April 24, 2011 – Austrack Campers is an Australia based manufacturer of camper trailers and camping accessories. The company was recently brought under new ownership and in addition to adding new camping related products including rooftop tents and other accessories they are also working on a move into the US market.

While towing a camper trailer is extremely popular in Australia the US market is different with a heavier emphasis on RVs and camper shells. Austrack will not offer its regular line of car towed camper trailers and off road camper trailers at first due to this lower demand and also the higher cost of freight and import duties.

Instead, the company will focus on an underserved niche market in the US where they also have a successful product to offer- motorbike camper trailers. These are smaller versions of the full size camper trailers which can be towed by a motorcycle or a small car not normally capable of towing a full size trailer.

There are millions of motorcycle owners in the US and many of them enjoy camping and the outdoors but are forced to choose between their motorcycles or camping as there has been a limited selection of trailers for their specific market.

Austrack Campers has already established a beachhead in San Diego, CA and is working diligently to sign up dealers and establish a network of locations where consumers can check out their products. They are also in the beginning stages of building out a website and marketing plan.

According to the owner of Austrack Campers, Calvin Hasse, the company does well in Australia but even as they work on growing the company there he is always keeping an eye out for additional opportunities.

“Of course if you are going to expand you have to consider the States, given their huge population and level of discretionary spending,” he said. “Plus, we have contacts over there already so we are going to give it a go and see what happens.”

Austrack expects to have their first dealers signed up in time for the summer travel season and to be really gaining traction by the middle of 2012.

About Austrack Campers

Austrack Campers is a small, family owned business that designs, manufactures and sells camper trailers and related camping accessories to dealers and direct to consumers in Australia. They are located in the Hervey Bay area of Queensland. They can be reached by phone at 0741240775 or on the web at www.austrackcampers.com.au.

Contact Info:

Calvin Hasse
1/52 Boat Harbour Dr,
Pialba, Hervey Bay
4655 QUEENSLAND AUSTRALIA
Phone: 0741240775
austrackcampers@bigpond.com