but rather to shift towards larger etailers. With more and more brands launching their products online (such as the recent FitFlop Rokkit launch from online footwear etailer FitFlop) customers will still be able to get the brands they’re searching for but it maybe that this latest EU regulation causes the smaller independent to abandon traditional online advertising.

Contact Details: Nigel Linton
110 – 114 Corporation Street
Birmingham
B4 6SX

 

Apparel & Fashion, Art, Entertainment, Retail

Extensive New Showroom and Huge Fashion Show Party for Emporium

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Jun 08 2011 /RTPR/ – In the long and winding fashion market, the two partners involved in young fashion manufacturer Emporium have respectively been in the business since 1985 and 1999 – a wealth of experience and impressive insight that they have channelled into their latest project. This impressively unique fashion company provide made in Italy lines to the customers directly; a fashion wholesale specializing in the service of fast fashion and convenient pre-order selection.

Whom and What For

Furthermore, it is clear that this brand new fashion line is aimed at the young men and women of today – those who are interested in remarkable quality clothing whilst retaining the essence of style for this modern age. Emporium aims to spread this message through their production and distribution services that they will be able to offer in the near future, augmented by the opening of the new showroom which will be introduced by a huge after presentation party.

12 th of September 2011 Big Fashion Show in the new showroom located in Bologna Centergross Bloc 22E with Buffet and Presentation of new 2011/2012 Fashion Collection

The company have been seen to be able to adapt quickly and effectively to what can only be described as the mood swings of the European fashion industry, distributing stylistic and astounding pieces of artistic fashion in a positive and progressive manner. This is important in their goal of young fashion wholesale, and an attribute which these two experienced partners have portrayed to be one of their strongest and most appealing points of business.

Brand-new Showroom with Opening Party

Recently, the two partners have come to the decision to introduce a huge, brand new perusing showroom in order to further intensify their progressive aims, taking yet further steps into the world of Italian fashion wholesale productions. The showroom is to denote a fabulously spacious eight hundred square meters of space, in which only the best of the grandeur can be displayed.

However for the introduction of this impressive new feature for Emporium, these experienced pioneers of Italian fashion have organized a large, remarkable fashion show party which will be an event that everyone is sure to remember. Through this ostentatious method of portraying their new showroom, they are sure to create even more interest in their unique fashion collection, made in Italy.

Upon the new opening of the two partners’ new showroom space, an extensive range of fashion products will be ranged for wholesale buyers to peruse, with a fantastic assortment of over one thousand exclusive and exceptional styles that will be instantly available for the wholesale buyer; amongst which include amazing, unique styles for both men and women – and all from what could be called the fashion capital of the modern world – Italy.

Italian quality is somewhat of a fabled and appreciated note that will be added to the collections that Emporium will produce and distribute – and one that will be included in the new fashion line aimed at the young and spritely generation of fashion conscious people of Europe. Emporium hopes to create an entirely new look with their extensive range of styles and quality in this soon-to-be-shown collection of 2011 – a new step and pioneering move in the production and distribution of young fashion styles that are made in Italy and adhere to the impressive quality standards that this country reigns over Europe with. The opening of the new, huge showroom with a spectacular party to match could be the start of an illustrious new line that will enter the world soon enough and with a loud and striking entrance.

Further Contact Information

For more information on the Emporium line as a company, visit www.emporium-moda.com.

For further information regarding the founders and the company itself, the following methods of contact may be utilized:

Contact name: Gianna Casal
Telephone: : +393423734502

E-mail: info@emporium-moda.com

 

Apparel & Fashion, Internet & Online, Retail, Shopping

Compact Footwear Category Showing Huge Growth as Footzyrolls Surpasses $1M mark after only one year in business, New Boho Summer Line is a Best Seller

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NEW YORK – Footzyrolls, the rollable shoe, the leader in the compact Footwear market with over $1M in Sales their first year, has leaped into fashion with their new collection, Bohemian Chic.

Debuting May 10, 2011, it has made a trend setting impact on compact flats. As Footzyroll’s summer collection, it features vibrant tie-dye colors, as well as chic corals and denim with flower piping in different styles. The collection showcases the classic Mary Jane style shoe with a striking look that is perfect for walking around the city or the shore during those hot summer days.

