Category Archives: Technology

Technology

Eye Tracking helps Internet Marketing and Online Advertising

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Using the latest Eye Tracking equipment Vancouver area company I-METRIX can now help answer many questions using eye tracking technology samples of the webpage and ad can be viewed by test participants and their eyes tracked as they progress through the website.

Vancouver, BC, Canada (March 6, 2014) — Many companies and marketing managers invest in Internet marketing and online advertising, however they are not sure how the viewers will react to their adverts.

Banner blindness is a term used where viewers never see the ad due to them learning how to tune out items they consider advertising and that might slow them down with their endeavours. This can happen when a viewer is looking for particular information and goes directly to the area they are looking for.

Several factors can be involved that affect the success of online banner type ads.

Is this the right type of website to advertise on; are their visitors likely candidates for your offering?

What is the best position for the ad is it the Leader Board a Tower Ad or other position?

Are there too many ads competing for traffic on the page, is the webpage too busy with other information to distract the viewer.

Does the ad contrast with the webpage? Do animations in the ad help or deter the viewer.

Is the ad positioned above or below the page fold, or is it rarely seen.

If paying for impressions only it is critical that the ad at least gets seen. Will changing the ad style or even moving to a text ad improve the investment?

If images are involved will changing them to a different image improve click trough rates?

Many of these questions are difficult to answer often when low click trough rates are blamed on the website used for advertising and it could well be one of many other factors.

Using the latest Eye Tracking equipment Vancouver area company I-METRIX (http://www.I-Metrix.ca) can now help answer many of these questions using eye tracking technology samples of the webpage and ad can be viewed by test participants and their eyes tracked as they progress through the website. Tasks are often given to the participants and real time data and reports are generated. Often different scenarios can be created to determine which the most effective promotion for the campaign is. Similar services are offered by I-METRIX for customers that place advertising in video applications.

Media Contact:
Julian Grace
I-METRIX.CA
604-800-7535
info@i-metrix.ca
http://www.i-metrix.ca

Technology

ParaZapper realigns, updates zapper product line, and moves some websites

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ParaZapper Hulda Clark Zapper and Rife Frequency Zapper products have been moved to huldaclarkparazapper.com while the book “Parasite Zapping and the Zapper” remains available from paradevices.com/

Pinson, AL, March 07, 2014 – Hulda Clark introduced the original zapper back in the early 1990’s in her book, “Cure for all Diseases”, and since then, it has grown in popularity and use all over the world. ParaZapper products from Para Systems, Inc. in Pinson, Al produces top of the line zappers and makes them available to the public at reduced prices.

ParaZapper’s top of the line zapper, the ParaZapper MY is available at the new site as is the ParaZapper UZI-3 and the economical midrange ParaZapper CC2. The new site also offers the Eliminator line of Frequency Generators for those who wist to do serious frequency specific research.

ParaZapper MY model. This zapper which has a total of 80 frequencies in 20 modes selection with better accuracy is designed to perform better than its predecessors. Due to its crystal operation, the MY has very tight frequency tolerance at most frequencies. In addition to the increased mode selections, the new ParaZapper™ MY model has a superior zapping ability able to more effectively kill microbes due to multi frequency operation. The MY model has a distinct specific frequency feature that allows specific frequencies to run for sufficient time. Also, the use of technology introduced by Dr. Hulda Clark combined with Rife Frequencies provides assurance of increased coverage for many pathogenic microbes.

These models employ the constant current or current controlled output technology which is better, safer output that meets Dr. Clark’s recommendations. Other cutting edge features found in the Hulda Clark ParaZapper that are not present in other devices in the market include:

a) Multiple modes of operation

b) Multiple frequencies

c) Automatic rest period: this model presents a selectable automatic 20 minute rest periods between cycles. Though not one of the Dr. Clark recommendations, this is technology gives an upper hand in zapping.

d) Good connection indicators: in this product, the status indicator serves as s good connection indicator with the changing colors without reducing that output.

e) Larger contacts: this provides a greater amount of electrical signal to produce greater effectiveness than would be achieved with smaller contacts.

f) Does not need different modules for different uses

“We introduced multiple frequency zappers because they can reach more organisms, and the MY model is the latest in the market with amazing capabilities in killing microbes” said CEO David Etheredge.

