Tag Archives: 40th Anniversary

El Pajaro CDC Celebrates 40th anniversary with Tacos & Tapas Fundraising party in Watsonville on Oct. 25

Sponsorships Now Available Event Expands to Three Food Trucks and 22 Food Partners

Watsonville, CA, September 10, 2019 – To celebrate 40 years of helping local entrepreneurs reach their small business dreams, El Pajaro Community Development Corporation is throwing its second Tacos & Tapas fundraising party on Oct. 25 in Watsonville.

The 40th anniversary celebration will be held from 6-9 p.m. Friday, Oct. 25, at El Pajaro CDC’s Kitchen Incubator located at 412 East Riverside Drive in Watsonville.

The food-and-drink party will feature 22 food purveyors, all Kitchen Incubator entrepreneurs, including for the first time three food trucks. Purveyors will serve a variety of different regional foods, including tacos, tamales, tapas, sushi, pizza, sausages, pies and tarts, and more. Margaritas and sangria will be offered, in addition to wine and beer.

“It’s a celebration of a very strong legacy of passion for helping the community by supporting entrepreneurship,” said Carmen Herrera-Mansir, executive director of El Pajaro CDC. “We’re grateful for everyone who has played a role in helping us grow during the past four decades.”

A recently updated list of food partners (along with their menus) include:

• Artisan Hand Foods. Handmade sausage (Cumberland sausage, classic and spicy) wrapped in puff pastry. Three pastry snacks — chicken leek, lamb curry and spinach, artichoke and mushroom.

• Borinken Goodies. Traditional Puerto Rican food: Tostones con cerdo (fried plantains topped with roasted pork, avocado aioli and fresh tomatoes); majado de viandas con bacalao (mashed root vegetables with codfish; coquito (traditional drink with coconut milk).

• Cuevas Express Foods. Tamales, chicken in green sauce, pork in red sauce and veggies with jalapeños and cheese, all topped with cheese, sour cream and salsa, and a side of veggie stew.

• Dos Hermanos Pupuseria (food truck). Pupusas: bean and cheese; bean, cheese and pork; and vegetarian (spinach, zucchini and cheese).

• Easypreps. Chicken Thai noodles with peanut sauce, carrots and black sesame seeds; ceviche cocktail, lemon juice, tomatoes, onions and cilantro, garnished with fresh cucumber.

• El Nopalito Produce. Caprese skewers with grilled nopales, tomatoes, basil and mozzarella cheese, drizzled with olive oil, salt and pepper.

• Fired up (food truck). Pizzas, baked in a wood-fired oven — margherita, parzola, and chicken with chipotle pesto.

• Hakouya. Sushi roll with cucumber, avocado and imitation crab; tofu pockets stuffed with sushi rice, egg, snow peas and pickled ginger; each served with soy sauce and miso dressing.

• Hiccuping Dragon. Bite-sized, kid-friendly hot dogs: Cheesy Bavarian, Polish dog, all-beef hot dogs with toppings.

• Il Biscotto. Handmade Italian cannoli filled with sweet orange-ricotta cheese.

• Mary’s Fruit Tarts. Fresh, homemade crust filled with cream cheese and fresh, seasonal fruit.

• My Mom’s Mole. Tacos, handmade blue-corn tortillas with roasted veggies or chicken and mole sauce, verde or traditional.

• Percy’s Pies. Gourmet Louisiana-style sweet potato pies — original, ginger snap, coffee liqueur and praline.

• Ronda Paella y Tapas. Offering the real flavor of Spain: Paella mixta (seafood, chicken, pork and Spanish chorizo), tortilla Española (Spanish omelette), fried tapas (ham croquettes, stuffed mussel shell) and Pisto (Spanish ratatouille).

• Rooster Ridge Farm. Locally grown, cured olives served with cheese.

• Splendid Blended. Wholesome ingredients mixed to create the perfect blend; dark chocolate spice and cinnamon banana flavors.

• Sunvalley Farm. Cactus and kale salad with tomatoes, jalapeños, cilantro with a lemon juice vinaigrette.

• That Garlic Stuff. Beef meatballs with red sauce, Parmesan cheese, drizzled with “that garlic stuff.”

• The Ballesteros Catering Co. Tacos al pastor with chorizo and deep-fried, beer-battered mushrooms with the fixings.

