Hero Singer Mariah Carey and The Speed Traders Author Edgar Perez to Present in Singapore on October

Edgar Perez, former McKinsey and IBM consultant, is a global expert, author of The Speed Traders, Knightmare on Wall Street, and the course director of The Speed Traders Workshop 2014 Singapore, “How Banks, Hedge and Mutual Funds and Brokers Battle Markets ‘RIGGED’ by Wall Street’s ‘Flash Boys’, High-frequency Trading, Exchanges and Dark Pools”.

New York, NY, USA (September 19, 2014) — October seems to bring a lot of surprises for citizens of the Lion City. On October 24, 44-year-old Mariah Carey will perform in Singapore; she has been in showbiz for more than 25 years and has sold more than 220 million albums. Just the day before, October 23, 40-year-old author Edgar Perez will present The Speed Traders Workshop 2014 Singapore, “How Banks, Hedge and Mutual Funds and Brokers Battle Markets ‘RIGGED’ by Wall Street’s ‘Flash Boys’, High-frequency Trading, Exchanges and Dark Pools”.

In an interview with Channel News Asia, Carey revealed the secret to longevity in the music business. It is her ability to “transcend trends” and having a whole lot of “commitment”, she said. “Longevity is something that is very difficult to obtain in this business because a lot of the music business, particularly now, is about trends. And a trend is a trend because it lasts for a moment and then it’s gone.”

“There are people who transcend trends and typically they are the people who have a catalogue of songs that people love or a voice that people have learnt to love over the years, that’s just like embedded in people’s ears, brains and hearts like a soundtrack to people’s lives. I really think that we never know who’s going to have what type of longevity. It’s really about your commitment to the music and your commitment to your fans and yourself and how much you are willing to give up. There are really a lot of talented people out there, it just depends on how much they want it.”

Perez’s The Speed Traders Workshop 2014 Singapore (http://www.thespeedtradersworkshop.com) will cover the latest research currently available and reveals how high-frequency trading players are operating in global markets and driving the development of electronic trading at breakneck speeds from the U.S. and Europe to Japan, India, and Brazil. The “flash crash”, the suspended BATS IPO, the botched Facebook IPO, Knight Capital’s trading malfunction and Nasdaq’s Flash Freeze are just a few of the milestones in the history of high-frequency trading that will be dissected with participants coming from all corners of the financial services landscape.

Mr. Perez is widely regarded as the preeminent global expert and speaker in the specialized areas of algorithmic and high-frequency trading. He is the author of The Speed Traders, published in English, Chinese and Bahasa Indonesia, and Knightmare on Wall Street. He contributes to The New York Times, UltraHighFrequencyTrading.com and China’s International Finance News and Sina Finance.

Media Contact:
Julia Petrova
Media Relations Coordinator
Knightmare on Wall Street
+1-414-FORUMS0
info@knightmareonwallstreet.com
http://www.knightmareonwallstreet.com

LondonTown.com: London gallery prepares to explore sex, penguins and much more

Wellcome Collection unveils an idiosyncratic autumn events programme for 2014

LONDON, September 17, 2014, The Wellcome Collection, one of London’s most stimulating and unusual venues is preparing to reopen after a lengthy closure for redevelopment and has revealed details of its event-packed autumn programme featuring a busy calendar of exhibitions and one-offs. The Wellcome Collection is located on the Euston Road close to Euston, King’s Cross and St Pancras International stations and features items covering art, science and history from an idiosyncratic personal collection accrued by a pharmacology billionaire on his travels almost 100 years ago. The venue is being extensively refurbished but several areas are open, including some gallery space, a café and bookshop. For more about the Wellcome Collection, see LondonTown.com, where you will also find the best information about London events and exhibitions, as well as London hotels, shops and restaurants.

The Wellcome’s programme includes An Idiosyncratic A to Z of the Human Condition, a free exhibition that runs until 12th October featuring a curious combination of objects, medical artefacts, paintings, photographs, sculptures, and contemporary artworks. Running until July 2015 is the free video installation, Eye Contact, which forms two giant pairs of eyes that stare out from the windows of the Wellcome Trust’s headquarters, winking and blinking at passing tourists and traffic. The eyes will be ‘awake’ and active through the day and will close at sunset to ‘sleep’ through the night – unless they are woken by a passing pedestrian.

