All posts by straightlinepr

Hyatt Regency Monterey Hotel and Spa Announces Earth Day Facebook Contest

Hyatt Regency Monterey Hotel and Spa urges guests to travel “green” and announces a new Facebook Contest.

Monterey, CA, March 21, 2015 – Did you know this year Earth Day is celebrating its 45th anniversary? <a href=’http://www.monterey.hyatt.com’>Hyatt Regency Monterey Hotel and Spa</a> urges guests to travel “green” and announces a new <a href=’https://www.facebook.com/hyattregencymonterey’>Facebook Contest</a>.

<a href=’http://www.monterey.hyatt.com’>Hyatt Regency Monterey Hotel and Spa</a> is honored to be located in such a beautiful place on the peninsula, and strives to do their part to reduce our carbon footprint. From Hyatt Team beach cleanup days to the Tesla and universal car charging stations, they are always looking into new ways to improve. Hyatt Regency Monterey Hotel and Spa is asking their Facebook fans to share their “green” tips and their Facebook page (https://www.facebook.com/hyattregencymonterey) and their favorite post will win a dinner for two at TusCA Restaurant!

Submissions are open from now until April 21st. Winner announced April 22nd.

About <a href=’http://www.monterey.hyatt.com’>Hyatt Regency Monterey Hotel and Spa</a> on Del Monte Golf Course
Nestled in 22 acres of soaring Monterey Pines, the Hyatt Regency Monterey Hotel & Spa on Del Monte Golf Course is a destination resort providing the discerning traveler the quintessential Monterey experience. Its location offers guests close proximity to downtown Monterey and Monterey Airport and easy access to some of the Peninsula’s most well-known attractions. With its warm, contemporary ambiance, elegant furnishings and convenient amenities, the hotel offers both leisure and business travelers a Northern California respite of unmatched serenity and comfort. Features include 550 guestrooms including 32 suites, and the President’s house, TusCA Ristorante, Knuckles Sports Bar, Fireplace Lounge, personalized concierge service at the Regency Club, a 2,000 square foot fitness facility, tennis courts, pools and whirlpools, and 12,000 square foot full service luxury spa. The hotel is located at 1 Old Golf Course Road in Monterey, California. For information call (831) 372-1234 or visit www.monterey.hyatt.com

Contact:
Marci Bracco Cain
Chatterbox
Carmel, CA 93923
831-747-7455
Marci@ChatterboxPublicRelations.com
http://www.monterey.hyatt.com

Marvin Design Gallery Monterey, Marvin Design Gallery Berkley and Truitt & White Announce #ShadesofGreen Facebook Contest

Green Building isn’t just a trend- it’s here to stay and as a pioneer in the fields of green-building products and services

Berkley And Monterey, CA, March 17, 2015 — Green Building isn’t just a trend- it’s here to stay and as a pioneer in the fields of green-building products and services, Truitt & White has a unique understanding of what today’s professional builders need to effectively compete in the marketplace; namely, some of the best energy- and resource-efficient products and sound advice for incorporating green building materials into a project.

Share your green building project with the hashtag #ShadesofGreen and our favorite post will receive a $100 gift certificate to go towards the cost of their project! Pictures encouraged…Happy Posting! Contest runs from March 15th – April 15th. Winner will be announced on Earth Day April 22nd.

To enter simply post on any of these pages:
• https://www.facebook.com/pages/Marvin-Design-Gallery-by-Truitt-White-Monterey/747141148661129
• https://www.facebook.com/pages/Marvin-Design-Gallery-by-Truitt-White-Berkeley
• https://www.facebook.com/TruittandWhite
• Or you can enter by submitting photos to marci@chatterboxpublicrelations.com

About Truitt & White:
Since 1946, Truitt & White has been the Bay Area’s leading source of high quality building materials, information and customer service. Over the years we have established consistent, dependable partnerships with professional builders, who rely on us as a resource for trusted products and expert advice. Through our commitment to maintaining high levels of service and supply, Truitt & White has helped deliver countless successful projects and fortified an enduring reputation as the professional builder’s choice.