One of the most popular zappers is the Terminator style zappers and these are very popular for their convenience. According to David Etheredge, “These zappers are limited because of two features. First, these electrodes are only about the size of a penny, which is way too small, causing skin burns, even holes in the skin from usage. Additionally, these electrodes are right next to each other, essentially shorting out much of the signal.” People who have tried both zappers, while they still like the convenience of the Terminator, prefer the effectiveness offered by the best ParaZapper products.”

The best results come from using a 4 point contact system with one negative contact and 3 positive contacts. In some cases, using this configuration with paddles and pads can almost double effectiveness and satisfaction.

Para Systems Inc., the maker of the positive offset zapping products as specified by Dr. Clark such as the ParaZapper™ CC2, ParaZapper™ UZI-3, and the new ParaZapper™ MY model. For more information on pricing and delivery, visit Hulda Clark Zapper Co. at http://huldaclarkparazapper.com .

Contact:
David Etheredge
CEO
Para Systems, Inc.
5537 Balboa Ct.
Pinson, AL 35126 US
205-856-3909
sales@paradevices.com
http://paradevices.com

Technology

Eye Tracking Offers Insight into Website and Movie Viewing

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Now with Real Time Eye Tracking you can exactly view their path and see what took their interest. Using the latest equipment, Vancouver area company I-METRIX, offers a sample user testing service providing complete viewer data reports. Parameters can be implemented to measure ease of navigation for the viewer to determine your desired results.

Vancouver, British Columbia, Canada (March 3, 2014) — Many companies spend large portions of their budget to ensure customers come to their digital offering whether it be a Website, a Commercial or a Video.

After spending budgets on SEO, online or other methods, they feel “we have done our job to get the customers to view the media”.

But once at your website or other digital media do they find their way through the content to their goal? Perhaps they are looking for information, wishing to buy or are they taking a look at that special promotion?

Now with Real Time Eye Tracking you can exactly view their path and see what took their interest. Using the latest equipment, Vancouver area company I-METRIX (http://www.i-metrix.ca), offers a sample user testing service providing complete viewer data reports. Parameters can be implemented to measure ease of navigation for the viewer to determine your desired results.

Eye Tracking can offer a method to evaluate any project before it is launched allowing critical changes to be implemented, if needed, after testing.

Target areas can be implemented into the test whether it be a webpage or video to see how long a user viewed or fixated on the specific area and if they returned for multiple viewings.

Fixations and Saccades are recorded in real time showing flow and interest as well as the length of time they looked at the item. The Mouse is also tracked in the test and offers insights on areas clicked to move to a different page or offering.

Eye Tracking can offer an advantage over your competition that are maybe just launching media and hoping it is successful.

This relatively new technology definitely gets “inside the users head”.

Media Contact:
Julian Grace
I-METRIX.CA
604-800-7535
info@i-metrix.ca
http://www.i-metrix.ca

Technology

QASymphony Appoints David Burke VP of Sales

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QASymphony today announced the appointment of David Burke to Vice President of Sales, responsible for growing the global sales initiative for theorganization.

Atlanta, GA (USA), March 01, 2014 — QASymphony ( http://www.qasymphony.com ), a leading developer of Quality Management solutions for software developers and QA testers, today announced the appointment of David Burke to Vice President of Sales, responsible for growing the global sales initiative for theorganization.

“Attracting top executives such as David speaks to the aggressive growth and market place position that QASymphony is poised for,” said Vu Lam, CEO. “David brings a wealth of technology sales experience to help propel QASymphony to the next level.”

David Burke brings 25 years of profitable sales and sales management experience to QASymphony, most notably in early stage IT security and virtualization software companies. Prior to joining the company he was VP of Sales for Preparis, a business preparedness and disaster recovery services company based in Atlanta. Before that, he was with identity verification firm IDology and desktop virtualization provider Liquidware Labs. David was VP of Sales at RTO Software, which was acquired by VMware. He also held VP positions at SPI Dynamics (acquired by HP), and Internet Security Systems (acquired by IBM). David began his career with XEROX, The Sutherland Group, and Attachmate. He earned a BA from The State University of New York at Geneseo.