The Wellcome will also be running the Age Of Exploration event series, which looks at the history of exploration and the nature of human curiosity. Events include a talk called Into The Unknown on Thursday 11th September (7-8.30pm), that looks at the human desire to question the unknown and the impact this has on our minds and bodies, and The Worst Journey on Thursday 9th October (7-8.30pm), which looks at the formation of Henry Wellcome’s vast hoard of medical curios and features a specially commissioned musical performance that looks at how how Apsley Cherry-Garrard, the youngest member of Captain Scott’s fateful expedition, risked life and limb to collect emperor penguin eggs in the Antarctic winter.

Coming later this year is a new exhibition, The Institute Of Sexology – from 20th November 2014 to 13th September 2015 – which will be a candid exploration of sexuality, featuring more than 200 objects spanning art, archival material, erotica, film and photography. It will be the first ever UK exhibition to look at the work of the pioneers of the study of sex.

END

About LondonTown.com
LondonTown.com is the number one Internet site for London. With over 18 years of experience assisting visitors to the capital, they pride themselves on their customer service and editorial independence – no banner advertising or paid for content is allowed. The LondonTown.com team assist in finding cheap London hotels, sightseeing tours, ticket information and events. Trusted and with a loyal following, LondonTown.com is a very reliable source of recommendations and advice on what to do in London.http://www.LondonTown.com

LondonTown.com: Spectacular London home opens doors this Bank Holiday

Dance in the Duke of Wellington’s ballroom and see a nude Napoleon at Apsley House

 

LONDON, September 17, 2014, Fans of London’s colourful history will going to get an extraordinary opportunity to recreate Regency London at one of the capital’s great historic houses this August Bank Holiday. A special Regency Weekend is being held on Sunday 24th August and Monday 25th August at Apsley House, the former home of the Duke of Wellington, featuring dancing and tours of this historic building. Apsley House is located at Hyde Park Corner, right at the heart of London. Visitors to the city should see LondonTown.com for the best information about restaurants in London, cheap hotel rooms and the best bars and places to shop, as well news about events and exhibitions at other top London attractions.

Apsley House – its alternative address is No 1, London – was home to the Duke of Wellington after his victory over Napoleon at Waterloo in 1815, and it retains many of the features and characteristics of those days. The Regency Weekend will allow visitors to view a remarkable interior as well as o ne of the finest art collections in London. Apsley House has paintings by Velazquez and Rubens, a massive nude statue of Napoleon, a wonderful collection of silver and porcelain, the oldest surviving grand piano and, of course, an original pair of Wellington boots.

The weekend is being held of next year’s celebrations that will mark the 200th anniversary of the Battle of Waterloo. It will allow visitors to look back at the home life of the powerful men of Wellington’s army and see their wives dressed in all their finery. Families can meet the Napoleonic gentry, learn how to dress as a regency gentleman, discover more about their style and taste and witness the life of ladies during this period. There will also be opportunities throughout the day to learn how to dance Jane Austen-style in the grand ballroom of this spectacular building. For more information, see LondonTown.com

About LondonTown.com
LondonTown.com is the number one Internet site for London. With over 18 years of experience assisting visitors to the capital, they pride themselves on their customer service and editorial independence – no banner advertising or paid for content is allowed. The LondonTown.com team assist in finding cheap London hotels, sightseeing tours, ticket information and events. Trusted and with a loyal following, LondonTown.com is a very reliable source of recommendations and advice on what to do in London.http://www.LondonTown.com

 

SAFE International Self Defense Launches Torontoselfdefense.net in Toronto, ON

SAFE International is the leading provider of mobile self defense training in Toronto, Canada and has expanded internationally with a goal to teach 500,000 people by 2020!

