Category Archives: Business

Tell Mom You Love Her with a Specially Wrapped Gift Box of Honey from the Carmel Honey Company

The celebrated Carmel Honey Company, created by 14-year-old Carmel entrepreneur and bee expert Jake Reisdorf, is now offering specially wrapped gift boxes of honey, just in time for Mother’s Day.

Carmel, CA, April 10, 2017 — The celebrated Carmel Honey Company, created by 14-year-old Carmel entrepreneur and bee expert Jake Reisdorf, is now offering specially wrapped gift boxes of honey, just in time for Mother’s Day.

Mother’s Day is fast approaching and what better way to tell your Mom you’re sweet on her than a gift box of pure, natural honey from the Carmel Honey Company?

Carmel Honey Company has a wide variety of honey and honey gift boxes available for order online. And for Mother’s Day, Sunday, May 14, each gift box ordered will be wrapped in a yellow ribbon and bow.

Gift boxes, which can be customized to your (or your Mom’s) favorites, can include Meadowfoam Honey, Orange Blossom Honey, Sage Honey, Wildflower Honey, Honey Stix, and pure raw honeycomb.

One of the most popular, for example, the large gift box, contains one 12-oz. Meadowfoam Honey, one 3-oz. Orange Blossom Honey, one 3-oz. Sage Honey and one Wildflower Honey Stix pack.

To order online, go to www.CarmelHoneyCompany.com.

About Jake and Carmel Honey Company:

Jake Reisdorf is the chief beekeeper and owner with his family of Carmel Honey Company, which he started as part of a school project where his teacher assigned professions to each student and directed them to research the profession and build a presentation on it.

While researching his assigned profession of website designer, Jake, 10 years old at the time, decided to take it one step further and actually create a real website. At that time, Jake had taken one beekeeping class with his Dad and thought it would be cool to design a website about honey bees.

Not only did Jake get an “A” on the project, it inspired him and spurred him to start Carmel Honey Company. That was three years ago.

His passion for honey bees grew as he learned about Colony Collapse Disorder and real honey. Expanding his research and education drove Jake to learn more about honey and bees and ultimately decide it was critical to give back.

The “Jake Gives Back” program includes sharing honey bee knowledge with kids and adults of all ages. Whether he is in a classroom speaking to first-grade students, or at a corporate event talking with business owners and seasoned professionals, his passion and appreciation of how honey bees impact our world is infectious. He also “gives back” by making a financial donation to honey bee research and education organizations.

Jake currently attends 8th grade at Carmel Middle School and keeps his knowledge of apiology (the scientific study of bees) current by continuing to manage his own honey bee hives and attending industry conferences throughout the country.

Carmel Honey Company

(831) 687-8511

www.CarmelHoneyCompany.com

www.Facebook.com/CarmelHoneyCompany

www.Instagram.com/CarmelHoneyCompany

www.Twitter.com/CarmelHoneyCo

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.CarmelHoneyCompany.com

Fulham Introduces New LED Exit Signs Designed for Outdoor and Wet Applications

New FireHorse Wet Location Exit Sign and Exit Sign/Emergency Light Combo Unit Feature Slim Design and Remote Head Capability.

Hawthorne, CA, USA — Fulham Co., Inc., a leading supplier of lighting components and electronics for commercial and specialty applications, has added two new Wet Location LED Exit Signs to its FireHorse emergency lighting product line. The new, UL 924-listed products feature slim enclosures that are resistant to non-hazardous dust environments, corrosive atmospheres, hose-down water spray, or splashing water.

The FHEX26 Wet Location LED Exit Sign features energy-saving LEDs with a maintenance-free NiCd battery that provides 90 minutes of emergency lighting. The sign is double-sided and housed in a 12.625-inch by 8.125-inch corrosion and impact-resistant thermoplastic casing.

The FHEC34 Wet Location LED Exit Sign/Emergency Light Combo Unit is a double-faced LED exit sign in a compact enclosure that measures 12.563 wide by 8.063 inches high. It features two 3.6V, 1.17W weatherproof plastic lamp heads to provide egress path lighting in case of power failure. The lamps provide a maximum initial light output of 170.6 lumens, and during emergency operation the unit relies on a NiCd battery to deliver 90 minutes of emergency illumination.

“Our new series of FireHorse wet location emergency lights are designed to provide LED energy savings and offer a compact design so they can be installed almost anywhere, which simplifies inventory for both installers and wholesalers,” said Russ Sharer, Vice President of Global Marketing for Fulham. “They also have remote capable versions, which means that our FHEM12RH remote heads lights can be added for higher output. We see a big demand for these in hospitals, schools, office buildings, and other applications where exterior emergency signs are needed, or where signs need to be waterproof to withstand sprinkler systems and other environmental hazards.”

The new FireHorse Wet Location LED Exit Signs are available with either red or green lettering. Remote capable versions provide up to 3W of power for 90 minutes to run additional lamp heads. Both signs are designed for 120/277VAC input, and come with a five-year warranty.

Fulham’s line of FireHorse emergency lighting units are available from Fulham locations worldwide. For more information, visit http://www.fulham.com.

About Fulham
Fulham Co., Inc. is a leading global provider of intelligent, socially-conscious sustainable commercial lighting components and electronics for use in commercial general lighting, parking structure, signage, horticultural, UV and other applications. The company develops and manufactures a variety of award-winning LED and emergency products, as well as legacy products across multiple lighting platforms. Fulham sells its lighting solutions worldwide through original equipment manufacturers (OEMs) and electrical equipment distribution channels. Headquartered in Hawthorne, Calif., the company has sales and/or manufacturing facilities in the Netherlands, China, India and the UAE. For more information, visit http://www.fulham.com.

