Tag Archives: Skin Care

Elder Pharmaceuticals Clears Pending Statutory Payments Related to TDS, PF, ESIC, MWLF etc After Witnessing Turnaround in Cash Flow Position

March 25, 2015 flashnewsrelease Leave a comment

Elder Pharmaceuticals Limited which was going through an erratic cash flow situation has made major pending statutory payments of TDS, provident fund, ESIC, Maharashtra Labour Welfare Fund (MLWF) etc to the tune of approx Rs 26 crore.

Mumbai, India, March 25th, 2015 — Elder Pharmaceuticals Limited (BSE: 532322 | NSE: ELDERPHARMEQ) which was going through an erratic cash flow situation has made major pending statutory payments of TDS, provident fund, ESIC, Maharashtra Labour Welfare Fund (MLWF) etc to the tune of approx Rs 26 crore. The company has informed the BSE & NSE to this effect.

http://www.bseindia.com/corporates/anndet_new.aspx?newsid=d6c05454-0734-4f82-b876-348077f1f915

Elder Pharmaceuticals plans to clear the backlog of other payments very soon. Elder is also in talks to raise fresh funds through a combination of debt or debt cum equity in order to improve its cash flow and performance. The company’s cash flow cycle was affected for a larger part of FY 2014-15 resulting in payments getting delayed to its various creditors and government bodies. In view of the growth in sales of its pharma & OTC products recently, the company is anticipating regular cash infusion which will contribute to its working capital, regular expenses and debt retirement needs.

Elder Pharmaceuticals is a major player in the Anti-infectives, Multi Vitamins, Cardiology and Skin care segments and is also present in the Over The Counter segment (OTC) through its products like AM/PM, Solo, Respite, Rhyme covering sectors like Oral Mouthwash, Skin Care, Nasal Decongestion, Muscle relaxants and Color Cosmetics. Elder has a prominent position in the pharma space in India and abroad with its products commanding good demand from hospitals, doctors etc. A few products like Eldervit (a nutraceutical), anti-infectives like Cefixime based Formic and Elfi, & Skin O2 (dermatology) have significant market share and are growing at over 14% annually. The company has 6 state-of-the-art production facilities across India backed by a team of over 2 dozen scientists.

Going forward, the company is embarking on a major price revamp supported by an aggressive national expansion campaign in order to garner a larger share in the domestic market. Elder’s International operations are registering steady growth and more than 40% of Elder’s revenue is likely to come from its global business. As a part of Elder’s deal with Torrent Pharmaceuticals in 2013 – which involved sale of over 30 brands and transfer of Elder’s domestic employees to Torrent – Elder shall utilize its six plants for contract manufacture of the formulations business sold to Torrent for 3 years which will fetch Elder a continous revenue stream of Rs 70 – 75 crore every year.

Elder group is targeting a turnover of about Rs 1000 cr from its domestic and international operations by FY 2017.

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067 India
Mob: +91 98205 03876
Tel: (022) 28625131/32
Fax: (022) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.elderindia.com

Healthcare

Pharma Biggies Vie for a Bigger Share of the Fast Growing Domestic Mouthwash Category in Oral Care Segment Worth Rs 600 Crore and Growing at 25% Annually

October 26, 2014 flashnewsrelease Leave a comment

* Elder Pharma relaunches AMPM Mouthwash – also introduces a Specific Mouthwash for smokers/tobacco users. * Becomes 3rd major entity after J&J and Colgate in this field; targets 5% market share.

Mumbai, India, October 24th, 2014 — With the completion of its deal with Torrent Pharma for Rs 2,000 crore involving sale of select brands, Elder Pharmaceuticals Limited (BSE: 532322 | NSE:ELDERPHARMEQ) has laid out aggressive expansion plans for achieving a turnover of Rs 1000 crore by FY 2017. In addition to its thrust on the Anti-infectives, Multi Vitamins and Skin care segments, Elder has identified the fast growing mouthwash category in the Oral c are industry as its focus area and to this effect has relaunched its famous AMPM range of mouthwash with an addition of a range for Smokers / tobacco users.

