Tag Archives: fundraising program

Major Publisher issues Essential New Fundraising Guide That Launched Nationwide Wednesday, March 4th

Does your non-profit need help in improving the effectiveness of its fundraising program? Almost 60% of nonprofit board chairs and executive directors identify fundraising as one of the most important areas for board improvement.

Monterey, CA, March 06, 2015 — Does your non-profit need help in  improving the effectiveness of its fundraising program? Almost 60% of nonprofit board chairs and executive directors identify fundraising as one of the most important areas for board improvement. Help is now at hand with the new e-book, “Informed Fundraising: An Introduction and Guide,” written by veteran nonprofit executives Ron Wormser and Josiah Stevenson IV.

The book has been published by BoardSource, the leading organization and publisher focused on the governance of nonprofit organizations.

The book, now available online, is designed to equip board members and executive directors, particularly those leading smaller and/or newer nonprofits, with a solid understanding of what it takes to construct and execute an effective and successful fundraising program. The book will also be of interest to current and prospective board members who are unfamiliar with fundraising for nonprofits.

“Too many nonprofits are not successful in raising the money they want or need,” says lead author and Carmel, Ca. resident Wormser. “Based on our years of experience working with nonprofits, we have concluded that this is because many board leaders and executive directors— particularly of small and  newer organizations — have limited knowledge and experience about fundraising and what it takes to do it effectively.”

Wormser and Stevenson, who both have had decades of nonprofit fundraising experience, say that many nonprofit board members are missing the information they need to excel at this key  function.

“Uninformed, they approve plans and programs that yield disappointing results,” says Wormser. “Our book  will equip nonprofit leaders with the concepts and tools that will enable them to make informed, strategic fundraising decisions. If we succeed, more nonprofits will become financially stable and sustainable, and thus able to better serve those who rely on their programs and services — that is our ultimate objective.”

The book focuses on what the authors have identified as the three key components of successful fundraising:

Understanding — Developing familiarity with the fundamentals of raising money which form the foundation for effective fundraising programs

Preparation —  Becoming aware of the components, of what it takes to create informed, purposeful programs

Execution — Knowing how to effectively carry out fundraising programs and how to monitor and assess  their progress.

The Guide includes sample worksheets that illustrate the concepts discussed and how to translate those ideas into practice.

“Informed Fundraising” will also be useful to faculty and students at colleges and universities who are teaching and learning about nonprofits and their management.

In addition, organizations maintaining lists of nonprofit resource materials available to others, such as community foundations, state and local associations of nonprofits, professional associations about nonprofits, and others, might want to add the book to their libraries as well.

Lead author Wormser’s 40-year career was spent working for four different nonprofits — the Harvard Graduate School of Education, the State University of New York at New Paltz, the Institute of International Education headquartered in New York, and The Curtis Institute of Music in Philadelphia.

Since retiring and relocating to Carmel Ca. in 2007, Wormser has been giving back to the nonprofit community as a volunteer with the Arts in Crisis program of the Kennedy Center for the Performing Arts, with various Monterey County nonprofits and as a board member, executive coach, and consultant of the Monterey Peninsula Chapter of the Stanford Alumni Consulting Team.

“Informed Fundraising: An Introduction and Guide” is now available at https://www.boardsource.org (search for Informed Fundraising in the upper right corner search field). Wormser is available for interviews by the media.

Contact Marci Bracco Cain at (831) 747-7455 or marci@chatterboxpublicrelations.com to schedule an interview.

Marci Bracco Cain
Carmel, CA 93923

KastKing™ Launches Fundraising Program for Breast Cancer Awareness

KastKing™ will donate all profits from the sale of KastKing™ Pink Braided Fishing Line during October to Breast Cancer Research and reward creative talents.

Hempstead, Long Island, NY (September 30, 2014) — During the month of October KastKing™ is donating 100% of profits from KastKing™ Pink Braided Fishing Line (http://www.eposeidon.com/braid-fishing-line) to breast cancer research. The Reel Men Fish Pink program challenges men to “spool it pink,” and initiate conversations with their male friends about supporting the women in their lives to be screened for breast cancer. The KastKing™ fundraising program begins October 1 and runs until October 31, 2014.

“We are reaching out to a few in the fishing community to spool up their fishing reels with pink braided line and have them use their social media channels to in turn challenge three or more others to do the same,” says Eposeidon Inc.’s Marketing Director Tom Gahan. “We’d like to see how big this fundraising effort can get. We feel that equally important to raising money is encouraging guys to be supportive of their gal’s health care issues and talking with them about getting a mammogram.” Eposeidon, Inc. is the parent company of KastKing™ brands. Braided fishing line is used for many fishing techniques in saltwater and freshwater. Pink is the official color for breast cancer awareness in October.

Eposeidon will select five of the most creative, educational, or touching YouTube videos or Facebook stories that challenge others to participate. A dozen roses will be sent on behalf of the winners to the most important woman in their life.

A woman currently living in the U.S. has a 12 percent, or 1 in 8, lifetime risk of being diagnosed with breast cancer – compared to a 1 in 11 risk in the 1970s. Women diagnosed at early stages of breast cancer have a higher five-year relative survival rate. According to the American Cancer Society, the five-year relative survival ranges from 99 percent for localized disease (confined to the breast) to 25 percent for distant-stage disease (spread to other organs).

The money being donated will go towards breast cancer research and to help women without health insurance to get free mammogram.

“With so many issues out there, we know that it’s hard for some people to donate their time and creative talents. We realize that many will take part out of their own goodness, but we wanted to keep it interesting and spur people to action,” says Tate Qui, CEO Eposeidon. “A lot of people doing a little bit can make a big difference. We are proud to support issues such as breast cancer awareness and we are ready to jump in and do our part. Our Reel Men Fish Pink challenge with our pink braided fishing line is one of many other support programs we will put forward in the future.”


Eposeidon (http://www.eposeidon.com) is an e-commerce company (Eposeidon Outdoor Adventure, Inc.) that brings a fresh, innovative approach to anglers by offering quality products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing™ fishing line, fishing reels, and fishing rods, MadBite fishing lures, Ecooda reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Hempstead, NY, USA and sells fishing tackle products globally. Eposeidon is the sole North American Distributor for Ecooda fishing reels.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
US Headquarters: 1-855-830-7430