Toronto, Canada, September 17, 2014 – (Straight Line PR) – Toronto Self Defense, SAFE International Self Defense Experts launch www.torontoselfdefense.net SAFE International is the leading provider of mobile self defense training in Toronto, Canada and has expanded internationally with a goal to teach 500,000 people by 2020! SAFE International Self Defense Toronto has taught more than 185,000 people and specializes in the following self defense programs:

1) Toronto Women’s Self Defense – SAFE International Toronto Women Self Defense Parties have been featured on Global TV and have gained recognition world wide for not only being potentially life saving, but also for being a lot of fun. Part of the SAFE International mission is to show women that they have the ability to defend against someone who may be bigger and stronger.  The most important component of a SAFE Self Defense Party is the emphasis on avoiding dangerous scenarios through discussion and their unique teaching methodology of using humour and teaching realistic self defense. Their courses are perfect for the on-the-go business woman, or a busy stay-at-home mom. They are generally taught in the comfort of the home with everyone enjoying a meal, snacks, or even dessert. This is not your mother’s Tupperware Party!

2) Toronto Corporate Self Defense – Workplace violence is on the rise. Company and organizational leaders have become increasingly concerned about protecting themselves and their staff. SAFE International can address these needs by providing seminars tailored to specific job needs in any service industry ranging from real estate to health care to sales employees. Self protection for employees is not just a necessity but also a form of insurance that will make your business more profitable and your employees more confident and secure. SAFE International courses are excellent at meeting many aspects of Ontario Bill 168 on workplace violence and harassment.

3) Toronto High School Self Defense – SAFE International has become Canada’s most popular high school course for both boys and girls due to the fact that they don’t teach martial arts, but rather a practical approach to personal safety with an emphasis on detecting and defusing potentially dangerous situations. All their instructors are certified through SAFE International and have a unique ability to reach the students in an effective and memorable manner. SAFE International offers courses from one to five hours in length.

You can visit their main site by going to www.safeinternational.biz You may also contact SAFE International by email at info@safeinternational.biz or call them toll free at 1-800-465-5972

Contact:
Chris Roberts
SAFE International™
15535 Cooper Rd.
Lunenburg, ON
Canada K0C 1R0
1 800 465-5972
chrisroberts@safeinternational.biz
http://www.safeinternational.biz

The Lexus Dealer Network Implements the Gea-Toyota System Based on AuraPortal BPM

The implementation of this system in the Toyota dealer network in Spain has been awarded by the Workflow Management Coalition WfMC for ensuring compliance with environmental legal obligations, using only the strictly necessary human resources.

Woburn, MA, September 17, 2014 – AURA (www.auraportal.com), a global provider of AuraPortal Business Process Management (BPM) software, has announced that the Lexus dealer network in Spain has implemented the Gea-Toyota system in its centers, to optimize economic resources and improve environmental practices. This move will also ensure compliance with TOYOTA SPAIN’s environmental legal obligations.

AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix report and by other renowned analyst firms.

The consultancy to adapt the environmental processes of the multiple dealers in the TOYOTA SPAIN network was provided by the professional services firm Auren, as well as the support prior to certification. AuraPortal BPM was chosen as the platform to model and automate the processes related to the ISO 140001 standard and other TOYOTA SPAIN processes, forming the Gea-Toyota solution.

“The implementation of a management tool like Gea-Toyota based on AuraPortal BPM has meant that a large part of the work has been centralized, making it possible to maintain the same criteria for all of our many dealers located throughout Spain,” says Enrique Centeno, Communication and Public Relations Director at TOYOTA SPAIN.

About AURA (http://www.auraportal.com)
AURA is a global BPM (Business Process Management) software provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AURA has a presence in 40 countries with more than 300 customers including, among others: Walmart, Toyota, General Motors, Pemex (Petroleos Mexicanos), Carrefour, ArcelorMittal, PepsiCo, Coca-Cola, Danone, INCAE, Kimberly-Clark, Yamaha, Royal KPN, Bristol-Myers Squibb, etc., as well as many Government Agencies and Departments in several countries. All of these customers benefit from maintenance contracts.

It is headquartered in Europe and has an executive branch in North America (Florida). It also has offices in several countries and a vast network of partners who locally attend customers throughout the world.

Contact:
Nina Moon
AuraPortal
400 Trade Center
Woburn, MA 01801-7472
978-808-6340
info@auraportal.com
http://www.auraportal.com

Tamara Campeau is Gallery’s New Featured Artist

Light Space & Time Online Art Gallery is very pleased to announce that Canadian wildlife artist Tamara Campeau is the gallery’s newest featured artist.