Footzyrolls are transforming comfort and style, and women have come to rely on these stylish flats to provide relief after a long day at work, summer travel, running around with the kids, or a night out on the town. The new Bohemian Chic shoe line embraces the “free spirited” iconic woman of any age. The Bohemian Chic collection will be available at high end boutiques across the country and at www.footzyrolls.com.

Footzyrolls’ innovative design allows them to be rolled up and fit practically everywhere: from the glove compartment in your car, to a tiny evening bag, Footzyrolls are conducive to providing instant relief for your aching feet! The trend for compact footwear was started by Footzyrolls, and this new collection elevates the fashion aspect of this functional flat. Every woman will eventually have at least one pair for every handbag!

Photos of the new collection can be viewed at http://bit.ly/mumpgA and this amazing and vibrant collection is priced from $25 to $30.

Celebrities who have gotten their hands (and feet) on Footzyrolls include: Beyonce, Blake Lively, Brittany Snow, Catherine Zeta Jones, Christina Ricci, Cynthia Nixon, Kendra Wilkinson, Kim Kardashian, Kristen Bell, Molly Ringwald, Rachel Bilson, Rachel Weisz, Rashida Jones, Rihanna, Susan Sarandon, Tinsley Mortimer, Whitney Port and up and coming singer Matisse.

Footzyrolls and the Footzyrolls Luxe Collections are currently sold in major department stores such as Bloomingdales, Macys and Lord & Taylor, as well as over 2,500 other retail stores. Additionally, they recently infiltrated the Las Vegas luxury market, and are now offered at hotels such as the Aria, Bellagio, Luxor, Mandalay Bay, Mirage, MGM, and the New York, New York. Footzyrolls is a registered Trademark of Rollashoe, LLC. Rollashoe, LLC is the creator of the Footzyrolls rollable shoe and Footzyroll flip-flops. Rollashoe is the world leader in the compact footwear accessories market and strives to make women’s lives fashionable yet functional. The company focuses on the ever changing needs of women.

Contact Details: Jenifer Caplan
1688 Meridian Ave Suite 418
Miami Beach, FL 33139
646-827-0673786-693-8978

Apparel & Fashion, Art, Retail, Shopping

Emporio Armani S/S 2011 Collection Available at TheWatchHut.co.uk

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May 10, 2011 /RTPR/– Make sure you spend your time stylishly this summer with a watch from the new Emporio Armani Spring/Summer 2011 collection, available now at the Watch Hut.

New Emporio Armani watches are just waiting to give your wrist a style overhaul, over at the UK’s largest watch website.

Famed for its sexy and youthful appeal, Giorgio Armani’s Emporio Armani brand is one of the most recognised fashion labels on the worldwide market today. Its clothing and accessories output is trendy, smart and cool – and its watches are no exception.

This season’s brand new Emporio Armani watches don’t fix what isn’t broken, providing the brand’s fashion-conscious followers with an extensive choice of sexy, sophisticated designer timepieces that complement the existing collection.

Key trends include the continuing popularity of black and white ceramic models, sporty yet smart chronograph bracelet watches, and contemporary takes on classic leather strap dress watches.

All-new Emporio Armani watches can be viewed on the Watch Hut’s dedicated brand section or within the ‘Latest New Models’ category.

The UK’s largest watch website is home to some of the world’s leading designer watch brands, including another hot Armani off-shoot, Armani Exchange. With over 6000 watches available from more than 60 popular watch brands, the Watch Hut is a one-stop destination for the best in wrist style.

To view Emporio Armani watches, visit the Watch Hut at http://www.thewatchhut.co.uk.

For further information, please contact Luke McNaney at luke.mcnaney@thbaker-watches.co.uk or on 01384 467592.

Company: The Watch Hut
Website: http://www.thewatchhut.co.uk Street address: 95 High Street, Brierley Hill, West Midlands

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Apparel & Fashion, Internet & Online, Retail, Shopping

Extremepie.com: Latest Vans Styles Offer Universal Appeal

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APR 22 2011 /RTPR/– The original skate shoes manufacturer proves to be a big hit with the youth market at Extremepie.com; however the highly functional and stylish skate have much broader appeal.

