NobleBank and Trust Introduces Kasasa, a Striking Alternative to the Megabank Rollercoaster

Anniston, AL, January 24, 2012 – NobleBank and Trust asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Anniston to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest, automatic savings, or digital downloads from iTunes® or Amazon.com®. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the megabank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of megabank fees and mistreatment. We are pleased to be one of two financial institutions in Alabama to offer these unique products,” said Anthony Humphries, president & CEO at NobleBank and Trust. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

NobleBank and Trust is offering three Kasasa financial products, including Kasasa Cash®, Kasasa Saver®, and Kasasa Tunes®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account when the account holder qualifies. The balance in the Kasasa Saver account also earns a high rate of interest.

Kasasa Tunes – A checking account that rewards consumers with digital downloads from iTunes® or Amazon.com® when they qualify.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, access online banking, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post and clear their account. If an account holder does not meet the qualifications in a given month, NobleBank and Trust will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Humphries.

“Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical megabank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to NobleBank and Trust from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.noblebank.com or www.kasasa.com/noblebanktrust.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

About NobleBank and Trust
NobleBank and Trust, a community bank serving Calhoun County and the surrounding areas, was founded in October 2005 on the principles of personal relationships, trust, service and integrity. The bank has grown to over $165 million in assets by offering quality banking products complemented by the latest technology available. NobleBank and Trust has four locations – 1509 Quintard Avenue in Anniston, 646 Valley Cub Drive in Alexandria, 1868 Highway 78 East in Oxford and 100 South Main Street in Piedmont. For more information please visit www.noblebank.com or call 256-741-1800.

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