Category Archives: Business

KastKing® Spool it Pink Challenge Assists Breast Cancer Fundraiser

Non-profit F.I.S.H. Inc. will receive KastKing® fishing tackle products to encourage donations and raise program awareness.

Garden City, Long Island, NY (September 23, 2015) — During National Breast Cancer Awareness Month in October, along with KastKing®’s Spool it Pink Challenge, KastKing® will be supporting F.I.S.H. Inc. (Friends In Survival and Hope http://www.friendsinsurvivalandhope.com) founded by Capt. Hallie J. Burnett. F.I.S.H. Inc. is a non-profit 501-c-3 organization based in Pensacola, FL dedicated to helping reduce the impact of cancer related problems for the patient and their loved ones. Eposeidon, Inc. based in Garden City, Long Island, NY is the parent company of KastKing®.

F.I.S.H. Inc. operates exclusively for charitable purposes. Specifically, this organization has been formed to support other organizations conducting charitable activities, and to provide relief to the poor, distressed and underprivileged battling cancer.

During October 2015, anyone who donates $25 or more to F.I.S.H. Inc. will receive a complimentary spool of KastKing® Pink Braided Fishing Line. Those donors will be entered in a drawing for additional KastKing® fishing tackle products. Limited quantities of the pink braided line will be available on a first come, first served basis.

KastKing®’s Spool it Pink Challenge is about challenging men and women anglers to use pink fishing line as a way to open a discussion with others about the need for early detection for breast cancer.

Members of Team Eposeidon, the company’s angler consultant staff, which has male and female members, will ask the fishing public to “Spool it with Pink” by making a donation to F.I.S.H. Inc.. They will encourage them to challenge others to do the same through social media channels.

“We are looking forward to working with F.I.S.H. Inc. and Capt. Hallie in support of this great effort to help individuals and their families who have been affected by cancer,” says Tom Gahan, marketing director at Eposeidon, Inc. “We are proud to be part of her effort.”

Donations to F.I.S.H. Inc can be made through PayPal or major credits cards on the organization’s website: http://www.friendsinsurvivalandhope.com. Donations to F.I.S.H. Inc. are tax-deductible.

“We are thrilled and flattered to have Eposeidon and their KastKing® brand voluntarily step up to the plate to help F.I.S.H. Inc. raise funds and awareness about our program. Every person, every donation, makes a difference. On behalf of all of those who have been affected by cancer, we are extremely grateful,” says Capt. Hallie Burnett.

About Eposeidon:
Eposeidon (http://www.eposeidon.com) brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing® fishing line, fishing reels, and fishing rods, MadBite fishing lures, KastKing® Ecooda Pro Series reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, NY, USA and sells fishing tackle products globally.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Main Office: 1-855-830-7430
Direct Line: 631-369-0063
tgahan@eposeidon.com
http://www.eposeidon.com

Rosendin Electric’s Diya Peter Wins 2015 Women in Construction Award

Constructech Recognizes Operations Applications Team Leader for Her Role in Bringing New Technology to All Rosendin Electric Regions.

San Jose, CA, USA (September 22, 2015) — Rosendin Electric, one of the nation’s largest private electrical contractors and an employee-owned company, is proud to announce that Diya Peter, Operations Applications Lead for the company, has been recognized by Constructech Magazine with a 2015 Women In Construction Award. The Award is presented each year to the most influential women shaping the construction industry.

Ms. Peter was selected as one of a select group of women who are having an impact on construction. In her role as Operations Applications Lead, Ms. Peter has been responsible for the design, development, and deployment of all applications used by Rosendin Electric’s Field and Operations team. Much of her responsibility includes implementing new technology to Rosendin Electric’s regional offices as well as field training. Most recently, she has been implementing a new time-tracking application designed for field payroll and time management, and deploying construction project management platforms companywide.

“Diya is an evangelist for new ideas and new technologies and has been instrumental in bringing the latest applications to the field,” said Sam Lamonica, CIO of Rosendin Electric. “Her experience and passion have been instrumental in gaining the confidence of our field personnel and regional managers and getting them to embrace the latest technology tools.”

Ms. Peter has more than seven years of experience in developing and managing IT systems for the construction industry and she serves as a mentor to other women, drawing from her extensive experience in IT and construction to counsel them on future career opportunities. She is also active with an industry-related CIO Scholarship Fund, which has been tasked with starting a Young Professionals Group to support MIS students.

