Monthly Archives: March 2014

Education

Grassroots Idea by Ecotech Institute Student Inspires Float in The Denver St. Patrick’s Day Parade

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About 150 students, staff and friends expected to participate in the parade to make it truly “green”

Denver, CO, March 13, 2014 – Chris Stevens, an Ecotech Institute student, wanted to help pick up recycling along The Denver St. Patrick’s Day Parade route in order to keep this favorite green holiday truly as “green” as possible. He took his idea to parade organizers and from there it turned into a float in the parade that could gather recycling along the route. Students and staff at Ecotech Institute rallied around Chris and today they are making final preparations on the float, which will include a student made recycling bin to collect all recyclables collected during the parade, a truck outfitted with solar panels and a wind turbine.

“It has been remarkable watching my vision come to life,” said Chris. “I originally just wanted to help pick up trash and it’s turned into so much more. Building our Eco-Float has been an exciting adventure that brought several students together in great ways and I’m so proud of what we’ve put together. Our efforts will keep the parade route much cleaner.”

Ecotech Institute is the first and only school in the U.S. that is solely dedicated to sustainable energy, such as solar and wind. Chris is pursuing a degree in electrical engineering technology and will graduate this April. For him, this idea was simple, but sends a powerful message.

“We have to care about not only where our energy is coming from as we look ahead, but also how we’re taking care of our planet today. Small changes can make a difference and we’re excited to help divert trash from the landfill – giving it a second life,” said Chris.

To see images of the float’s progress you can keep up with the construction team by following Ecotech’s social media updates on Facebook at https://www.facebook.com/EcotechInstitute and Twitter at @Ecotech_Inst.

Ecotech Institute, based in Aurora, Colo., currently offers eight associate’s degree programs:

* Facility Management Technology
* Energy Efficiency
* Solar Energy Technology
* Wind Energy Technology
* Renewable Energy Technology
* Electrical Energy Technology
* Power Utility Technician
* Business Administration – Sustainability.

For more information on Ecotech Institute, visit www.ecotechinstitute.com.

About Ecotech Institute:
Ecotech Institute is the first and only college entirely focused on preparing America’s workforce for careers in renewable energy and sustainability and is accredited by the Accrediting Council for Independent Colleges and Schools. Launched in April 2010 in Denver, Colorado, it offers eight highly practical renewable energy degree programs that provide graduates with skills valued by today’s alternative renewable energy employers. Classes start once per quarter and applications are always accepted. Financial assistance is available to those who qualify. Ecotech Institute is a division of Education Corporation of America. For more information about Ecotech Institute, visit ecotechinstitute.com or call 877-326-5576.

Contact:
Jenny Foust
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
jfoust@csg-pr.com
http://www.csg-pr.com

Healthcare

IAPAM Announces Next Date for Physician hCG Training: April 4 2014

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The IAPAM announces the next date for its respected Physician hCG and non-hCG Medical Weight Management Training seminar, April 4, 2014 in Scottsdale, AZ.

Las Vegas, Nevada, USA (March 12, 2014) — Physicians are cognizant of the increasing number of patients they manage, who are overweight or obese. Offering a medically supervised weight management program is essential to meeting their patients’ needs, as well as providing a non-insurance based revenue stream to practices. To support physicians, the IAPAM announces the next date for its respected Physician hCG and non-hCG Medical Weight Management Training seminar, April 4, 2014 in Scottsdale, AZ.

To support physicians in adding a medical weight management programs to their practices, like hCG for weight loss (the hCG diet), the IAPAM has developed the Clean Start hCG Weight Loss Program to assist physicians in helping their obese and overweight patients realize their weight loss goals. It is a comprehensive and complete weight loss program that includes:

– Detailed IAPAM hCG Program Protocols
– Patient selection criteria
– Common medical hCG contraindications
– Consent forms, medical history forms
– Patient PowerPoint presentations for the waiting room
– Phone scripts & call logs for your staff
– Legal/Insurance considerations, and current FDA status
– hCG ordering information and special pharmaceutical hCG pricing
– Special hCG Facebook discussion forum
– VLCD/LCD diet programs
– Meal replacement diet programs
– Ketogenic based diet programs
– Utilizing B6/B12 injections in weight loss
– Using prescription appetite suppressants in weight loss
– Metabolism testing as a profit center
– Non-invasive body contouring, using Radio Frequency (RF) energy
– Listing of one’s hCG Clinic in the IAPAM’s hCG Diet Clinic Directory