Truitt & White
642 Hearst Avenue ?Berkeley, CA 94710 ?Phone: (510) 841-0511?Fax: (510) 845-2604?
Main Yard hours: ?Mon – Fri 7:00 – 4:30?Saturday 8:00 – Noon

About Marvin Design Gallery Berkeley and Monterey:
You’ve never seen showrooms like the Marvin Design Galleries at Berkeley and the Monterey Peninsula before. Marvin builds windows and doors the only way they should be built. Made to order. Built around you®. At the Truitt & White Marvin Design Galleries we take that same approach with our customers. Our highly-trained window and door specialists will present you with unique options, exclusive features, and energy efficient solutions to fit all your project, budget and design needs perfectly. Homeowners, Contractors, Architects, and designers agree coming here is a dynamic and innovative experience unlike any other.

Hands-On Displays:
Featuring extensive displays of the newest Marvin and Integrity windows and doors, the showroom gives builders and their customers a hands-on experience in a retail environment. The full size displays include moulding, siding and trim providing a variety of product options and design ideas.

Marvin Design Gallery by Truitt & White, 1831 Second Street, Berkeley, CA 94710 Phone: (510) 649-4400, Fax: (510) 486-0552

Contact:
Marci Bracco Cain
Chatterbox
Carmel, CA 93923
831-747-7455
Marci@ChatterboxPublicRelations.com
http://www.truittandwhite.com/mdg/monterey

Hyatt Regency Monterey Hotel and Spa Launches Earth Day

Pin It To Win It Contest.

Monterey, CA, March 16, 2015 – Did you know this year Earth Day is celebrating its 45th anniversary? Each year we learn more about sustainability and Pinterest is an excellent place to share tips from green construction to composting and quotes! Share your favorite pins that represent what Earth Day means to you in our new Pin-It-To-Win-It Contest!

To enter the contest simply:

1. Follow us on Pinterest: pinterest.com/montereyhyatt
2. Create a board titled: Earth Day 2015
3. Add a minimum of 5 of your favorite pins for green construction to composting, quotes and other ways to be “green” with the hashtag #InAHyattWorld
4. Email a link your board to: marci@chatterboxpublicrelations.com
5. One lucky winner will receive a two-night stay at Hyatt Regency Monterey! Winner will be announced April 22nd in honor of Earth Day! (Airfare not included)
6. Contest run dates March 15 – April 15th

About Hyatt Regency Monterey Hotel & Spa on Del Monte Golf Course:
Nestled in 22 acres of soaring Monterey Pines, the Hyatt Regency Monterey Hotel & Spa on Del Monte Golf Course is a destination resort providing the discerning traveler the quintessential Monterey experience. Its location offers guests close proximity to downtown Monterey and Monterey Airport and easy access to some of the Peninsula’s most well known attractions. With its warm, contemporary ambiance, elegant furnishings and convenient amenities, the hotel offers both leisure and business travelers a Northern California respite of unmatched serenity and comfort. Features include 550 guestrooms including 32 suites, and the President’s house, TusCA Ristorante, Knuckles Sports Bar, Fireplace Lounge, personalized concierge service at the Regency Club, a 2,000 square foot fitness facility, tennis courts, pools and whirlpools, and 12,000 square foot full service spa. The hotel is located at 1 Old Golf Course Road in Monterey, California. For information call (831) 372-1234 or visit www.hyattregencymonterey.com/.

Contact:
Marci Bracco Cain
Chatterbox
Carmel, CA 93923
831-747-7455
Marci@ChatterboxPublicRelations.com
http://www.hyattregencymonterey.com/

Hofsas House Hotel in Carmel-by-the-Sea Announces its Golfers Delight Package

The Hofsas House Hotel has partnered with two of the Monterey Peninsula’s best golf courses

Carmel-by-the-Sea, CA, March 15, 2015 – Celebrating more than six decades of European hospitality at the beautiful Bavarian-inspired Hofsas House Hotel, the Theis family proudly announces seven new themed packages to their valued guests. Each has been crafted with the same minute attention to detail generations of guests have come to expect from Hofsas House Hotel and is as unique and charming as Carmel itself All are available year-round:

Golfer’s Delight
The Hofsas House Hotel has partnered with two of the Monterey Peninsula’s best golf courses. Book a night stay and add on a round of golf.