Jupiter, FL, USA (September 15, 2014) — Light Space & Time Online Art Gallery is very pleased to announce that Canadian wildlife artist Tamara Campeau is the gallery’s newest featured artist. Tamara will now be featured and be widely promoted by the gallery.

Tamara Campeau was originally born in the sunshine state of Florida. Not too long after she immigrated to Quebec, Canada with her mother. What Tamara loved most in life was animals and art. Till this day, these two loves are still very present in her life.

Tamara attained a technical degree in Illustration & Design in 2008. During and following her college studies Tamara would do commissioned paintings which consisted mostly of dogs, cats and portraiture of people. In terms, of personal work, Tamara enjoys depicting nature’s greatest creation, wildlife. In general she is very observant of everyday life where then she tries to incorporate this in her work.

She has been painting for 10 years, at first in acrylic, but she has now been painting primarily in oil for the past seven years. When bringing life to her creations she emphasizes detail and textures to draw on the emotions of her audience through the eyes of her subjects. Tamara considers herself to be a self-taught painter because throughout her studies, painting was not really taught to the students and even then it was only in acrylic.

Tamara’s artworks has achieved special recognition and awards of merit from international art gallery contests. Tamara inspiration is fuelled by the work of Canadian artist Robert Bateman and illustrator David Colman. Her website: http://www.tcampeaupaulson.com.

About Light Space & Time Online Gallery

Light Space & Time – Online Gallery offers monthly art competitions and monthly art exhibitions for new and emerging artists. It is Light Space & Time’s intention to showcase this incredible talent in a series of monthly themed art competitions and art exhibitions by marketing and displaying the exceptional abilities of these worldwide artists. Their online gallery website can be viewed here: http://www.lightspacetime.com.

Media Contact:
John R. Math
Light Space & Time Online Gallery
118 Poinciana Drive
Jupiter, FL 33458
888-490-3530
info@lightspacetime.com
http://www.lightspacetime.com

LondonTown.com: Tate galleries in London prepare for another bumper year

Sculpture, painting, photography and Pop Art all lined up for 2015 programme

LONDON, September 16, 2014, London’s Tate galleries have announced the highlights of their 2015 exhibition programme. The two galleries, which are among Europe’s leading cultural attractions, will be holding major exhibitions on sculpture, Pop Art and photography, featuring the work of the likes of Barbara Hepworth, Alexander Calder, Frank Auerbach and David Hockney. Tate Britain in Pimlico and Tate Modern in Borough are both located on the River Thames and are connected by a ferry service that travels between the two galleries. For more on this and other attractions and exhibitions to look forward to in 2015, as well as news about London hotels, restaurants, shops and museums, see LondonTown.com, the city’s best guide for tourists.

The first half of 2015 at Tate Modern features three major retrospectives by prominent modern and contemporary painters. Sonia Delaunay (1885 – 1979) celebrated the modern world of movement, technology and urban life as a significant figure of the Parisian avant-garde from the 1920s. American minimalist painter Agnes Martin (1912-2004) came to prominence in the 1960s with her subtle, evocative canvases marked out in pencil grids and pale colour washes. And Marlene Dumas’s (b.1953) paintings reflect contemporary anxieties about life and death, gender and sexuality, and the influence of mass media and celebrity.

Tate Modern’s later exhibitions will include Alexander Calder: Performing Sculpture, the artist’s first major retrospective in the UK. Calder was a pioneer of kinetic sculpture and played an essential role in reshaping the history of modernism. The World Goes Pop  will tell new and different stories about Pop art from the 1960s and 1970s. It will reveal how one of the world’s most accessible art movements was often a subversive international language for criticism and public protest.

At Tate Britain in Pimlico, the first retrospective in London since 1968 of the work of Barbara Hepworth opens in the summer. One of the most successful sculptors in the world during the 1950s and 1960s, it will emphasise Hepworth’s prominence and significance in the international art world. Frank Auerbach (b.1931) has made some of the most resonant and inventive paintings of recent times, of people and of the urban landscapes near his studio in Mornington Crescent. Tate Britain is working closely with the artist on an autumn exhibition of works from the 1950s to the present day. From the autumn, the group exhibition  Art and Empire  will present art of the last three hundred years, including contemporary works, associated with the British Empire.