“I am honored to receive a Women in Construction Award,” said Ms. Peter. “Women are still a minority in the construction industry, and this award not only speaks to the value of my contribution, but it honors all of the women who are changing the face of construction.”

According to the U.S. Bureau of Labor Statistics, women only make up 8.9 percent of the construction workforce, and even a smaller percentage contributes to construction technology. Constructech’s Women in Construction awards honor those women who are not only contributors to the construction industry, but also whose passion and leadership are shaping the future of construction.

About Rosendin Electric
Rosendin Electric, Inc., headquartered in San Jose, California, is an employee-owned electrical engineering, power, and communications provider and is one of the largest privately held electrical contractors in the United States. With over 3,000 employees and experience worldwide, Rosendin Electric has built upon a 95-year reputation for quality design and installations. For additional information, visit http://www.rosendin.com.

Contact:
Shelly Sever
Marketing Manager
Rosendin Electric
(408) 534-2819
ssever@rosendin.com
http://www.rosendin.com

Engage PEO Expands Presence in Arizona with Addition of Vice President of Sales, Chris Charlson

Engage PEO today announced the addition of Chris Charlson as vice president of sales for Arizona.

Fort Lauderdale, FL, USA (September 22, 2015) — Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses across the U.S., today announced the addition of Chris Charlson as vice president of sales for Arizona. Charlson’s responsibilities include growing Engage’s presence and sales efforts throughout the state, as well as partnering with insurance brokers across the country, positioning Engage’s competitive and unique HR and benefits offerings to potential clients.

“Expanding Engage’s presence in Arizona, a state that is friendly to PEOs, helps to further solidify our presence in the West,” said Jay Starkman, chief executive officer of Engage. Chris knows the market well and we are pleased to welcome him to our growing team.”

Charlson has 17 years of sales experience, including seven in the PEO industry. Before joining Engage, he held positions at two national PEOs as a sales and business development manager. Charlson also previously served as a financial adviser for a number of investment firms including UBS.

“I am excited to join one of the fastest growing companies in the country and the highly respected team at Engage PEO,” said Charlson. “The sales-focused culture is a great fit for me personally and the company’s ‘Expect More’ service philosophy makes Engage a great choice for businesses looking for a trusted partner to help manage all of their HR, benefits and compliance needs.”

About Engage PEO
Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of health and workers’ compensation insurance products, payroll technology and tax administration, risk management services and advanced technology as part of an extensive suite of HR services. For more information visit http://www.engagepeo.com.

Media Contact:
Sandra Fine, rbb PR
(305) 567-0535
sandra.fine@rbbpr.com

GiftWorksPlus Announces Tips For The Best Fall Family Portraits

Find the perfect customizable wooden frame for fall family portraits with GiftWorksPlus.

Waukesha, WI, USA — GiftWorksPlus, a custom frame designer, is now helping families to take amazing fall family portraits. With cooler weather setting in and the leaves about to change, autumn is the year’s best time to have your loved ones professionally photographed together! The Wisconsin-based custom gifts online store has several suggestions for families looking to make the most of this fall with a stunning portrait.

Get Outside!
Fall is the most beautiful time of the year to be outdoors, so what better place for your family portrait? Work with your photographer to find a location that captures the spectacular colors of the fall foliage. Lakesides or river bluffs are great spots for a fall portrait.

Dress to Impress
This is not a time to wear Bermuda shorts and tank tops. Dress your family in cozy sweaters and plaids to display your autumn fashion sense. Cool temperatures aren’t easy to show through a photo frame, so dressing in warm clothes will convey that crisp fall air in a photo.

Don’t Be Afraid to Use Props
Many iconic symbols appear during this time of year: leaves on the ground, hay bales, and scarecrows to name a few. Attempt to work these into your portrait without making it looked forced. Standing in a park with colorful leaves at your feet or casually sitting on hay bales will show off that autumn feeling all year long!

Once the perfect fall family portrait has been captured, trust GiftWorksPlus to have the perfect engraved wooden frame for it. The online customizable gifts store has hundreds of wooden picture frames to compliment any family’s portrait, no matter the time of year.