Vans shoes first came to the market in 1966, catering to the growing popularity of skateboarding and rapidly became one of the best loved street brands, producing a wide range of shoes and apparel specifically targeting the highly popular sport. With such a long pedigree in the industry, it is no surprise that they are one of the leading brands for skaters, and with top names endorsing the brand including some of the world’s leading skateboarders, and sponsorship of some of the major skating and x-games events, they remain at the forefront of the sport.

“Vans are one of the most easily recognisable skate brands, having provided the footwear for generations of skaters since the birth of the sport in the 1960’s and are just as popular today as when the skating craze first started” says Extremepie.com MD Richard Gundle. The shoes are a popular choice at the online skating and extreme sports apparel store, with the brand no longer restricted to skaters, with it now catering to the full range of street sports.

Whilst the brand has diversified from skater apparel and footwear into all extreme street sports, Vans shoes are still primarily constructed for skateboarders, providing a high quality construction, double and triple stitched panels for extra protection from grip tape, and use leather and mesh for comfort and breathability, in addition to traditional suede to give greater durability to deal with a highly abrasive environment.

Vans shoes are the product of years of research and testing, and feature the waffle grip sole unit which is still widely regarded as the best sole design for skate shoes in the industry, providing unbeatable grip and great board feel. Vans shoes use vulcanized sticky rubber for the soles, with a waffle iron pattern to maximise surface area for expert traction, whilst each section acting as a sucker to keep the feet firmly on the board. Skate shoes are known to have to deal with brutal treatment, with Vans shoes designed to cope with the abuse from grip tape and concrete, with high wear areas reinforced to improve the lifespan. Vans have incorporated their Duracap system into the shoes, so that they remain functional when the uppers wear through, thanks to a thin rubber underlay which prolongs the lifespan considerably.

There is a trade off between feel and robustness in skate shoes; however Vans shoes achieve a good balance, being some of the most lightweight skate shoes on the market which has helped to build their appeal. An Extralite construction keeps the weight down to the bare minimum, whilst offering high impact shock protection to cope with drop ins and heavy landings, with a TPU heel cap to provide extra rigidity and stability to prevent ankle roll on sketchy landings, whilst not adding much to the weight.

The brand is a firm favourite with skaters and BMXers for the technical performance; however the brand is being increasingly chosen for its highly fashionable street styling, which appeals not just to the youth market but for anyone who grew up in the glory days of skateboarding. “The latest Vans shoes styles have been a bit hit at Extremepie.com since their introduction, and with such a wide range of colourful and fashionable styles they are a popular choice not just with skaters, but in the mainstream fashion market too” says Richard, with the claims backed up by strong first quarter sales at the online store.

For further information on Vans shoes visit http://www.extremepie.com

Contact Details: Luke Barlow
0844 871 2920
Extreme Innovations Ltd
Unit 3 Rignals Lane
Galleywood,
Chelmsford,
Essex.CM2 8RF

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Apparel & Fashion, Internet & Online, Retail, Shopping, Sports

Surge in Sales of Keen Shoes

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APR 22 2011 /RTPR/– Warm spring weather sparks a surge in sales of Keen Shoes, as water sports and outdoor enthusiasts are able to secure early season discounts on hybrid shoes for the summer.

The first decent spell of warm sunny spring weather is usually enough to see consumers heading to the shops and online stores to pick up new footwear for the summer. This year has proved to be no different, with most of the country bathed in sunshine and temperatures heading into the twenties, it was a welcome reminder that summer is fast approaching and that wardrobes need to be replenished before the summer starts. Visitors to online performance footwear retailer Fitnessfootwear.com have been treated to massive early season discounts on summer shoes and sandals, with Keen shoes one of the most popular choices. Current discounts offer up to 20% savings on the recommended retail price, something which has proved to be too much to resist for its customers with Keen shoes sales soaring.

