Culinary Innovator Brings Expertise from Fortune 500 Food Brands to Enhance Mi Rancho’s Tortilla Business.

San Leandro, CA, USA (March 4, 2015) — Mi Rancho®, a Bay Area leader in the production and global distribution of tortillas and Mexican foods, announced the appointment of Joe Trummer to the position of Director of Research and Development. In his new role, Trummer will be responsible for new product innovation, process optimization, margin enhancement and renovation projects.

Trummer has more than 20 years of experience in the food industry including both new product development and food service operations. In his new position, Trummer will add a commercialization process, culinary and food science discipline and infrastructure to the R&D department to help build a sustainable pipeline of new innovations. He will also be responsible for refining Mi Rancho’s existing products to meet the changing needs of food service, retail grocers, and industrial customers with a particular focus on clean label and organic tortillas.

“I am thrilled to have Joe join the Mi Rancho family,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “He brings the leadership, skills, and knowledge that we need to take the company to the next level. Joe has a solid technical background and does a great job building long-lasting business relationships with customers and cross-functional partners. He is a real team player and we are glad to have him on our team.”

Prior to joining Mi Rancho, Trummer was Director of Research and Development for Aryzta responsible for new product innovation and product renovation for brands such as Otis Spunkmeyer and La Brea. Trummer also has a long professional history with Sara Lee, where he held a variety of bakery management positions, as well as the Kellogg Company. Trummer began his career as a pastry chef and chocolatier working at landmark San Francisco restaurants Campton Place and Palio d’Asti. In addition, he served as a Chef’s Council Consultant for the Center for Culinary Development in San Francisco.

“I am excited to be part of the Mi Rancho family bringing new innovation to a rapidly growing market,” said Joe. “Everyone has been extremely welcoming and I look forward to working with all team members to help sustain Mi Rancho as a leader of premium tortillas.”

Trummer holds a Culinary Degree from the French Culinary Institute in New York, a Master of Science in Chemical Engineering from Georgia Institute of Technology, and a Bachelor of Science from Michigan State University.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year with international distribution. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf, Director of PR
Gumas Advertising
415-621-7575
twoolf@gumas.com