Several captivating TV channels have launched on Yamgo TV to the delight of female viewers. The company behind the content is Magic Works who are the driving force behind delivering fresh and exciting content to viewers. Living up to their name the company has been working its magic by providing premium viewing and entertaining women worldwide since the launch two weeks ago.
Magic Works was created in 2001 and seeks to provide the highest quality mobile television content across several popular genres including Bollywood. Challenged with setting up new channels and developing existing ones, Magic Works have been involved with brands such as MTV, Discovery Travel and Living CNBC, Zoom and Bindass.
Commenting on this development MagicWorks CEO Seher U Bedi said, “More and more women are now watching television through mobile devices. It’s important for us to keep up with this trend and continue to provide entertainment to our female viewers. As more and more women are expected to juggle family and friends alongside careers- mobile TV works for them because it fits in around hectic schedules to provide that little breather of entertainment and enjoyment.
“The content of channels we provide is designed to fit in with this lifestyle. Women can tune into channels such as Bollywood Mela or Bollywood Match and see the latest gossip headlines in a few minutes or if they have a bit more time they can tune into Bollywood Pundit which looks at how current horoscopes are affecting the lives of stars such as Priyanka Chopra and John Abraham. Overall the channels provide an appealing mix of quality entertainment for women.”
The five new channels; Bollywood Ball, Bollywood Maal, Bollywood Match, Bollywood Mela and Bollywood Pundit cover the exciting and glamorous lifestyles of Bollywood celebrities. Bollywood Match contains all the latest gossip from the love lives of some of the most famous names in the business including newly married couple Saif Ali Khan and Kareena Kapoor whilst Bollywood Maal looks at how these celebrities flash their cash. Fast cars, million dollar homes and designer labels are all covered with profound insight.
Yamgo is a mobile TV distribution network which has grown rapidly over the past three years and recently reached the milestone of having 100 active channels available to viewers. Yamgo offers free to view channels across several genres including Bollywood, Entertainment, Music and Fashion.
Ian Mullins, CEO of Yamgo TV commented “Our female audience has been growing steadily over the past year and we have been carefully licensing new TV channels that have a strong female appeal for both Asian and Western audiences. Our aim is to deliver a diverse range of both leading mainstream TV channels and niche channels enabling Yamgo to personalise mobile video advertising. As one of the leading mobile TV networks worldwide it’s fantastic to add more female focused channels. From life stories of iconic families like the Kapoors, Khans and Bachans to the latest Bollywood gossip each of the channels offers a different perspective on the lifestyles of icons in the industry such as Shah Rukh Khan and Aishwarya Rai.”
The recent additions of Bollywood channels to Yamgo TV can be viewed for free on most Internet enabled mobile devices and tablets at www.yamgo.mobi. The mobile application is available to download for free on leading platforms and devices including iOS, Blackberry and Android from the Google Play Store, iTunes App Store or by visiting www.facebook.com/YamgoTV .