The IAPAM’s Clean Start hCG for Weight Loss program includes physician training, physician materials, practice resources and patient tools. The Clean Start hCG for Weight Loss Patient Kit is a complete solution for one’s hCG patients. This industry-leading resource includes:

• Patient education DVD, that gives your patients an overview of the entire program, and answers the most common questions.
• Patient Guidebook, that explains the program in detail, including over 50 program tips, as well as over 20 pages on the all important “maintenance” phase of the program. It includes information on: portion size, the Glycemic Index, how to read a nutritional label, tips on how to combat emotional eating and cravings.
• Quick Tip Sheets giving your patient the most important tips and a take-away shopping list complete with calorie counts.
• Cookbook with over 50 recipes for all 3 phases of the weight loss program.
• Food Journal for your patients to record their daily food intake.

This patient tool was designed to answer the most common questions, saving physicians time, allowing them to see more patients, and generate more non-insurance based practice revenues.

What revenues can you expect to see by offering the IAPAM’s Clean Start Weight Loss program?

• See 10 weight loss patients/month = $176,000+/yr
• See 20 weight loss patients/month = $352,000+/yr
• See 30 weight loss patients/month = $529,000+/yr

With more than 60% of Americans overweight or obese, seeing 30 patients a month should not be a problem for most practices! The IAPAM’s new hCG Training video (http://www.youtube.com/watch?v=d-YGEQ0t0yw) outlines the IAPAM’s New Clean Start hCG Weight Loss program.

Register today for the April 4th, 2014 training session. To register or for more information, please visit http://www.iapam.com/physician-weight-loss-training-using-hormones or contact the IAPAM at 1-800-219-5108 ext 708.

About the IAPAM: The International Association for Physicians in Aesthetic Medicine

The International Association for Physicians in Aesthetic Medicine is a voluntary global association of physicians and supporters, which sets standards for the aesthetic medical profession worldwide. The goal of the association is to offer education, ethical standards, credentialing, and member benefits to members around the globe. IAPAM membership is open to all licensed medical doctors (MDs), doctors of osteopathic medicine (DOs), dentists (DDSs/DMDs) physicians assistants (PAs) and nurse practitioners (NPs). The IAPAM offers aesthetic medicine and hCG medical weight management programs, including: botox training, medical aesthetic training, laser training, physician hCG training, and aesthetic practice business training. Additional information about the association can be accessed through the IAPAM’s website (http://www.iapam.com) or by contacting:

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 ext. 708

Business

How Much Could Maintaining Home Appliances and Systems Cost in 2014

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TotalProtect Home Warranty shares average cost of annual repairs and replacements; warns most homeowners aren’t prepared.

Fort Lauderdale, FL (March 11, 2014) — If a major home appliance or system unexpectedly breaks in 2014, do most homeowners know how much it would cost to repair or replace, and do they have the funds set aside? According to experts at TotalProtect, a home warranty company that aims to make home ownership easier, the answer is a resounding no and it could spell trouble for many in the coming year.

“Our research shows more than 60 percent of homeowners feel that an expense of more than $2,000 would be devastating to their household finances, yet the annual cost of repairs is often much more,” said Steve Burnett, general manager and senior vice president of TotalProtect. “In addition to the financials, there is a great deal of stress that comes with finding the right service provider and trusting them to perform the job effectively and honestly.”

According to data from the Bureau of Economic Analysis and a Bloomberg report, the average age of consumer durable goods is the highest since 1962. This means homeowners are keeping their appliances longer than ever before – an average of 5.3 years – increasing the chance they could break from routine wear and tear.

“The best way to ensure financial stability is proper planning, said Emilio Escandon, CPA, principal-in-charge of the Northeast Region Tax Practice of national accounting firm MBAF. “Setting aside a designated amount each month so you are covered in the event of a major crisis is preferable as opposed to hoping for the best and then having to incur an unplanned expense. It’s a healthy budgeting habit and provides peace of mind simultaneously.”