Media Contact:
Andy Firchau
Marketing Manager
Fulham Co., Inc.
Phone: +1 (323) 779-2980, ext. 1252
afirchau@fulham.com

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The Monterey County Fair will run from Thursday, Aug. 31-Monday, Sept. 4, 2017

Theme of this year’s Monterey County Fair, “Fair Fun in the Summer of Love,” celebrates 1967’s Summer of Love. Celebrated Carmel Artist Jo Mora’s Illustration Again Selected for Official Fair Poster

Monterey, CA, April 08, 2017 — Paying tribute to the 50th anniversary of the 1967’s “Summer of Love,” the Monterey County Fair announces that this year’s theme for the Aug. 31-Sept. 4 event will be “Fair Fun in the Summer of Love.”

The fair also unveiled its new poster for this year’s event featuring the artwork of Jo Mora (1876-1947), the celebrated Carmel artist, sculptor, author and muralist.

The colorful poster features a fairy princess carrying a shining star wand, sitting in a flower-bedecked coach with lightning bugs providing light and beetles resting from pulling the coach. The poster exhibits some of Mora’s trademark touches, including whimsy, great detail and precise coloring.

The image is an illustration from Mora’s children’s book “Budgee Budgee Cottontail.” Mora wrote the story and did the illustrations in 1936 while he was traveling around the world on a freighter with his family. But it was not published until 1995, based on a promise Mora’s son, Joey, made to his father to see that it find the light of day.

The image comes from the Jo Mora Trust and is the fourth time that one of Mora’s illustrations has been used by the Monterey County Fair for its poster.

“We’re really honored to be able to again use one of Jo Mora’s wonderful illustrations because it perfectly captures the spirit and sense of fun of 1967’s Summer of Love,” says Kelly Violini, Monterey County Fair CEO. “We have some exciting concerts and special events planned to celebrate our 81st year, which we feel is better and stronger than ever. The fair may be one day shorter this year, but it will have all of the same features as previous years and allows us to tighten our offerings and focus on making it better and more of a value for everyone.”

The Monterey County Fair will run from Thursday, Aug. 31-Monday, Sept. 4, 2017

Monterey County Fair & Event Center

2004 Fairground Road, Monterey, CA 93940

www.montereycountyfair.com

montereyfairpr@gmail.com

(831) 372-5863

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.montereycountyfair.com

Teresa Sabankaya Available for Media Interviews

Teresa Sabankaya is the founder, owner and creative director of Bonny Doon Garden Company since 1999.

Monterey, CA, March 06, 2017 – Teresa Sabankaya is the founder, owner and creative director of Bonny Doon Garden Company since 1999. Bonny Doon Garden Company is a full-service floral design studio, florist, and botanical gift shop located inside New Leaf Community market in west side Santa Cruz.

Teresa holds an influential position as one of the most innovative florists in the San Francisco Bay Area. Her floral designs are highly desirable due to their unique style of arranging and elegant garden appeal. Her wedding florals have been featured in numerous wedding blogs and magazines including Smitten, Sweet Violet Bride, Style Me Pretty and Green Wedding Shoes.

She has been featured in Amy Stewart’s “Flower Confidential” book as well as her blog, and was featured “like a florist from 100 years ago” in the PBS documentary “Botany of Desire,” based on Michael Pollen’s bestseller Botany of Desire.

Sabankaya’s trademarked creations, Bonny Doon Posies, have been a core part of her retail business from the beginning, and have been featured in such media as CBS Sunday Morning, Romantic Homes magazine, San Francisco Chronicle, Santa Cruz Sentinel and The New York Times.

She is a Certified Green Gardener; a member of Slowflowers.com, an online directory of florists who source their materials locally; and Greatgardenspeakers.com.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.Greatgardenspeakers.com

ISM Announces Release of New Sage 100 Extended Solution FlexiPay

Software Improves Functionality and Efficiency of Sage 100 Sales Order Deposit Process.

Portland, OR, USA — ISM, a national Sage partner based in Portland, OR, announces the release of FlexiPay, a new Sage 100 extended solution, which works with the Sage 100 Sales Order module to improve the functionality of sales order deposit processing.

FlexiPay enhances Sage 100 by providing a mechanism which enables the Sage 100 Sales Order module to accept multiple deposits per order.

“FlexiPay is the latest of our many extended solutions, which add functionality to the core Sage 100 product, enabling Sage 100 to better fit the needs and requirements of individual businesses,” said BJ O’Reilly, President of ISM, adding, “We are focused on turning our customers’ businesses into well-oiled machines and are constantly seeking to improve their processes in order to increase the ROI of their operations.”

FlexiPay enhances the stock Sage 100 process for posting customer deposits, and it works with all forms of payment integrated with Sage 100, including credit cards, checks, cash, and wire. Because the extended solution is so flexible, it’s a great fit for any company that routinely accepts multiple deposits on a single sales order.

A complete list of ISM Extended Solutions for Sage 100 can be found at http://www.goism.com/sage-100-extended-solutions.

About ISM
ISM, based in Portland, OR, is a national consulting firm focused on small and medium-sized businesses, providing sales, consulting, implementation, training, technical support, and related services for the most widely used business and accounting software applications, including Sage 100, Sage X3, and Acumatica. For more information, visit http://www.goism.com or call +1-877-496-5350.

Media Contact:
Brian Dunn
877-496-5350
sales@goism.com

Tesla Passes Ford and GM in Market Value; It Better Boosts Security, Says Cyber Speaker Edgar Perez

Edgar Perez, author of Knightmare on Wall Street and The Speed Traders, partnering with Terrapinn Training to bring key information security insights for CEOs, board members and investors who need to become more educated about cyber security today.

New York City, NY, USA — The record pace of auto sales in the United States is slowing down, leaving investors increasingly bearish on auto stocks. But there is one exception, says The New York Times. Tesla, the electric-vehicle upstart, continues to surge.

Tesla surpassed Ford Motor and General Motors in market value, starkly illustrating the growing gap in investors’ optimism over its future versus the prospects for the traditional carmakers from Detroit. Tesla’s chief executive, Elon Musk, has shattered the conventional wisdom that automakers should be viewed as a stable, reliable investment. Instead, he promotes his California-based company as a dynamic vehicle for growth, despite the risks and challenges ahead of it.

