AAA is speaking out in support of the launch of Morgan Stanley Smith Barney’s Investing and Impact Platform, which is intended to make it easier for investors to put their money into socially responsible projects.

Boston, MA, USA, June 23, 2012 — Alternative Asset Analysis (AAA) is speaking out in support of the launch of Morgan Stanley Smith Barney’s Investing and Impact Platform, which is intended to make it easier for investors to put their money into socially responsible projects.

The investments offered through the platform are intended to be socially and environmentally responsible while offering risk-adjusted financial returns. “The project should enable more financial advisers offer a wide range of impact investing products to the masses and not just the wealthy”, explained AAA’s analysis partner, Anthony Johnson.

AAA claims that the market for impact investing is growing, with one in every eight dollars in the US invested in projects that are considered to have corporate and societal responsibility at their center. This totals a huge $3.07 trillion in value terms and shows that people do want to make responsible decisions that align their financial goals with their personal ethics.

Mr Johnson added, “The more products available, for those interested in impact investing, the better.

“We are seeing more and more individuals and even institutional investors looking for ways to make a difference while they make money and these kinds of platforms make it easier to do so.”

Morgan Stanley Smith Barney’s Paul Hatch, added, “With over 4 million clients who have more than $1.7 trillion of investable assets, we are in a unique position to extend the reach of an ‘investing with impact’ program to one of the largest sets of investors in the world.

“Even a fraction of this total represents a substantial amount that could be invested in support of the common good.”

AAA supports a range of ethical investment funds and projects and is especially keen to promote forestry investment as a profitable and ethical options. Mr Johnson explained, “investing in plantations, like the ones run by Greenwood Management and other firms in Brazil, offers a great diversifier for any portfolio and can also help to safeguard the future of sustainable forestry for generations to come.”

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The remit of Alternative Asset Analysis is to analyse and provide news on the global performance of a wide range of alternative asset classes including, but not restricted to, commodities, real estate, forestry, foreign exchange, hedge funds, private equity and venture capital.

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