Tag Archives: Breast cancer

Breast Cancer Assistance Group’s ‘Pink Partners’ Promotion with Local Businesses Raises Funds for Breast Cancer Patients

One in eight local women will experience the physical and emotional ravages of breast cancer.

Monterey, CA, October 02, 2018 — One in eight local women will experience the physical and emotional ravages of breast cancer. Breast cancer has high financial costs and many breast cancer patients find themselves unable to work during treatments.

The Breast Cancer Assistance Group of Monterey County (BCAG), an all-volunteer organization of breast cancer survivors, provides need-based grants that help patients in active treatment with their basic living expenses.

In honor of October as National Breast Cancer Awareness Month, BCAG is partnering with local businesses to raise funds and awareness to enable BCAG to help local breast cancer patients experiencing financial hardship due to their diagnosis and treatment.

One hundred percent of every dollar donated through BCAG’s “Pink Partners” promotion with local businesses will go to help breast cancer patients with food, housing, utilities, transportation, and other daily-living costs. During the past year BCAG awarded more than $116,000 to 77 local women.

BCAG is encouraging the public to show their support for helping the local community by patronizing the following businesses, participating in their special events and purchasing “Pink Partner” merchandise.

For the third year Pebble Beach Resorts will be showing its support for BCAG by donating $1 from every glass of rosé wine and “October Rose” cocktail at the following restaurants and bars:

• Stillwater Bar & Grill

• The Tap Room

• The Bench

• The Terrace Lounge

• Gallery

• Peppoli at Pebble Beach

• Roy’s at Pebble Beach

• Sticks

• Stave Wine Cellar

• Traps

• Spanish Bay Lobby

Quail Lodge & Golf Club will once again join the global effort to raise awareness on breast cancer through its Quail in Pink initiative. This year all fundraising proceeds will be donated to BCAG. Details on special events, including the Quail in Pink Afternoon Tea, the Quail in Pink Drive for the Cause guided motoring rally and Horsepower Happy Hour, Signature Pretty in Pink Vodka Cocktail, Quail in Pink embroidered apparel and accessories, and other specialty items for sale in the Golf Shop, Edgar’s Restaurant and Waypoint Bar & Deck can be found by visiting Quail in Pink

Carmel Valley Athletic Club will throw its annual Party in Pink, on October 20th from 10:00 – 2:00 p.m. This is a club-wide event open to members and non-members that donates all of the proceeds to BCAG. Members and guests who donate $20 or more will receive their own “Party in Pink” merchandise and will be able to utilize the club for the rest of the day. In addition, The Refuge outdoor relaxation spa will donate 10% from all gift certificates purchased throughout the month of October and $5 for every Deluxe Admission purchased on October 20th.

McIntyre Vineyards will once again hold its popular “Barre, Boobs & Bubbles” class on Friday, October 19th from 5:00pm – 7:00pm in the McIntyre Tasting Room at The Crossroads in Carmel. The class will be taught by Arianne Bautista, owner of CarmelBarre. All proceeds will be donated to BCAG. Call McIntyre Vineyards at 831-626-6268 to register for the event. In addition, McIntyre will donate 15% of sales revenue for purchases of 2017 Rosé of Pinot Noir wine throughout the month of October.

Throughout the month of October Sur at the Barnyard in Carmel will be donating 20% of every dollar spent for lunch or dinner and 10% for Happy Hour to BCAG. Diners must bring in a special BCAG coupon to qualify. Coupons are available on the BCAG website: Sur Pink Partner Dining Coupon

About BCAG

BCAG is an all-volunteer, non-profit organization of breast cancer survivors who raise funds and awareness to improve the lives of local breast cancer patients and their families. BCAG provides basic living expenses grants (for food, rent, gas, utilities, etc.) that relieve some of the financial worry associated with breast cancer and allows women (and men) to focus on fighting their disease so they can again spend quality time with family and return to the local workforce. BCAG serves residents of Monterey County who are being treated by physicians located anywhere and residents of Monterey, San Benito or Santa Cruz counties who are being treated by Monterey County physicians.

Breast Cancer Assistance Group of Monterey County

(FEIN 91-1972448)

P. O. Box 221582

Carmel, CA 93922

Phone: (831) 649-6365

Fax: (866) 219-8561

Email: contact@bcagmc.org



Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455


The Think Pink Challenge; Reel Men Fish Pink

Eposeidon Outdoor Adventure, Inc. kicks off a campaign to raise awareness and funds for breast cancer research.

Hempstead, Long Island, NY (September 9, 2014) — Eposeidon, Inc.’s KastKing Division, the makers of high quality affordable braided fishing line, has announced a campaign to promote awareness and raise funds for breast cancer research and early detection.

KastKing will donate all net profits from every sale of their KastKing Pink Braided Fishing Line in all sizes through their website http://www.eposeidon.com during the month of October, which is Breast Cancer Awareness Month. Pink is the official color for breast cancer awareness.

KastKing’s will track all purchases of their KastKing Pink Braided Fishing Line through their website http://www.eposeidon.com. At the end of October the amount will be donated to fund breast cancer research. The company offers free shipping on orders over $20.

KastKing’s program will be promoted through Social Media with a Think Pink Challenge. The campaign slogan is — “The Think Pink Challenge; Reel Men Fish Pink.” Members of Team Eposeidon, the company’s angler support staff, which has male and female members, will publicly challenge at least 3 other anglers to “Spool it with Pink” and encourage them to challenge others either through Youtube or Facebook posts, or both. Eposeidon’s Think Pink Challenge will begin ramping up in September, begin October 1st and run through October 31. Eposeidon wants to encourage men to support the women in their lives with early detection through mammograms and doctor’s visits.

According to breastcancer.org, “Mammograms don’t prevent breast cancer, but they can save lives by finding breast cancer as early as possible. For example, mammograms have been shown to lower the risk of dying from breast cancer by 35% in women over the age of 50.”

“Many lives and families have been touched by breast cancer,” says Tom Gahan, Marketing Director at Eposeidon. “This is our chance to reach out to the angling community, which mostly consists of men, to make a difference. The campaign encourages male anglers to ‘man up’ and load their fishing reels with pink fishing line for a great cause. We’re hoping women persuade their guys to ‘Fish Pink’ and in turn, men will support and encourage other women in their lives to have a mammogram and look after their health and inspire their male friends to also spool up with pink line.”

Pink fishing line has a practical feature. It becomes “invisible” at relatively shallow depths as pink is in the red spectrum, which is the first color to disappear in the water column. KastKing braided lines are offered in 10 lb. through 150 lb. test.

“October, breast cancer awareness month, also marks the beginning of the traditional holiday shopping season, says Eposeidon’s CEO Tate Cui. “Some may wish to purchase pink line as a gift during October and carry the awareness forward to next season. Next spring it may generate some conversations about how people can help with breast cancer, encourage their family members to be tested, or increase their awareness or donate. We hope to reach thousands of anglers. We are proud to support breast cancer research.”

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Direct Line: 631-369-0063
Main Office: 1-855-830-7430