In his vision, Tesla is going to change the world, and is primed to cash in on the two transformative trends in the industry: the shift to electric vehicles as part of a broader societal move to cleaner energy, and the advent of automated driving. Yet, despite Tesla’s announcement in 2014 that it was hiring dozens of security researchers to test its cars (about 40 or so employees are now dedicated to information security), researchers at the Chinese firm Tencent revealed serious security issues when they burrowed through the Wifi connection of a Tesla S all the way to its driving systems and remotely activated the moving vehicle’s brakes.

Security problems in Tesla vehicles are bound to continue. In the same way hackers have attacked big and small companies to get ahold of their most critical information, cybercriminals might adapt spear phishing, stealing the driver’s credentials, or ransomware, which is the malicious software that holds computers and systems hostage for money, to work on cars. Tesla better keeps hiring more ethical hackers to further test its systems.

Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, is a recognized global keynote speaker and director of programs targeted at board members, chief executive officers and senior executives looking for new ways to gain and maintain a competitive business advantage. Partnering with Terrapinn Training, Mr. Perez offers the 3-Day Masterclass Cybersecurity for executives to:

• Gain a comprehensive understanding of cybersecurity and its key aspects
• Get to grips with various cybersecurity testing methods
• Learn valuable system administration techniques for executives
• Master the cybersecurity framework and its five core functions
• Discover how to establish or improve your cybersecurity program
• Consider how the “weak human link” can become the organization’s greatest strength
• Understand the four components of the cyber preparedness continuum

SPEAKER’S KEYNOTE TOPICS

• Establishing or Improving a Cybersecurity Program
The NIST Cybersecurity Framework, which was drafted by the Commerce Department’s National Institute of Standards and Technology (NIST), comprises leading practices from various standards bodies that have proved to be successful when implemented, and it also may deliver regulatory and legal advantages that extend well beyond improved cybersecurity for organizations that adopt it early. Its adoption may prove advantageous for businesses across virtually all industries. Mr. Perez will explain why a proper Cybersecurity Program will build on the analysis of the possible areas of concern, an understanding of the company’s most critical assets, and a thorough review of Information Technology’s policies and procedures when faced with cybercrime.

• The Importance of the Cybersecurity Framework for Directors and CEOs
An email embedded with malware. Security systems hacked by thieves. Credit card numbers stolen from store purchases. There’s certainly no shortage of examples when it comes to data security breaches and the havoc they wreak on business. No wonder then that nearly a third of CEOs in KPMG’s latest global survey identified cyber security as the issue having the biggest impact on their companies today. Every organization should apply a Cybersecurity Framework for analyzing cyber security, and ideally it should be integrated into an organization’s existing enterprise risk framework. The key is making it part of the mainstream of risk management within an organization. The most innovative companies today have recognized that cyber security is a customer experience and revenue opportunity, not just a risk that needs to be managed. Mr. Perez will explain why this must done across the entire organization and why the CEO and Board of Directors have the most important role to play.

• The Biggest Risks for Financial Markets
Constant regulatory changes and technological evolution have transformed the financial landscape so profoundly since the advent of the first electronic networks in the early 1970s. Regulators around the world are now in a race to respond to the evolution of technology in financial markets and prevent its operational challenges from becoming the biggest risk for financial markets. However, when considering technology and the cyber landscape, errors are bound to happen. Financial services firms are expected to have deployed the most sophisticated defense systems against cyberattacks. Trading firms are expected to have controls in place and invest in the technology to keep up to date. Most companies would realize the need of these investments and honestly attempt to implement them, but their IT departments would soon hit a wall, because of direct involvement from senior management and boards of directors. Compliance actions against those who missed their importance will go a long way toward restoring investor confidence and limiting the impact of the biggest risk for financial markets.

• The Impact of Brexit in the U.K and the World
Companies inside and outside Britain’s borders have warned that the Brexit decision is affecting their businesses, highlighting how the June vote for the UK to leave the European Union is having wide repercussions. The vote roiled equity markets worldwide and led to a devaluation of sterling amid concerns over a prolonged slowdown in consumer demand. The U.K.’s decision to leave the European Union inflicted an immediate blow on the economy as business activity shrank at its fastest pace since the last recession seven years ago. The International Monetary Fund said that it had become less optimistic on global growth, and warned the damage could worsen if confidence falters among investors and companies, as fears abound over businesses and customers reining in spending during a period of uncertainty for the UK as it negotiates the terms of its exit. Mr. Perez will identify the world economies that will feel the lion’s share of the short and long-term pain to come.

• Finance in the New Global Economy
Until quite recently, globalization was seen as a one-way street. Multinationals, which led the charge four decades or so ago into growing global markets, were its ambassadors, and American and European workers, whose wages and upward mobility were flattened, were feeling left out. The core idea was that globalization, technological innovation and unfettered free trade would erase historical and geographic boundaries, making the world ever more economically interconnected and alike. Developed economies would come under more and more competitive pressure from eager upstart nations. Now we are entering a new age of volatility. Financiers will become less important, manufacturers more so. Blue collar jobs will go high tech. Robots will replace Chinese workers. Mr. Perez will discuss why finance stands now in front of its biggest transformation triggered not by any of the financial conglomerates that dominate the world today but by obscure startups that could be working already in garages in Silicon Valley, Shanghai, Kiev or Delhi.

• China: To Rebalance or Not to Rebalance
China’s 12th Five-Year Guideline in 2011 included efforts to rebalance its economy, shifting emphasis from investment towards consumption and development from urban and coastal areas toward rural and inland areas. Flash forward to 2016 and the country is exhibiting massive overcapacity in sectors linked to real estate, steel, cement, coal and construction equipment, zombie businesses continue to undermine the sustainability of China’s growth and exports are declining. At 260% of gross domestic product, the country’s overall debt is approaching danger levels. The world’s second-largest economy is now posting its weakest annual growth in 25 years, 6.9% for 2015. To top it all, $676 billion left China in 2015; with so much overcapacity in China, lack of confidence in the future as monetary policy can change tomorrow, why should people keep money inside China? Why should we bet on China? Mr. Perez will bring the answers you are looking for.