“A home warranty is a great option for those who want to budget throughout the year and avoid a large, unplanned expense,” added Burnett. “The truth is, things break. Homeowners should ask themselves, ‘can I withstand these costs?’ If the answer is no, now’s the time to put a new plan in place.”

About TotalProtect Home Warranty:
TotalProtect Home Warranty provides a full selection of reliable home management plans. Consumers can purchase home warranty services directly from the company at http://www.totalprotect.com. In business since 1978 and headquartered in Fort Lauderdale, Fla., TotalProtect is a division of Cross Country Home Services.

Media Contact:
Sloane Fistel
Cross Country Home Services
1625 NW 136th Ave.,
Sunrise, FL 33323
305-967-6676
sloane.fistel@rbbpr.com
http://www.cchs.com

Business

Oprah Winfrey’s Ambassador of Hope and Excuse Removal Expert Feature on Deanne DeMarco’s Radio Show

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Host Deanne DeMarco interviews special guests Oprah Winfrey’s Ambassador of Hope Marala Scott and Excuse Removal Expert Karen Gridley on Thursday’s episode of “Today’s Inspiring Women.” Noon Pacific on VoiceAmerica Empowerment Network.

Tempe, AZ, March 10, 2014 – Success by overcoming adversity and eliminating excuses is a winning combination in the next episode of Deanne DeMarco’s high energy show, “Today’s Inspiring Women.” (http://www.voiceamerica.com/show/2182/todays-inspiring-women)

Deanne DeMarco’s guests next Thursday March 13 2014, for her weekly program on the VoiceAmerica Empowerment Radio network, are two very inspiring women.

During the hour-long broadcast DeMarco, who has herself enjoyed twenty years of success as a career coach and entrepreneur, will interview Oprah Winfrey’s Ambassador of Hope Marala Scott and excuse removal expert Karen Gridley.

Marala Scott is a Best–selling, Award-winning Author, Motivational Speaker, and Ghostwriter who spends her time Teaching to Forgive, Inspiring to Live. Her efforts earned her the unique honor of being named an Oprah Winfrey’s Ambassador of Hope recipient, in addition to The Sunny 95’s 20 Outstanding Women You Should Know. Marala speaks from unimaginable experiences. She shares them with considerable passion, which translates into heartfelt truth. Her life-altering memoir, In Our House: Perception vs. Reality tells of her horrific childhood. Surrounded by Inspiration, shares her journey of healing through faith, personal growth and understanding relationships. Her passionate and honest words will challenge you to become a better, stronger, more passionate version of you!

Deanne DeMarco will be exploring Marala’s path to success through forgiveness. Marala will be sharing her five steps to overcome any adversity and how to use your personal history as a powerful tool for personal and professional success.

Deanne DeMarco’s second guest is Karen Gridley who coaches and teaches individuals and teams to think the way they want to act and act the way they want to think. As a former scientist and a Recovering Excuse Maker herself, Karen gives practical tools for business professionals to address everyday life and business challenges. Her clients refer to her as a unique blend of the head and the heart. Audiences gain insights and get into action with her dynamic, personable, down-to-earth, humorous and matter-of-fact approach. She is the author of Embrace Your Rights and the creator of The Recovering Excuse Maker Prayer. Karen partners with professionals from a variety of fields who value work-life balance, personal leadership skills and high-performance to create success in life and in business

Deanne DeMarco will particularly want to know how to stop making excuses, and what are the most common reason’s why we make excuses. Karen will be sharing her TWA strategy that is simple enough we can all stop making excuses and get on with business.

Deanne DeMarco herself has used her innovative strategies—drawn from successful experiences as a scientist, college instructor, management trainer, Fortune 500 manager, author and entrepreneur—to help business executives and individuals break through personal and career roadblocks.

DeMarco says, “Each week I introduce extraordinary and inspiring women who may not yet be household names but are business and entrepreneurial rising stars. Marala and Karen are leading the way. I’m thrilled to have them on the same show. Learning to overcome adversity and removing excuses, what a winning combination.”

