Tag Archives: Online Advertising

Technology

Eye Tracking helps Internet Marketing and Online Advertising

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Using the latest Eye Tracking equipment Vancouver area company I-METRIX can now help answer many questions using eye tracking technology samples of the webpage and ad can be viewed by test participants and their eyes tracked as they progress through the website.

Vancouver, BC, Canada (March 6, 2014) — Many companies and marketing managers invest in Internet marketing and online advertising, however they are not sure how the viewers will react to their adverts.

Banner blindness is a term used where viewers never see the ad due to them learning how to tune out items they consider advertising and that might slow them down with their endeavours. This can happen when a viewer is looking for particular information and goes directly to the area they are looking for.

Several factors can be involved that affect the success of online banner type ads.

Is this the right type of website to advertise on; are their visitors likely candidates for your offering?

What is the best position for the ad is it the Leader Board a Tower Ad or other position?

Are there too many ads competing for traffic on the page, is the webpage too busy with other information to distract the viewer.

Does the ad contrast with the webpage? Do animations in the ad help or deter the viewer.

Is the ad positioned above or below the page fold, or is it rarely seen.

If paying for impressions only it is critical that the ad at least gets seen. Will changing the ad style or even moving to a text ad improve the investment?

If images are involved will changing them to a different image improve click trough rates?

Many of these questions are difficult to answer often when low click trough rates are blamed on the website used for advertising and it could well be one of many other factors.

Using the latest Eye Tracking equipment Vancouver area company I-METRIX (http://www.I-Metrix.ca) can now help answer many of these questions using eye tracking technology samples of the webpage and ad can be viewed by test participants and their eyes tracked as they progress through the website. Tasks are often given to the participants and real time data and reports are generated. Often different scenarios can be created to determine which the most effective promotion for the campaign is. Similar services are offered by I-METRIX for customers that place advertising in video applications.

Media Contact:
Julian Grace
I-METRIX.CA
604-800-7535
info@i-metrix.ca
http://www.i-metrix.ca

Advertising

MediaPR.net Partners with ShoutEx to offer Lead Generation & Search Marketing Services

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MediaPR.net is teaming up with ShoutEx to provide add-on search marketing and lead generation services.

Boston, MA (USA), July 23, 2012 — MediaPR.net ( http://www.MediaPR.net ), providing public relations and content marketing services to technology startups on a budget since 1990, is teaming up with ShoutEx to provide add-on search marketing and lead generation services. ShoutEx is an online marketing firm based in Ottawa, Canada and promotes software vendors, SaaS and mobile apps.

“Ongoing PR and fresh marketing content is an effective way to keep qualified traffic coming to your site,” says Victor Cruz, principal of MediaPR.net. “Our strategy combines PR activities with marketing messages, which helps increase the shelf-life of our joint efforts, give SEO a boost, and pull in qualified leads.”

“We first start by evaluating your marketing footprint to identify quick wins in search optimization and online advertising,” says Zaki Usman, founder of ShoutEx. “We compare your competitors’ marketing efforts to fine tune your messages for best lead conversions. Then we work with web marketing and PR to execute campaigns that focus on results.”

These new content marketing services include:

Search Engine Optimization
• Analyze best performing organic keywords
• Tweak online content to make it more search engine friendly
• Help optimize your site code for faster performance
• Integrate keywords and anchor texts into your PR program

Online Lead-Generation
• Research top converting keywords and ad copy types
• Create high performing online ad campaigns
• Supplement with A/B tested landing pages
• Tie in social media marketing to pull in cost-effective traffic

All marketing and PR efforts are followed up with scheduled analytics and reports to highlight top performing keywords, strategies and marketing hooks. These reports are useful in creating new campaigns and understanding what resonates best with the market.

For more information please visit: http://www.MediaPR.net and http://www.shoutex.com

Press Contacts:
Victor Cruz / vcruz@mediapr.net
Zaki Usman / pr@shoutex.com

Press & Media Contact:
Victor Cruz, Principal
MediaPR.net Inc
28 Forrester St
Salem, MA 01970 – USA
(978) 594-4134
vcruz@mediapr.net
http://www.MediaPR.net

Advertising

Ad Dynamo Local Launches in the UK

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Ad Dynamo, the established global contextual advertising marketplace has launched Ad Dynamo Local in the United Kingdom, offering small businesses the ability to target local customers in their town or city.

London, UK, Monday – March 19, 2012 — Ad Dynamo™ today launches Ad Dynamo Local, a new offering that helps local UK businesses promote themselves exclusively in specific towns or cities.

Using Ad Dynamo’s established network of more than 25,000 participating websites as well as Facebook, which the company recently integrated with, Ad Dynamo Local is able to offer a very simple but highly effective solution to SME’s with local customers in mind.

The product highlights include:

* Fixed price at £40 per month
* Guaranteed minimum of 50,000 ad views per month in the town the business is targeting.
* Free banner ad creation
* Free one page website for businesses that do not have their own website.
* Exposure across 25,000 websites and Facebook.

“The benefit that Ad Dynamo Local ( http://www.addynamo.com/local ) offers SME’s is that they are not overwhelmed with the complexities of online marketing. We have packaged a simple, effective offering that can be activated within 10 minutes – and at an extremely attractive price,” says Sean Riley – CEO of Ad Dynamo.

Ad Dynamo Local can be accessed at http://www.addynamo.com/local

Press & Media Contact:
Sean Riley
Ad Dynamo
London, UK – CM131AZ
(447) 771-5902 x25
sean@addynamo.com
http://www.addynamo.com