• Blockchain and its impact on Finance
Blockchain technology (the software behind the digital currency, Bitcoin) offers an opportunity to overhaul existing business models, including banking infrastructure, approach to settlements and customer interactions. Now it is only a matter of time before the broader financial services and banking industries shift to blockchain and network-based approaches. The application possibilities are endless, improving the way we hold and transfer secure goods from money to deeds to music to intellectual property. In fact, blockchain, as a pure platform technology, may be able to cut out the middlemen (or middle companies) everywhere, even disrupting other disruptors like Airbnb or Uber. Mr. Perez will explain why the question is not whether network business models supported by blockchain technology will disrupt organizations, but when.

• Social Engineering: The “Weakest Human Link” in Cybersecurity
Social engineering involves tricking your employees into breaching security protocols or giving away information, most often over the telephone or via email. Social engineering exploits human weaknesses rather than technology, preying upon people’s propensity towards trust in particular. Often, these exploits are used to gather information to support a more targeted cyberattack, with the initial forays based on the premise of ‘little and often’ so as not to cause concern. Employees at all levels, including senior executives, are vulnerable. Mr. Perez will explain why by improving employee awareness and introducing simple technical measures, organizations can protect themselves against social engineering techniques and the risk of a cyberattack and its potential impact on business, customers and data.

• The Present and Future of High-Frequency Trading
On May 6, 2010, the Dow Jones Industrial Average plummeted nearly 1,000 points, then its biggest intraday point drop ever. The “Flash Crash” revealed the influence of high-frequency trading to mainstream audiences around the world. In fact, over the past 15 years, the global financial market has fragmented: where there were once three main U.S. exchanges, there are now more than 40 exchanges and alternative trading systems. High-frequency trading companies have largely replaced traditional broker-dealers, using algorithms instead of human traders to make decisions in milliseconds, mostly in response to orders made by other algorithms. Mr. Perez will discuss the benefits brought by technology, making trading faster and more efficient, as well as the potential costs brought upon institutional and retail investors.

ABOUT KNIGHTMARE ON WALL STREET
Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets, provides a fascinating account of what it took to elevate the firm to the cusp of the retail investing revolution of the late 1990s, to struggle through booms and busts, and to bring the firm down, to end up ultimately being ignominiously bought up by a competitor.

Knight Capital announced a staggering loss of $440 million. What followed after this shocking announcement were several rounds of desperate conversations with a number of vulture players who had smelled opportunity and were readying themselves to pick up bargain-priced pieces. On August 6, 2012, Joyce confirmed that Knight Capital had struck a deal with Jefferies, TD Ameritrade, Blackstone, GETCO, Stephens, and Stifel Financial, staving off collapse days after the trading mishap.

Knightmare on Wall Street, is a thrilling minute-by-minute account of the terrifying hours following Knight Capital’s August 1, 2012 trading debacle, with news-breaking research regarding the firm’s 17 years of tumultuous existence as an independent company. Knightmare on Wall Street is the definitive behind-the-scenes story of Knight Capital.

ABOUT THE SPEED TRADERS
High-frequency traders have been called many things-from masters of the universe and market pioneers to exploiters, computer geeks, and even predators. Everyone in the business of investing has an opinion of speed traders, but how many really understand how they operate? The shadow people of the investing world, today’s high-frequency traders have decidedly kept a low profile-until now. In this title, The Speed Traders, Mr. Perez opens the door to the secretive world of high-frequency trading (HFT). Inside, prominent figures of HFT drop their guard and speak with unprecedented candidness about their trade.

Mr. Perez begins with an overview of computerized trading, which formally began on February 8, 1971, when NASDAQ launched the world’s first electronic market with 2,500 over-the-counter stocks and which has evolved into the present-day practice of making multiple trades in a matter of microseconds. He then picks the brains of today’s top players. John Netto (M3 Capital), Manoj Narang (Tradeworx), and Aaron Lebovitz (Infinium Capital Management) are just a few of the luminaries who decided to break their silence and speak openly to Mr. Perez. Virtually all of the expertise available from the world of speed trading is packed into these pages.

The Speed Traders, published by McGraw-Hill, is the most comprehensive, revealing work available on the most important development in trading in generations. High-frequency trading will no doubt play an ever larger role as computer technology advances and the global exchanges embrace fast electronic access. The Speed Traders explains everything there is to know about how today’s high-frequency traders make millions-one cent at a time.

ABOUT EDGAR PEREZ
Mr. Edgar Perez is a published author, business consultant for billion-dollar private equity and hedge funds and Council Member at the Gerson Lehrman Group, Guidepoint Global Advisors and Research International, with subject matter expertise in cyber security, investing, trading, financial regulation (Dodd-Frank Act) and market structure.

He is author of Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets (2013), and The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), Published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of Cybersecurity Boardroom Workshop, How Boards of Directors and CXOs Can Build the Proper Foundation to Address Today’s Information Security Challenges, and The Speed Traders Workshop, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX; he has presented his workshops in Singapore, Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has presented to the Council on Foreign Relations, Vadym Hetman Kyiv National Economic University (Kiev), Quant Investment & HFT Summit APAC (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including Cyber Security World Conference (New York), Inside Market Data (Chicago), Emerging Markets Investments Summit (Warsaw), CME Group’s Global Financial Leadership Conference (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez has been interviewed on CNN’s Quest Means Business, CNBC’s Squawk on the Street, Worldwide Exchange, Cash Flow and Squawk Box, FOX BUSINESS’s Countdown to the Closing Bell and After the Bell, Bloomberg TV’s Market Makers, CNN en Español’s Dinero, Petersburg – Channel 5, Sina Finance, BNN’s Business Day, CCTV China, Bankier.pl, TheStreet.com, Leaderonomics, GPW Media, Channel NewsAsia’s Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu, News.Sina.com, Yicai, eastmoney, Caijing, ETF88.com, 360doc, AH Radio, CNFOL.com, CITICS Futures, Tongxin Securities, ZhiCheng.com, CBNweek.com, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News, ifeng.com, International Finance News, Finance.QQ.com, hexun.com, Finance.Sina.com, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Previously, he managed Operations and Technology for Peruval Finance. Mr. Perez has an undergraduate degree in Systems Engineering from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez is an accomplished salsa and hustle dancer and resides in the New York City area.

