Pustaka Digital Media, recently announced the launch of its website – Pustaka.co.in, a website for the e-book lovers who wish to read vernacular language books. This is India’s first e-book selling and a lending portal for vernacular language books.

Bangalore, India, December 24th, 2014 — Pustaka Digital Media, recently announced the launch of its website – www.pustaka.co.in, a website for the e-book lovers who wish to read vernacular language books. This is India’s first e-book selling and a lending portal for vernacular language books.

In the initial days, readers can choose to rent or purchase from a collection of 250 titles from Tamil, Kannada and Telugu language authors. The company plans to soon digitize Indian language books by the year 2020.

Nivetha Padmanaban, CEO of Pustaka Digital Media said in one of her statements “Most native language books are not available as e-books, which is preferred by the younger generation. We aim to bridge this gap. Also this platform is a big boon for the Non Resident Indian community who don’t have access to such books easily.”

Nivetha Padmanaban went one to say “Pustaka will provide a whole new experience to the Indian language book readers with rich mobile content. We often complain that the young generation does not read native language books. Unfortunately, most of the native language books are not available as eBooks and they slowly migrate to English. Pustaka’s goal is to bridge this gap by publishing regional language books as eBooks.”

Certain popular books which are on the site includes books like Tulasi, Pallikondapuram, Khajurao and Aindhu Vazhi Moondru Vaasal. Authors like Indira Soundarrajan, Pattukottai Prabhakar, Yandamoori Veerendranath, Neela Padmanabhan, Rajesh Kumar, K T Gatti, and many more are also featured on the site.

”Pustaka’s goal is to connect authors and readers of regional language books using technology. The new age readers are techno savvy and read on the go. This trend has been driving the eBook market. Along with the English language books, Indian readers want to read their native language books of their favorite authors. Our plan is to target the readers of all age groups across India and other parts of world who desires to read their own language books”, said, Padmanaban, Director of Pustaka Digital Media.

Delighted by this initiative Mr. Indira Soundarrajan (a prominent author in Tamil), said, “Nowadays, the way people read has changed and I feel it is necessary to adapt to that change. I would like to congratulate the team of Pustaka Digital Media for this great initiative. This will be able to bond the new age readers with our rich Indian literature and culture.”

You can access the website at http://www.pustaka.co.in

Press & Media Contact:
Mrs. Nivetha Padmanaban
Pustaka Digital Media Pvt. Ltd
Bangalore, Karnataka, India
+91 98807 17518
nivetha@pustaka.co.in
http://www.pustaka.co.in