Choose from:
• Experience the immaculate green grasses of the historic Quail Lodge Golf Club. Play a 9-hole round of golf for two including shared cart and range balls. Cost is an additional is $ 50.00. When booking use promotion code: HHQUAIL

• NCGA sanctioned Poppy Hills Golf Course in Pebble Beach is newly renovated and re-opened in April 2014. Cost is addition to the room is $185 per golfer includes cart (savings of $50.00). In addition, Poppy Hills offers free use of brand new state of the art Taylor Made rental clubs (an $85.00 value). Call for the NCGA rate. When booking use promotion code: HHPOPPY

About Hofsas House:
Owned and operated by the Theis Family, Hofsas House Hotel is within walking distance of everything Carmel has to offer, including a stunning beach, fine restaurants and shops and wine tasting. It provides peaceful respite and European charm just minutes from Monterey, Pebble Beach, Big Sur and Pacific Grove. The Hofsas House’s 38 spacious, one-of-a-kind rooms boast European comfort and lovely views and amenities such as fireplaces, private balconies, wet bars, kitchens and patios. Large suites provide the perfect stay for newlyweds and anyone else seeking an extra special getaway. Dutch doors in every room allow guests to welcome in the ocean air, and free WiFi enables them to stay connected — if they want to.

The Hofsas House Hotel family works to ensure every visitor’s experience is special, striving to offer the highest quality personal services. Consider the continental breakfast, abundant with fresh French Roast coffee, tea, juice, fruit and pastries from a neighborhood bakery, or the personalized concierge services for guests and their families, including their four-legged family members, who are welcome as well.

For large groups — wedding parties, company meetings, family reunions and others — Hofsas House Hotel offers a spacious room equipped with a fireplace and full kitchen that can comfortably accommodate 40 people. A heated pool, dry saunas, decks with views and off-street parking are on-site as well.

Hofsas House Hotel is located on San Carlos Street, north of Fourth Avenue in Carmel-by-the-Sea. For more information, call (831) 624-2745 or visit www.hofsashouse.com.

Contact:
Marci Bracco Cain
Chatterbox
Carmel, CA 93923
831-747-7455
Marci@ChatterboxPublicRelations.com
http://www.hofsashouse.com

New Survey of Retired Women Prioritizes significant Achievements in Women’s Rights during their Lifetime

Holiday Retirement spotlights women’s achievements in celebration and honor of Women’s History Month

Lake Oswego, OR, March 15, 2015 – American history has long been associated with significant events and notable women who have made invaluable contributions to society in the past century. These women have achieved greatness in their lives by winning the right to vote in 1920; attaining permanent status in the military in 1948; and breaking male-dominated barriers to becoming astronauts, race car drivers, business and military leaders, politicians, and professional sports figures.

In celebration of Women’s History Month, 4,132 Holiday Retirement female residents responded to a four-question survey about the significance of women’s rights, women as role models, and hopes for women in the future.

* 69 percent of female residents polled feel winning the right to vote was the greatest accomplishment for women in the 20th century and today.

* 33 percent of survey participants felt that Eleanor Roosevelt and her vocal support of African-American civil rights poses her as the best role model for young women.

* 35 percent believe the U.S. will elect its first female president within the next 10 years; however, it is also important to note that 18 percent of senior women surveyed believe there will never be a female president.

* 47 percent of those surveyed list their biggest hope for women in the future as achieving equal pay with their male counterparts.

In addition to the survey, Holiday Retirement received stories about inspirational women and their role in helping to shape women’s roles as we know them today.

“There are thousands of amazing women who live at Holiday Retirement communities,” said Jamison Gosselin, vice president of marketing, communications, and resident enrichment for Holiday Retirement. “Over casual conversations, our residents may learn their neighbor was a former Olympic medalist, the first African American female basketball player, or even the recipient of a prestigious military award. These women are a great part of our history and our future.”

Many of these women have played an active role in history and now share their achievements with fellow residents in senior living communities across the country. Here are a few of their stories:

Annie P., lifelong champion of civil rights
Annie, a resident at Rancho Village in Palmdale, California, is well-known for her lifelong efforts as a civil rights activist; in fact, she chartered a chapter of the NAACP in the Pacoima neighborhood of Los Angeles in 1945. When Martin Luther King, Jr., was assassinated, she and her husband chartered a plane to attend the funeral. She participated in the procession that walked behind his casket for more than 3.5 miles. You can also find her name engraved in the wall at The Martin Luther King, Jr. Center for Nonviolent Social Change.