“Today’s Inspiring Women” airs Thursdays at noon Pacific / 2 PM Central / 3 PM eastern on the VoiceAmerica Empowerment Channel Radio. To access the show log on to: http://www.voiceamerica.com/show/2182/todays-inspiring-women. All shows will be available in Deanne DeMarco’s Content Library on her Today’s Inspiring Women Website.

About The Host:
Deanne DeMarco’s career has revolved around helping people break through boundaries and career roadblocks. She is a career coach and has a strong business background with expertise in medicine, education and utilities. As a medical scientist she was on the original three-member team that first discovered the cancer link to second-hand smoke (published in the Lancet). As a corporate trainer her management coaching program won national recognition from Training Magazines Top 100.  For more than 20 years she has helped managers and individuals advance their careers. Today, she continues her work as an executive and individual coach. She conducts fun, interactive workshops and seminars and is a keynote speaker at business and association meetings around the world. For more information please visit: http://www.deannedemarco.com or call 1-708-836-0118 or 1-866-91-COACH.

Contact:
Deanne DeMarco
Deanne DeMarco
2205 S. Wolf Road #730
Suite 304
Hillside, Illinois 60162
708-836-0118
Deanne@DeanneDeMarco.com

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Business

USDA Certifies New Cold Chain Technology at South Florida Logistics Center

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First-of-its-kind, eco-friendly process extends the shelf-life of perishables arriving through South Florida.

Coral Gables, FL (March 10, 2014) — Flagler Global Logistics, formerly South Florida Logistics Services, today announced its South Florida Logistics Center has received United States Department of Agriculture (USDA) approval for a revolutionary treatment process for fruits, vegetables and other perishable items. The new technology allows for better management of the “cold chain” to extend produce shelf life and quality, while the Miami-based entry point of the South Florida Logistics Center decreases the amount of time the products are in transport.

Industry reports cite nearly $35 billion of perishable foods are wasted annually, with nearly half of those losses due to temperature changes experienced in-transit between the grower and the grocer. Flagler Global Logistics’ new USDA-approved treatment process stabilizes the cold chain integrity by exposing fruits and vegetables to a more uniform temperature, vastly improving the quality of the products. Additionally, the new treatment’s filtration system makes the process more environmentally friendly.

“This new technology is a game changer for exporters looking to bring their produce to supermarket shelves in the United States,” said Chris Scott, President and CEO of Flagler Global Logistics. “With this cold chain infrastructure in place at the South Florida Logistics Center, our partners have a new gateway to the Southeast that allows them to get their product to market more quickly-adding at least a week or more to the product’s shelf life. It’s a true competitive advantage, aiding our economy’s growth while saving exporters and grocers time and money.”

The South Florida Logistics Center officially opened for business in October 2013. Located adjacent to the Miami International Airport, the 200-acre intermodal logistics complex offers world-class cargo handling including unprecedented multimodal transportation access, Foreign Trade Zone advantages and refrigerated cargo options.

The Logistic Center’s first building, a 170,000-square-foot facility, is now fully operational including 60,000 square feet of refrigerated space.

With more than two million square feet of Class-A warehouse and distribution space at full build out, the South Florida Logistics Center offers flexible space options with existing space from 12,000 to 275,000 square feet and build-to-suit space. Conveniently located adjacent to the Miami International Airport with exclusive rail connectivity to PortMiami, Port Everglades and Florida East Coast Railway’s intermodal yard, South Florida Logistics Center significantly reduces transit times and transportation costs for importers and exporters looking to reach end-users throughout Florida, the U.S.A., Latin America and the Caribbean. The Center also offers convenient access to all major highways, including I-95, I-75, Florida Turnpike, US 41 and US 27.

For more information about the South Florida Logistics Center, visit http://www.sflcmia.com, or to schedule a property tour, contact Chris Sutton, SIOR or Robert Richter at (305) 460-7270.