Media Contact:
Julia Petrova
Media Relations Coordinator
The Speed Traders
+1-414-FORUMS0
jpetrova@thespeedtraders.com

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Nor-Pak Services Inc. Announced the Grand Opening of an Online Store

Nor-Pak Services Inc. Announced today the grand opening of an online store Pilot Mountain Apparel.

Pilot Mountain, NC, USA — Nor-Pak Services Inc. (http://www.Nor-Pak.com) Announced today the grand opening of an online store Pilot Mountain Apparel (http://www.pilotmountainapparel.com).

Pilot Mountain Apparel – Nor-Pak Services Inc. announced a new and unique shopping experience enabling the customer online shopping of hiking, biking, climbing, fishing apparel.

“Pilot Mountain Apparel” is putting a new twist on outdoor wear, designs are being produced exclusively for enthusiasts of the outdoors. The screen printed and embroidered products are distributed and embellished for Pilot Mountain Apparel under the parent company Nor-Pak Services Inc.

Many customers have already benefited from the unique shopping experience, recently Nor-Pak committed to deploying Pilot Mountain Apparel’s website to all desktop computers in their worldwide network. Pilot Mountain Apparel can enable customers to shop effortlessly through their Look, Shop, and Buy Concept.

Pilot Mountain Apparel is an update driven by the growing need for E-commerce and a part of Nor-Pak Services Inc.’s commitment to deliver the latest and greatest products for the outdoor activist in one convenient website. Products will be available for immediate shopping at Pilot Mountain Apparel.

Nor-Pak Services Innovative, Customer Driven—Your Print to Pack Company.
Founded in 1990, Nor-Pak Services Inc. is a worldwide leader in Screen Printing, Embroidery, Packaging. Nor-Pak offers a wide range of products and services designed to help customers promote their brand.

Nor-Pak Services Inc. and Pilot Mountain Apparel are either registered trademarks or trademarks of Nor-Pak Services Inc. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Erick
Nor-Pak Services
336.368.3494

For more information on Pilot Mountain Apparel: sales @ pilot mountain apparel

Media Contact:
David Korus
Nor-Pak Services Inc.
336-368-3494
salesadmin@nor-pak.com

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Cyber Security Speaker Edgar Perez Keynotes Securities and Exchange Commission’s Annual Conference

Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, partnering with Terrapinn Training in 3-Day Masterclass Cybersecurity to bring key insights for CEOs and board members on cyber security.

New York City, NY, USA — Mr. Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, addressed senior staffers of the U.S. Securities and Exchange Commission (SEC) during the Division of Enforcement’s Market Abuse Unit’s annual conference in Washington DC. The mission of the SEC is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation; the SEC strives to promote a market environment that is worthy of the public’s trust.

Mr. Perez was hosted by Mr. Daniel Hawke, Chief of the Division of Enforcement’s Market Abuse Unit. His unit investigates large-scale market abuses and complex manipulations schemes by institutional traders, market professionals and others. In particular, the unit focuses on many of the high-frequency trading issues discussed in The Speed Traders, Perez’s volume that introduced electronic and high-frequency trading to the general public.

The Market Abuse Unit is part of the Division of Enforcement, which was created in 1972 to consolidate enforcement activities that previously had been handled by the various operating divisions at the Commission’s headquarters in Washington DC. The Commission’s enforcement staff conducts investigations into possible violations of the federal securities laws, and litigates the Commission’s civil enforcement proceedings in the federal courts and in administrative proceedings.

Edgar Perez (http://www.mredgarperez.com), author of The Speed Traders (http://www.thespeedtraders.com) and Knightmare on Wall Street (http://www.knightmareonwallstreet.com), is a recognized keynote speaker and director of programs targeted at board members, chief executive officers and senior executives looking for new ways to gain and maintain a competitive business advantage. He can be reached through Twitter and Weibo.

SPEAKER’S KEYNOTE TOPICS

• The Importance of the Cybersecurity Framework for Directors and CEOs
An email embedded with malware. Security systems hacked by thieves. Credit card numbers stolen from store purchases. There’s certainly no shortage of examples when it comes to data security breaches and the havoc they wreak on business. No wonder then that nearly a third of CEOs in KPMG’s latest global survey identified cyber security as the issue having the biggest impact on their companies today. Every organization should apply a Cybersecurity Framework for analyzing cyber security, and ideally it should be integrated into an organization’s existing enterprise risk framework. The key is making it part of the mainstream of risk management within an organization. The most innovative companies today have recognized that cyber security is a customer experience and revenue opportunity, not just a risk that needs to be managed. Mr. Perez will explain why this must done across the entire organization and why the CEO and Board of Directors have the most important role to play.

• The Impact of Brexit in the U.K and the World
Companies inside and outside Britain’s borders have warned that the Brexit decision is affecting their businesses, highlighting how the June vote for the UK to leave the European Union is having wide repercussions. The vote roiled equity markets worldwide and led to a devaluation of sterling amid concerns over a prolonged slowdown in consumer demand. The U.K.’s decision to leave the European Union inflicted an immediate blow on the economy as business activity shrank at its fastest pace since the last recession seven years ago. The International Monetary Fund said that it had become less optimistic on global growth, and warned the damage could worsen if confidence falters among investors and companies, as fears abound over businesses and customers reining in spending during a period of uncertainty for the UK as it negotiates the terms of its exit. Mr. Perez will identify the world economies that will feel the lion’s share of the short and long-term pain to come.

• Blockchain and its impact on Finance
Blockchain technology (the software behind the digital currency, Bitcoin) offers an opportunity to overhaul existing business models, including banking infrastructure, approach to settlements and customer interactions. Now it is only a matter of time before the broader financial services and banking industries shift to blockchain and network-based approaches. The application possibilities are endless, improving the way we hold and transfer secure goods from money to deeds to music to intellectual property. In fact, blockchain, as a pure platform technology, may be able to cut out the middlemen (or middle companies) everywhere, even disrupting other disruptors like Airbnb or Uber. Mr. Perez will explain why the question is not whether network business models supported by blockchain technology will disrupt organizations, but when.