Judy D., 1952 Olympian
It was 63 years ago that Judy, now 90, represented the United States in the 1952 Helsinki Games, winning a silver medal in breaststroke. Judy was born and raised in southeast Portland and credits high school with where her Olympic dreams took hold. This Olympian now resides at Edgewood Downs in Beaverton, Oregon.

Lillie C., first African American female basketball player
At 90-years-young, Lillie was recently honored as one of the first African American women to play basketball in North Carolina. And for this momentous achievement, Lillie was named to the Hall of Fame at Atkins High School in North Carolina. Lillie grew up in Winston-Salem, North Carolina, during a time of civil unrest in the South, but she was determined to be treated equally. She took part in protests and refused to leave lunch counters at North Carolina A&T University. Lillie considers herself as one of the original freedom riders. She currently lives at Forsyth Court in Winston-Salem.

Neva H., former Grand Prix driver and champion
At 92-years-old, Neva knows what it is like to have a need for speed. She’s a former Senior Malibu Grand Prix driver—and champion. Neva’s favorite part of racing: “Beating all the other men drivers.” She began racing in 1970, once her children were full-grown. Today, Neva proudly displays her awards at The Worthington in Gahanna, Ohio.

Katherine H., Order of Military Medical Merit award recipient
Known to many as Lieutenant Colonel Katherine H., she began her career in the U.S. Army as a volunteer in the wake of Pearl Harbor. Now, at 101 years old, Katherine is one of very few to receive the Order of Military Medical Merit award. This prestigious award recognizes Army medical personnel who have demonstrated the highest standards of integrity and moral character. She now calls Essington Place in Joliet, Illinois, home.

“These women are just five of the many who left major marks on American history, changing the future for men and women alike,” said Gosselin. “We encourage everyone to learn from our Greatest Generation and to strive to make their own impact on history.”

Access Women’s History Month infographics and learn more about notable women in a Holiday Retirement community at holidaytouch.com/women.

Media Contacts:
Brian K. Fawkes
Holiday Retirement
(971) 245-8837
brian.fawkes@holidaytouch.com

About Holiday Retirement
Since 1971, Holiday Retirement has endeavored to provide its signature “Holiday Touch” to residents and their families. Today, Holiday is a trusted name in senior living and provides security, comfort, and value to independent seniors seeking a fulfilling lifestyle. Holiday operates more than 300 retirement communities, making it the second largest senior housing operator in the United States. For more information about Holiday Retirement, please call 800-322-0999 or visit www.holidaytouch.com.

Contact:
Molly Koch
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
720-726-5435
mkoch@csg-pr.com
http://www.holidaytouch.com

Pop-Punk, Progressive Rock Band Enter The Paradox to Release New Music Video and Radio Single “Sweet Intentions” from Debut Album Love, Loyalty and Mayhem: Part 1 out April 21, 2015

“Sweet Intentions” Going for Radio Adds March 10

Los Angeles, CA, March 15, 2015 – Los Angeles-based pop-punk, progressive rock band Enter The Paradox release their upbeat single that will surely excite any fans of Blink-182, Fall Out Boy and Muse. Enter The Paradox aim to showcase their high-energy and passionate storytelling through their debut album Love, Loyalty and Mayhem: Part 1 due out April 21, 2015.

“Sweet Intentions” is the first taste listeners will get until the release of their debut, a unique concept that unfolds through the lyrical prowess of front man Brian Bolen.

“From the beginning, I wanted every album Enter The Paradox made to be the essence of a story brought to life. Not just your typical love story, but one much deeper, with twists and turns you just don’t see coming; I wanted it to embody the feel of a psychological thriller with strong archetypal characters and themes,” Bolen states.

Bolen takes all the right risks that will catch anyone’s ear with the complex stories told through each song, a chapter one after another. The album follows the story of a young man named Fibonacci. Through his trials and tribulations, Fibonacci discovers the lessons of love, loyalty and mayhem.

Showcasing a melting pot of styles of cutting-edge rock, psychedelic, pop-punk, and hardcore fused together, Enter The Paradox bring their sound together in ways never before heard.