Most recently, QASymphony rolled out their consolidated testing platform, qTest, which is the only platform to support agile testing with both scripted and unscripted testing. qTesteXplorer, an add-on to the qTest test management platform, is the only solution to automatically capture a tester’s actions in both text steps and screen captures..

About QASymphony:
QASymphony is a leading provider of testing solutions that fit the needs of testing organizations at any level of maturity. Whether you are making the initial move from manual processes and need basic management help or you have processes and tools in place and are looking to enhance productivity, our test management and agile testing solutions can help you test more effectively. With HQ in Atlanta, GA, presence in Dublin, CA and operations in Ho Chi Minh City, Vietnam, QASymphony is a software company built to revolutionize how software is tested, adopted, and supported. Empowering the QA testing teams for companies such as Good Technology, Silverpop, BetterCloud, and Zappos, QASymphony is a software-loving team, united by a common belief that software can be better and better tested.

Website: http://www.qasymphony.com
Facebook: http://www.facebook.com/qasymphony
Twitter: http://www.twitter.com/qasymphony

Press Contacts:
Victor Cruz, Principal, MediaPR, vcruz@mediapr.net

Sarah Lander, VP of Marketing, QASymphony, sarahlander@qasymphony.com

Press & Media Contact:
Victor Cruz, Principal
MediaPR.net, Inc
Essex, MA – USA
+1 (978) 768-6888
vcruz@mediapr.net
http://www.qasymphony.com

Software, Technology

Deliver Express Now Allows Transfer of Uncompressed Folders to FTP

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Zevrix Solutions announces Deliver Express 2.4, a feature update to its solution to automatically send and share files across the Internet and local networks on Mac OS. Deliver Express processes files from watched hot folders and can serve multiple users on a network while running totally unattended. It offers e-mail notifications, multi-destination delivery, file compression, detailed history and much more. The new version allows users to transfer uncompressed folders to FTP and SFTP servers.

Toronto (ON), Canada (February 21, 2014) — Zevrix Solutions today announces Deliver Express 2.4, a feature update to its automated solution to send and share files easily across the Internet and local networks. Deliver Express processes files from watched hot folders and supports FTP, Amazon S3, WebDAV, AFP and other remote and local services. The software can run absolutely unattended and offers variable e-mail notifications, delivery to multiple destinations, file compression and encryption, and much more.

The new version allows users to transfer folders to FTP and SFTP servers as is, without compressing them into a single file prior to delivery. Following customer requests, this feature has been implemented to meet the requirements of users who need to delivery digital content without altering its source structure.

Deliver Express is an ideal solution for companies and users that constantly send files to specific destinations. It’s designed to simplify and streamline file transfer operations of ad agencies, photographers, recording studios, printers, publishers and other businesses. Users only need to copy files to the hot folders, and the files will be sent automatically with e-mail confirmations issued upon delivery. Recipients can easily retrieve the items through the link in notification e-mail.

Deliver Express offers the following key features:

–Automate file delivery with watched hot folders
-Supports FTP, SFTP, WebDAV, Amazon S3 and other remote and local destinations
-Automatic variable e-mail notifications
-Can be used as a company-wide server solution
-Submit files from both Mac and PC stations
-Automatic file compression and encryption

Pricing and Availability:
Deliver Express can be purchased from Zevrix website as well as from authorized resellers. The license prices are based on the maximum number of allowed destinations and range from US$29.95 to $299.95. The update is free for licensed customers. Trial is also available for download. Deliver Express requires Mac OS X 10.5-10.9.

About Zevrix Solutions

Located in Toronto, Canada, Zevrix Solutions provides productivity solutions for Adobe Creative Suite software, PDF and graphic file diagnostics, file delivery and Microsoft Office on Mac OS. Zevrix is dedicated to help professionals increase their profits through automating everyday tasks, producing error-free documents, saving disk space and cutting production costs. For more information, visit http://www.zevrix.com.

