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Consumer Services

Mumbai-India Headquartered Sentinel Exhibitions Asia P Ltd Bags Exclusive Marketing Rights for India for the 8th China Shanghai International Hosiery Expo 2013, One of the Biggest Hosiery Trade Events in the World

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* Trade Event to be held from March 4 – 6, 2013 at Shanghai. * Expo Focus on Competitive Functional Items in Global Hosiery Markets particularly Socks technology. * Over 500 Exhibitors from China, India, Italy, Japan, South Korea and Pakistan and over 13,000 Buyers from more than 26 countries.

Mumbai, India, September 10, 2012 — Mumbai-India headquartered Sentinel Exhibitions Asia P Ltd or SEA ( http://www.sentinelexhibitionsasia.com ) has bagged the exclusive marketing rights for the Indian region for the eighth edition of the China Shanghai International Hosiery Purchasing Expo (CHPE) 2013 being held from March 4-6, 2013 at Shanghai World Expo Exhibition & Convention Center, Shanghai, PRC. With exhibition space exceeding 20,000 square meters and 500 top-ranking enterprises from Japan, Europe America, India, South Korea, Pakistan and Italy, CHPE 2013 is the leading Hosiery trade show in the world. C.H.P.E 2013 is organized by Shanghai Gehua Exhibition Service Corporation jointly with China Tongyuan Corporation and Shanghai Underwear Trade Association.

SEA shall promote and market CHPE 2013 in the Indian region as also lead a delegation of Indian visitors to the show. The show has planned an Indian Pavilion so that visitors wanting to source form Indian companies can interact will all Indian companies in a dedicated enclosure in the show. The Chinese domestic markets for Hosiery items has seen a great demand in fashion products and brands indicating that there is good demand for international Hosiery products/brands in China too and that China is not just a sourcing destination but also a booming business opportunity. CHPE 2013 will showcase international well-known hosiery brands so that more and more international brands can penetrate the Chinese market easily.

Currents year’s larger focus is on Stockings (Pantyhose, Knee High’s, Detailing, tights, Jacquard, Lace, Garter Belt, Fishnet stockings, Spats three-quarter trousers, Ankle Length Trousers, Seamless/ Lingerie etc), Socks (Men, Women, Baby, Children, Baby, 5toes, Terry socks, Athletics socks, Ankle socks, Silk socks, Cotton socks, Health care, Nanometer, Golf, Bamboo fiber socks, Soybean socks, Ramie socks, Carbon socks etc), Hosiery Machinery (
High-speed socks machine, double needle machine, stocking setting machine, toe closing, embroider machine, stocking turning machine, hosiery seamier, ring doublers, dying machine, drying machine and support facilities) and Socks Material (Spandex, Terylene, Cotton Yarn, Nylon/polyamide, T/C, P/C, Spandex polyester, Socks yarn, Natural Fibers etc)

As in the previous years, CHPE 2013 ( http://www.chpe.com.cn/newsletter/html/edm20120808_en.html ) is expected to attract over 13,000 professional buyers from over 26 countries making CHPE 2013 the definite global platform for the hosiery sector. The Hosiery industry globally is growing at a rate of 8% annually and India and China have a major role to play in the growth of this industry.

CHPE 2013 thus becomes a not-to-be-missed show for both entrepreneurs and visitors to develop new markets, innovate business operations, upgrade manufacturing facilities and network with the best professionals in the world. CHPE shall also include Forums/Seminars, match-making meets between buyers and suppliers, Design Awards and a business trip to a hosiery factory after fair.

CHPE 2013 is supported by Taiwan Hosiery Manufactures’ Association, Haining Hosiery Association, Yiwu Hosiery Association, Zhuji Hosiery Association & Japan Nara Textile Industry Associated Federation and Pakistan Hosiery Manufactures’ Association. For more information log on to http://www.chpe.com.cn/newsletter/html/edm20120808_en.html or contact Ms K Priti, Project Director, Sentinel Exhibitions Asia P Ltd on priti@sentinelexhibitionsasia.com or on +91 88795 63067

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32
Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.chpe.com.cn/en/

Healthcare

The Best Things In Life Are Free And Sitacise is Launching A New Initiative To Partner With Anyone To Offer New Prospects Free Fitness Products For Them

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When Ohioans Called The Kim Renee Davis Nationwide Insurance Agency They Were Able To Get A Great Free Health Surprise Gift Sitacise Will Let The Rest of America Participate.