• The Biggest Risks for Financial Markets
Constant regulatory changes and technological evolution have transformed the financial landscape so profoundly since the advent of the first electronic networks in the early 1970s. Regulators around the world are now in a race to respond to the evolution of technology in financial markets and prevent its operational challenges from becoming the biggest risk for financial markets. However, when considering technology and the cyber landscape, errors are bound to happen. Financial services firms are expected to have deployed the most sophisticated defense systems against cyberattacks. Trading firms are expected to have controls in place and invest in the technology to keep up to date. Most companies would realize the need of these investments and honestly attempt to implement them, but their IT departments would soon hit a wall, because of direct involvement from senior management and boards of directors. Compliance actions against those who missed their importance will go a long way toward restoring investor confidence and limiting the impact of the biggest risk for financial markets.

• Finance in the New Global Economy
Until quite recently, globalization was seen as a one-way street. Multinationals, which led the charge four decades or so ago into growing global markets, were its ambassadors, and American and European workers, whose wages and upward mobility were flattened, were feeling left out. The core idea was that globalization, technological innovation and unfettered free trade would erase historical and geographic boundaries, making the world ever more economically interconnected and alike. Developed economies would come under more and more competitive pressure from eager upstart nations. Now we are entering a new age of volatility. Financiers will become less important, manufacturers more so. Blue collar jobs will go high tech. Robots will replace Chinese workers. Mr. Perez will discuss why finance stands now in front of its biggest transformation triggered not by any of the financial conglomerates that dominate the world today but by obscure startups that could be working already in garages in Silicon Valley, Shanghai, Kiev or Delhi.

• China: To Rebalance or Not to Rebalance
China’s 12th Five-Year Guideline in 2011 included efforts to rebalance its economy, shifting emphasis from investment towards consumption and development from urban and coastal areas toward rural and inland areas. Flash forward to 2016 and the country is exhibiting massive overcapacity in sectors linked to real estate, steel, cement, coal and construction equipment, zombie businesses continue to undermine the sustainability of China’s growth and exports are declining. At 260% of gross domestic product, the country’s overall debt is approaching danger levels. The world’s second-largest economy is now posting its weakest annual growth in 25 years, 6.9% for 2015. To top it all, $676 billion left China in 2015; with so much overcapacity in China, lack of confidence in the future as monetary policy can change tomorrow, why should people keep money inside China? Why should we bet on China? Mr. Perez will bring the answers you are looking for.

• Social Engineering: The “Weakest Human Link” in Cybersecurity
Social engineering involves tricking your employees into breaching security protocols or giving away information, most often over the telephone or via email. Social engineering exploits human weaknesses rather than technology, preying upon people’s propensity towards trust in particular. Often, these exploits are used to gather information to support a more targeted cyberattack, with the initial forays based on the premise of ‘little and often’ so as not to cause concern. Employees at all levels, including senior executives, are vulnerable. Mr. Perez will explain why by improving employee awareness and introducing simple technical measures, organizations can protect themselves against social engineering techniques and the risk of a cyberattack and its potential impact on business, customers and data.

• Establishing or Improving a Cybersecurity Program
The NIST Cybersecurity Framework, which was drafted by the Commerce Department’s National Institute of Standards and Technology (NIST), comprises leading practices from various standards bodies that have proved to be successful when implemented, and it also may deliver regulatory and legal advantages that extend well beyond improved cybersecurity for organizations that adopt it early. Its adoption may prove advantageous for businesses across virtually all industries. Mr. Perez will explain why a proper Cybersecurity Program will build on the analysis of the possible areas of concern, an understanding of the company’s most critical assets, and a thorough review of Information Technology’s policies and procedures when faced with cybercrime.

• The Present and Future of High-Frequency Trading
On May 6, 2010, the Dow Jones Industrial Average plummeted nearly 1,000 points, then its biggest intraday point drop ever. The “Flash Crash” revealed the influence of high-frequency trading to mainstream audiences around the world. In fact, over the past 15 years, the global financial market has fragmented: where there were once three main U.S. exchanges, there are now more than 40 exchanges and alternative trading systems. High-frequency trading companies have largely replaced traditional broker-dealers, using algorithms instead of human traders to make decisions in milliseconds, mostly in response to orders made by other algorithms. Mr. Perez will discuss the benefits brought by technology, making trading faster and more efficient, as well as the potential costs brought upon institutional and retail investors.

ABOUT EDGAR PEREZ
Mr. Edgar Perez is a published author, business consultant for billion-dollar private equity and hedge funds and Council Member at the Gerson Lehrman Group, Guidepoint Global Advisors and Research International, with subject matter expertise in cyber security, investing, trading, financial regulation (Dodd-Frank Act) and market structure.

He is author of Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets (2013), and The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), Published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of Cybersecurity Boardroom Workshop, How Boards of Directors and CXOs Can Build the Proper Foundation to Address Today’s Information Security Challenges, and The Speed Traders Workshop, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX; he has presented his workshops in Singapore, Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has presented to the Council on Foreign Relations, Vadym Hetman Kyiv National Economic University (Kiev), Quant Investment & HFT Summit APAC (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including Cyber Security World Conference (New York), Inside Market Data (Chicago), Emerging Markets Investments Summit (Warsaw), CME Group’s Global Financial Leadership Conference (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez has been interviewed on CNN’s Quest Means Business, CNBC’s Squawk on the Street, Worldwide Exchange, Cash Flow and Squawk Box, FOX BUSINESS’s Countdown to the Closing Bell and After the Bell, Bloomberg TV’s Market Makers, CNN en Español’s Dinero, Petersburg – Channel 5, Sina Finance, BNN’s Business Day, CCTV China, Bankier.pl, TheStreet.com, Leaderonomics, GPW Media, Channel NewsAsia’s Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu, News.Sina.com, Yicai, eastmoney, Caijing, ETF88.com, 360doc, AH Radio, CNFOL.com, CITICS Futures, Tongxin Securities, ZhiCheng.com, CBNweek.com, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News, ifeng.com, International Finance News, Finance.QQ.com, hexun.com, Finance.Sina.com, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Previously, he managed Operations and Technology for Peruval Finance. Mr. Perez has an undergraduate degree in Systems Engineering from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez is an accomplished salsa and hustle dancer and resides in the New York City area.

