Gone are the days when people simply used handsets for getting calls or sending calls. The iPhone 4 from Apple represents this change. There are a number of interesting new features on this gadget. Its uniqueness lies in that it has over 2.5 million applications. Multi-tasking has also become a reality on this gadget.

This handset is a distinct improvement over the 3GS model. It has improved display and has unique features such as Retina display. This gadget is also thinner than its predecessor, being only 9.33mm thick. Its most remarkable features are that it comes packed with an ipod facility and wireless internet. The True Phone application on this gadget enables calls to Skype users and to Google Talk. Thus there is a synergy in this gadget between the internet and telephony to maximise customer satisfaction.

Drop box feature on this handset enables files to be obtained from the internet. This is a handy feature for all those interested in carrying on their work in different situations and locations. The Fring feature enable chat application in real time. It is also possible to use this handset on the Android operating system.

iPhone 4 deals represent extra value on a versatile handset. These are provided in the UK by various networks such as O2, Orange, T-mobile etc. These come packed with various interesting gifts and incentives. These are meant to attract consumers further towards buying this handset. The iPhone 4 contract will particularly be of interest to business consumers and permanent residents of the UK. These deals will attract versatile users towards using a handy gadget.

Brand loyalty vis-a-vis loyalty to Apple has played a key role in boosting iPhone 4 sales since it came onto the market in June 2010. Over 77% of customers it has been found upgraded from an older version of this handset. Its various applications also represent good value for money. For example it has highly developed camera facilities of both a primary as well as secondary nature. Among other things these enable geo-tagging and video calling.