North Canton, OH (USA), Monday – May 07, 2012 — Inspired by a recent promotion that Sitacise ( http://www.sitacise.com ) participated in with Nationwide Agency of Kim Renee Davis, Sitacise is now willing to partner with other companies to offer free fitness products to their new prospects, past customers, employees, school systems and churches.

Proactive businesses, companies, school systems, churches and families that want to get fit while idly sitting can contact Master level & certified fitness trainers Kathy and Mark Brown, the only Idle Sitting Disease Prevention Experts in the world, to learn about this great partnership opportunity. They can be reached at mbrown1@neo.rr.com, www.sitacise.com or 330 280-7687.

The Sitacise Company also provides counseling on the many diseases and injuries related to idle sitting and how to avoid them. Stress management techniques are also offered to help reduce weight and improve fitness. “Idle sitting increases the risks of many diseases by 20-60% states Idle Sitting Diseases Prevention expert Mark Brown”.

The Sitacise program, DVD’s and books were created by Kathy & Mark Brown, certified master level personal trainers and Idle Sitting Disease Prevention Experts. Participants can expect to see an improvement in their health, increased energy, increased alertness, improved muscle tone, reduction in blood pressure and a reduction in their health care costs.

“All Americans should have a chance to learn how to get healthy and fit and Sitacise ( http://www.sitacise.com ) is willing to do it’s part to help” says master level personal trainer Mark Brown. “Sitacise is willing to partner with anyone that is really interested in getting America healthy and fit,” said Idle Sitting Disease Prevention Expert Kathy Brown. We especially like working with the children.

“Convenience and ease of use were very important to us because of the effects the idle sitting epidemic that we are now battling” stated Kathy Brown. “Just as we partnered with Nationwide agent Kim Davis, we are excited to work with anyone’ stated Idle Sitting Disease Prevention Expert,” Mark Brown “Our chairs are the gyms and health clubs of the future that are available right now!”

Press & Media Contact:
Kathy or Mark Brown
Sitacise.com
North Canton, OH – USA
330 280-7687
mbrown1@neo.rr.com
http://www.sitacise.com

Healthcare

Demand for Total Joint replacement on the rise in Pennsylvania

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The Pennsylvania Orthopaedic Society (POS) acknowledged the findings of a Pennsylvania Health Care Cost Containment Council (PHC4) report released today.

Harrisburg, PA, April 04, 2012 – The Pennsylvania Orthopaedic Society (POS) acknowledged the findings of a Pennsylvania Health Care Cost Containment Council (PHC4) report released today. Information contained in the report, Orthopedic Surgery in Pennsylvania: Total Joint Replacement and Common Spine Procedures, indicates Pennsylvania has followed the national trend of increased joint replacement procedures and spinal fusion.

Total joint replacements are among the most commonly performed and clinically successful surgical procedures in the United States. Typical reasons for these joint replacement procedures are pain and decreased quality of life from osteoarthritis. “The Centers for Disease Control and Prevention (CDC) estimate that by 2030 the demand for total hip replacements will increase 175% and the demand for total knee replacements is projected to grow six fold”, stated POS President Greg Gallant, MD MBA. “The PHC4 data shows that Pennsylvania has a mature and active senior population who want to stay in the game. The Baby Boom generation has broken down many barriers and they are now conquering a sedentary old age. Advancing orthopedic technology will help pave the way to meet the need predicted by the CDC and demanded by Pennsylvania’s aging citizens.” New research presented at the 2012 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS) found that more than 4.5 million Americans are living with a total knee replacement (TKR), as the number of TKR surgeries has more than doubled over the past decade.

Joint replacement rates in Pennsylvania, according to the PHC4 report, are slightly higher than the national average. “The slight increase in this statistic is indicated by the Commonwealth’s aging population the percentage of citizens over the age of 65”, Gallant indicated, “according to 2010 national census data, Pennsylvania ranks 4th in the United States by percentage of population age 65 and older . The prevalence of osteoarthritis in an aging population is a significant contributor to the growing demand for joint replacement procedures.”

The PHC4 data also shows that Pennsylvania is in line with national trends in regard to common spine procedures.

“An increase in demand for procedures comes with a price, however,” said Gallant. “POS members are taking active steps to reduce hospital costs while simultaneously improving patient care. One of which is the development of a national joint registry. “ The American Joint Replacement Registry is designed to collect data from hospitals around the country in order to recognize patterns in implant performance. “Improved information on device and treatment effectiveness provides the opportunity to reduce revision rates, reduce complication rates, and improved device selection to maximize longevity and function; the intent is that the registry will bring both improved patient safety and a significant cost reduction.”

