SMTP, Inc., today announced that it welcomes Amazon’s entrée into the market for email delivery services.

Boston, MA, January 26, 2011 — SMTP, Inc. ( http://www.SMTP.com ), a provider of high-volume outbound email delivery services for permission-based marketing and transactional email, today announced that it welcomes Amazon’s entrée into the market for email delivery services. SMTP views the latest move by Amazon as a definitive validation of the expanding market need for email delivery services. SMTP is the most established provider of email delivery services with over 12 years of experience and thousands of customers worldwide.

“We have experienced accelerated growth over the past two years as the challenges surrounding email delivery have increased,” explained Semyon Dukach, CEO of SMTP. “Many have looked at SMTP as the big fish in a small pond of exclusive delivery providers. For a company like Amazon to enter this market proves the market need and size is significant and growing.”

SMTP has always focused its value around providing expert support to its customers. Within the email messaging industry, deliverability is the point where business goals and the execution of technical systems come together.

“Many of our customers do not have or want to maintain the technical expert staff required to consistently deliver email,” continued Dukach. “They want to focus their resources on marketing and depend upon us to provide a solid technical infrastructure, oversight to establish a very good IP reputation and be responsive to issues as they arise. It is unclear if Amazon’s Simple Email Service (SES) intends to provide the level of high touch support that we provide.”

About SMTP, Inc.:
SMTP is a leading provider of outsourced services for email delivery management including SMTP relay, reputation management, as well as abuse processing and advisory services. The company was founded over 11 years ago as EMUmail and recently changed its name to SMTP, Inc. Headquartered in Brookline, Massachusetts, the privately held company has over several thousand customers worldwide. For more information visit http://www.SMTP.com or call us at 1-877-705-9362.

Press & Media Contact:
Michael Kane
SMTP, Inc
258 Harvard Street, 305
Brookline, MA 02446
978.257.2179
michael_kane1@mac.com

SMTP Email Relay Services

SMTP, Inc., today announced it will be exhibiting at MarketingSherpa’s Email Summit 2011.

Boston, MA, December 23, 2010 — SMTP, Inc., a provider of high-volume outbound email delivery services for permission-based marketing campaigns, today announced it will be exhibiting at MarketingSherpa’s Email Summit 2011. The sixth annual conference and exposition will run January 24-26, 2011, at the Caesar’s Palace Hotel, Las Vegas.

SMTP.com provides cloud-based management services for email deliverability and reputation management including bulk and transactional sending, compliance auditing, abuse processing and diagnostics with a system that severely reduces the number of delivery failures.

Recently, the company announced the release of version 3.7 of its email delivery platform that increases speed, reliability and performance by 200%. Providing metrics and traffic analysis, SMTP’s server relay acts as a trusted proxy to help legitimate senders avoid being inappropriately designated as spammers or blacklisted, while improving ROI on email marketing campaigns.

About SMTP, Inc:
SMTP is a leading provider of outsourced services for email delivery management including SMTP relay, reputation management, as well as abuse processing and advisory services. The company was founded over 11 years ago as EMUmail and recently changed its name to SMTP, Inc. Headquartered in Brookline Massachusetts, the privately held company has over several thousand customers worldwide. For more information visit http://www.SMTP.com or call us at 1-877-705-9362.

Press & Media Contact:
Victor Cruz
MediaPR.net
Boston, MA
(401) 349-3369
vcruz@mediapr.net
http://www.SMTP.com

SMTP, Inc., today announced that it has not been contacted by any U.S. government agency to censor or stop the direct emailing of State Department cables by WikiLeaks.

Boston, MA, December 14, 2010 — SMTP, Inc., ( http://www.smtp.com ) the largest independent provider of high-volume outbound email delivery services for large permission-based marketing campaigns, today announced that it has not been contacted by any U.S. government agency to censor or stop the direct emailing of State Department cables by WikiLeaks. As the primary means for sending data, email is a highly likely channel for controlling the distribution of hundreds of thousands of classified and secret U.S. State department documents associated with the controversial WikiLeaks.

