Displaysense – the leading shop displays and store fittings supplier – is urging retailers not to fixate on the VAT rise and focus on maximising customer sales.

Retailers will have to make a difficult choice when the increase takes effect; either putting their prices up at a risk of losing price-sensitive customers or offsetting the rise by offering discounts, which will result in lower profit margins.

But Displaysense believes that introducing proven techniques such as in-queue merchandising systems could help retailers increase customer spend following the VAT rise and set themselves up for a successful 2011.

The organisation wants to encourage retailers to view queues as an additional revenue stream – not just a way of managing crowds.

As such, Displaysense has introduced a range of in-queue merchandising systems that can work alongside crowd barriers to help stores make the most out of every customer that walks through their doors.

Steve Whittle, marketing director at the company, comments: “The VAT rise will pose a challenge to most retailers and having spoken to our own customers, we know that the rise on top of increasing bills and delivery costs means that 2011 is shaping up to be a tough year.

“That is why we have introduced our range of merchandising products to help retailers increase spend of queuing customers with cross-sale items, promotional goods and impulse products. After all, it makes sense to target customers who are already buying something as they are already prepared to spend money.”

Any retailers that are concerned about the additional costs of new shop displays should not worry.

Mr Whittle adds: “With the potential to increase average customer spend by up to 400 per cent, these systems have a very fast return on investment and I am confident that any retailer that uses them will see a significant increase in sales.”

And boosting revenue is not the only advantage to implementing an in-queue merchandising system because they can create even more retail space by encouraging customers to line up in an orderly fashion.

They also take up little more space than traditional rope barriers, Mr Whittle explains, so retailers that already make use of such crowd control barriers will notice the difference in their sales figures, rather than in the layout of the store.

In-queue merchandising systems from Displaysense can include shelves, racks and baskets, enabling shops to find the ideal way to display their products and encourage consumers to make that extra purchase.

Displaysense wants to see all its retail customers get the new year off to a good start and aims to help stores maximise revenue at this challenging time for the British high street.

Ends

Displaysense has been working in the shop displays sector since 1978 when it started out in Hertfordshire. Since then, the organisation has grown substantially and now manufactures its extensive range of products in 25 countries around the world.

Orders can be shipped anywhere in the world and the company constantly seeks to update and improve its offerings. Following a philosophy of choice, value and service, Displaysense’s customers can rest assured that they will receive the best products from the leading shop display and fittings retailer.

If you would like any further information about the products and services offered by Displaysense, please contact us.

Email: sales@displaysense.co.uk

Tel (UK): 0845 200 8139
Tel (Int):  +44 (0)1279 460 460

Address:
Displaysense
Rye Street
Bishop’s Stortford
Hertfordshire
CM23 2HG
United Kingdom