Indian oral care industry, over the last few years, has been one of the fast growing FMCG sectors. The oral care industry is segmented into five categories which include toothpaste, toothbrush, toothpowder, mouthwashes, other oral care products such as dental flosses and chewing gum.

According to Alok Saxena, Managing Director, Elder Pharma, “Among Oral Care products, the mouthwash category has seen high penetration levels with substantial market expansion even in rural and semi-urban areas. There is a major change in the consumer tastes and preferences towards easy to use oral care products in the market. Companies like Elder, focusing on advance solutions for oral health problems for the consumer, are receiving good response from the market.”

Developed by the R&D scientists at Elder Pharma in joint co-operation with practicing dentists, the new AMPM Mouthwash has as its key ingredient ‘Triclosan’, an antibacterial and antifungal agent. Triclosan has been shown to be effective in reducing and controlling bacterial contamination and fighting germs. In addition to its anti plaque and anti cavity properties, AMPM has been designed to fight gum recession, dry mouth, tobacco odour, tartar build up and tooth staining from smoking, yellowing or browning of front teeth due to exhaling tobacco smoke.

AMPM is available in 3 variants AMPM PLUS, AMPM SPECIAL and the newly launched AMPM NICOFRESH specially formulated for smokers/tobacco users. Smoking not only causes bad breath but leaves stains on teeth and leads to gum diseases. In addition to TRICLOSAN, AMPM NICOFRESH contains Sodium Perborate which helps remove smoke and tobacco tar. The oxygenating effect of NICOFRESH hits one of the most stubborn sources of sulfur-producing bacteria and stops it at its source.

Going ahead Elder is also planning to launch mouthwashes based on natural ingredients like aloe vera, green tea and probiotics under the AMPM range.

The Domestic mouthwash industry is presently valued at Rs 600 crore and growing at 25 – 30% pa. Online ecommerce players and organized retail chains are also playing a major role in the market expansion of mouthwashes as oral health & hygiene awareness increases by the day. The leader in the mouthwash category is Listerine which accounts for 70% of market share while Colgate Plax has 17% share. Elder hopes to garner a 5-7% share in the next few years.

Adds Saxena, “The industry has expanded with the introduction of innovative and condition-specific products like mouthwashes for sensitive teeth, for gum care , for discoloration of teeth, for smokers etc. Increased competition from International players has also meant reaching out to the last mile population to promote products.”

Elder’s growth strategy is to lay emphasis on expanding the brands remaining with itself post Torrent deal and strengthening them rather than launch new products. New products are also in the pipeline but will be introduced in a phased manner once the existing brands reach a critical level. Elder group’s target of Rs 1000 cr turnover by 2017 will see equal contribution from its domestic and international operations.

Business

Elder Health Care Ltd, Part of the Rs 1000 Crore Elder Group, Forays into the Rs 150 Crore Herbal Energy Booster Market

January 10, 2013 flashnewsrelease Leave a comment

* Bags exclusive marketing rights for ‘Stay ON’ herbal male energy booster supplement, expands distribution network to 700,000 outlets across South Asia. * Plans more products – own and in-licensed – over the next 12 months.

Mumbai, India, January 09, 2013 — Elder Health Care Ltd (EHCL) [ http://www.elderhealthcare.in ] has forayed into the fast growing, Rs 150 crore Herbal Male Energy Booster market by virtue of a tie-up with M/s Shree Maruti Herbals, a leading developer of quality herbal medicines. EHCL has begun marketing Maruti Herbals’ flagship product ‘Stay ON’, India’s 3rd largest product in this category with a 5% market share and has expanded its network to over 700,000 outlets across the country & around. EHCL has been aggressively increasing its OTC (Over-the-Counter) portfolio over the last few years and has a total of 13 products (own and licensed) covering segments like Skin care, Hair care, pain management, fairness segment (both men and women), oral care, lip care, burn categories, Men’s/Women’s grooming etc.