GiftWorksPlus offers free personalization of all its quality wooden frames. Add names, dates, or special quotes to the family picture frame to create an unforgettable memory and show off a fall portrait in style. No matter the event, GiftWorksPlus has customized picture frames to make it special.

Headquartered in the heartland of America, GiftWorksPlus is proud to offer a full line of personalized picture frames, personalized key chains, picture gifts, and more. Each GiftWorksPlus item is made in the USA of renewable resources and handcrafted by talented master craftsmen. Special requests and custom orders are always welcome at GiftWorksPlus. Further, free personalization is standard and shipping is free for orders more than $50.

Media Contact:
Karla Jordan
GiftWorksPlus
N15 W22218 Watertown Rd. #5
Waukesha, WI 53186
888-456-9878
karla@giftworksplus.com
http://www.giftworksplus.com

UglyDeck.com Announces Valuable Tips For Safe Grilling This Fall

UglyDeck.com stresses the importance of grilling safely by providing simple tips to ensure a fun and safe environment out on a deck.

Burnsville, MN, USA — UglyDeck.com, a Minneapolis deck builder, knows that fall is a popular time for people to grill on their decks. With the football season starting, it’s a prime time for people to host get-togethers and grill. To best preserve a deck, and more importantly, to keep everyone safe, it’s important to review some helpful tips from the National Fire Protection Association to stay safe while grilling on the deck this football season.

• Make sure to keep the grill away from your home, as well as deck railings and overhanging branches. It’s important to keep the grill clear of overhanging branches in case of a flare-up. Also make sure that the grill is in an open space, away from any overhangs, since carbon monoxide could accumulate.
• While the grill is on, make sure to keep children and pets away from the grilling area.
• Don’t ever try to move a hot grill.
• Never leave a grill unattended. This is important not only to keep from overcooking brats and burgers, but it’s also important so that children and pets are kept at a safe distance and to keep an eye out for flare-ups.
• Clean the grill thoroughly after each use by removing grease buildup from the grill and tray below the grill.

With maintenance free decking materials from UglyDeck.com, it’s easy to build a deck with plenty of space to safely grill and entertain people throughout the football season. UglyDeck.com can find the deck solutions for any outdoor space, from deck railing design ideas to front porch designs. And though it’s the beginning of autumn, it still isn’t too late to contact UglyDeck.com and discuss updates or changes to your deck.

As experts in deck designs, the deck builders at UglyDeck.com can give you tips and ideas on how to create the perfect – and safe – outdoor space to host your outdoor grill-outs during the football season.

Media Contact:
Bill Barton
UglyDeck.com
12277 Nicollet Ave S.
Burnsville, MN 55337
952-736-3308
info@uglydeck.com

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Minneapolis Digital Marketing Agency, Brandography, Moving Office to New Location

Brandography, a Minneapolis digital marketing agency, is moving its offices to a new location in the Uptown neighborhood.

Minneapolis, MN, USA — Brandography, a Minneapolis digital marketing agency, is moving its offices to a new location in the Uptown neighborhood. As of September 6th, the marketing agency will be based out of The Semple Mansion, located at 100 W Franklin Ave, Minneapolis, MN 55404. The company’s 2,000 square foot suite is located on the second floor of the mansion.

The move comes as Brandography continues to add members to its team and expand its services. The digital marketing agency’s suite includes an attached office space and three separate offices as well as a spacious main room. Highlights of the space include: original wooden floors, imported velvet wallpaper, elegant chandeliers, large windows, and a functional wood-burning fireplace in the conference room.

Brandography’s old offices of three-years, located at 837 Glenwood Avenue in Minneapolis, had simply become too small for the growing digital marketing company. Over the past year, the marketing agency added 3 new full-time positions and has plans to add two more before the year is up. The larger Semple Mansion location will allow the company to continue growing its staff comfortably as well as its offerings and capabilities.

“While we loved our old offices on Glenwood, this new location presents us with so many opportunities,” said Jason Dailey, owner of Brandography. “Not only will it allow us to bring on more team members, we will be able to better serve our clients.”

The Semple Mansion is located on the corner of Franklin and LaSalle Avenue, adjacent to coffee shops, drug stores, and shopping. Free off-street parking is available for Brandography staff members and the marketing agency’s clients. Even though the mansion hosts weddings and events nearly every weekend, Brandography is not concerned.

