he PB Reality Show announced today that it will sell the printed version of its online calendar with all proceeds going to charity.

San Diego, CA, March 12, 2011 — The first major reality show to hit the beaches of San Diego, The PB Reality Show ( http://www.pbreality.com ) announced today that it will sell the printed version of its online calendar with all proceeds going to charity. The calendar features 12 of the most stunning models of Southern California, who are actually a part of the show. Jim Lawlor, the the show’s creator and executive producer, picked Photocharity as the charity of choice, an organization dedicated to helping the homeless youth of San Diego.

Lawlor, locally known as the PB Millionaire, has a natural affinity for helping the homeless here, particularly because he knows their plight firsthand. When he arrived in San Diego some 20 years ago, he soon ran out of money and often had to sleep on the beach. Despite having a degree in business, Lawlor found it difficult finding work and had to resort to painting houses as a means to get by. It was serendipitous that he came up with an idea for protecting his eyes while spray painting. His patented goggles have since made him millions, which gives him the ability to give back to the community as well as devote time to his reality TV production.

The PB Reality Show is essentially a “backstage pass” to his nouveau riche lifestyle of living in a castle, his VIP access to San Diego’s nightlife, and the making of a bikini calendar. Viewers will get to see all the behind-the-scenes drama, including the cat-fights, as beautiful models vie to win their spot in the calendar. Various competitions will be held throughout the spring and summer to qualify contestants for the “Miss Pacific Beach Contest,” which awards a Grand Prize of $3,000. The winner will also be involved in promoting the show’s various charities.

Lawlor plans to use the show’s popularity to bring even more awareness to the causes closest to his heart. “Viewers get drawn into the show with all the sexy models and get hooked by the ensuing drama,” he says. “Once we get the audience’s attention, we can then bring their awareness to important issues, like the homeless problem here in San Diego.”

San Diegans have a lot to look forward to in the comings months, as The PB Reality Show ( http://www.pbreality.com ) is in full-force with filming, casting calls, competitions and jaw-dropping bikini contests. Beginning April 1st with the “PB Scavenger Hunt,” the show will be filming at least one major event or competition each month. In fact, one model will be rewarded for selling the most calendars, thereby raising the most money for Photocharity ( http://photocharity.org ).

The calendar is priced at $19.95 and can be purchased by visiting the show’s website at http://www.pbreality.com.

Press & Media Contact:
Behnaz Salimian
The PB Reality Show – Public Relations
San Diego, CA
(858) 822-8693
pbreality@gmail.com
http://www.pbreality.com