Tag Archives: older adults

Baby Boomer Alert — Santa Cruz Lifespan Aging Care Management Agency Announces New Personal Assistant Services for Older Adults

Lifespan, a comprehensive aging care management agency locally owned and operated and serving Santa Cruz for 35 years, is now offering a new and innovative service — Personal Assistants.

Santa Cruz, CA, January 08, 2018 – Lifespan, a comprehensive aging care management agency locally owned and operated and serving Santa Cruz for 35 years, is now offering a new and innovative service — Personal Assistants.

Personal Assistants are skilled individuals with experience serving aging and disabled persons who can offer a variety of activities, such as socialization, recreation, home organization, escort to medical appointments, and more. Support is also available with organizing mail, bill paying and completing forms.

Kathy Geerin, of Santa Cruz is one such personal assistant. Born and raised in Long Island, New York, and a graduate of Hofstra University, Geerin was an art teacher and art therapist in special education before joining Lifespan in 1997. She started out working in Lifespan’s conservatorship program and later became a part-time care management assistant prior to that program expanding into the current personal assistant program.

Geerin works with six to seven clients for several hours each per week. A typical day with a client might involve going grocery shopping, escorting to a hairdressing or manicure appointment, sorting and organizing mail and other paperwork, trips to the library or a scenic beach drive. She may also assist with scheduling appointments and arranging transportation. Sometimes Geerin will simply sit and talk with a client if the client desires. “I enjoy learning about my clients, some have a fascinating history, it’s really interesting.”

There is a one-hour minimum for the Personal Assistant service.

About Lifespan

Lifespan is a comprehensive aging care management agency dedicated to providing the highest quality of care in the home or setting of one’s choice.

Lifespan’s goal is to maximize the health, safety, comfort, and independence of its clients through compassionate person-centered care. Since 1983 Lifespan has provided all-inclusive home care and professional geriatric care management services to adults in need of assistance. A leader in aging care services, Lifespan is one of the very first organizations to provide this combination of care on the West Coast, and still the only agency of its kind in Santa Cruz County.

Lifespan’s professional care management is provided by registered nurses and master’s level social workers who conduct assessments of client strengths and unmet needs then help the client and family decide on a plan of care. In addition, care managers can coordinate a variety of resources and work with health care providers, fiduciary agents, and other professionals to make sure that all needs are met as conditions change. Lifespan also offers medication set-up and managements by RNs.

Home care aides provide the important support with activities of daily living such as light housekeeping, shopping, laundry, meal preparation and clean up, personal hygiene, mobility, and medication reminders. They also provide protective supervision for persons with cognitive impairment. Care up to 24/hours per day is offered based on staffing availability. All home care aide services are supervised by the professional care manager RNs and social workers to ensure optimal care.

Lifespan is in full compliance with the 2015 California Home Care Services Consumer Protection Act, under the auspices of the California Department of Social Services, which specifies that all employees meet criteria as registered home care aides. This includes thorough screening, criminal background clearance (fingerprinting) by both the Department of Justice and FBI in addition to verifying initial and ongoing professional training. Employees of all levels are covered by Lifespan’s general liability bond and worker’s compensation policies.

There are more than 2 million professional home care workers in the U.S. providing care and support to aging adults and persons with disabilities in home and community-based settings. The home care workforce has doubled in the past 10 years and the population of those 65 and older is expected to double to 88 million by 2050, making the role of professional aging care professionals that much more critical.


Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455


Cuts to SNAP Food Program Would Be Devastating for Struggling Older Adults

This morning, the National Council on Aging (NCOA) joined members of Congress, Feeding America, the Food Research and Action Center, advocates, and representatives from dozens of national organizations to oppose $16 billion in cuts to the Supplemental Nutrition Assistance Program, (SNAP). NCOA Media Contact: Ken Schwartz, Director of Marketing & Communications, 202-600-3131, ken.schwartz@ncoa.org.

Washington, D.C., USA – July 12, 2012 — This morning, the National Council on Aging (NCOA) joined members of Congress, Feeding America, the Food Research and Action Center, advocates, and representatives from dozens of national organizations to oppose $16 billion in cuts to the Supplemental Nutrition Assistance Program (SNAP) included in the proposed House Agriculture Committee Farm Bill reauthorization. The Committee is expected to vote on the legislation tomorrow.

Nearly 3 million older adults receive SNAP, and 80% of them live alone. SNAP makes nutritious food more affordable for these vulnerable seniors, reducing health costs by helping them manage and prevent chronic diseases, such as diabetes, heart disease, and hypertension.

