Daily Archives: February 22, 2015

Healthcare

Elder Pharma Sets Sight on the Rs 800 Crore Nasal Inhaler Segment with Launch of “Solo” Inhalers

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* Plans Rural Push for expansion of its Health Care products through distribution expansion. * Lower price points and attractive packaging to boost company’s market share.

Mumbai, India, February 22nd, 2015 — With a firm footing in the Health & Well Being segment, Elder Pharmaceuticals Limited (NSE ELDERPHARM) has expanded its Solo range of OTC products with the launch of Solo range of inhalers for nasal congestion. The Solo basket comprises of Solo Rub, a pain balm, Solo Cough Drops and Solo lozenges for throat soothening. With an eye on the rural markets, the company is also launching these products in smaller sizes and has earmarked a budget of Rs 25 crore for promotional activities.

Elder foresees an 8-10% annual growth in the nasal decongestion market and is banking on substantial growth from Category B & C Towns. The market is presently valued at Rs 800 crore with Vicks from P&G dominating with more than 50% market share. Market for inhalation generic drugs is quite promising for India due to climate change and rapidly aging demographics where 22% of population is above 55 years of age. Although the market leaders are everywhere, there is still a large untapped market in India and Elder is hoping to garner a 7% share of the nasal decongestant market by FY2018.

Says Alok Saxena, Managing Director, Elder Pharmaceuticals Ltd, “Over the counter inhalers are the first level treatment for nasal congestion and doctors / specialists are consulted only if the condition worsens. Rising cost of raw materials, competitive market conditions and over dependency on the urban markets had affected the sales of the company’s OTC products in the recent years. With focus on Price, product mix and penetration, Elder is set to regain its prime position in the OTC sector.”

The market for Cough & Cold care solutions too witnessed a growth of 10% during 2013-14 due to increasingly erratic weather, whereby the temperature kept switching from hot and humid to cold and rainy, further increasing seasonal health problems such as, cough, cold and allergies. It is for this reason that the company has also introduced Solo lozenges in Polypack for better visibility and customer use. An ayurvedic Cough syrup which gives more than 12 hours of relief and has no side effects is also ready for launch in April 2015.

India’s Fast Moving Health Goods (FMHG) sector has shown higher growth of 18% in Rural areas as compared to 11% in urban areas. Although, urban areas have high spending propensity, there has been a rise in disposable incomes levels in the rural economy and consequently in demand for FMHG products.

Add Saxena, “In view of the highly competitive nature of the industries we operate in, we plan to focus on branding, Packaging upgrades, wider distribution and innovation to make our brands successful. The company has also lined up marketing strategies to offer combination products for an attractive price in order to lure the rural consumers to try out it new launches.”

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067 India
Mob: +91 98205 03876
Tel: (022) 28625131/32
Fax: (022) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.elderindia.com

Entertainment

Author Writes Book of Proverbs to Guide Others through Life’s Challenges

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Caribbean Author Lawrence Elliott says you can apply certain Christian principals to your life to overcome any struggle and be successful.

Nassau, Bahamas, February 20th, 2014 — Caribbean Author Lawrence Elliott says you can apply certain Christian principals to your life to overcome any struggle and be successful. That’s why he wrote a book called, “Practical Proverbs for Everyday Living,” which was recently released by Halo Publishing International.

“You cannot avoid all of the negative situations that come into your life. They are there for a purpose, to help you grow,” says Elliott. “But you can avoid the unnecessary situations that bring pain, regret and despair by practicing the proverbs in this book.”

Elliott says “some of the main areas that people struggle with are home and family; love and relationships; and wisdom and knowledge.” He has dedicated chapters to these areas. Altogether, the book holds more than 300 proverbs, along with his experiences and others that will help the reader to be equipped to live a victorious successful life.”

For example one proverb from the first chapter says:

“A fool is one who becomes aware of God’s plan for his life but rejects the assignment.”

Elliott recalls a time when he rejected public speaking opportunities. It wasn’t until a pastor’s wife called and told him that she prayed to the Lord for speakers for their conference and saw him in a dream speaking at the conference, which caused his heart to change. Elliott says “he finally accepted the invitation to speak publicly.” He continues to speak today at different forums.

“While Elliott’s book is similar to the Book of Proverbs in the Bible,” says Halo International Publisher Lisa M. Umina. “It’s different because it reflects a 21st century version.”

Elliott says there are things that people struggle with that are not in the Bible, such as: cell phones, social media, internet, etc. Some people don’t know how to use these tools in a positive way, but by applying the principals in his book, Elliott believes anyone can overcome life’s challenges.

You can purchase “Practical Proverbs for Everyday Living,” at www.HaloPublishing.com. It sells for $13.95.