Contact:
Leo Revzin
Owner
Zevrix Solutions
105 McCAUL St, Suite 301
Toronto Ontario M5T 2X4 Canada
858-206-0607
media@zevrix.com

Solutions for Adobe InDesign & the Graphics Industry

Technology

QASymphony Unveils Free eBook for Testers

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Free eBook outlines techniques for QA departments working on Agile software development.

Atlanta, GA (USA), February 14, 2014 — QASymphony ( http://www.qasymphony.com ), a leading developer of Quality Management solutions for software developers and QA testers, today announced the release of “What you Need to Know about SW Testing in the Agile Era,”a free eBook aimed at the testing community. This publication is designed to offer up useful techniques for the modern testers of today. The eBook can be downloaded by clicking here. (http://www.qasymphony.com/ebook.html)

Taking into account the Agile revolution in software development, the rise of cloud computing and the growing popularity of mobile devices, this eBook imparts practical advice from industry experts Vu Lam, CEO of QASymphony, and veteran practitioner Sellers Smith, Director of QA at Silverpop. It highlights the impact of major changes in the way software is developed, suggesting the right approach to tackle any new testing project.

Broken into four short articles, “What you Need to Know” is a vital read for testing practitioners in the field. It identifies a real need to update and reimagine roles to cater for the Agile methodology andexplains why the right testing methods are essential. Practical steps to achieve the changes required are laid out in the following order:
1. Reimagining the Tester for the Agile Age
2. Finding the Right Mix with your Testing Methods
3. Surprising Truth about Exploratory Testing
4. Building Good Tests: Why, What, How?

“It’s time to reevaluate how we approach testing and to blend techniques that are capable of providing the transparency and flexibility that modern software development demands,” says Vu Lam, CEO of QASymphony. “We hope to foster a greater spirit of community across the testing profession.”

QASymphony is the developer behind qTest, a powerful test management solution designed to serve the needs of testing professionals. The company most recently announced qSnap, a free screen capture and documentation plug-in tool that works across all popular browsers. The tool can be downloaded at http://www.qasymphony.com/qsnap.html.

About QASymphony:
QASymphony is a leading provider of testing solutions that fit the needs of testing organizations at any level of maturity. Whether you are making the initial move from manual processes and need basic management help or you have processes and tools in place and are looking to enhance productivity, our test management and agile testing solutions can help you test more effectively. With HQ in Atlanta, GA, presence in Dublin, CA and operations in Ho Chi Minh City, Vietnam, QASymphony is a software company built to revolutionize how software is tested, adopted, and supported. Empowering the QA testing teams for companies such as Good Technology, Silverpop, BetterCloud, and Zappos, QASymphony is a software-loving team, united by a common belief that software can be better and better tested.

Website: http://www.qasymphony.com
Facebook: http://www.facebook.com/qasymphony
Twitter: http://www.twitter.com/qasymphony

Press Contacts:
Victor Cruz, Principal, MediaPR, vcruz@mediapr.net

Sarah Lander, VP of Marketing, QASymphony, sarahlander@qasymphony.com

Press & Media Contact:
Victor Cruz, Principal
MediaPR.net, Inc
Essex, MA – USA
+1 (978) 768-6888
vcruz@mediapr.net
http://www.qasymphony.com

Technology

LAN Systems VP Named to the Leadership North Fulton Class of 2014

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LAN Systems announced that VP of Sales and Marketing, Lauren VanBuskirk, was named to the Leadership North Fulton Class of 2014.

Norcross, GA (USA), February 14, 2014 — Today, LAN Systems, a leading IT Support Company, announced that VP of Sales and Marketing, Lauren VanBuskirk, was named to the Leadership North Fulton Class of 2014.

Leadership North Fulton identifies and develops leaders by promoting community awareness, instilling civic responsibility and building relationships. This leadership program selects individuals from various backgrounds and provides an environment that develops their leadership skills.

“It is an honor to be selected for the Class of 2014,” said Lauren. “I look forward to getting to know other business leaders in North Fulton and becoming more involved with the community.”