There is an emphasis on photography at Tate Britain in the spring of 2015. Salt & Silver: Early Photography 1840-1900 is devoted to original salted prints, one of the earliest forms of photography.  Nick Waplington and Alexander McQueen  is the result of a unique collaboration between photographer Nick Waplington and acclaimed fashion designer Alexander McQueen. For more on these exhibitions at Tate Modern and Tate Britain, see LondonTown.com.

About LondonTown.com
LondonTown.com is the number one Internet site for London. With over 18 years of experience assisting visitors to the capital, they pride themselves on their customer service and editorial independence – no banner advertising or paid for content is allowed. The LondonTown.com team assist in finding cheap London hotels, sightseeing tours, ticket information and events. Trusted and with a loyal following, LondonTown.com is a very reliable source of recommendations and advice on what to do in London.http://www.LondonTown.com

LondonTown.com: Spectacular theatre in Cutty Sark hold unveils autumn line-up

Actress Diana Rigg and presenter Nicholas Parsons among those due to perform.

LONDON, September 16, 2014 , The Cutty Sark, the world’s sole remaining tea clipper and a major London landmark, has announced a new season of performances for autumn 2014 to be held within the ship. The Cutty Sark is located in Greenwich, close to numerous London attractions such as the National Maritime Museum and Royal Observatory, as well as a wide range of hotels, bars and cheap London restaurants. For more on the attractions of Greenwich, see LondonTown.com.

The Cutty Sark‘s lower hold, where precious cargoes of tea and wool were stacked over a century ago, now features a studio theatre and this is where the performances will be staged. During the daytime, the hold contains displays of tea chests and other artefacts relating to the ship’s extraordinary history. In the evening, the central section is transformed into a 92-seat studio theatre, offering cabaret, comedy, music, special lectures and small scale-drama. The Michael Edwards Studio Theatre is now set to welcome a series of renowned performers and personalities for its autumn season.

Among those due to perform at the studio are the actor Diana Rigg, who will discuss her remarkable life in film, TV and theatre on 17th October, and veteran comedian and presenter Nicholas Parsons, who will talk about some of the highlights from his long career on 18th October. On 26th October, the writer Charles Connelly will talk about his recent book, of Attention All Shipping: a Journey Round the Shipping Forecast,  in which he explored the history and locations mentioned in radio’s shipping forecast.

Other performers include broadcaster Andy Kershaw, musical duo Anna Noakes and Gabriella Dall O’Lio, comedians Quincy and Dane Baptiste, and magician Matthew Stirling. “The opening fortnight was a huge success with every show a complete sell-out” says Yvette Griffith, Cutty Sark Studio Theatre programmer. “We’re really excited to welcome another host of famous performers and fresh talent to the ship for the new season, and further developing the Cutty Sark’s reputation as a unique arts venue as well as a renowned historic landmark.”

About LondonTown.com
LondonTown.com is the number one Internet site for London. With over 18 years of experience assisting visitors to the capital, they pride themselves on their customer service and editorial independence – no banner advertising or paid for content is allowed. The LondonTown.com team assist in finding cheap London hotels, sightseeing tours, ticket information and events. Trusted and with a loyal following, LondonTown.com is a very reliable source of recommendations and advice on what to do in London.http://www.LondonTown.com

 

Audio Launch of Venkat Bharadwaj’s Feature Film A DAY IN THE CITY

Earth Awareness Foundation recently released the audio CD of independent Kannada feature film ‘A Day in the City’ at Mantri Square, Bangalore.

Bangalore, India, September 16, 2014 — Earth Awareness Foundation recently released the audio CD of independent Kannada feature film ‘A Day in the City‘ at Mantri Square, Bangalore. The movie is an initiative to raise awareness on significance of conservation of natural resources especially water.

The audio was released by cine star Darshan Toogudeep & Mrs. Snehal Mantri, Director Marketing, Mantri Developers along with the movie artists. Darshan’s brother, film director and producer Dinakar Toogudeep and ex-Karnataka Nataka Academy Chairman Mr. Srinivas Kappanna were also present during the launch. Also on the stage were Bhasker CCL player and actor, CV Shivashanker, and music director Shiva Sathya and film director Venkat Bharadwaj were present. The film is of 125 minutes duration and has three songs in it.

