Elder Pharma begins Exports of Superbrand ShelCal to more than 25 Countries, targets Rs 100 crore from Global Sales

• International rights of Shelcal still with Elder after selling off brand in Domestic markets to Torrent group last year. • Elder’s wholly owned UK Subsidiary to spearhead European expansion plans.

Mumbai, India, Jun 26th, 2015 — With International rights for Shelcal still with Elder Pharmaceuticals Ltd, the company has aggressively started marketing this superbrand globally. Elder Pharma has already started exports of its leading calcium supplement brand to about 25 countries with many more on the anvil. For the year 2015-16, the company is likely to notch up sales of over Rs 25 crore and the demand is coming from some of the most unusual countries like Cambodia, Myanmar, Sri Lanka, Mauritius, Maldives, Zambia, Uganda, Yemen, Guyana, Burkinafaso, Cameroon, Congo, Ivory Coast, Gabon, Papua New Guinea, Mali, Mauritania, Niger, Senegal, Burundi, Rwanda etc. Shelcal is currently exported in the form of 250/500 mg tablets and Syrup but new line extensions are also being planned which will include Shelcal CT (Calcitrol), Shelcal OS (alpha Calcitrol) and Shelcal HD (high dosage of Vitamin D3).

Says Alok Saxena, Director, Elder Pharmaceuticals Ltd, “About a year back, Elder had sold the rights for the domestic markets of Shelcal and 30 other brands to Torrent group for a consideration of Rs 2000 crore but had retained the rights for the international markets with itself. With overwhelming response and acceptance of its product in all these markets, the company is looking at strong prescription base in over 70 countries by March 2017.”

Elder is also targeting the markets of Europe, CIS and LATAM. Shelcal’s European thrust will be spearheaded by Neutra Health plc, its wholly owned subsidiary in the UK which will market it across the EU. Sold through the ethical route, Shelcal has found support from health conscious persons as the source of calcium used in Shelcal is from ‘oyster shell’, which provides calcium in its purest form. Because of its organic origins, it is highly bio-available and gives significant increase in BMD (Bone Mineral Density). Other calcium supplements have synthetic origins and hence their contribution to BMD does not match up to Shelcal. Shelcal’s success also stems from the fact that it targets different segments like management of calcium deficiency, osteoporosis, pregnancy and lactation and is suitable for all ages.

Adds Saxena, “Earlier our production capacities were barely able to fulfill the domestic demand for Shelcal and hence we were not pursuing the exports markets in a big way. Now that we have sold the domestic rights of Shelcal we can focus on the vast global markets.” Judging by the response received so far, Elder should be able to garner a turnover of about Rs 100 crore from the International operations of Shelcal by 2017-18. The company is also looking to export another nutritional product, Thrive, a natural supplement that helps fight chronic metabolic disorders.

About Elder Pharmaceuticals Limited:
Elder Pharmaceuticals Limited [NSE: ELDERPHARM] has presence in niche therapeutic segments like Anti-INfectives, Nutraceuticals /vitamin Supplements, Dermatology and Antibiotics. It is the market leader in wound healing and injectable B12 vitamin. The company has its presence highlighted across the domestic pharmaceutical chain from in-house manufacturing, In-licensing agreements and clinical Research & Development services to gradually developing Custom Research and Manufacturing Services for advance intermediates, Active Pharmaceutical Ingredients and Dosage Formulations

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067 India
Mob: +91 98205 03876
Tel: (022) 28625131/32
Fax: (022) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.elderindia.com

Pipemetrics taps into the emerging market trend for higher quality Windows software

Lausanne, Switzerland, June 25, 2015 — /REAL TIME PRESS RELEASE/ — Overwhelmingly positive user response confirms strong demand for well-crafted Windows software.

Pipemetrics (http://www.pipemetrics.com) marked the first year on the market of its flagship product Bvckup 2 (http://bvckup2.com/) by announcing that an analysis of user engagement data shows substantial and growing demand from Windows users for higher quality standards.

Windows has been traditionally associated with software that focused on the technical elements first and the user experience second.

Founded in 2012, Pipemetrics was set up with an altogether different take on Windows software. By marrying industrial system engineering with nuanced visual and interactive design, the company develops software that is as lean and powerful as it is beautiful.

This month marks the first anniversary of the release of Bvckup 2 – the first embodiment of company’s design principles. A simple, single-purpose, yet sophisticated and performant local backup software for Windows.

“When we launched Bvckup 2 we wondered whether our high-end engineering philosophy would be accepted by users,” explained company’s founder, Alexandre Pankratov. “After all it’s not uncommon for Windows software to compete on how many things a product does rather on how well it does them. After the release, we were very pleased with the positive reviews in the media, but what completely caught us off guard was the avalanche of compliments received from actual users.”

Conceived for professional, enterprise and advanced home users, the functional power of Bvckup 2 is harnessed through a precise and intuitive interface to deliver a robust user experience.

“This overwhelmingly positive reaction shows that a growing number of Windows users recognize and look for software polish as a feature in its own right. Windows users’ expectations are changing; simply having lots of options is no longer enough.”

Sample of user feedback*
“Bvckup 2 is one of the best pieces of software I’ve used in the last 35 years. Does what you said; solves my problem; Fast.” Michael Fuller

“A truly beautiful, precise and well-executed piece of software.” Riyad Kalla

“Simple, minimalistic, yet so powerful.” Ivan Kolevski

Product information:
Bvckup 2 (pronounced “Backup 2”) is a mirroring data backup software for Windows. Select a pair of directories and the app will make sure that one stays an exact copy of the other. It is light, uncomplicated and includes a comprehensive array of supporting features. It is also incredibly fast.

Company information:
Pipemetrics SA is a Swiss company founded by Alexandre Pankratov, formerly of the Hamachi VPN project, acquired by LogMeIn after growing to 3 million users in 18 months. The company draws extensively from his experience combining advanced engineering and interface design to produce simpler software for complex tasks.

*Quotes used with permission.

Contact-Details:
David Akwue-Terraz
Pipemetrics SA
38, rue de Petite Chene
1003, Lausanne
Switzerland

Tel: +41 21 588 05 58
Email: press@pipemetrics.com
Website: pipemetrics.com/press