New Online Community Applies Habit Reinforcement to Motivate Members to Achieve, Share, and Celebrate Personal Accomplishments.

Las Vegas (May 4, 2015) — At the Collision conference for technology start-ups being held here this week, You Are A CEO will be showcasing its new online community that lets you achieve, share, and celebrate personal goals using gamification as a motivator. The You Are A CEO site currently has 5,000 beta users and is designed to inspire, celebrate, and reward you for daily achievements in your health, relationships, finances, and career while providing the opportunity to motivate and give accolades to others. The online community was created to harness the power of habit reinforcement to help you take charge of all aspects of your life because you are the CEO of your life.

Developed by founder and CEO Michael E. Parker, author, popular public speaker, and successful entrepreneur, You Are A CEO was developed to help people consistently achieve, while encouraging others to do the same. The concept is built on findings from behavioral scientists that to achieve personal goals requires motivation, small wins, and positive reinforcement. While motivation to achieve can get you started toward your goals, it’s habit – the unconscious behaviors of the brain – that ultimately enables you to succeed. You Are A CEO has been developed as a positive gathering place where members forge positive habits for achievement. Members can exchange information, inspiration, and learn new life skills to triumph through personal breakthroughs and motivation. It also provides the ideal forum for marketers to reach consumers who are looking to improve their lives.

“Collision is a great forum to announce You Are A CEO, since our social media startup is the first of its kind to bring social media and gamification together to enable personal achievement,” said Parker. “With You Are A CEO, we have created an online environment to help shape your thoughts and actions to stay focused on achieving. It all starts with how you think, which impacts how you feel and what you actually do. I spend my time inspiring others to be their best in business and their personal lives. Through You Are A CEO, we have developed a forum where we can inspire each other to achieve any goal and have fun while doing it.”

Personal Advancement Through Gamification
Members can use the community to reach personal, professional, and financial goals, capture positive moments, ask others for encouragement, and provide encouragement in return. The You Are A CEO environment is structured to create a positive, achievement-oriented mindset that makes successful patterns a consistent habit. The negative reinforcement and unhealthy emotional patterns inherent in society create negative belief systems that make it difficult to overcome obstacles. You Are A CEO uses the “cue-routine-reward” model and persuasive technology to help rewire attitudes to promote positive outcomes for achievable goals.

Personal goals can include anything from losing weight, getting a raise, establishing a budget, or saving for a trip. Members also capture positive moments like making it through a hard day, receiving some good news on the job, or hearing from a close friend.

An Integrated Marketing Platform
Parker plans to offer You Are A CEO as an integrated marketing platform to organizations seeking to reach success-minded consumers. The platform will support demographic targeting, geographic targeting, behavioral targeting, and psychographic targeting for research and marketing.

Advertising and direct marketing opportunities will be offered as banner space, sponsored game components, sponsored sections of the site, and more. The site is ideal for companies offering products and services that promote health, personal development, wealth management, and a better lifestyle.

During beta testing, interested users can request an invitation for access and receive weekly email updates. It is scheduled for release later this summer online and as a mobile app for both iOS and Android. For more information, visit http://www.youareaceo.com.

About You Are A CEO
You Are A CEO is a movement that uses a gamified social achievement platform to keep people motivated to achieve and live a more fulfilling life. You Are A CEO cultivates the mindset, personal qualities, and habits that help you experience the euphoria of a more fulfilling life. The platform provides a community of positivity with an infrastructure that allows you to stay motivated to achieve your health, relationship, finance, and career goals.

You Are A CEO will be available as a mobile app for iOS or Android, or can be accessed from any web browser. For more information, visit http://www.youareaceo.com.

Contact:
Tom Woolf, Director of PR
Gumas Advertising
(415) 621-7575
twoolf@gumas.com