Enter The Paradox links: WebsiteFacebookTwitterInstagram

Contact:
Chip Schutzman
Miles High Productions
P.O. Box 93157
Hollywood, CA 90093
323 806-0400
chip@mileshighproductions.com
http://www.mileshighproductions.com

Leading Managed Security Provider Addresses Increase in Cyber-security by Disrupting Market Order

Netswitch Technology Management, Inc., one of the top 5 MSP’s in California has developed a Managed Security offering that is a game-changer in the managed security space.

San Francisco, CA, March 09, 2015 — Netswitch Technology Management, Inc., one of the top 5 MSP’s in California has developed a Managed Security offering that is a game-changer in the managed security space.

The Gartner Group has defined Managed Security Services by identifying leaders in their Magic Quadrant who all offer a proprietary software system surrounded by services. Netswitch has flipped the model on its head by offering security services surrounding an open software stack customized to fit the customer’s specific security protection needs.

This approach has earned Steve King, the Chief Security Officer of Netswitch, acknowledgement as one of the 250 most influential people in Managed Services in 2014. Mr. King designed the MADROC Integrated Security Platform to address the increasing incidents of cyber-security breaches affecting companies of all sizes as an affordable, subscription based solution.

Mr. King was recently selected for Nine Lives Media’s seventh annual MSPmentor 250. The global list identifies the world’s leading Managed Services Provider (MSP) executives, entrepreneurs, experts, coaches and community leaders. “We congratulate Steve King on this distinguished honor and thank our readership community for submitting the nomination,” said Amy Katz, president of Nine Lives Media, a division of Penton (www.penton.com).

Instead of forcing a proprietary software solution at customers – one that will be outdated within six months at the rate things are changing in data security – MADROC customizes its technology stack with several software solutions from leading vendors with which Netswitch is partnered to fit the exact requirements of particular customer profile. Netswitch evaluated and tested 235 separate software systems addressing every possible point solution, before selecting a handful of the best price-performers to integrate in MADROC. And, to be sure that they keep pace with changes in attack techniques, they continue to test and evaluate new software products for consideration as new candidates for inclusion in the platform. This way, they insure that MADROC is always current.

To keep it affordable, MADROC is offered on a subscription basis. “Our clients don’t have to write a big check for software that will be obsolete in a year”, says King, who is also COO of Netswitch. “Making that kind of a capital commitment in a market that changes every 60 days is crazy. No one has the time or resources to stay abreast of these changes or to evaluate solutions today. There is literally a breach every day and most of them represent a new form of malware that hasn’t been seen before. Our model is to add continuous protection from a dangerous changing world populated by really smart cyber-criminals, so our customers don’t ever have to worry.”

Netswitch says that their technology stack is used by over 3,000 companies worldwide and provides protection from attacks from the endpoint, file-sharing, data, application, web and email sources, regardless of whether they have prior signatures or represent zero-day, unknown attacks. MADROC uses advanced behavioral analytics to detect and prevent advanced persistent threats in all forms from attacking a company’s assets.

About Netswitch:
Netswitch is a global technology solutions provider, serving businesses of all sizes whose model for success relies upon secure, smoothly running, and fully integrated IT systems.

Netswitch provides Managed Security Services, IT Support and Systems Integration Services in the US and Asia with offices in San Francisco, Thailand, Beijing, Hong Kong and Shanghai. Our MADROC® Integrated Security Platform is in use in over 3,000 client sites around the world providing intrusion detection and prevention, monitored and managed web firewalls and gateways, mobile device management, security information and event management, managed vulnerability, network mapping and performance monitoring and complete audit-ready regulatory compliance. http://www.netswitch.net/

About Nine Lives Media
Nine Lives Media, a division of Penton, defines emerging IT media markets and disrupts established IT media markets. The company’s IT channel-centric online communities include MSPmentor (www.MSPmentor.net ), The VAR Guy (www.TheVARguy.com ) and Talkin’ Cloud (www.TalkinCloud.com ).

Contact:
Marci Bracco Cain
Chatterbox Public Relations
Carmel, CA 93923
831-747-7455

Where We’re Going

How to Make a Mobile Friendly Site with Google Sites and Get a Higher Rank

Google has released a very important news last week which will greatly impact on Google’s search engine result page (aka SERP).