Media Contact:
Julia Petrova
Media Relations Coordinator
The Speed Traders
+1-414-FORUMS0
jpetrova@thespeedtraders.com

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Vbout Internationally Ranked amongst the Top 5 Marketing Automation Platforms

G2Crowd recently ranked vbout number 4 out of 187 global marketing automation software platforms.

New York City, NY, USA — Vbout.com (http://www.vbout.com), a tech start-up built between NYC and the Middle East and founded in 2015 has experienced exciting global growth in just over a year. Thanks to the hard work of their teams, G2Crowd recently ranked vbout number 4 out of 187 global marketing automation software platforms. These results are based on thousands of reviews received for survey. G2Crowd is the leader in peer-to-peer business software reviews, and by ranking 4th, the local company beat out a number of their large, well-known competitors. You can see the full list through this link:

http://bit.ly/2n6DQ32

Receiving this rating was a great achievement for Vbout, and was possible by leveraging their lean infrastructure to launch new tools to compete with the larger companies in the survey. The software includes a landing page creator and powerful marketing automation tools that allow users to automate digital marketing for their businesses. In the past, this type of technology was complicated and costly, but Vbout has managed to address these barriers by making their software incredibly affordable and user friendly.

As Vbout aims to become a global leader in marketing automation technology, the dashboard is now available in Spanish and the company has entered the Latin American market in the past year as well. This is the third language after Arabic and English, and more languages will be available in the near future. Vbout is proof that any company, regardless of size or country of origin, can create a competitive global business. The company’s founder and CEO, Richard Fallah, attributed the success to “simply, a great team, hard-work, determination, and a consistent vision.”

Media Contact:
Georges Fallah
Vbout Inc.
800-824-9619
georgesf@vbout.com
http://www.vbout.com

London Speaker Bureau to Represent Cybersecurity and Financial Regulation Visionary Edgar Perez

Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, to provide CEOs, directors and senior managers around the world his insights on the role of finance, technology and geopolitics in innovating and driving performance across organizations of all types.

New York City, NY, USA — Mr. Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, is now being represented by London Speaker Bureau. Mr. Perez is available to speak at forums around the globe on Economics & Finance, Future & Technology, Government & Politics, and Leadership & Motivation. For more information, event managers can visit http://www.londonspeakerbureau.com/speakers/edgar-perez.

London Speaker Bureau is a dynamic organization with a solid global presence. In one recent month they were involved in 161 events held in 85 cities in 31 countries. They are a team of 90 colleagues based across Europe, the Middle East, Africa, Asia and North America, each with a detailed understanding of their region’s economic and governmental scene. Choosing them to help find a speaker will ensure the client’s event or meeting has somebody experienced and world class.

Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, is a recognized keynote speaker and director of programs targeted at board members, chief executive officers and senior executives looking for new ways to gain and maintain a competitive business advantage. He can be reached through Twitter and Weibo.

ABOUT SPEAKER’S KEYNOTE TOPICS

• The Impact of Brexit in the U.K and the World
Companies inside and outside Britain’s borders have warned that the Brexit decision is affecting their businesses, highlighting how the June vote for the UK to leave the European Union is having wide repercussions. The vote roiled equity markets worldwide and led to a devaluation of sterling amid concerns over a prolonged slowdown in consumer demand. The U.K.’s decision to leave the European Union inflicted an immediate blow on the economy as business activity shrank at its fastest pace since the last recession seven years ago. The International Monetary Fund said that it had become less optimistic on global growth, and warned the damage could worsen if confidence falters among investors and companies, as fears abound over businesses and customers reining in spending during a period of uncertainty for the UK as it negotiates the terms of its exit. Mr. Perez will identify the world economies that will feel the lion’s share of the short and long-term pain to come.

• Blockchain and its impact on Finance
Blockchain technology (the software behind the digital currency, Bitcoin) offers an opportunity to overhaul existing business models, including banking infrastructure, approach to settlements and customer interactions. Now it is only a matter of time before the broader financial services and banking industries shift to blockchain and network-based approaches. The application possibilities are endless, improving the way we hold and transfer secure goods from money to deeds to music to intellectual property. In fact, blockchain, as a pure platform technology, may be able to cut out the middlemen (or middle companies) everywhere, even disrupting other disruptors like Airbnb or Uber. Mr. Perez will explain why the question is not whether network business models supported by blockchain technology will disrupt organizations, but when.

• The Biggest Risks for Financial Markets
Constant regulatory changes and technological evolution have transformed the financial landscape so profoundly since the advent of the first electronic networks in the early 1970s. Regulators around the world are now in a race to respond to the evolution of technology in financial markets and prevent its operational challenges from becoming the biggest risk for financial markets. However, when considering technology and the cyber landscape, errors are bound to happen. Financial services firms are expected to have deployed the most sophisticated defense systems against cyberattacks. Trading firms are expected to have controls in place and invest in the technology to keep up to date. Most companies would realize the need of these investments and honestly attempt to implement them, but their IT departments would soon hit a wall, because of direct involvement from senior management and boards of directors. Compliance actions against those who missed their importance will go a long way toward restoring investor confidence and limiting the impact of the biggest risk for financial markets.

