As the largest democracy in the world goes to elections this month, Prestige Group associates with a Bangalore-based Designer to put together a campaign to get every Citizen of India, to go out and Vote!
Bangalore, India, April 09, 2014 — 2014 will witness one the most critical and decisive elections in the history of India. It’s time to shift from passive acceptance to active participation. YOU VOTE. YOU DECIDE. is a call to action campaign, propelling urban, educated India to come out and vote. Design has immense power to impact change. By transforming the billboards in the city of Bangalore through this bold and thought-provoking campaign, Tania Singh Khosla, a city-based designer, (Founder of Brand Design Firm tsk Design) has attempted to prod people out of their lull, to take notice, think and then hopefully, act.
It is estimated that there are around 100 million first time voters this year, and through this campaign Tania, tries to play her part by creating an impact in dressing up the city for the upcoming elections. The massive billboards across the city will provide an exciting and potent canvas for the YOU VOTE. YOU DECIDE. campaign.
The Prestige Group, recently voted as one of the most trusted brands in Indian Real Estate, is helping Tania & her team dress up the city, as a part of its CSR Activity. The company will share a few prominent billboards earmarked for their routine promotions across the city, for this initiative. “Through this campaign, we wish to remind citizens that voting is the absolute power that each one of us has in deciding the country’s and our own future. Prestige’s commitment to quality has been derived from taking responsibility for our actions. It is with this in mind that we wish to impress upon the citizens of our city too, and remind them about their responsibility towards the country” says Uzma Irfan, Executive Director, Corporate Communications, Prestige Group.
In response to the fervor of the current election, the clutter of political debate and character bashing, this is an attempt to make people sit and take notice of a SIMPLE and powerful thought: we are ALL deeply concerned about the future of India – our future. EACH one of us is empowered to decide that future through the voice of our vote. We should CELEBRATE this freedom – it is a privilege. We can do this by exercising our RIGHT to vote…
Remember YOU VOTE. YOU DECIDE.
Power this Campaign
Please log onto
Behance (http://www.behance.net/youvoteyoudecide)
Facebook (https://www.facebook.com/YouVoteYouDecide)
Companies who wish to join this campaign and dress their billboards to encourage eligible citizens to vote, please contact info@tsk-design.com.
About Prestige Group:
The Prestige Group is one of the most trusted brands in Indian Real Estate, a reputation it has earned over the last two and a half decades. Founded in 1986, the Group is now headed by Irfan Razack, along with brothers Rezwan, in the role of Joint Managing Director & Noaman, as Whole-time Director. Prestige has expanded its presence to several cities in South India including Chennai, Goa, Hyderabad, Kochi, Mangalore, and Mysore apart from Bangalore, where it has established a strong foothold. Having completed 169 Projects spanning a total developed area of over 51.37 million sqft, Prestige has 65 ongoing projects comprising around 56.94 million sqft & 28 upcoming projects, totaling 31.15 million sqft, which include Apartment Enclaves, Shopping Malls and Corporate Structures.
Prestige’s aggressive growth plans in the Residential, Commercial, Retail, and Hospitality Sectors in the cities of Bangalore, Chennai, Goa, Hyderabad, Kochi, Mangalore, and Mysore has endowed these cities with Malls, Townships, Tech Parks, Golf Developments, Luxury Villas and SEZ’s that are world class edifices raising living and working standards exponentially. The undoubted quality and distinction of Prestige properties have drawn accolades from real estate award juries both nationally and internationally, including the coveted FIABCI award.
Press & Media Contact:
Ms. Urmila Biswas
+91 98860 99736
contact@marchingantsllp.com
http://www.prestigeconstructions.com