“The Semple Mansion is such an iconic location and the fact that weddings take place below us is a testament to how lucky we are to be in this space,” said Dailey. “This is an exciting time for Brandography as we celebrate our growth in this amazing and historic Minneapolis location!”.

About Brandography
Brandography is a Minneapolis web marketing company providing comprehensive online marketing and advertising services performed with the highest level of integrity. From creative website design and marketing strategies, graphic and video services, pay-per-click and email marketing to search engine optimization (SEO) and beyond, Brandography is renowned for creative online brand creation, successful marketing techniques and the very best customer service and support, bar none. For more information, visit http://www.brandography.com.

Media Contact:
Cathy Kirschner
Brandography
100 W Franklin Ave, Suite 200
Minneapolis, MN 55404
612-460-0016
info@brandography.com

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Northwire’s UL Harmonized Electric Vehicle Cable Meets Revised Compliance Requirements

Missed the June deadline for the revised UL – cUL – cULus listing? Northwire can help…

Osceola, WI, USA (September 17, 2015) — Northwire, Inc., (NWI), a leading custom cable and assembly manufacturer and subsidiary of The LEMO Group, expands the family of ruggedized hybrid electric vehicle charging cables featuring power, signal, and data custom composite options in any AWG size to suit all electric vehicle applications in today’s market.

While NWI’s Next Gen EV cable suite is compatible with commercial and residential charging applications, their Second Gen EV charging cable will include the same benefits and expand the geographic scope with the UL – cUL – cULus listing that indicates compliance with Canadian, USA and Mexican requirements. Northwire’s Second Gen EV cable will also feature a cold temperature impact rating of -40°C with superior flexibility.

NWI can assist with the complex navigation of international standards and agency compliance. Here are a couple of key points to ensure your UL 62 EVE listed cable meets the revised standard:

• Did you miss the June 2015 deadline to submit samples to UL?
• Is your EV cable jacket custom-colored?
• Have you passed the UL 720 hour UV/Sunlight Resistance test standard?
• Does your EV cable feature 10 gauge or larger copper?

If you answered ‘yes’ to more than one of these questions, Northwire’s Agency Compliance Engineers and Technicians will support your recertification requirements to the revised UL – cUL – cULus 62 listing. With limited time available, the new listing will go into effect March 2016.

“Developed by our R&D Department, Northwire’s robust and versatile material is formulated, designed and manufactured for a wide variety of electric vehicle charging applications,” explains Krista Lindquist, Materials and Manufacturing Engineer with a Bachelor’s of Science in Chemical Engineering. “Ideally-suited for harsh environments characterized by extreme crush and cold temperatures, customers can easily access end-applications in North American markets with the harmonized standards,” emphasizes Lindquist.

Based upon the strong demand for NWI EV cables, Northwire’s goal is to ensure that our Second Gen EV charging cables will be one of the first on the market as soon as the UL listing is granted. Featuring a brittle point of -60°C and superior cold bend and cold impact to -40°C and backed by NWI’s expertise, product quality and services, the advanced flexibility of NWI EV cables safeguards that they are built to last and ideally suited for:

• Home electrical vehicle charging cable
• Neighborhood Electric Vehicles (NEV)
• Battery Electric Vehicles (BEV)
• Hybrid vehicles
• Low-Speed Vehicles (LSV)
• Personal Electric Vehicles (PEV)
• Plug-in Hybrid Vehicles (PHV)
• Plug-in Hybrid Electric Vehicles (PHEV)
• Electric vehicle charging station manufacturers
• Public charging stations
• Roadside assistance trucks
• Fleet trucks
• Mass transit vehicles
• Motorcycles
• Watercraft
• Agriculture vehicles
• Military vehicles

Northwire’s custom EV cables are engineered to withstand high temperatures of 105°C and harsh environments, including resistance to abrasion, crush, oil, chemical, ultra-violet, weld flash and weld slag. Suitable for wet location use and compliant to RoHS2, NWI’s Second Generation EV cable is UL 62 Listed, compatible with SAE J1772 connectors, UL 2594 and NEC 625 charging systems. VW-1 and FT2 rated, Northwire’s 300 and 600 Volt EV cable is non-marking and available in standard straight or retractile options with custom configurations that include composite designs, custom colors and private labels.

