Does your non-profit need help in improving the effectiveness of its fundraising program? Almost 60% of nonprofit board chairs and executive directors identify fundraising as one of the most important areas for board improvement.

Monterey, CA, March 06, 2015 — Does your non-profit need help in  improving the effectiveness of its fundraising program? Almost 60% of nonprofit board chairs and executive directors identify fundraising as one of the most important areas for board improvement. Help is now at hand with the new e-book, “Informed Fundraising: An Introduction and Guide,” written by veteran nonprofit executives Ron Wormser and Josiah Stevenson IV.

The book has been published by BoardSource, the leading organization and publisher focused on the governance of nonprofit organizations.

The book, now available online, is designed to equip board members and executive directors, particularly those leading smaller and/or newer nonprofits, with a solid understanding of what it takes to construct and execute an effective and successful fundraising program. The book will also be of interest to current and prospective board members who are unfamiliar with fundraising for nonprofits.

“Too many nonprofits are not successful in raising the money they want or need,” says lead author and Carmel, Ca. resident Wormser. “Based on our years of experience working with nonprofits, we have concluded that this is because many board leaders and executive directors— particularly of small and  newer organizations — have limited knowledge and experience about fundraising and what it takes to do it effectively.”

Wormser and Stevenson, who both have had decades of nonprofit fundraising experience, say that many nonprofit board members are missing the information they need to excel at this key  function.

“Uninformed, they approve plans and programs that yield disappointing results,” says Wormser. “Our book  will equip nonprofit leaders with the concepts and tools that will enable them to make informed, strategic fundraising decisions. If we succeed, more nonprofits will become financially stable and sustainable, and thus able to better serve those who rely on their programs and services — that is our ultimate objective.”

The book focuses on what the authors have identified as the three key components of successful fundraising:

Understanding — Developing familiarity with the fundamentals of raising money which form the foundation for effective fundraising programs

Preparation —  Becoming aware of the components, of what it takes to create informed, purposeful programs

Execution — Knowing how to effectively carry out fundraising programs and how to monitor and assess  their progress.

The Guide includes sample worksheets that illustrate the concepts discussed and how to translate those ideas into practice.

“Informed Fundraising” will also be useful to faculty and students at colleges and universities who are teaching and learning about nonprofits and their management.

In addition, organizations maintaining lists of nonprofit resource materials available to others, such as community foundations, state and local associations of nonprofits, professional associations about nonprofits, and others, might want to add the book to their libraries as well.

Lead author Wormser’s 40-year career was spent working for four different nonprofits — the Harvard Graduate School of Education, the State University of New York at New Paltz, the Institute of International Education headquartered in New York, and The Curtis Institute of Music in Philadelphia.

Since retiring and relocating to Carmel Ca. in 2007, Wormser has been giving back to the nonprofit community as a volunteer with the Arts in Crisis program of the Kennedy Center for the Performing Arts, with various Monterey County nonprofits and as a board member, executive coach, and consultant of the Monterey Peninsula Chapter of the Stanford Alumni Consulting Team.

“Informed Fundraising: An Introduction and Guide” is now available at https://www.boardsource.org (search for Informed Fundraising in the upper right corner search field). Wormser is available for interviews by the media.

Contact Marci Bracco Cain at (831) 747-7455 or marci@chatterboxpublicrelations.com to schedule an interview.

Contact:
Marci Bracco Cain
Chatterbox
Carmel, CA 93923
831-747-7455
https://www.boardsource.org