Shree Maruti Herbal has for several years developed quality herbal medicines targeted at age-related and lifestyle ailments which are left neglected due to ignorance, myths, inhibitions and taboos surrounding them. The company has a full-fledged R&D centre which carries out pharmacological studies on herbs and their adaptability to new lifestyles. Backed by modern manufacturing techniques this has resulted in superior formulations for common lifestyle symptoms like diabetes, erectile dysfunction, piles and related problems.

“Our strong marketing and distribution network is encouraging us to launch brands – own or in-licensed – at a rapid pace as the distribution and supply logistics are already in place. With Stay On we are able to add another partner to our establishment which has great potential.” says Dr Anuj Saxena, Managing Director, Elder Health Care Limited.

Stay ON has excellent brand recall in the market, has no side effects and has high media spends to educate consumers about symptoms and deficiencies and how to treat these to achieve lasting benefits. With the availability of the product across India, EHCL is expecting to double the sales to Rs 15 crore by 2013-14 and to Rs 50 crore by 2014-15.

The herbal energy booster supplement market is pegged at Rs 150 crore and is growing at the rate of 15% p.a. The demand comes from Males aged 25 and above across Metros, Tier I & Tier II cities. Other players in this field are market leader Dabur Shilajit with a turnover of about Rs 50 crore followed by Baidyanath Vita Ex/ Vita Ex Gold with a turnover of approx Rs 20 crore, Zandu Vigorex, Zydus Musli Vital and Musli Power. Ajanta Pharma’s famous brand 30+ was acquired by Dabur India Limited some time back.

Going forward EHCL plans to introduce newer products in the Herbal Energy booster segment within the next 12 – 24 months.

For more information visit http://www.elderhealthcare.in

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32
Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com

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Healthcare

Elder Health Care Limited Forges Strategic Alliance with POLA Chemical Industries, Inc., a POLA-ORBIS Group Company of Japan for Skin Care Products

September 17, 2010 flashnewsrelease Leave a comment

POLA Chemical Industries, Inc. a POLA-ORBIS Group company, is the world famous cosmetics manufacturing company receiving the research awards several times at the International Federation of Societies of Cosmetics Chemists. POLA Chemical Industries, Inc. supplies cosmetics not only to the group companies such as POLA Inc, ORBIS etc. but also to the world famous brands as OEM.

Mumbai, India, September 16, 2010 — * POLA Chemical Industries, Inc. a POLA-ORBIS Group company, is the world famous cosmetics manufacturing company receiving the research awards several times at the International Federation of Societies of Cosmetics Chemists. POLA Chemical Industries, Inc. supplies cosmetics not only to the group companies such as POLA Inc, ORBIS etc. but also to the world famous brands as OEM.

* This is Elder Health Care Ltd’s tenth in-licensing agreement for providing health goods with therapeutic properties through the OTC and Dermatology / Cosmetology route

* Rs 2300 crore Dermatology sector growing at 20% annually

Taking its thrust further into the approx Rs 2300 crore Dermatology sector in India, Elder Health Care Limited, ( http://www.elderhealthcare.in ) part of the Rs 800 crore Elder group, has entered into an in-licensing agreement with Japan’s leading advanced skincare, body care and cosmetic manufacturing company, POLA Chemical Industries, Inc. to introduce POLA‘s state of the arts skin care & cosmetic products in India. EHCL already has a strong marketing & distribution network in the skin care sector with Fairone Fairness Cream (Men/Women) & Fairone Soap, in-licensed from Shahnaz Hussain Herbals Pvt Ltd.