Lauren graduated from the University of Pittsburgh with a BA degree in Communication and has excelled in professional development courses through Dale Carnegie and FastTrac. She is an involved professional with numerous responsibilities supporting business associations and chambers in the Metro Atlanta area. Lauren also volunteers considerable time to local non-profit organizations, such as Relay for Life, Girl Scouts of Greater Atlanta and the Foster Children’s Foundation.

About the North Fulton Chamber of Commerce:
The mission of the North Fulton Chamber is to be the catalyst for economic development, business growth, and quality of life in North Fulton. The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. We provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live. To learn more, visit: http://www.gnfcc.com

About LAN Systems:
LAN Systems is a leading Atlanta IT Support company that provides people-focused IT solutions. As technology experts, LAN Systems helps companies make the most of their existing IT investment and choose the right solutions to fuel growth. LAN Systems is a leading provider of IT Solutions for growing businesses in the Metro Atlanta. For more information, visit: www.lansystems.com

Press & Media Contact:
Lauren VanBuskirk
VP of Sales and Marketing
LAN Systems
3079 Crossing Park
Norcross, GA 30071 – USA
770-662-0312
lauren@lansystems.com
http://www.lansystems.com

Technology

Commdex Awarded Major Microwave Project in Midwest U.S

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Commdex has been contracted by ALU to support AT&T’s Ethernet to the cell (ETTC) deployments in the United States.

Norcross, Georgia, February 04, 2014 – Commdex, a leading systems integration and engineering firm, has been contracted by Alcatel Lucent to support AT&T’s Ethernet to the cell (ETTC) deployments in the Midwest United States. Under this contract, Commdex will install and configure new microwave hops at sites across Illinois, Iowa and Minnesota. This contract represents new work for Commdex, and expands the company’s growing presence in the carrier market.

“We are very excited to continue building our relationship with Alcatel Lucent and help them serve their customers,” said VP of Sales and Engineering, Chuck Bethea. “We welcome the opportunity to provide our core microwave services for this major, multi-state deployment while advancing our presence in the dynamic carrier space.”

The large-scale migration of wireless backhaul cell sites to Ethernet should continue to be a major factor in the next five years, as carriers complete their 4G LTE deployments. Projects like this help to give Commdex the past performance required to capitalize on this trend and successfully win more business in the carrier market.

The project kicked off in the second half of 2013 and will run through at least 2014, with additional phases forthcoming through the year.

Contact:
Lindsay Bierfeld
Commdex
655 Engineering Drive Suite 100
Norcross, Georgia 30092
770-349-0408
lbierfeld@commdex.com

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Technology

QASymphony Rolls Out Testing Platform qTest

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New testing platform marks strategic change in the way solutions are delivered.

Atlanta, GA (USA), January 28, 2014 — QASymphony ( http://www.qasymphony.com ), a developer of QA software testing tools for agile development teams, today announced a shift to a testing platform strategy and general availability of qTest and qTest eXplorer.

qTest is an enterprise test management platform that fully supports agile testing. Also announced today is qTest eXplorer, an add-on to qTest that automatically captures a tester’s actions in both text steps and screen captures.

Together these integrated tools comprise a testing management platform that offers complete support for agile testing and provide the only consolidated testing platform to support both scripted and unscripted testing.

Available as a SaaS application for $29 per user per month, qTest provides a collaborative work environment for teams to manage requirements, design test cases, plan test execution, track defects, and generate status and quality-metrics reports.

qTest eXplorer (available as an add-on to the qTest Platform at $9 per user per month) performs unscripted session-based testing and can generate step-by-step documentation with screen captures. The qTest eXplorer integrated solution monitors session time, or the ability to define the duration of a session and see the remaining time. It intelligently captures step-by-step user actions in both text and screen captures, providing clear traceability into what was tested. Users can then submit the detailed documentation directly into the qTest Platform to auto generate test cases that can be used in future scripted regression testing.