• Finance in the New Global Economy
Until quite recently, globalization was seen as a one-way street. Multinationals, which led the charge four decades or so ago into growing global markets, were its ambassadors, and American and European workers, whose wages and upward mobility were flattened, were feeling left out. The core idea was that globalization, technological innovation and unfettered free trade would erase historical and geographic boundaries, making the world ever more economically interconnected and alike. Developed economies would come under more and more competitive pressure from eager upstart nations. Now we are entering a new age of volatility. Financiers will become less important, manufacturers more so. Blue collar jobs will go high tech. Robots will replace Chinese workers. Mr. Perez will discuss why finance stands now in front of its biggest transformation triggered not by any of the financial conglomerates that dominate the world today but by obscure startups that could be working already in garages in Silicon Valley, Shanghai, Kiev or Delhi.

• China: To Rebalance or Not to Rebalance
China’s 12th Five-Year Guideline in 2011 included efforts to rebalance its economy, shifting emphasis from investment towards consumption and development from urban and coastal areas toward rural and inland areas. Flash forward to 2016 and the country is exhibiting massive overcapacity in sectors linked to real estate, steel, cement, coal and construction equipment, zombie businesses continue to undermine the sustainability of China’s growth and exports are declining. At 260% of gross domestic product, the country’s overall debt is approaching danger levels. The world’s second-largest economy is now posting its weakest annual growth in 25 years, 6.9% for 2015. To top it all, $676 billion left China in 2015; with so much overcapacity in China, lack of confidence in the future as monetary policy can change tomorrow, why should people keep money inside China? Why should we bet on China? Mr. Perez will bring the answers you are looking for.

• Social Engineering: The “Weakest Human Link” in Cybersecurity
Social engineering involves tricking your employees into breaching security protocols or giving away information, most often over the telephone or via email. Social engineering exploits human weaknesses rather than technology, preying upon people’s propensity towards trust in particular. Often, these exploits are used to gather information to support a more targeted cyberattack, with the initial forays based on the premise of ‘little and often’ so as not to cause concern. Employees at all levels, including senior executives, are vulnerable. Mr. Perez will explain why by improving employee awareness and introducing simple technical measures, organizations can protect themselves against social engineering techniques and the risk of a cyberattack and its potential impact on business, customers and data.

• The Importance of the Cybersecurity Framework for Directors and CEOs
An email embedded with malware. Security systems hacked by thieves. Credit card numbers stolen from store purchases. There’s certainly no shortage of examples when it comes to data security breaches and the havoc they wreak on business. No wonder then that nearly a third of CEOs in KPMG’s latest global survey identified cyber security as the issue having the biggest impact on their companies today. Every organization should apply a Cybersecurity Framework for analyzing cyber security, and ideally it should be integrated into an organization’s existing enterprise risk framework. The key is making it part of the mainstream of risk management within an organization. The most innovative companies today have recognized that cyber security is a customer experience and revenue opportunity, not just a risk that needs to be managed. Mr. Perez will explain why this must done across the entire organization and why the CEO and Board of Directors have the most important role to play.

• Establishing or Improving a Cybersecurity Program
The NIST Cybersecurity Framework, which was drafted by the Commerce Department’s National Institute of Standards and Technology (NIST), comprises leading practices from various standards bodies that have proved to be successful when implemented, and it also may deliver regulatory and legal advantages that extend well beyond improved cybersecurity for organizations that adopt it early. Its adoption may prove advantageous for businesses across virtually all industries. Mr. Perez will explain why a proper Cybersecurity Program will build on the analysis of the possible areas of concern, an understanding of the company’s most critical assets, and a thorough review of Information Technology’s policies and procedures when faced with cybercrime.

• The Present and Future of High-Frequency Trading
On May 6, 2010, the Dow Jones Industrial Average plummeted nearly 1,000 points, then its biggest intraday point drop ever. The “Flash Crash” revealed the influence of high-frequency trading to mainstream audiences around the world. In fact, over the past 15 years, the global financial market has fragmented: where there were once three main U.S. exchanges, there are now more than 40 exchanges and alternative trading systems. High-frequency trading companies have largely replaced traditional broker-dealers, using algorithms instead of human traders to make decisions in milliseconds, mostly in response to orders made by other algorithms. Mr. Perez will discuss the benefits brought by technology, making trading faster and more efficient, as well as the potential costs brought upon institutional and retail investors.

ABOUT EDGAR PEREZ
Mr. Edgar Perez is a published author, business consultant for billion-dollar private equity and hedge funds and Council Member at the Gerson Lehrman Group, Guidepoint Global Advisors and Research International, with subject matter expertise in cyber security, investing, trading, financial regulation (Dodd-Frank Act) and market structure.

He is author of Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets (2013), and The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), Published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of Cybersecurity Boardroom Workshop, How Boards of Directors and CXOs Can Build the Proper Foundation to Address Today’s Information Security Challenges, and The Speed Traders Workshop, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX; he has presented his workshops in Singapore, Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has presented to the Council on Foreign Relations, Vadym Hetman Kyiv National Economic University (Kiev), Quant Investment & HFT Summit APAC (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including Cyber Security World Conference (New York), Inside Market Data (Chicago), Emerging Markets Investments Summit (Warsaw), CME Group’s Global Financial Leadership Conference (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez has been interviewed on CNN’s Quest Means Business, CNBC’s Squawk on the Street, Worldwide Exchange, Cash Flow and Squawk Box, FOX BUSINESS’s Countdown to the Closing Bell and After the Bell, Bloomberg TV’s Market Makers, CNN en Español’s Dinero, Petersburg – Channel 5, Sina Finance, BNN’s Business Day, CCTV China, Bankier.pl, TheStreet.com, Leaderonomics, GPW Media, Channel NewsAsia’s Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu, News.Sina.com, Yicai, eastmoney, Caijing, ETF88.com, 360doc, AH Radio, CNFOL.com, CITICS Futures, Tongxin Securities, ZhiCheng.com, CBNweek.com, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News, ifeng.com, International Finance News, Finance.QQ.com, hexun.com, Finance.Sina.com, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Previously, he managed Operations and Technology for Peruval Finance. Mr. Perez has an undergraduate degree in Systems Engineering from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez is an accomplished salsa and hustle dancer and resides in the New York City area.

Media Contact:
Julia Petrova
Media Relations Coordinator
The Speed Traders
+1-414-FORUMS0
jpetrova@thespeedtraders.com

HOME