LEMO and Northwire are driven to deliver your premium electric vehicle cable needs. Learn more about the manufacturing companies’ suite of fully-integrated interconnectivity solutions and custom innovations. Connect with the Customer Care TEAM at 800.468.1516, cableinfo@northwire.com or via live chat.

About LEMO
LEMO is an acknowledged leader in the design and manufacture of precision custom connection and cable solutions. LEMO’s high quality Push-Pull Connectors are found in a variety of challenging application environments including medical, industrial control, test and measurement, broadcast, and telecommunications.

LEMO has been designing custom connectors for over six decades. Offering more than 100,000 combinations of products that continue to grow through tailored, specific designs, LEMO and its affiliated sister companies REDEL, NORTHWIRE and COELVER currently serve more than 100,000 customers in over 80 countries around the world. In 2014, LEMO Group acquired Northwire, Inc..

About Northwire
Cable manufacturer Northwire, Inc., celebrating over 43 years of innovation, has corporate headquarters and manufacturing in Osceola, Wisconsin and engineering and manufacturing in Santa Teresa, New Mexico. The cable engineering company is the premier partner for the design, manufacture and contract services of custom technical products including custom technical wire and cable, retractable cable, cable assemblies, connectors, harnesses, injection molding, over-molding and contract engineering and OEM (Original Equipment Manufacturer) for diverse applications in broadcast, life sciences, energy, MIL-Spec defense, industrial, machine vision, architectural lighting, underwater and beyond.

In addition to ISO 13485:2003, ISO 9001:2008, SAE AS9100C:2009 certifications and qualification to ISO 17025:2005, Northwire is a member of NDIA (National Defense Industrial Association), NCMA (National Contract Management Association), RIA (Robotics Industries Association), AIA (Automated Imaging Association), FieldComm (fka Foundation Fieldbus), ODVA (Open DeviceNet Vendors Associations) and WAI (Wire Association International), among others.

For more information, visit http://www.northwire.com.

Media Contact:
Katina Kravik
Northwire
110 Prospect Way
Osceola, Wisconsin 54020
715-294-2121
cableinfo@northwire.com
http://www.northwire.com

Market Rates Insight Introduces FeeBuilder, an Interactive Fees Database to Help Financial Institutions Optimize Fee Revenue

New National Fee Tracking Database Gives Banks and Credit Unions Live Competitive Information on Retail Deposit Fees.

San Anselmo, CA, USA — Market Rates Insight, Inc., the leader in financial services pricing intelligence for deposits, personal loans, mortgages, and fees, today announced the launch of FeeBuilder™, the first live retail deposit fees database for financial institutions (FIs). FeeBuilder is a subscription-based, interactive, decision-support fees database that helps financial institutions (FIs) make up-to-the-moment observations about retail FI deposit fees nationwide. The latest FDIC data shows that consumer overdraft charges, periodic maintenance charges, and ATM fees alone make up more than 50 percent of service charges on deposit accounts. FeeBuilder provides a competitive benchmark for FIs to optimize competitive deposit account fees instantly, and to answer off-cycle fee questions.

FeeBuilder was designed to help FI decision-making for competitive deposit fees. It provides instant peer-to-peer analyses at the national, state, and local level with comprehensive competitive fee data on checking, savings, money market accounts, and certificates of deposit. FeeBuilder covers overdraft, non-sufficient funds (NSF), monthly service fees, ATM fees, and wire transfer. Users can segment by product, geographic market, and by FI. FeeBuilder includes access to deposit fees at 95 percent of banks with over $10 billion in assets, 98 percent of credit unions with more than $1 billion, and all significant direct banks. With 1,700 FIs and growing, this database is essential for FIs that depend on deposit fee revenue, and it is the first and only fees tracking service to offer daily updates for immediate decision support.

With interest rates still at record lows, FIs are increasingly dependent on deposit fees for revenue. In fact, overdraft fees have become a primary source of revenue, accounting for nearly $32 billion in 2013. Very soon, the Consumer Financial Protection Bureau (CFPB) will issue new overdraft guidelines that will affect some fee revenue.

“FI margin squeeze is real. Banks and credit unions are facing mounting market and regulatory pressures at a time when the velocity of change and demands for transparency are overwhelming,” said Rick Barham, founder and CEO of Market Rates Insight. “It’s more important than ever to be able to have a fast and accurate fees benchmark. Aligning your deposit fees with live market data not only helps you keep pace with the competition, but it also means you aren’t leaving potential revenue on the table. FeeBuilder helps our clients stay one step ahead, and it answers their most pressing questions.”

