England’s Ashes victory inspires UK wine merchant to get creative.

UK online wine retailer Naked Wines claims to have discovered a unique Australian food and wine match, which aptly coincides with England’s emphatic Ashes win.

With sales of humble pie soaring over the last week, we put our thinking caps on and came up with the perfect case to compliment the popular Australian dish, explained Rowan Gormley, Founder of Naked Wines.

And despite the Aussies dismal performance on the cricket pitch, this delicious food and wine combo more than makes up for it.

To promote the unusual match, and to celebrate England’s victory, Naked Wines are running a Wilting Matilda promotion for today only, offering every one in four customers the chance to win a free case of wine worth £120.

To find out more visit www.nakedwines.com/wiltingmatilda

And for good Humble Pie stockists, please get in touch with Jock Harvey, one of Naked Wines cricket-mad Australian producers.