Los Gatos, CA, March 08, 2015 – That is, Google will rank mobile friendly websites higher on the SERP. Google announced a major change in an official blog.

It will impacts everyone, anywhere from individuals, small businesses, non-profits to large organizations who has the websites. If you have a website and want to show your website on a higher rank, it is a mandate that optimizes your website as a mobile friendly.

Because nowadays people spend more time on mobile rather than on computers people search and visit the website through mobile more than computers.

The analysis by comScore also supports the trend. On Jan 2014, Mobile exceeds PC internet usages for the first time in history.

Google has announced that starting April 21st it will be expanding its use of mobile friendliness as a ranking signal. This change will affect in all languages worldwide.

In order to help you to build the mobile friendly website, Google offered a tool called Mobile-Friendly Test website. To get you started, simply enter your website address and you can find the test result.

There’s a good news for Google Sites lovers since Google Sites, which is developed by Google has advantages. You can make a mobile friendly website in one click. For example, find the test result to see ‘Google Sites for Mobile’.

The secret of ‘Google Sites for Mobile’ is simple. I have just checked on ‘mobile option’ as below screenshot to get the mobile friendly site. For more information, please refer to the previous article here.

However, please note that even if you have designed a website with Google Sites and checked on mobile it may not look perfect on mobile. In that case, you would need to fine tune it to make more mobile friendly websites. Also, you can think of developing an optimum Google Sites for mobile phone resolution.

After all, this change could motivate people that currently don’t have a mobile-friendly site to create one.

If you have questions about your Google Sites development for mobile or how to optimize design, contact us at info[@]bnhservice.com

Contact:
Harry Jung
BNH Services, Inc.
P.O. Box 321417
Los Gatos, CA 95032
(408) 982-7363
billing@bnhservice.com
http://www.bnhservice.com

Netswitch’s Steve King Honored in 7th Annual MSPmentor 250

Annual Managed Services Provider (MSP) List Honors Top Executives, Entrepreneurs & Experts

New York, NY, March 06, 2015 – Steve King, COO, Netswitch Technology Management, Inc. was selected for Nine Lives Media’s sixth annual MSPmentor 250. The global list identifies the world’s leading Managed Services Provider (MSP) executives, entrepreneurs, experts, coaches and community leaders. You can see the entire list at: http://www.mspmentor.net/top250

“I am honored to be selected,” said King, COO, Netswitch. “We are pleased that our innovative Managed Security Services platform MADROC, has received so much attention and acknowledgement. MADROC is the first integrated Advanced Threat Defense solution available as a SaaS and we have been overwhelmed by the market response. We will continue to innovate with new advanced threat protections in order to maintain our leadership position and stay ahead of the cyber-criminals and the continually evolving nature of malware.”

The sixth annual MSPmentor 250 list is richer and deeper with MSP executives from across the globe. An associated list, called Locked in the NOC (network operations center), honors MSP Hall of Famers who have made a lifetime impact in the market (http://www.mspmentor.net/top250/noc).

“We congratulate Steve King on this distinguished honor and thank our readership community for submitting the nomination,” said Amy Katz, president of Nine Lives Media, a division of Penton (www.penton.com).

The MSPmentor 250 report is based on a global survey of MSPmentor site readers conducted in the first half of 2014. The MSPmentor editorial staff, led by Managing Editor Jessica Davis, also weighed in with nominations, based on the team’s daily coverage of the managed services market. The resulting MSPmentor 250 and Locked in the NOC coverage represents MSP experts across business, technology, sales, marketing, community development, coaching and more.

About Your Company:
Netswitch is a global technology solutions provider, serving businesses of all sizes whose model for success relies upon secure, smoothly running, and fully integrated IT systems.

Netswitch provides Managed Security Services, IT Support and Systems Integration Services in the US and Asia with offices in San Francisco, Thailand, Beijing, Hong Kong and Shanghai. Our MADROC® Integrated Security Platform is in use in over 3,000 client sites around the world providing intrusion detection and prevention, monitored and managed web firewalls and gateways, mobile device management, security information and event management, managed vulnerability, network mapping and performance monitoring and complete audit-ready regulatory compliance. http://www.netswitch.net/

About Nine Lives Media:
Nine Lives Media, a division of Penton, defines emerging IT media markets and disrupts established IT media markets. The company’s IT channel-centric online communities include MSPmentor (www.MSPmentor.net), The VAR Guy (www.TheVARguy.com) and Talkin’ Cloud (www.TalkinCloud.com).