About Flagler Global Logistics
Flagler Global Logistics, formerly South Florida Logistics Services, is a worldwide logistics company that provides a full suite of integrated supply chain management services, including consolidation and deconsolidation, multimodal transportation, warehouse management, Foreign Trade Zone, and dry and refrigerated cargo services, as well as flexible real estate solutions. Flagler Global Logistics has exclusive connectivity to South Florida’s busiest ports and airport, which provides clients a competitive advantage when importing and exporting goods. The Company owns strategic assets throughout Florida, including approximately 1 million square feet of warehouse space and additionally 1,500 acres of well-located developable land suitable for 24 million square feet of industrial development. Headquartered in Coral Gables, Fla., Flagler Global Logistics is a wholly owned subsidiary of Florida East Coast Industries, Inc. For more information, visit http://www.flaglergl.com.

About Florida East Coast Industries, Inc.
Florida East Coast Industries, Inc. (FECI) is one of Florida’s oldest and largest full-service commercial real estate, transportation, and infrastructure companies. Headquartered in Coral Gables, Fla., FECI has a rich history dating back over a century. Mr. Henry Flagler first established a predecessor company in 1892, which became a pioneer in the development of Florida’s eastern coast. Today, FECI continues to transform Florida as the parent company to four distinct business lines including Flagler, a full-service commercial real estate company; All Aboard Florida, the United States’ first privately owned and operated intercity passenger rail system; Flagler Global Logistics, an integrated logistics company that offers a wide range of logistics services and real estate solutions; and Parallel Infrastructure, a leader in third-party Right of Way (ROW) investments and management services. FECI is owned by private equity funds managed by affiliates of Fortress Investment Group LLC. For more information, visit http://www.feci.com.

Media Contact:
Kathleen Rodriguez
Florida East Coast Industries
305-520-2306
kathleen.rodriguez@feci.com

Art

3rd Annual “All Women” Art Competition Announced by Gallery

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Light Space & Time Online Art Gallery announces an “All Women” Juried Art Competition for the month of March 2014.

Jupiter, FL, USA (March 9, 2014) — Light Space & Time Online Art Gallery announces an “All Women” Juried Art Competition for the month of March 2014. The gallery urges all 2D (women only) artists to submit their best art for possible inclusion into the gallery’s April 2014 online group exhibition.

The gallery would like to be able to exhibit only the best art that is submitted by women artists only. Women can submit any 2D media, (Including photography) in any style and about any subject matter. Women are encouraged to submit their art regardless of where they reside and regardless of their experience or education in the art field.

A group exhibition of the top ten finalists will be held online at the Light Space & Time Online Art Gallery during the month of April 2014. Awards will be for 1st through 5th places and in addition 5 artists will be recognized with Honorable Mention awards. Depending on the amount and the quality of the entries, these winning categories may be expanded and there also may be Special Merit and Special Recognition awards posted as well. The submission process and the deadline is March, 27, 2014.

Winning artists of the “All Women” Art Exhibition will receive extensive worldwide publicity and promotion in the form of email marketing, 70+ press release announcements, 75+ event announcements, and social media marketing in order to make the art world aware of the artist’s accomplishments. In addition, there will also be links back to the artist’s website as part of this achievement and hopefully to help drive traffic back to the artist’s website. Women artists should provide us with your best art and apply online here: http://www.lightspacetime.com.

About Light Space & Time Online Art Gallery

Light Space & Time Online Art Gallery offers monthly art competitions and monthly art exhibitions for new and emerging artists. Light Space & Time’s intention is to showcase this incredible talent in a series of monthly themed art competitions and art exhibitions by marketing and displaying the exceptional abilities of these artists. Their online gallery website can be viewed here: http://www.lightspacetime.com.

Media Contact:
John R. Math
Light Space & Time Online Gallery
118 Poinciana Drive
Jupiter, FL 33458
888-490-3530
info@lightspacetime.com
http://www.lightspacetime.com

Software, Technology

Output Factory Server for Adobe InDesign Improves Image Color Management

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Zevrix Solutions announces Output Factory Server 1.0.10, a feature update to its output workflow automation solution for Adobe InDesign. Output Factory Server automates printing and exporting from InDesign by processing files from watched hot folders. The software offloads output tasks to a central system leaving operator workstations free from the output process. The new version lets users create large format JPEG files and improves color management of exported images.