The film’s director Venkat Bharadwaj has done many short films prior to this feature. ‘Paani Ke Rang’ a six minutes music video, ‘Polish’ a 7 minutes education based was telecast worldwide, ‘E Dhareyu’ (The Earth) a four minutes music video in Kannada was environment based that was followed by ‘Save the Earth’ a public interest program and ‘School Fees’ was 60 second short film on power of handicap that was nominated for Woodpecker Film Festival. More information about the film can be obtained from http://www.adayinthecity.in

A Day in the City‘ all set for release by end of October 2014. The team includes veteran director of Kannada cinema CV Shivashanker and theatre exponent Srinivasa Kappanna as lead actors. Laxman Shivashankar, Sridharan, Manohar Ramakumar, Lokesh Chandra , Mani Maran, Sriharsha Nagaraj, Raj, Deepak, Lawrence, Rajesh , Vishwanath and many others are also in the cast. Rajiv Mathew leads the marketing and media aspects of the film. Vishwas Avathi is the Director of Photogrpahy and also takes care of editing. This movie is a great example of independent cinema in the Kannada film industry.

Press & Media Contact:
Rajiv Mathew
A Day In The City.in
Bangalore, India
adinthecity@gmail.com
http://www.adayinthecity.in

Post Torrent Deal, Elder Pharma Strengthens Presence In The Rs 4000 Crore Skin Care Sector

Launches a slew of Derma products & also plans half a dozen more with a view to grab a market share of 4-5%.

Mumbai, India, September 16, 2014 — Post Torrent deal, a much leaner and better leveraged Elder Pharmaceuticals Ltd (BSE: 532322 / NSE: ELDERPHARM) has begun its ambitious foray and growth story into the Rs 4000 crore Dermatology segment. Hitherto the company had some presence in this category but with a slew of new launches it plans to grab a market share of 4-5 per cent in each sub-category. Skin care has always been a market segment characterized by several global MNCs like Unilever, P&G, Revlon, Lakme, Amway, Artistry, Olay, Garnier and L’Oreal as well as local players and thousands of small units in the unorganized category – each vying for a dominant presence through adoption of a combination of marketing strategies and product differentiation.

Amongst the new introductions of Elder are Eslite Plus, a Hydroquinone & combination cream for Skin Lightening, Ultraguard, a sunscreen containing American & European FDA standard ingredients like Tinosorb from BASF & Uvinul A Plus which make it non greasy & skin friendly as compared to other preparations, B-New, an anti aging cream for rejuvenation of dry rough skin areas, Camoflage a stretch-marks & Pregnancy line remover and Skin O2, a multi vitamin product in soft gelatin capsules for skin nourishment. Says Mr Alok Saxena, Managing Director, Elder Pharmaceuticals Ltd, “Launched through the ethical route, the initial response to these products has been encouraging and we expect these brands to contribute a combined turnover of about Rs 115-125 crore by FY16.

Also on anvil are products for lip care, hair loss, under-eye gel, face cleansers, moisturizers etc. Derma products are in demand not only for therapeutic requirements but also for lifestyle reasons enabling the skin care industry to evolve to the age of cosmetic and anti-aging treatments. Lack of comprehensive skin related treatments at medical level is one factor which is boosting the business of pharma companies and encouraging them to explore the opportunity of selling over the counter (OTC) products by bringing novel compounds in or by in-licensing international products.

Adds Saxena, “More than 80% of the cosmetics market comprises of low & medium-priced categories in terms of volume. We would be targeting the premium and economy segments through new launches and for the time being have no plans to launch products in the luxury segment.” Elder Pharma is targeting a turnover of Rs 1000 crore by 2017 with its national & International operations contributing equally. This it hopes to achieve through a combination of market positioning, mass geographical expansion, product revamps and launches in different product categories. Along with Dermatology, Elder’s major focus areas in the years to come shall be in the anti infectives, Lifestyle diseases and Neurological segments.

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067 India
Mob: +91 98205 03876
Tel: (022) 28625131/32
Fax: (022) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.elderindia.com