Restoring patient quality of life and maintaining patient safety are paramount in all total joint procedures. Surgeons and hospitals have taken steps to prevent infection and other complications which may result from these surgeries. “Surgeons are partnering with hospitals to implement cost effective patient centered care. Programs such as patient post-operative planning help increase mobility and improve outcomes,” said Gallant.

POS is a professional medical specialty organization representing over 1000 orthopaedic surgeons across Pennsylvania in advocating for excellence in the practice of orthopaedic medicine. For more information on the importance of bone, joint and muscle health at every age, visit the POS website at www.paorthosociety.org

Contact:
Beth Weachter
PA Orthopaedic Society
510 North Third Street
Harrisburg, PA 17101
717-909-8901
beth@paorthosociety.org
http://www.paorthosociety.org/

Healthcare

Verba HealthCare Promotions to Deliver Marketing Expertise to Senior Living, Home Health Care and Long -Term Care Industry

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Verba HealthCare Promotions will embrace the Senior Living, Home Health and Long -Term Care industries as they meet the surge in demand of the country’s most burgeoning demographic.

New Braunfels, TX, Monday – August 29, 2011 — Verba HealthCare Promotions ( http://www.goverba.com ) will embrace the Senior Living, Home Health and Long -Term Care industries as they meet the surge in demand of the country’s most burgeoning demographic. Those aged 65 and better are poised to comprise nearly 20% of America’s population by 2030. Based in Texas, Verba facilitates outreach and marketing efforts, helping their customers to “touch more lives, and build more business.”

Producing promotional products for distribution during personal interface with doctors and families at health fairs, workshops and community events, the company says their mission is a far-reaching one. “The products and services we offer create dialogue. We help our customers make connections and build goodwill in the communities they serve,” said Verba’s President, James Blake.

According to Blake, Verba brings to the table a keen understanding of the challenges faced by senior care administrators. “Our goal is to help our customers become better marketers, while they focus on providing excellent care to the aging population.”

By year’s end, Verba ( http://www.goverba.com ) will launch a brand new website and blog in tandem with social media platforms. The increased on-line presence will empower customers with industry resources, support and a hub for collaborative efforts. Combined with Verba’s broad range of customizable promotional materials, the company offers direction on how to successfully execute a marketing strategy. Many of those strategies start with a conversation, a “touch point.”

“One of our customers in Texas served a community where high school football was a local passion, so we designed solutions around that theme. The strategy proved a huge win for them,” said Sabrina Hamilton, Verba’s Marketing Programs Manager.

Blake and his executive team say theirs is a corporate culture that values people first. “We’re motivated by our shared sense of social responsibility to foster pride in the good work this industry’s doing,” said Blake.

Verba is currently inviting new beta customers to discover the kind of impact a strategic partnership can make. To discover the advantages associated with Verba’s beta customer program, contact 866.574.2013 or email info@goverba.com.

For further information, visit http://www.goverba.com.

Verba Contact: Sabrina Hamilton, Marketing Programs Manager, info@goverba.com, 866.574.2013.

Press & Media Contact:
Scott Kelly
Black Dog Promotions
480-206-3435
Tempe, AZ 85284
Scott@blackdogpromotions.com
http://www.blackdogpromotions.com
http://www.goverba.com

Advertising

Medical Tourism Company, Med To Go International Retains Black Dog Promotions For National Media Relations Campaign

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Black Dog Promotions announced that it has been retained by Tempe based, medical tourism company, MedToGo to manage their national media relations and publicity campaign.

Tempe, AZ, January 3, 2011 — Black Dog Promotions announced that it has been retained by Tempe based, medical tourism company, MedToGo to manage their national media relations and publicity campaign.

Owned and managed by US physicians, MedToGo International has been the leading source of health care information for North Americans since 2000. After 6 years of mapping Mexico’s health care system and publishing 3 guidebooks, they successfully coordinated their first medical tourism procedure in February of 2006.

MedToGo International is unique in that it is the only physician owned and managed medical tourism group in the United States. All patients are prepared for surgery as if they were going to have surgery locally in the United States. The patient education process is very ambitious and seeks to empower patients with the tools necessary to recover 100% and regain their quality of life without having to mortgage their homes, surrender their savings or sacrifice their children’s college tuition.