Keen shoes started life in 2003, with the brand formed with the singular goal of producing a new breed of sandal which offered exceptional protection for the toes. The brand was launched with the Keen Newport, a revolutionary new shoe with the lightweight and airy design of a sandal and the sturdy performance of a walking shoe. Termed hybrid footwear, the shoes offered the benefits of both shoes and sandals, and proved to be an instant hit with outdoor enthusiasts, with both hikers and water sports aficionados flocking to the brand. One of the key components which made the brand such a runaway success is the patented toe protection system. The soles of Keen shoes wrap up and around the toes for exceptional protection on the trail and from underwater hazards, with the quick drying water resistant design ideal for a life in and out of the water. Whilst the toe protection system was designed for use in their range of sandals, the system now features in every Keen shoe model, even in their range of slippers, making stubbed toes a thing of the past.

In addition to the technology used in their toe protection system, Keen has developed a host of new technologies to further enhance comfort and performance, with the brand developing a reputation for innovation throughout its footwear range. Keen shoes offer an excellent fit thanks to the metanomical footbed, which closely follows the contours of the foot for excellent support and day long comfort, whilst the footbed takes on the shape of the individual’s foot for an exceptionally comfortable and personal fit. With the comfort, performance, protection and versatility of Keen shoes it is no surprise that they are such a popular choice.

The Keen shoes collection at Fitnessfootwear.com has long been a firm favourite with its customers; with the brand selling exceptionally well from the late spring through to the autumn. “Keen shoes are once again topping the sales charts now that the weather is improving, with the full range selling well” says Fitnessfootwear.com MD Richard Gundle. The heavy discounts were put in place to encourage early season purchases; and with the run of warm weather boosting visitors to the website, the tactic appears to have worked, with sales of Keen shoes soaring as customers have found the innovative hybrid footwear difficult to resist.

Further information on the Keen shoes collection can be found at http://www.fitnessfootwear.com with a quick purchase recommended to enjoy the current heavily discounted rates

Contact Details: Luke Barlow,
0844 815 0600
Unit 3 Rignals Lane
Galleywood,
Chelmsford,
Essex.CM2 8RF

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Apparel & Fashion

Royal wedding guests look up north for fashion accessories

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Wedding guests are flocking to Pauls Hair World for the latest in hair accessories ahead of the big day on April 29.

Nikki Purcell, from Pauls Hair World, said the Side Swoop Fringe and Nail Tip Pre-Bonded 100% hair extensions were among the favourites.

we only stock the finest products in the world, so we have a reputation for being the best for supplying such hair accessories. We have had some of Kate’s friends getting supplies for the big day and some celebrities who want to look their best in case they are spotted on TV.

Big hair and hair extensions are really in at the moment and it looks like they will be a big hit among guests on the wedding.”

Pauls Hair World, which is based in Oldham Street, Manchester, with a salon in the Arndale Market as well as two in Liverpool, has been selling hair extensions, hair pieces, accessories and make-up in the city and to leading salons around the world for more than 20 years.

Notes to Editors

Pauls Hair World supplies clip-in hair extensions, pony pieces, human hair wigs, hair care products, synthetic hair and weft hair extensions to both individual customers and some of the leading hair salons all over the world.

The company only deals with the best products, so they only deal with the very best including Sensationnel Remi Goddess, Premium Too, Premium Now, Premium Plus, Batik, Kanubia, outr, Sleek Satin, Sleek Silk, Hairaisers, Universal Hair Extensions, Hothair, Babyliss, Wahl and Natural Image.

For more visit: www.pauls-hair-world.co.uk

Head Office
29/30 Oldham Street
Manchester
M1 1JG
Email: nikki@pauls-hair-world.co.uk
Phone: 08450559040
Country: United Kingdom

Apparel & Fashion, Entertainment, Retail, Shopping

Hot on the heels of the successful launch of Abigail Keats’s 2011 Autumn Winter collection at the recent Jo burg Fashion Week

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APR 11, 2011 /RTPR/ — Hot on the heels of the successful launch of her 2011 Autumn Winter collection at the recent Jo burg Fashion Week, Abigail Keats has announced an expansion of her Sandton Designer Boutique to the exclusive Bromwell Boutique Mall in Cape Town.

Keats is excited with this new development about which she says. “I have for some time now wanted to take my label to Cape Town but had not found the right positioning for such a venture”. She continues, “At the invitation from Nina Delnon – Bromwell Mall Boutique Manager, I visited for the first time and was taken by the sophisticated elegance and unique offering of this exclusive place, situated in the heart of Woodstock”.