Yet, due to inadequate outreach and enrollment, only 1 in 3 seniors who qualifies for SNAP actually receives this valuable benefit.

“These cuts would be catastrophic for vulnerable older adults and their families,” said NCOA President & CEO Jim Firman. “93% of SNAP benefits go to households below the poverty line, and 76% of SNAP households include an elderly person, child, or disabled person. Taking food out of the mouths of people living at or near the poverty level is unconscionable act, especially when the unemployment rate is so high.”

In addition to keeping individuals safe and well-fed, SNAP is a well-established and efficient way to stimulate local economies. Every $1 worth of SNAP benefits in an eligible recipient’s pocket turns into a $1.73 benefit to local communities via grocery stores, farm stands, or even Wal-Mart. Without SNAP and other federal benefits, millions of vulnerable older adults will be forced to make a grim choice between buying groceries or filling prescriptions; putting food on the table or paying utility bills.

NCOA is encouraging older adults, their families, and caregivers to call on Congress to oppose these drastic cuts. Concerned advocates can call toll-free 1-877-698-8228 today to be connected to their Representative’s office and ask them to vote NO on proposed SNAP cuts in the Farm Bill.

For more information, please visit http://www.ncoa.org/SNAP / http://www.FeedingAmerica.org or http://www.wilcoareatimes.com.

Read this and other NCOA releases at http://www.wilcoareatimes.com. (Category Seniors)

Media Contact:
Gail Duncan
Wilco Area Times
120 Nolan Dr.
Georgetown, TX 78633

Missing from the Presidential Debate: Long-Term Care

Two Candidates Respond to National Survey but Many Remain Silent on How to Support Older Adults and Individuals with Disabilities Who Need Care at Home.

Washington, D.C., February 26, 2012 — Every day, over 10 million frail seniors, younger people with disabilities, and their families struggle to find and pay for long-term care to stay independent and remain at home, and the need for care is expected to grow to over 15 million Americans by 2020.

Yet, the issue of long-term care has been completely absent from this year’s presidential campaign. No questions have been asked during the debates. The candidates have not posted any views or positions on their websites, and only two candidates have responded to a national survey on their views to address this growing national challenge.

Long-term care helps older adults and individuals with disabilities manage everyday activities, such as dressing, bathing, using the bathroom, preparing meals, and taking medication.

While these home care services are cost-effective and help people stay independent and out of expensive nursing homes, they are not covered by traditional health insurance. Medicare does not cover them, and only 3% of adults have private long-term care insurance.

Medicaid offers some coverage for long term care, but individuals must spend-down and impoverish themselves to qualify – often exhausting a lifetime of savings. Waiting lists also have doubled over the past decade, with some states cutting home and community-based services to trim budgets.

As a result, over 90% of all long-term services provided today are delivered informally by more than 42.1 million family members. These caregivers often face enormous burdens, adversely affecting their health, ability to work, and financial security.

To help raise this critical issue among the presidential candidates, 15 national aging and disability organizations, including the National Council on Aging (NCOA), invited each candidate to answer five questions about their views on long-term care. The questionnaire was distributed in November to all major candidates for President, regardless of political party affiliation.

So far, only two presidential candidates-Barack Obama and Newt Gingrich-have responded to the questionnaire. The five questions and responses received to date are available at http://www.ncoa.org/LTSSsurvey.

“The number of Americans needing long-term care is expected to double in the coming decade as the population ages,” said James Firman, NCOA president & CEO. “Clearly, this is an issue that cannot be ignored. Voters deserve to hear the candidates engage in a dialogue about an issue so central to the future of our country and the lives of millions of individuals and families.”

About NCOA
The National Council on Aging is a nonprofit service and advocacy organization headquartered in Washington, DC. NCOA’s mission is to improve the lives of millions of older adults, especially those who are vulnerable and disadvantaged. NCOA is a national voice for older Americans and the community organizations that serve them. It brings together nonprofit organizations, businesses, and government to develop creative solutions that improve the lives of all older adults. NCOA works with thousands of organizations across the country to help seniors find jobs and benefits, improve their health, live independently, and remain active in their communities. For more information, please visit: http://www.NCOA.org / http://www.facebook.com/NCOAging / http://www.twitter.com/NCOAging.

NCOA Media Contact:
Ken Schwartz
Director, Marketing & Communications