FeeBuilder is essential for executives who need to set deposit fees or develop new financial products. FeeBuilder can be applied in a number of ways:

1. FeeBuilder answers off-cycle questions about fees without the usual delay of waiting for a custom fee study.
2. FeeBuilder helps FIs locate alternative revenue sources to Overdraft.
3. FeeBuilder provides a competitive benchmark for current and new products.
4. FeeBuilder reveals market trends by geography, product category, and institution.
5. FeeBuilder shows where the CFPB is exerting influence on OD with live market data.
6. FeeBuilder also is valuable for business development, opening new markets, and M&A strategies.

FeeBuilder is delivered as a quarterly report and on-demand. The data is structured as a comprehensive spreadsheet that provides snapshots that can be manipulated for inclusion in reports, projections, and presentations.

Included with the FeeBuilder subscription is a quarterly bonus look at the data via TrendSpotter, showing fee changes highlighted by product category or institution. TrendSpotter quickly reveals how the industry is responding to consumer and regulatory pressure regarding fees, and it shows accumulated changes by fee at the national level.

For more information, visit http://www.marketratesinsight.com.

About Market Rates Insight
For over 30 years, Market Rates Insight has helped banking executives make better informed pricing decisions. The company serves banks and credit unions nationally with competitive information on deposits, consumer loans, mortgages, and fees. Market Rates Insight provides the most granular historical and refresh pricing data in the industry, helping financial decision makers plan and prepare for likely changes in rates and products. The company’s cloud-based system provides timely and precise competitive data supported by usable graphs and charts.

Market Rates Insight is located in San Anselmo, California. For more information, see http://www.marketratesinsight.com.

Artwork available upon request.

Media Contact:
Tom Woolf
Market Rates Insight
(415) 259-5638
tom.woolf@marketratesinsight.com
http://www.marketratesinsight.com

Edgar Perez, Cybersecurity Boardroom Workshop 2015, on China, Russia, U.S. and North Korea’s Hacking

Edgar Perez, author of Knightmare on Wall Street and The Speed Traders, brings Cybersecurity Boardroom Workshop 2015, seminars in New York City, London, Dubai, Bangkok, Jakarta, Sydney, Taipei, Seoul and Tokyo that are targeted at board members and senior executives looking for new ways to gain and maintain competitive business advantage in one of the most critical subjects for corporations and governments worldwide.

New York City, NY, USA (September 16, 2015) — Amid the massive Sony Pictures hacking crisis by the end of 2014, Russia offered support to North Korea in a sign that proved relations between the two nations were growing tighter. According to the Russians, the United States failed to offer any form of proof to back its claims against North Korea in the Sony Pictures hacking scandal.

What was China’s take on the situation? “Any civilized world will oppose hacker attacks or terror threats,” said China in a Global Times editorial. “But a movie like The Interview, which makes fun of the leader of an enemy of the U.S., is nothing to be proud of for Hollywood and U.S. society. Americans always believe they can jab at other countries’ leaders just because they are free to criticize or make fun of their own state leaders. Actually, the countries targeted in Hollywood movies are very selective, such as the Cold War era’s Soviet Union, North Korea and Iran.”

Mr. Edgar Perez, a published author, business consultant for private equity and hedge funds and Council Member at the Gerson Lehrman Group, is set to discuss at Cybersecurity Boardroom Workshop 2015 what these four super cyber powers, China, Russia, United States and North Korea, have in common. Mr. Perez is a subject matter expert in cybersecurity, investing, trading, financial regulation (Dodd-Frank Act) and market structure.

Mr. Perez has presented at a number of global conferences, including Cyber Security World Conference 2014 (New York), MIT Sloan Investment Management Conference (Cambridge), Inside Market Data 2013 (Chicago), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), Emerging Markets Investments Summit 2013 (Warsaw), CME Group’s Global Financial Leadership Conference 2012 (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston0 High-Frequency Trading Leaders Forum (New York, Chicago), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Additionally, Mr. Perez has been engaged to present to the Council on Foreign Relations, Vadym Hetman Kyiv National Economic University (Kiev), U.S. Securities and Exchange Commission (Washington DC), Quant Investment & HFT Summit APAC 2012 (Shanghai), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. Mr. Perez’s participation at these forums has been praised by both organizers and attendees:

“It was such a pleasure to have you participate in our conference. The feedback was great and the information you shared with the audience was invaluable. Once again, thank you for your contribution in making the event a success.”