• The Green Waffle. New grain-free, coconut-chia waffle, toasted and topped with fresh, local, seasonal berries. All other varieties available for sale during the event.

• Unique Sweets. Strawberry shortcake drizzled with chocolate-raspberry flavored balsamic vinegar.

• Yoli’s Adobo. Beef and chicken tacos marinated on Yoli’s adobo sauce and vegetarian green pozole.

Sponsors of the event include: Santa Cruz County Bank, Santa Cruz Community Credit Union, Salud Para La Gente,Union Bank, Bernardus, Scheid Vineyards, Apple City Cider, Kong’s Burger & Café, Elkhorn Slough Brewery, Mechanics Bank (formerly Rabobank).

El Pajaro CDC is proud to welcome Edible Monterey Bay as its Media Sponsor.

Tickets are $65 per person through Sept. 30. Tickets will be the full price of $75 during October leading up to the event and, if available, at the door for $75. Sponsorship opportunities to help cover the cost of the event are also available.

Ticket price includes:

Admission plus 5 Tickets for food and or drinks.

Additional food/drink tickets can be acquired at the event.

Tickets are available at https://tacosandtapas2019.eventbrite.com

Stay tuned for details on our special auction! Details announced in October!

About Pajaro CDC

In 1979, El Pájaro CDC was formed following widespread community support of under-represented Latino and Spanish-speaking business owners in Watsonville. For 40 years El Pajaro has helped budding entrepreneurs throughout the Central Coast by offering technical, legal, financial and managerial assistance.

“If you give someone an opportunity it can change lives, and lead to generations of success,” said Carmen Hererra-Mansir, executive director of El Pajaro CDC. “To see a journey from farmworker to entrepreneur — many started that way when they came to us — is so rewarding.”

El Pájaro CDC offers a wide range of assistance, including low-cost and often free bilingual business education and training workshops to low-income entrepreneurs. Workshops cover business plan preparation, marketing and sales, customer service, bookkeeping, computer basics, business management, and financial literacy.

In 1997, El Pajaro Plaza Vigil a retail business incubator at 23 Beach St. in downtown Watsonville was created to assist low- to moderate-income, Spanish-speaking entrepreneurs with starting and operating a successful business.

Plaza Vigil houses dozens of businesses, with another 44 food purveyors using the separate Commercial Kitchen Incubator Program, a fully equipped, shared-use facility at 412 Riverside Drive.

Following a charter expansion in 2007, El Pájaro CDC serves Santa Cruz, Monterey and San Benito counties. Bilingual and bicultural services, business development services and training are available to anyone with plans to open or expand a small business in the region.


Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455


Sweet Honey in the Rock Launches 40th Anniversary “Forty & Fierce” 2014 US Tour

SWEET HONEY IN THE ROCK, the venerable and Grammy nominated a cappella ensemble who’ve built a legacy for merging an inimitable and distinct harmonic vocal blend with a veracious commitment to activism, social justice

New York, NY, February 14, 2014 – SWEET HONEY IN THE ROCK, the venerable and Grammy nominated a cappella ensemble who’ve built a legacy for merging an inimitable and distinct harmonic vocal blend with a veracious commitment to activism, social justice, equality and freedom has announced the launch of the SWEET HONEY IN THE ROCK – 40TH ANNIVERSARY: FORTY & FIERCE 2014 year and kicked off their premiere show at the Zellerbach Auditorium at UC Berkeley, CA.

The Berkeley performance kick-offs a West Coast run that also includes performances during Black History month at the Center for the Arts in Grass Valley, CA, 2/15, the Newmark Theater in Portland, 2/17, and The Triple Door in Seattle, WA, 2/18-19. The ensemble will finish up their initial run of dates with performances at the Music Center at Strathmore in North Bethesda, MD on March 1 and as part of the popular Celebrity Series at Symphony Hall in Boston, MA on March 2.

SWEET HONEY IN THE ROCK has configured two different productions to honor and celebrate their 40th Anniversary throughout the year. The enhanced FORTY & FIERCE production (which is being presented at Zellerbach, Strathmore and Symphony Hall) is their most adventurous live performance presentation to date. It’s their first fully scripted show with a storyline, which is helmed by noted Director/Choreographer Dianne McIntyre. The show fuses a video projected montage of archival images of the ensemble and poignant historical moments that are woven into a scrapbook and retrospective motif that will be synced to some of the musical segments. Throughout the show each member will also share their own intimate personal stories in dialogue and perform influential songs that have highlighted their incredible journey over the past four decades.