Biography:
A native of the Bahamas, Author Lawrence Elliott’s passion is to teach the laws of life in a practical way. He volunteers weekly teaching and mentoring junior high school boy’s biblical principals through an organization called Christian Boys Movement. He has also taught “at risk” high school boys the principals of life as well. Elliott hopes to release more books in the future. He lives with his wife, Deborah in Nassau.

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
1100 NW Loop 410, Suite 700-176
San Antonio, TX 78213 – USA
+1 877-705-9647
contact@halopublishing.com

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Automotive

Convertible Top Switch Reversible: SmartTOP for BMW 4 and 6 Series Receives New Feature

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The SmartTOP add-on Convertible Top Controllers for BMW 4 Series and 6 Series Convertibles bring One-Touch convenience to the center console switch and allow use of the top while driving at slow speeds. They also enable remote operation from the original key fob remote. The manufacturer Mods4cars now added another function via firmware update: The ability to reverse the direction of operation for the console switch.

Las Vegas, NV (USA), February 19th, 2014 — The SmartTOP Convertible Top Controllers made by aftermarket automotive electronics specialist Mods4cars are add-on kits that provide convenience and simplify top operation. It is possible to open and close the top while driving at slow speeds with just a single tap. The switch no longer needs to be held down for the entire duration of the operation.

Additionally, the kits allow owners to use their original factory key remotes to open and close the top from afar. SmartTOP customers can already open their top while still approaching the car. A quick key combination on the remote sets the top in motion. At the first sign of impending rainfall the top can be quickly closed without the need to run and get in the car first. No changes need to be made to either the keys or the receiver systems.

Apart from these two main functions all SmartTOP modules come with bonus features depending on the car. The kits for BMW 4 Series (F33) and BMW 6 Series (F12) now received an update to include a new feature: If so desired, the direction of operation for the console switch can be reversed. “For some of our customers the new factory default on some models is counter intuitive. The switch needs to be pulled to open and pushed to close.” explains PR-Manager Sven Tornow.

The new SmartTOP feature allows customers to select their own preferred way on any model. Pull to open or push to open. Currently all US models come with the switch working the opposite way as on Euro (and other) models. With SmartTOP all customers can choose which way they like, no matter where they are and which way the switch came from the factory.

Mods4cars continually works on improving existing products and gladly takes customer feedback into consideration. New and existing customers get to profit from new features and updates. All SmartTOP modules come with a USB port and can be configured and updated free of charge with a program available for Windows and Mac.

The SmartTOP Convertible Top Controllers for BMW 4 Series and 6 Series Convertibles come with a host of bonus features. The windows can be controlled by remote separately from the top. An extended mode allows starting or stopping the engine while the top is still moving and the modules can be temporarily disabled while retaining all user configuration settings. Both come with a full plug-and-play wiring adapter for quick and easy installation and removal without leaving any traces or damage.

SmartTOP kits are available for: Alfa, Audi, Bentley, BMW, Ferrari, Ford, Infiniti, Jaguar, Lamborghini, Mazda, Mercedes-Benz, Mini, Nissan, Opel, Peugeot, Porsche, Renault, Volvo and VW. Other BMW models like 1 Series, 3 Series, Z4 and Mini are also supported. The complete kits for BMW 4 Series F33 and BMW 6 Series F12 are available for 299 Euros + tax each.

Product demonstration SmartTOP for BMW 4 Series:
http://youtu.be/y_WV1Xt5h8Q

Product demonstration SmartTOP for BMW 6 Series:
http://youtu.be/5gxJ6UCu0ik

Further details:
http://www.mods4cars.com

About Mods4cars:
Mods4cars was founded in 2002 with the idea to add a highly demanded feature to the otherwise almost perfect Porsche Boxster: Comfort One-Touch roof operation while driving at slow speeds. The resulting product offered not only that, but also allowed quick and easy installation by just swapping out a relay box, thus leaving no traces and no permanent changes on the vehicle. The first SmartTOP roof controller was born.

The success of their first products in Germany and Europe prompted them in late 2004 to move operations to the USA, to be able to serve the American market as well as all other English speaking countries such as Australia, UK and South Africa from one central location. Their business has grown to a full-fledged international corporation with an office in Las Vegas and a full line of innovative products as well as distributors and installation partners all over the globe.

Being highly specialized in the development and distribution of aftermarket roof- and comfort controllers since 2002 allows them to offer an unsurpassed level of competence and product quality. Their main goal is optimization of each individual product to a maximum in compatibility, usability and intuitive operation. They put greatest effort into development and quality checks of all their products to achieve this goal and meet all expectations of their customers.

The extraordinary success of their products is also based on the great communication with their customers, which usually already starts for each new product during the development and prototyping phase.

Press & Media Contact:
Anja Lehmann
Mods4cars LLC
1350 E. Flamingo Rd #3100
Las Vegas, NV 89119 – USA
+1-310-9109055
lehmann@mods4cars.com
http://www.mods4cars.com