“The testing tools of today don’t fully empower testers to meet the demands of today’s rapid, agile development environment,” says Vu Lam, CEO, QASymphony. “Historically the needs of these different testing methodologies have been met through point solutions. But the realities of the demands on today’s testers call for a more integrated approach that provides testers with the flexibility they need to gain the benefits across different testing techniques.”

qTest arrives fully featured with pre-built integration with popular development lifecycle tools and defect tracking systems. Some of the features and modules include:

* Test Planning
* Requirement management
* Test case management
* Test execution
* Defect tracking
* Dashboards and Reports
* Built in workflows and collaboration

About QASymphony:
QASymphony is a leading provider of testing solutions that fit the needs of testing organizations at any level of maturity. Whether you are making the initial move from manual processes and need basic management help or you have processes and tools in place and are looking to enhance productivity, our test management and agile testing solutions can help you test more effectively. With HQ in Atlanta, GA, presence in Dublin, CA and operations in Ho Chi Minh City, Vietnam, QASymphony is a software company built to revolutionize how software is tested, adopted, and supported. Empowering the QA testing teams for companies such as Good Technology, Silverpop, BetterCloud, and Zappos, QASymphony is a software-loving team, united by a common belief that software can be better and better tested.

Website: www.qasymphony.com
Facebook: www.facebook.com/qasymphony
Twitter: www.twitter.com/qasymphony

Press Contacts:
Victor Cruz, Principal, MediaPR, vcruz@mediapr.net

Sarah Lander, VP of Marketing, QASymphony, sarahlander@qasymphony.com

Press & Media Contact:
Victor Cruz, Principal
MediaPR.net, Inc
Essex, MA – USA
+1 (978) 768-6888
vcruz@mediapr.net
http://www.qasymphony.com

Software, Technology

Output Factory for InDesign Improves Alternate Layouts Output

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Zevrix Solutions announces Output Factory 1.4.21, a maintenance update to its professional solution to automate output from Adobe InDesign. Output Factory automates printing, exporting and post-processing from InDesign and offers batch output, export as single pages, variable file names, layer versioning, preflighting, detailed history and more. The new version lets users output specific alternate layouts and export them as single pages by including layout names directly in page range string.

Toronto (ON), Canada (January 28, 2014) — Zevrix Solutions today announces the release of Output Factory 1.4.21, a maintenance update to its professional automation solution for printing, exporting and post-processing from Adobe InDesign. Output Factory automates and simplifies workflows of printers, prepress bureaus, ad agencies and publishing houses worldwide by offering batch processing with powerful and versatile output options.

The new version lets users output specific alternate layouts and export them as single pages by including layout names directly in the page range field. Alternate layouts allow users to create different page sizes for print or digital publishing within the same document. For example, to create different sizes of a print advertisement. Or to design the horizontal and vertical layouts for devices such as the Apple iPad or Android tablets.

“Output Factory is invaluable to a designer,” says Bill Bowman of the Commercial Print Craft printing company in Woodstock, Ontario, Canada. “It makes the ‘grunt-work’ a lot less painful so I can go back to doing what I like best… design!”

Output Factory supports printing as well as exporting to PDF, PostScript, EPS, Flash, INX, IDML, EPUB, INDD and several image formats. It offers the following key features:

–Output batches of InDesign files
-Export as single pages
–Layer versioning: output layer combinations as single files
-Output to several formats at once
-Update modified links automatically
-Variable output file names
–Preflight InDesign and final PDF files

Pricing and Availability

Output Factory can be purchased from Zevrix website for US$169.95 (Light version $119.95), as well as from authorized resellers. Trial is also available for download. BatchOutput users can upgrade to Output Factory for $84.97. Output Factory is available for Mac OS X 10.5-10.8 on Intel-based Macs and works with Adobe InDesign CS3-CC.

About Zevrix Solutions

Located in Toronto, Canada, Zevrix Solutions provides productivity solutions for Adobe Creative Suite software, PDF workflows, graphic file diagnostics, file delivery and Microsoft Office on Mac OS. Zevrix is dedicated to help professionals increase their profits through automating everyday tasks, producing error-free documents, saving disk space and cutting production costs. For more information, visit http://www.zevrix.com.

Contact:
Leo Revzin
Owner
Zevrix Solutions
105 McCAUL St, Suite 301
Toronto Ontario M5T 2X4 Canada
858-206-0607
media@zevrix.com

Solutions for Adobe InDesign & the Graphics Industry