“I would like to show my appreciation on your willingness to share your insights about cybersecurity. We would certainly have you in mind as we move forward to deal with this very important issue.”

ABOUT CYBERSECURITY BOARDROOM WORKSHOP 2015

As cyber attacks become more common, companies are increasingly investing in cyber security protections. But even with the best systems in place, hackers can still easily break into a company’s network if workers aren’t also being diligent about security. Cyber criminals have gotten much better at disguising malicious email to make it look more legitimate. So employees need to be vigilant and ask questions about all of the email they receive that raises even the slightest suspicion, which is most likely not what happened at some of the high-profile cyber security breaches that have been in the headlines recently: Adobe, ADP, E*Trade, Fidelity, Home Depot, JPMorgan Chase, Nasdaq, Neiman Marcus, Sony, Target and Wal-mart.

Cybersecurity Boardroom Workshop 2015 (http://www.cybersecurityboardroomworkshop.com), How Boards of Directors and CXOs Can Build the Proper Foundation to Address Today’s Information Security Challenges, is a must-attend forum for board members, CEOs, CFOs, COOs and executive managers in New York City, London, Dubai, Bangkok, Jakarta, Sydney, Taipei, Seoul and Tokyo who need to become more educated about cyber security in order to ask questions that are strategic yet granular enough to address company specifics. Cybersecurity Boardroom Workshop 2015 is targeted at corporate decision-makers for whom cybersecurity readiness is a relatively new yet critically important area to be intelligently conversant about:

• Understand enterprise cybersecurity and the impact on shareholder value in the short and long term
• Learn how to identify current and future challenges to better enable management to focus on threat reduction and operational reliability
• Identify immediate security needs for the organization with actionable steps for senior management
• Get up to speed on international and domestic approaches and frameworks for effective cybersecurity practices corporate wide

DAY 1: UNDERSTANDING THE CYBER WORLD

Understanding Cybersecurity
• The trillion dollar global cyber risk environment
• The impact of cybersecurity attacks on shareholder value
• The enterprise-wide challenge of protecting the organization’s assets
• Identity theft and the legal implications of data breaches

Social Engineering: The “Weakest Human Link” in Cybersecurity
• The responsibility for cybersecurity in the organization
• Evaluating shortcomings in meeting cybersecurity workforce standards
• Assessing the quality of the cybersecurity workforce
• Assessing the effectiveness of current professionalization tools

Understanding the Cybersecurity Testing Method
• Reconnaissance: How to use tools to find vulnerable systems and devices
• Port scanning: How port information is exposed on computer systems
• Packet sniffing: How to gather information from computer systems
• Password policy and cracking: What to consider when developing password policy
• Vulnerability: How to reduce attacks by enforcing proactive compliance policies

Basics of Security Architecture for Board Members and CXOs
• How architecture defines the structure of a system and makes it explicit
• How the current computer network infrastructure was not designed originally to be secure
• The fundamentals of layered architecture: presentation, business, data, and service layers
• Embedding architecting security into systems from inception

DAY 2: RESPONDING TO THE CYBERSECURITY CHALLENGE

Introduction to NIST’s Cybersecurity Framework
• Identifying and prioritizing opportunities for improvement
• Assessing and accelerating progress toward the target state
• Describing the enterprise’s current and target cybersecurity posture
• Communicating with internal and external stakeholders about cybersecurity risk

The Five Core Functions of NIST’s Cybersecurity Framework
• Identify: Organizational understanding to manage cybersecurity risk
• Detect: How to identify the occurrence of a cybersecurity event
• Protect: Safeguards to ensure delivery of critical infrastructure services
• Respond: Taking action regarding a detected cybersecurity event
• Recover: Maintaining plans for resilience and to restore any impaired capabilities

Introduction to Intelligence-driven Cyber Network Defenses
• How investigations are based upon the scientific method: observing, hypothesis, evaluation, prediction and validation
• How to continuously improve the enterprise process for defending IT assets
• How to leverage cutting edge technology, vigilant people and innovative processes
• How to empower people to resolve the problem with guidance and mentoring