POLA Chemical Industries, Inc. is one of the leading cosmetic manufacturing companies in the world, supporting the $1.6 billion annual sales of POLA-ORBIS Group in year 2009. Established in 1940 in Shizuoka, Japan, POLA Chemical Industries, Inc. supplies highly prestigious cosmetics to the No. 1 direct selling cosmetic company, POLA Inc. in Japan and is an industry leader in Research & Development employing over 230 scientists and staffs working vigorously in developing high quality cosmetics & skincare products. POLA Chemical Industries, Inc. had long been looking to enter India with a credible partner and zeroed in on EHCL due to the EHCL’s commitment to in-licensed products and expertise in brand building in the self care sector.

Says Dr Anuj Saxena, Managing Director, Elder Health Care Limited, ( http://www.elderhealthcare.in ) “To begin with we will be launching “Bihaku” whitening range viz White Wash, White Lotion, White Gel and White Mask through the OTC as well as Dermatologist/Cosmetologists route within the next 2 months and are targeting the high end, socially active consumers. POLA Chemical first drew our attention when we learned that POLA scientists spend three to five years on basic research, development and testing for each product before releasing it to consumers. The facts that the brand-new findings in the field of skin fairness, obtained by the POLA Chemical’s long term, intensive research, are introduced and that the products are evidence based, also align with Elder’s philosophy.”

The organized skin care segment – currently valued at Rs 2300 crore, is growing at 20% and it has been found that quality consciousness is increasing with rising awareness levels and spread of literacy. EHCL is targeting sales to the tune of Rs 7 crore from “Bihaku” products by the fifth year of launch and in the long run, plans to develop a dozen complete lines of products with POLA Chemical Industries, Inc. and bring them into India.

POLA Chemical Industries, Inc. can produce an extensive product range covering Skin care, special care (anti-aging, night cream anti-wrinkle, UV Guards, Masks, Skin Brightening etc), make-up, body care, hair care and men’s care based on their superior technologies.

The in-licensed products portfolio of EHCL consists of Fairone Fairness Creams from M/s Shahnaz Herbals (Ms Shahnaz Hussain) of India, “Tiger Balm” from M/s Haw Par of Singapore, “Burn Aid” (a gel-based natural product for burns) from M/s Rye Pharmaceuticals of Australia, “Blistex” lip Balm from M/s Blistex Inc of USA, “Fuel for Men” deodorants from M/s VLCC, India, Dermatology/cosmetology products from M/s Uriage Laboratories Dermatologigues D’ Uriage of France, “BeYu” colour cosmetics from M/s Innovative Cosmetics Gmbh, Germany and “Just for Men” Hair colour for men from M/s Combe Incorporated, USA. Most of the products launched have garnered a market share of between 5% and 20%.

Elder Pharmaceuticals Ltd, the parent body of EHCL, is credited with pioneering the concept of in-licensing pharmaceuticals products in India from International companies and took it one step forward by taking this business model to FMCG products under EHCL. EHCL’s success in in-licensed brands demonstrates the potential of the business model and speaks volumes of the company’s product quality, branding strategies and distribution network. Adds Saxena, “Extensive market research has given us valuable insights into consumer preferences enabling us to launch innovative and of high quality products. A well established supply chain – thanks to the support of our parent company – is an added advantage for EHCL is launching brands quickly.”

About Elder Health care Limited:
Elder Health Care Ltd (BSE – ELDERHCL), ( http://www.elderhealthcare.in ) part of the Rs 800 crore Elder group, is engaged in the manufacture of a range of FMCG and Skin Care Products through research and development and also products through licensing agreements with Indian and International companies. Elder’s consumer and skin care products have proven therapeutic capabilities. The product range comprises of OTC products in pain management, fairness segment (both men and women), oral care, lip care, burn categories, Men’s/Women’s grooming etc and Skin Care. Elder Health Care Limited, has been growing at a rapid pace of more than 50 % year on year for the past four years and is targeting a turnover of Rs 300 crore for FY 2013.

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32. Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com

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