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Elder Pharmaceuticals Limited which was going through an erratic cash flow situation has made major pending statutory payments of TDS, provident fund, ESIC, Maharashtra Labour Welfare Fund (MLWF) etc to the tune of approx Rs 26 crore.

Mumbai, India, March 25th, 2015 — Elder Pharmaceuticals Limited (BSE: 532322 | NSE: ELDERPHARMEQ) which was going through an erratic cash flow situation has made major pending statutory payments of TDS, provident fund, ESIC, Maharashtra Labour Welfare Fund (MLWF) etc to the tune of approx Rs 26 crore. The company has informed the BSE & NSE to this effect.

http://www.bseindia.com/corporates/anndet_new.aspx?newsid=d6c05454-0734-4f82-b876-348077f1f915

Elder Pharmaceuticals plans to clear the backlog of other payments very soon. Elder is also in talks to raise fresh funds through a combination of debt or debt cum equity in order to improve its cash flow and performance. The company’s cash flow cycle was affected for a larger part of FY 2014-15 resulting in payments getting delayed to its various creditors and government bodies. In view of the growth in sales of its pharma & OTC products recently, the company is anticipating regular cash infusion which will contribute to its working capital, regular expenses and debt retirement needs.

Elder Pharmaceuticals is a major player in the Anti-infectives, Multi Vitamins, Cardiology and Skin care segments and is also present in the Over The Counter segment (OTC) through its products like AM/PM, Solo, Respite, Rhyme covering sectors like Oral Mouthwash, Skin Care, Nasal Decongestion, Muscle relaxants and Color Cosmetics. Elder has a prominent position in the pharma space in India and abroad with its products commanding good demand from hospitals, doctors etc. A few products like Eldervit (a nutraceutical), anti-infectives like Cefixime based Formic and Elfi, & Skin O2 (dermatology) have significant market share and are growing at over 14% annually. The company has 6 state-of-the-art production facilities across India backed by a team of over 2 dozen scientists.

Going forward, the company is embarking on a major price revamp supported by an aggressive national expansion campaign in order to garner a larger share in the domestic market. Elder’s International operations are registering steady growth and more than 40% of Elder’s revenue is likely to come from its global business. As a part of Elder’s deal with Torrent Pharmaceuticals in 2013 – which involved sale of over 30 brands and transfer of Elder’s domestic employees to Torrent – Elder shall utilize its six plants for contract manufacture of the formulations business sold to Torrent for 3 years which will fetch Elder a continous revenue stream of Rs 70 – 75 crore every year.

Elder group is targeting a turnover of about Rs 1000 cr from its domestic and international operations by FY 2017.

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* Elder Pharma relaunches AMPM Mouthwash – also introduces a Specific Mouthwash for smokers/tobacco users. * Becomes 3rd major entity after J&J and Colgate in this field; targets 5% market share.

Mumbai, India, October 24th, 2014 — With the completion of its deal with Torrent Pharma for Rs 2,000 crore involving sale of select brands, Elder Pharmaceuticals Limited (BSE: 532322 | NSE:ELDERPHARMEQ) has laid out aggressive expansion plans for achieving a turnover of Rs 1000 crore by FY 2017. In addition to its thrust on the Anti-infectives, Multi Vitamins and Skin care segments, Elder has identified the fast growing mouthwash category in the Oral c are industry as its focus area and to this effect has relaunched its famous AMPM range of mouthwash with an addition of a range for Smokers / tobacco users.

Indian oral care industry, over the last few years, has been one of the fast growing FMCG sectors. The oral care industry is segmented into five categories which include toothpaste, toothbrush, toothpowder, mouthwashes, other oral care products such as dental flosses and chewing gum.

According to Alok Saxena, Managing Director, Elder Pharma, “Among Oral Care products, the mouthwash category has seen high penetration levels with substantial market expansion even in rural and semi-urban areas. There is a major change in the consumer tastes and preferences towards easy to use oral care products in the market. Companies like Elder, focusing on advance solutions for oral health problems for the consumer, are receiving good response from the market.”

Developed by the R&D scientists at Elder Pharma in joint co-operation with practicing dentists, the new AMPM Mouthwash has as its key ingredient ‘Triclosan’, an antibacterial and antifungal agent. Triclosan has been shown to be effective in reducing and controlling bacterial contamination and fighting germs. In addition to its anti plaque and anti cavity properties, AMPM has been designed to fight gum recession, dry mouth, tobacco odour, tartar build up and tooth staining from smoking, yellowing or browning of front teeth due to exhaling tobacco smoke.

AMPM is available in 3 variants AMPM PLUS, AMPM SPECIAL and the newly launched AMPM NICOFRESH specially formulated for smokers/tobacco users. Smoking not only causes bad breath but leaves stains on teeth and leads to gum diseases. In addition to TRICLOSAN, AMPM NICOFRESH contains Sodium Perborate which helps remove smoke and tobacco tar. The oxygenating effect of NICOFRESH hits one of the most stubborn sources of sulfur-producing bacteria and stops it at its source.

Going ahead Elder is also planning to launch mouthwashes based on natural ingredients like aloe vera, green tea and probiotics under the AMPM range.

The Domestic mouthwash industry is presently valued at Rs 600 crore and growing at 25 – 30% pa. Online ecommerce players and organized retail chains are also playing a major role in the market expansion of mouthwashes as oral health & hygiene awareness increases by the day. The leader in the mouthwash category is Listerine which accounts for 70% of market share while Colgate Plax has 17% share. Elder hopes to garner a 5-7% share in the next few years.

Adds Saxena, “The industry has expanded with the introduction of innovative and condition-specific products like mouthwashes for sensitive teeth, for gum care , for discoloration of teeth, for smokers etc. Increased competition from International players has also meant reaching out to the last mile population to promote products.”

Elder’s growth strategy is to lay emphasis on expanding the brands remaining with itself post Torrent deal and strengthening them rather than launch new products. New products are also in the pipeline but will be introduced in a phased manner once the existing brands reach a critical level. Elder group’s target of Rs 1000 cr turnover by 2017 will see equal contribution from its domestic and international operations.

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