Establishing or Improving a Cybersecurity Program
• Prioritize and scope: Identifying business/mission objectives and high-level priorities
• Create a current profile: Developing a profile by indicating current degree of preparedness
• Conduct a risk assessment: Analyzing the operational environment in order to discern the likelihood of an attack
• Orient: Identifying related systems and assets, regulatory requirements, and risk approach
• Create a target profile: Describing the organization’s desired cybersecurity outcomes
• Determine, analyze, and prioritize gaps: Determining gaps between current and target profiles
• Implement action plan: Deciding which actions to take in regards to identified gaps

Cybersecurity Boardroom Workshop 2015 is specifically designed for boards of directors and CEOs of public and private firms looking for new ways to gain and maintain their competitive advantages. Business executives with responsibility for IT, finance, compliance, risk management and procurement as well as entrepreneurs and innovators are welcome to add their points of view to the debate.

Media Contact:
Julia Petrova
Media Relations Coordinator
The Speed Traders
+1-414-FORUMS0
jpetrova@thespeedtraders.com

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T5 Data Centers Signs New Financial Tenant for T5@Atlanta

Superior Physical Security and Design Flexibility Attracts Financial Services Company Servicing Global Transactions.

Atlanta, GA, USA — T5 Data Centers™, innovators in providing state-of-the-art, customizable and highly reliable computing support environments, has signed a lease with a new tenant for its T5@Atlanta data center. This new financial services tenant provides global transaction processing services to banks and credit card companies, and it will be hosting its North American hub at T5@Atlanta.

T5’s reputation for enterprise quality solutions and flexibility proved to be key differentiators for this new tenant. For example, the level of secure access to the data center exceeded audit requirements, and the T5 team worked closely with the new tenant in designing a data center infrastructure that met their specific needs. The T5@Atlanta data center already houses several financial services firms so this tenant’s specifications were very familiar.

“We are attracting more financial services tenants and companies with business-critical requirements because of our service, our reputation for reliability, and our flexibility of solution and lease terms,” said Tim Bright, Executive Vice President of T5 Data Centers. “This particular client’s requirements were stringent to begin with, which eliminated a number of regional competitors, and our overall offering exceeded their compliance needs and gave them flexibility to grow. Finally, our ability to offer a superior infrastructure and a predictable real estate cost model made T5@Atlanta a logical choice for this company.”

T5@Atlanta is a purpose-built, Tier III, server-ready data center with multiple data suite sizes and densities within a secure, bunkered facility. T5@Atlanta houses over 100,000 square feet under one roof; including 55,000 square feet of raised floor. It also offers an installed critical IT power load of 6,000 kW, expandable to 9,000 kW.

One of the unique features of T5@Atlanta, is its power redundancy. T5@Atlanta is fed by five separate substations; two of them on Georgia Power’s “Hi-Reli” system for mission-critical users. The 25 kV feeds from the substations are encased in concrete with an automatic transfer switch on site, delivering flawless reliability. Three additional substations can also feed the facility if necessary, although the primary and secondary circuits have had a historical reliability in excess of Tier IV requirements.

T5@Atlanta is LEED Silver certified, offers tenants significant tax incentives, operational control of their whitespace with guaranteed power and cooling availability within the robust utility, and fiber-rich Alpharetta Technology corridor.

For more information about T5’s data center services, visit http://www.t5datacenters.com.

About T5 Data Centers
T5 Data Centers (T5) is a leading national data center owner and operator, committed to delivering customizable, scalable data centers that provide an “always on” computing environment to power mission critical business applications. T5 Data Centers provides enterprise and wholesale colocation data center services to organizations across North America using proven, best-in-class technology and techniques to design and develop facilities that deliver the lowest possible total cost of operations for its clients. T5 currently has business-critical data center facilities in Atlanta, Los Angeles, Dallas, and Charlotte with new projects announced in Portland, New York, and Colorado. All of T5’s data center projects are purpose-built facilities featuring robust design, redundant and reliable power, and telecommunications, and have 24-hour staff to support mission-critical computing applications.

For more information, visit http://www.t5datacenters.com.

Media Contact:
Aaron Wangenheim
T5 Data Centers
(415) 292-7700
aaron@t5datacenters.com
http://www.t5datacenters.com