The show will feature Sweet Honey’s core members Louise Robinson, Carol Maillard, Nitanju Bolade Casel, Aisha Kahlil and Shirley Childress (American Sign Interpreter) with special appearances by guest vocalist Navasha Daya, bassist Parker McAllister (acoustic upright and electric bass) and percussionist Samuel Turner. Musically, FORTY & FIERCE will rely on the depth of the ensemble’s varied repertoire and newly arranged medleys and arrangements of some of their classics. Audiences will also be warmed up and treated to a special pre-show presentation entitled SHE-ROCKS 5 RADIO, that will comprise an audio compilation of their most revered songs. The program is hosted by DJ Merk (Epatha Merkerson) and produced by Louise Robinson and Jordon Maillard Ware.

The more intimate format SWEET HONEY IN THE ROCK – 40TH ANNIVERSARY features the core group and guest bassist Parker McAllister and incorporates some of the storyline and staging elements of the larger production. However, it will not include the same audio visual and lighting components in intimate spaces such as the Center for the Arts in Grass Valley, the Newmark Theater in Portland and The Triple Door in Seattle.

“We’re extremely excited and feel blessed to have experienced and enjoyed such longevity, and we’re very thankful to all our loyal fans who have stood by us all these years,” stated Sweet Honey’s Carol Maillard. “They have been the driving force that has fueled all our artistic endeavors, and we’re elated and happy to celebrate and share this special show with our fans and show them why we all feel “FORTY & FIERCE.”

SWEET HONEY IN THE ROCK began creating its’ adventurous and diverse mixture of blues, African, jazz, gospel and R & B music as a quartet in 1973. Formed by Dr. Bernice Reagon (who retired in 2004) the ensemble’s patented sound was honed during a workshop at the D.C Black Repertory Theater Company in Washington, DC. Since that time, they have performed throughout the world, including South Africa, Africa, Europe, Australia, New Zealand, Japan, at many of the premiere venues in the United States, released 23 recordings, been featured in documentaries and amassed a distinguished list of honors, awards and accolades.

Last year they successfully launched their first ever fan based fundraising campaign with the Indie Gogo online platform. Funds derived from the campaign have been used to produce the FORTY & FIERCE show. Some of the supporters who made donations were awarded perks including being special guests of Sweet Honey at selected 40th Anniversary Shows. They also toured Europe and Australia, performed at the National Memorial Service for the late Nelson Mandela presented at the National Cathedral in Washington DC and were recipients of distinguished awards by the Search for Common Ground Organization in DC and “The Keeper Of Flame” Award” presented at the national convention and Signature Gala of the Delta Sigma Theta Society in Washington, DC.

In 2012, they performed at the unveiling ceremonies for the Martin Luther King monument on the National Mall. They also debuted their first ever orchestral collaboration, providing the lyrics for composer William Banfield’s “Symphony 10: Affirmations for a New World,” co-commissioned by the National Symphony Orchestra (Christoph Eschenbach, Music Director) and the John F. Kennedy Center for the Performing Arts, Washington, DC; the Minnesota Orchestra, (Osmo Vänskä, Music Director); and the Harris Theater for Music and Dance, Millennium Park, Chicago, released a thought-provoking single and video, “Are We A Nation,” inspired by the controversial immigration law that was enacted in Arizona . The song captured a Gold Songwriter Award from the 27th Mid-Atlantic Song Contest and was featured on an all-star compilation, “Bordersongs,” that raised money for the No More Deaths organization, which provides water and humanitarian aid along the Arizona/Mexico border. Their latest 2-CD set, “A Tribute – Live! Jazz at Lincoln Center,” pays homage to some of the great female African-American vocalists whose songs helped shape the group, including Abbey Lincoln, Odetta, Miriam Makeba, and Nina Simone.

For more information go to: www.sweethoneyintherock.org

Chip Schutzman
Miles High Productions
P.O. Box 93157
Hollywood, CA 90093