Penton Vision Statement
For millions of business owners and decision-makers, Penton makes the difference every day.  We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth.

Contact
Jessica Davis
Managing Editor
Nine Lives Media
1166 Avenue of the Americas/10th Fl
New York, NY 10036
212-204-4200
jessica.davis@penton.com
http://www.penton.com

Major Publisher issues Essential New Fundraising Guide That Launched Nationwide Wednesday, March 4th

Does your non-profit need help in improving the effectiveness of its fundraising program? Almost 60% of nonprofit board chairs and executive directors identify fundraising as one of the most important areas for board improvement.

Monterey, CA, March 06, 2015 — Does your non-profit need help in  improving the effectiveness of its fundraising program? Almost 60% of nonprofit board chairs and executive directors identify fundraising as one of the most important areas for board improvement. Help is now at hand with the new e-book, “Informed Fundraising: An Introduction and Guide,” written by veteran nonprofit executives Ron Wormser and Josiah Stevenson IV.

The book has been published by BoardSource, the leading organization and publisher focused on the governance of nonprofit organizations.

The book, now available online, is designed to equip board members and executive directors, particularly those leading smaller and/or newer nonprofits, with a solid understanding of what it takes to construct and execute an effective and successful fundraising program. The book will also be of interest to current and prospective board members who are unfamiliar with fundraising for nonprofits.

“Too many nonprofits are not successful in raising the money they want or need,” says lead author and Carmel, Ca. resident Wormser. “Based on our years of experience working with nonprofits, we have concluded that this is because many board leaders and executive directors— particularly of small and  newer organizations — have limited knowledge and experience about fundraising and what it takes to do it effectively.”

Wormser and Stevenson, who both have had decades of nonprofit fundraising experience, say that many nonprofit board members are missing the information they need to excel at this key  function.

“Uninformed, they approve plans and programs that yield disappointing results,” says Wormser. “Our book  will equip nonprofit leaders with the concepts and tools that will enable them to make informed, strategic fundraising decisions. If we succeed, more nonprofits will become financially stable and sustainable, and thus able to better serve those who rely on their programs and services — that is our ultimate objective.”

The book focuses on what the authors have identified as the three key components of successful fundraising:

Understanding — Developing familiarity with the fundamentals of raising money which form the foundation for effective fundraising programs

Preparation —  Becoming aware of the components, of what it takes to create informed, purposeful programs

Execution — Knowing how to effectively carry out fundraising programs and how to monitor and assess  their progress.

The Guide includes sample worksheets that illustrate the concepts discussed and how to translate those ideas into practice.

“Informed Fundraising” will also be useful to faculty and students at colleges and universities who are teaching and learning about nonprofits and their management.

In addition, organizations maintaining lists of nonprofit resource materials available to others, such as community foundations, state and local associations of nonprofits, professional associations about nonprofits, and others, might want to add the book to their libraries as well.

Lead author Wormser’s 40-year career was spent working for four different nonprofits — the Harvard Graduate School of Education, the State University of New York at New Paltz, the Institute of International Education headquartered in New York, and The Curtis Institute of Music in Philadelphia.

Since retiring and relocating to Carmel Ca. in 2007, Wormser has been giving back to the nonprofit community as a volunteer with the Arts in Crisis program of the Kennedy Center for the Performing Arts, with various Monterey County nonprofits and as a board member, executive coach, and consultant of the Monterey Peninsula Chapter of the Stanford Alumni Consulting Team.

“Informed Fundraising: An Introduction and Guide” is now available at https://www.boardsource.org (search for Informed Fundraising in the upper right corner search field). Wormser is available for interviews by the media.

Contact Marci Bracco Cain at (831) 747-7455 or marci@chatterboxpublicrelations.com to schedule an interview.

Contact:
Marci Bracco Cain
Chatterbox
Carmel, CA 93923
831-747-7455
https://www.boardsource.org