Beautifully restored, comprising a series of interlinked concept show rooms as well as the intimate BREAD café, boulangerie and deli, this historic building is the home to limited editions and one off pieces of jewellery, art works and furnishings. It is also the exclusive Cape Town outlet for Nataniël’s “Kaalkop” lifestyle products and is now extending its top end ladies fashion and accessories offering with the Abigail Keats designer label.

The formal opening of the boutique will be celebrated with a relaxed red carpet showing of Abigail Keats creations and the boutique will be open to patrons on the 16 April 2011

Abigail Keats : http://www.abigailkeats.com
Abigail Keats Current collectionhttp://www.abigailkeats.com/currentcollection.html
The Bromwell Boutique Mall :http://www.thebromwell.co.za/

Abigail Keats Boutique Locations and Contacts:

The Bromwell Boutique Mall
250 Albert Road, Woodstock, Cape Town
Tel: 021 447 4730
Email: enquiries@thebromwell.co.za

Nedbank Head Office
Corner Rivonia and Maude Street, Sandton, Johannesburg
Tel: 011 783 4769
Email: abigail@abigailkeats.com

Apparel & Fashion

2011 “Undie Awards” for Underwear & Lingerie

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DALLAS — Women and men of all shapes and sizes can weigh in on their favorite underwear, lingerie or shapewear by voting in this year’s Undie Awards. Beginning today through April 30, underwear aficionados and average consumers alike can anonymously cast ballots for their best-loved underwear by type, brand and style by visiting www.TheUndies.com.

There, voters will be asked to “let (their) own bodies do the voting” by selecting age range and height and then characterizing their body type, based on – (for the women) – bra and panty sizes as well as bust, tummy and bottom type OR – (for the men) – chest, waist and leg type as well as waist size. The Undies site features drop-down menus which enable voters to quickly select a preferred underwear brand and style. Voters also have the option of writing-in a favorite underwear brand, if it’s not listed.

Now in their fifth year, the Undies are an annual awards program designed to give consumers the final say in underwear. They celebrate all things lingerie, while also educating voters on how to best pick out underwear that is right for them. The Undies cover: bras, panties, thongs, G-strings and shapewear as well as boxers, briefs, t-shirts and men’s underwear.

“Over the past 5 years, I have been fascinated by the results of each Undie Awards. Like the Oscars, there are some predictable winners, but also some terrific surprises,” said Tomima Edmark, lingerie & undergarment expert. “Ultimately, the Undies are a great place for us to track and analyze trends, particularly among women. The first year we launched the awards, the thong silhouette was the runaway choice for most of the ladies. Now, the trend has shifted and more boyshorts are winning votes. It’s also fun to see a return to women wearing comfortable ‘granny panties.’ In the bra category, there has been an increase in sports bra voting in recent years, which suggests that more women are purchasing sports bras. We see this reflected in the variety of sports bras that are now on the market.”

Over a one-month period, voters can cast their ballots. Winners will be announced in May via the awards’ website, www.theundies.com.

The full list of Undies categories women can vote on include:
• Favorite Bra
• Favorite Sports Bra
• Favorite Strapless Bra
• Favorite T-Shirt Bra
• Favorite Minimizer Bra
• Favorite Push-Up Bra
• Favorite Padded Bra
• Favorite Shapewear
• Favorite Panty
• Favorite Brief
• Favorite Bikini
• Favorite Thong
• Favorite Boyshort
• Favorite G-String

The full list of Undies categories men can vote on include:
• Favorite Boxer
• Favorite Brief
• Favorite Boxer Brief
• Favorite Thong
• Favorite T-shirt

The Undie Awards are sponsored by online retailers HerRoom.com and HisRoom.com. No purchase is necessary to participate, though voters do get an electronic coupon worth 10% off their next order on either site.

For a comprehensive list of 2010 Undie winners, user reviews and celebrity underwear picks, please visit www.theundies.com.

Address:

Radiant Media Group, LLC
1295 Majesty Drive
Dallas, Texas 75247
Office: 512-382-6685
email: jeff@radiantmediagroup.com