Late President of Mi Rancho Honored for Contribution to the Tortilla Industry.
San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, is pleased to announce that the late president of the company, Robert Berber Jr., has been inducted into the Tortilla Industry Association’s Hall of Fame. Berber, who passed away in January, was honored at the TIA’s 26th Annual Convention and Trade Expo held in Valley Center, California, last week.
Robert Berber Jr. was singled out for his legacy as a pioneer in the tortilla industry. Berber inherited the leadership of Mi Rancho from his father, Robert Berber Sr., who purchased the business in 1954 when it was an Oakland Mexican grocery store noted for making exceptional tortillas. Robert Berber Jr. assumed ownership of the store in 1974 and built Mi Rancho into a Bay Area tortilla brand noted for the superior quality and consistency of its food products, and the purity of its ingredients. Today, under the guidance of the current president, Manuel Berber, Mi Rancho has become a national brand.
“I am honored to accept the TIA’s Hall of Fame plaque on behalf of my grandfather,” said Alex Berber, Business Development Manager for Mi Rancho. “He was an extremely hard working man with a strong work ethic, treating every employee with respect and gratitude. His greatest pride was seeing the success my father, Manuel, has brought to Mi Rancho and knowing that my brother, Andrew, and I would one day run this company that he loved so much.”
Today Mi Rancho makes more than 1.3 billion tortillas each year. The company continues to make tortillas applying the same traditional methods used by Robert Berber Sr. and Robert Berber Jr. Mi Rancho’s corn tortillas are made from whole kernel corn that is carefully cooked and steeped with lime for up to 10-12 hours. The corn is then stone-ground with lava stones for a unique texture and flavor. Mi Rancho also uses local ingredients grown in California, and it offers organic, Non-GMO corn and flour tortillas.
About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.
For more information, visit Mi Rancho on the web at http://www.mirancho.com.
Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com