Scott Kelly, CEO of Black Dog Promotions commented, “The staggering costs and the reduced access to quality healthcare in the U.S. are making the services of MedToGo a necessity for millions of Americans. We look forward to telling the stories of lives saved and lives changed through MedToGo”

To learn more about care through MedToGo and to find additional health and safety tips for traveler’s of all ages please visit MedToGo at: www.medtogo.com

About Black Dog Promotions:
Black Dog Promotions builds “Buzz”. They use their blend of publicity, viral marketing and social media to generate massive exposure for companies, websites, causes or events. They have a broad network of media contacts and social media connections that generate broad based exposure. Details on the company’s services can be found at http://www.blackdogpromotions.com

Press & Media Contact:
Scott Kelly
Black Dog Promotions, LLC
9920 S. Rural Rd., Ste 108,
Tempe AZ, 85284
480-206-3435
scott@blackdogpromotions.com
http://www.blackdogpromotions.com

Healthcare

Elder Health Care Ltd Enters into In-Licensing Deal With Germany’s Mann & Schröder for Skin Care & Baby Careproducts

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* Marks Elder’s foray into the Rs 1600 crore Baby Care segment growing at 17% annually
* Mann & Schroeder GmbH is Europe’s leading personal and hygienic care products company with presence in over 60 countries
* EHCL to introduce in India two of M&S’s most popular brands viz. Dulgon personal care and Sanosan baby care products.

Mumbai, India, November 19, 2010 — With thrust on the skin care segment as well as plans to enter newer segments in the Indian personal care market, Elder Health Care Limited (EHCL), part of the Rs 800 crore Elder Group, has inked an in-licensing agreement with M/s Mann & Schröder GmbH, Germany’s leading personal and hygiene care products company, to introduce the entire range of two of the German company’s most popular brands into India viz. Dulgon Skin Care & Sanosan baby care. This deal marks EHCL’s foray into the Rs 1600 crore Baby Care market in India which is growing at a rate of 17% every year. The company has already become an established player in the Rs 3500 crore Dermatology sector – growing at 20% annually – through brands like Fairone Fairness Cream (Men/Women) & Fairone Soap, in-licensed from Shahnaz Hussain Herbals Pvt Ltd which are sold through its more than 3 lac outlets across India.

Mann & Schroeder (M&S), founded in 1951, has been an established specialist in hair & body care products for all age groups in the German & European markets for decades. The company has presence in over 60 countries in Central Europe including Russia, Near and Far East, North Africa and North America. The entire range of M&S Products comprise of Hair care, Hair styling, Body care, Hand Care, Body cleansing, Deodorants, Facial and lip care, Sun protection, Mouth rinse & Mouthwash. M&S products are made according to c-GMP standard and other government guidelines at its state-of-the-art plants in Germany (Siegelsbach) which are DIN ISO 9001:2000 certified and have a combined capacity of approx. 1,000,000 units per day

The Dulgon range comprises of a wide range of products for body & hair care and Sanosan cleansing and care products cater to the baby skin, adults with sensitive skin and special products for special condition of motherhood. Both the brands shall be available in the Indian markets by end-December 2010.

The in-licensed products portfolio of EHCL ( http://www.elderhealthcare.in ) consists of Fairone Fairness Creams from M/s Shahnaz Herbals (Ms Shahnaz Hussain) of India, “Tiger Balm” from M/s Haw Par of Singapore, “Burn Aid” (a gel-based natural product for burns) from M/s Rye Pharmaceuticals of Australia, “Blistex” lip Balm from M/s Blistex Inc of USA, “Fuel for Men” deodorants from M/s VLCC, India, Biorga dermatology/cosmetology products from M/s Uriage Laboratories Dermatologigues D’ Uriage of France, “BeYu” colour cosmetics from M/s Innovative Cosmetics Gmbh, Germany, “Just for Men” Hair colour for men from M/s Combe Incorporated, USA and “Bihaku” whitening range from M/s POLA Chemical Industries Inc of Japan.

About Elder Health Care Ltd:
Elder Health Care Ltd (BSE – ELDERHCL), ( http://www.elderhealthcare.in ) part of the Rs 800 crore Elder Group, is engaged in the manufacture of a range of FMCG and Skin Care Products through research and development and also products through licensing agreements with Indian and International companies. Elder’s consumer and skin care products have proven therapeutic capabilities. The product range comprises of OTC products in pain management, fairness segment (both men and women), oral care, lip care, burn categories, Men’s/Women’s grooming etc and Skin Care. Elder Health Care Ltd has been growing at a rapid pace of more than 50 % a year for the past four years and is targeting a turnover of Rs 300 crore for FY 2013.

http://www.elderhealthcare.in; http://www.mann-schroeder.de/2_e.html

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. India
Tel: (91 22) 28625131/32. Cel: 91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com

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