Because of SMTP’s supplier role in sending millions of emails on behalf of its customers, the company periodically receives notices from government agencies to take a particular action for a specific customer in which SMTP is obligated to comply by law.

“The proper process for us to comply with any government request is to receive a legal document specifying a court ordered action, such as a warrant,” said Semyon Dukach, CEO of SMTP. ( http://www.SMTP.com ) “In the case of WikiLeaks, no such notices have been received by SMTP, Inc.”

About SMTP, Inc.:
SMTP, Inc. ( http://www.SMTP.com ) is a leading provider of outsourced services for email delivery management including SMTP relay, reputation management, abuse processing and advisory services. The company was founded over 11 years ago as EMUmail and recently changed its name to SMTP, Inc. Headquartered in Brookline, Massachusetts, the privately held company has over several thousand customers worldwide. For more information visit http://www.SMTP.com or call us at 1-877-705-9362.5-93

Press & Media Contact:
Michael Kane
SMTP, Inc
Boston, MA
978-257-2179
michael_kane1@mac.com
http://www.SMTP.com

Release 3.7 expands functionality for its Dedicated Server customers.

Boston, MA, November 22, 2010 — SMTP, Inc. ( http://www.smtp.com ), a provider of high-volume outbound email delivery services for large permission-marketing campaigns, today announced release version 3.7 of its email delivery platform that increases speed, reliability and performance by 200%. Providing metrics and traffic analysis, SMTP’s server relay acts as a trusted proxy to help legitimate senders avoid being inappropriately caught in spam filters or blacklisted, while improving ROI on email marketing campaigns.

With version 3.7, customers using SMTP ( http://www.SMTP.com ) dedicated servers will experience a dramatic improvement in the performance of their email delivery services. In addition, the new release provides an expanded platform for SMTP to offer its customers additional email tracking and reporting functionality in the future.

By using SMTP, marketers can minimize systems-level interactions that affect email delivery, such as bounces or spam complaints caused by the fickle behavior of spam filters and server-to-server bottlenecks. All these factors can be in play for inflating abuse complaint scores and lowering delivery rates.

“Our new software release is a significant improvement to our overall architecture enabling our customers to realize improved performance by as much as 200% while facilitating the accelerated development of new monitoring metrics for email delivery,” said Semyon Dukach, Chief Executive Officer of SMTP, Inc. ( http://www.SMTP.com ) “As mission-critical applications continue to use email as a critical communications vehicle, customers are requiring greater visibility into delivery success and failure.”

“Legitimate senders of email are continually challenged to deliver their emails in a compliant manner and not be flagged as spam. Many companies require greater visibility into what is happening with their emails as they are delivered from their application server, through the Internet and to the recipient’s inbox. Managing reputation, complaints and bounces are key components to maintaining a compliant email operation that produces optimal delivery rates,” Dukach noted.

Many companies struggle to maintain an opt-in list of contacts, whether it be customers or prospects. Unfortunately, the requirement for providing an unsubscribe feature only works if recipients use it. Behavior can be unpredictable, and many people are apt to click the spam button in lieu of searching for an unsubscribe link or stepping through the unsubscribe process.

“What was opted-in one day can be quickly flagged as spam the next,” Dukach added.

About SMTP, Inc:
SMTP is a leading provider of outsourced services for email delivery management including SMTP relay, reputation management, as well as abuse processing and advisory services. The company was founded over 11 years ago as EMUmail and recently changed its name to SMTP, Inc. Headquartered in Brookline Massachusetts, the privately held company has over several thousand customers worldwide. For more information visit http://www.SMTP.com or call us at 1-877-705-9362.5-93

Press Contact:
Michael Kane
SMTP, Inc
Boston, MA
978-257-2179
michael_kane1@mac.com
http://www.SMTP.com