Toronto (ON), Canada (March 7, 2014) — Zevrix Solutions today announces the release of Output Factory Server 1.0.10, a feature update to its solution to automate printing, exporting and post-processing from Adobe InDesign. Developed originally for a major magazine publisher in the United States to free up their operator computers from outputting InDesign files, the software automates InDesign workflow by processing files from watched hot folders.

The new version lets users create large format JPEG images that exceed the file size limitations imposed by InDesign. This improvement has been achieved by using intermediate PDF files as the image source instead of InDesign’s direct JPEG export. In addition, the new update lets users embed document’s color profile to preserve the original image color values in exported TIFF and JPEG files.

Under Output Factory Server workflow, production artists, prepress operators and designers simply copy InDesign jobs to hot folders that reside on a network. Users can create hot folders for any type of output – for example hi-res PDF, large format printing, EPUB files and so on. Output Factory Server offers the following key features:

–Print and export InDesign files automatically from watched hot folders
-Support for print, PDF, PostScript, EPS, JPEG, Flash, EPUB and other formats
-Supports unlimited users on a network
-Export as single pages
–Layer versioning: output specific layers and their combinations as single files
-Variable output file names
-Preflight files before output
-Automatic e-mail notifications of process stages and errors

Pricing and Availability:
Output Factory Server can be purchased from Zevrix web site for US$699.95, as well as from authorized resellers. Trial is also available for download. BatchOutput Server users can upgrade for $349.97. Output Factory Server runs on Mac OS X 10.6-10.9 and works with Adobe InDesign CS3-CC.

About Zevrix Solutions

Located in Toronto, Canada, Zevrix Solutions provides productivity solutions for Adobe Creative Suite software, PDF and graphic file diagnostics, file delivery and Microsoft Office on Mac OS. Zevrix Solutions is dedicated to helping professionals achieve more while doing less through automating their everyday tasks, producing error-free documents, saving disk space and cutting production costs. For more information, visit http://www.zevrix.com.

Contact:
Leo Revzin
Owner
Zevrix Solutions
105 McCAUL St, Suite 301
Toronto Ontario M5T 2X4 Canada
858-206-0607
media@zevrix.com

Solutions for Adobe InDesign & the Graphics Industry

Entertainment

From Street Stray to Outer Space Story Focuses on Human Emotions During Cold War Era

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Before man journeyed into space, animals were sent into the cosmos. The Laika Mission is a fictional story based on a real-life street stray that became part of the Soviet Union’s effort to win the space race.

Houston, TX (USA), March 08, 2014 — Author Mark Phillips, a retired naval officer who spent part of his career hunting Soviet submarines, said The Laika Mission focuses on not only history and science, but the emotion of the world’s fascination with space during the 1950’s. His story is about the launch of the Soviet Union’s second satellite which carried special cargo – a dog named Laika.

“Readers will follow her journey from street stray to space, and meet her young Russian dog handler, Dimitri, who readies her for the historic flight,” Phillips said. “The story brings Dimitri and Laika together with a venerable rocket scientist and two military doctors amongst the backdrop of a communist country trying to shake the oppression of the past.”

Published by Halo Publishing International, The Laika Mission will intrigue readers from teen-age to adult as they wonder if the dog will make it around the Earth and return home safely or have her chances for survival doomed by the rush to the cosmos. “We mostly focus on the politics and science of the United States race to space against the Soviet Union, but Author Mark Phillips brings out the emotion involved in the human desire to be number one in the world,” said Publisher Lisa Umina.

Phillips said he wanted to show how people working on the mission felt. “I wanted to show the human element. We tend to forget that the scientists and others involved were human beings, not simply our enemies.”

For more information on this book, interested parties may log on to http://www.halopublishing.com

About the Author:
Mark Phillips is a native of Parma, Ohio, Phillips is a 30-year veteran of the U.S. Navy. For the past 15 years, he has been teaching middle school science in his hometown. To reach author Mark Phillips, e-mail him at markphil@cox.net.

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
1031 Cherry Spring Drive, AP 726
Houston, TX 77038 – USA
877-705-9647
lisa@halopublishing.com

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Technology

DAD Technology. Optimizing Work in BPM

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DAD (Dynamically Activated Divisions) Technology, recognized by the analyst firm Gartner Inc. as an innovative functionality, is used to create user-friendly Dynamic Forms

Woburn, MA, March 07, 2013 – AURA (www.auraportal.com), a global provider of AuraPortal. Business Process Management (BPM) software, has announced that the latest developments in DAD Technology that have been incorporated exclusively in AuraPortal BPM clearly differentiate it from other BPMs, creating a fluency in its use unheard of until now.

AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix report and by other renowned analyst firms.

In short, the idea of DAD Technology is that anyone performing a task within a process will find that, on opening it, the information will appear in a timely fashion depending on the direction the task itself takes and the circumstances or options that are progressively chosen. This functionality enables maximum effectiveness and an extraordinary saving in execution time.

Manel Orovio, Technical Director at AuraPortal, comments:

“A common problem for those who work with BPM Suites is the fact that the forms often contain hundreds of fields to cover all of the possible scenarios that may occur throughout the task execution, although, depending on various circumstances, the performer of the task may only need to see or act on a few of them. If the user has to look at hundreds of fields that they are not going to use it can make their work cumbersome, and can also lead to multiple execution errors.

With DAD Technology, as the performer executes the task, the system makes the elements appear in the form automatically as and when needed. This greatly simplifies work.

The person responsible for designing the Task form should make it as user friendly as possible, so that on opening it, the user will find a form that contains all the data and documents necessary for them to carry out their work without having to leave the Task. Thus maximum effectiveness is achieved.”

About AURA (www.auraportal.com)
AURA is a global BPM (Business Process Management) software provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AURA has a presence in 40 countries with more than 300 customers including, among others: Walmart, Toyota, General Motors, Pemex (Petroleos Mexicanos), Carrefour, ArcelorMittal, PepsiCo, Coca-Cola, Danone, INCAE, Kimberly-Clark, Yamaha,Royal KPN, Bristol-Myers Squibb, etc., as well as many Government Agencies and Departments in several countries. All of these customers benefit from maintenance contracts.

Its headquarters are in Europe (Spain and Holland) with an executive branch in North America (Florida). It also has offices in several countries and a vast network of partners who locally attend customers throughout the world.

Contact:
Nina Moon
AuraPortal
400 Trade Center
Woburn, MA 01801-7472
978-808-6340
info@auraportal.com
http://www.auraportal.com

Technology

Eye Tracking helps Internet Marketing and Online Advertising

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Using the latest Eye Tracking equipment Vancouver area company I-METRIX can now help answer many questions using eye tracking technology samples of the webpage and ad can be viewed by test participants and their eyes tracked as they progress through the website.

Vancouver, BC, Canada (March 6, 2014) — Many companies and marketing managers invest in Internet marketing and online advertising, however they are not sure how the viewers will react to their adverts.

Banner blindness is a term used where viewers never see the ad due to them learning how to tune out items they consider advertising and that might slow them down with their endeavours. This can happen when a viewer is looking for particular information and goes directly to the area they are looking for.

Several factors can be involved that affect the success of online banner type ads.

Is this the right type of website to advertise on; are their visitors likely candidates for your offering?

What is the best position for the ad is it the Leader Board a Tower Ad or other position?

Are there too many ads competing for traffic on the page, is the webpage too busy with other information to distract the viewer.

Does the ad contrast with the webpage? Do animations in the ad help or deter the viewer.

Is the ad positioned above or below the page fold, or is it rarely seen.

If paying for impressions only it is critical that the ad at least gets seen. Will changing the ad style or even moving to a text ad improve the investment?

If images are involved will changing them to a different image improve click trough rates?

Many of these questions are difficult to answer often when low click trough rates are blamed on the website used for advertising and it could well be one of many other factors.

Using the latest Eye Tracking equipment Vancouver area company I-METRIX (http://www.I-Metrix.ca) can now help answer many of these questions using eye tracking technology samples of the webpage and ad can be viewed by test participants and their eyes tracked as they progress through the website. Tasks are often given to the participants and real time data and reports are generated. Often different scenarios can be created to determine which the most effective promotion for the campaign is. Similar services are offered by I-METRIX for customers that place advertising in video applications.

Media Contact:
Julian Grace
I-METRIX.CA
604-800-7535
info@i-metrix.ca
http://www.i-metrix.ca