Partnership Provides New e-Platforms for Brands Interested in Selling to China
Los Angeles, CA, 2016-Aug-09 — /REAL TIME PRESS RELEASE/ — The International Trade Administration (ITA) has partnered with Moonbasa, a large China-based e-commerce company, to support a digital platform dedicated to U.S. brands interested in selling to the Chinese market. This will provide U.S. companies with an opportunity to open a web store on Moonbasa’s e-commerce platform, and also give them an opportunity to participate in a three-day online-to-off-line (o-to-o) experience at Moonbasa’s flagship digital store in Shanghai.
According to Kim-Bang Nguyen, Director, Export Promotion and Strategic Business Alliances for the Office of Textiles and Apparel (OTEXA) at ITA, “China is a difficult market to penetrate, especially for small- and medium-size businesses. We believe Moonbasa, an e-commerce platform with a dedicated ‘U.S. Brand Mall’ and full-service commerce solutions, is an effective way for these businesses to create a new channel of distribution in China.”
Moonbasa is a China-based fashion-only e-commerce platform with an all-inclusive turnkey service. It launched a ‘U.S. Brand Mall’ last year supporting more than 25 small-to medium-sized U.S. brands. Such brands currently on the platform include Ocean Current, Taylor and Sage, Janet Chung, Band of Gypsies, and Halo. An o-to-o operation, Moonbasa is slated to open 15 more brand stores this year.
Moonbasa will be exhibiting at WWDMAGIC in the Las Vegas Convention Center August 15-17 in booth 73500 Central Hall, and welcomes U.S. fashion brands to learn about this opportunity. Brands can also contact Barbara Graff, bgraff@moonbasausa.com or Kim-Bang Nguyen, kim-bang.nguyen@trade.gov
for additional information.
Contact-Details:
Moonbasa/barbara graff,
2300 E. 11th st.,
p: 805-630-0585,
graff@moonbasausa.com,
www.us.moonbasa,com,
www.moonbasausa.com
Christina MacMillan its Manager of Supplier Diversity. Christina MacMillan will enhance the program by working with diverse vendors to help identify opportunities with M. Davis. This will enable M. Davis to continue promoting economic growth and community development through our diversity and inclusion initiatives while also expanding our current supplier base to include the best and brightest.
