On the 10th of December 2010 from London the SEO Expert Sergej Ponomarjov Latvija Tautai charity organisation leader and kids-charity.co.uk project initiator (originally from Latvia) will start the unique Charity activity. Also in October 2009 Sergej participated in a similar running from Milan to Vatican.

This December activity will include a symbolic running of nearly 1000 km starting from London through Nottingham, Sheffield, Darlington, Lauder and end up in Edinburgh. The planned running time is 15 days (12 hours of running per day approximately) and it will be finished on the Christmas Eve. The runner will be documenting the progress online on Facebook, YouTube, Twitter, etc.

The aim of the activity is to introduce Donate without paying concept which is a new way of helping people without spending time or money and to attract attention to the issue of disabled children in Latvia and around the world who are ignored by governments and social authorities. This run symbolizes that disabled children cannot start building their lives without special care and support to achieve their targets successfully.

As The project initiator Sergej Ponomarjov said;
“I am young and successful SEO professional who might easily live towards my personal comfort and pleasure. Although, knowing the problems and antihuman conditions of disabled children in Latvia where I come from, I find it unacceptable not to act and attract attention of other people and organisations that could support this project to improve living and learning conditions of disabled children. I consider this project towards Latvia as a platform to begin international awareness and to involve other concerned people to take part in this and further projects for other countries. I am sure that charity innovative approach Donate Online without paying will change our world.

“Latvia and its capital Riga is recognised as a civilised culturally fulfilled and European Union mentored country. However, living and education conditions of disabled children are still way under any civilised standards,” Sergej added.

There are about 20 000 handicapped kids in Latvia
More than 80% do not has sufficient medical care
More than 90% do not has social care
More than 50% do not has enough food
More than 20% never been out from their room
More than 40% do not have any friends