Blackpool UK 03-12-2010: Putting the WOW! Factor in your Promotion.

There is a massive selection of Personalised Gifts for all ages that can be ordered from online merchants. They make unique gifts ideas for weddings, birthdays and many other occasions. These are special gifts that convey love and affection. A personalised gift is more likely to be cherished and treasured than a shop bought gift that is devoid of personalisation. This trend for gifts that are personalised have engulfed the business world as companies try and capture the mind share of their targeted audience .Businesses in all sectors are turning toPersonalised Gifts as a means of Marketing their Brands and Product offerings. Whether you are a one man business or a corporate giant there is a strong case for you to use Business Gifts as promotional tools.

Traditionally the sending of Corporate Gifts and Promotional Items was centered on the festive period.Business Gifts were sent at Christmas to clients as a way of thanking them for their support. Today more and more businesses are finding it hard to communicate through traditional advertising methods, there is just too much noise and they are not getting heard. These businesses are turning to Promotional Gifts and Corporate Gift Items as a means of cutting through the clutter and getting their message out. Modern technology and software has advanced in recent times and most products these days can be Personalised and Branded with a company logo, strap line or slogan.

There are many websites offering Promotional Products and many of these (especially for lower priced Corporate Gifts and promotional items) act as distributors for Chinese factories who produce and manufacture Business Gifts to customers’ specifications. Corporate Clothing embroidered or printed with company logos make up a whopping 30% of this market.

Why use a Specialist UK Promotional Company? Far too many business try and get clever and by past traditional established Promotional Gifts Companies. The industry is littered with horrific stories of companies who have be burnt using this strategy. Late deliveries, no delivery, and faulty merchandise the list goes on and on. You may be in the Financial Services Industry or sell widgets, but do you know about pantone colours, fonts, artwork separation, screen mesh size and logo placement? If you are looking to buy garments are you conversant with fabric composition, dye standards and embroidery thread colours? Most probably not so pay a small premium and let the experts in the industry source the corporate gift or promotional item on your behalf. This way you will have recourse if things do go wrong.

It’s All in the Detail An industry expert will provide you with sound advice on your promotional items and corporate gifts. He is not in it for the short haul, he knows the pitfalls and what can and cannot be achieved he has learnt this from years and years of experience. He will offer informed advice and not only discuss your promotional product choice; he will offer advice on how you can make your corporate marketing campaign more effective. He will have an extremely good eye for detail and push the manufacturer to produce a quality product that will enhance your business. He doesn’t want to make a quick buck he wants you to use him time and time again for your promotional items and corporate gifts. He fully understand the lifetime value of you the customer and will treat you accordingly.

The WOW! Factor make it Fresh and Funky When sending out promotional items to capture and retain customers you should think outside the box. The pen with your logo may not cut the mustard anymore, the MD you are sending it to most probably writes with a Mont Blanc fountain pen. Look at packaging, how could that help get your message across? Perhaps the pen could have a quirky design that will be memorable it may appeal to his wife or his children. The bog standard item would be bad use of your marketing budget but with a little thought imagination a minimal increase in cost your promotion will be transformed. Craft some engaging communication to send along with your Corporate Gifts , give it the WoW factor.

FlyingBears (UK) Ltd leading supplier of Personalised Teddy Bear Gifts is extending their range to include promotional gifts and have formed a strategic partnership with a Chinese Partner David Bao a seasoned supplier of Personalised Products. Paul Lakeman of Flying Bears said this. “We are constantly asked by our customers if we can source other types of Promotional Products for them and we import containers from China. I’ve been involved in the clothing trade all my working life. I’ve dressed Led Zeppelin in the 70’s and now I’m dressing Teddy Bears! I used to mange a printing business supplying corporate clothing and souvenir items. . Our Team has over 100 years of experience in the clothing and promotional business. When I send out our personalised corporate teddy bears I always feel a great sense of pride for I know how well they will be received. We will apply this attitude to each and every promotional product we import on behalf of our clients. We will
live up to our name and with our clients, produce promotional Gift Items, Corporate Gifts and Marketing Tools that have the WOW!Factor”.

WOW! Promotional Gifts © http://www.wowpromotionalgifts.co.uk