Aditya Bansal and Praveen Elak, Weartrons, Presenting Run-n-Read at Wearable Computing Conference NYC

Building off of the momentum of past successful conferences, Golden Networking takes Wearable Computing Conference 2014 (www.wearable-computing-conference.com) global: New York City, San Francisco, London, Seoul and Munich, “How Wearable Technologies are Revolutionizing Mobile Wireless Internet, Healthcare and Fashion”.

New York City, NY, USA (January 29, 2014) — Aditya Bansal, Technical Co-Founder, and Praveen Elak, Business Co-Founder, of Weartrons Labs, will present at Golden Networking’s Wearable Computing Conference 2014 (http://www.wearable-computing-conference.com), “How Wearable Technologies are Revolutionizing Mobile Wireless Internet, Healthcare and Fashion”, forums to be held throughout 2014 in New York City (January 30), San Francisco (March 18), London (May 29), Seoul (September 25) and Munich (November 20).

Started in 2013 by experienced hardware specialists and product evangelists Mr. Bansal and Mr. Elak, Weartrons imagines and creates wearable electronics products that aim to make day to day life better. Based in New York, NY, Weartrons is committed to building simple and inexpensive products that anyone can use. As a child, co-founder Mr. Bansal was a constant source of consternation for his parents due to his tendency to dismantle every electronic object in the house. Years later, aided by a PhD from Purdue, he creates wearable electronics to common problems. Not satisfied with a PhD from SUNY Buffalo, Mr. Elak did an Exec MBA from Wharton. Armed with these degrees, he has been walking the line between business and technology with a successful mobile software venture in its exit phase.

Weartrons, creator of wearable electronics products that aim to make day to day life better, launched last year a project on Dragon Innovation’s crowdfunding platform. Weartrons’ goal was to raise funds to begin production of its small device, Run-n-Read. The Run-n-Read is a device that enables people to read while working out and can be used with most cardiovascular workout machines, such as treadmills, elliptical trainers, stepmills, stairmasters and stationary bikes. It reduces the strain on eyes while reading on a train or bus.

“Run-n-Read is providing an elegant solution for a problem that many people can easily relate to and have assumed that there is no fix for it,” said Mr. Elak. “We are launching on Dragon Innovation’s platform as we believe that their deep experience and practical knowledge in volume manufacturing of electronic products will help us recognize and address – all of the second-, third-, and fourth- order problems. Those are the things you can’t learn elsewhere unless you try and fail, something we cannot afford.”

What looks like a smaller version of a zippo lighter with a clip, is actually a stabilizing device that makes it easier to read while your head and/or body is moving. Clipped to your headband or to your shirt, the Run-n-Read uses motion sensors and tiny controllers to sync your head movements with a tablet via Bluetooth. The device tracks the user’s head movements and then adjusts the text on the screen in real time so that it bounces around in time to the user’s pace. Though a person standing nearby can see the text jumping up and down, the person wearing the device would see the text as perfectly still.

Golden Networking’s Wearable Computing Conference 2014, “How Wearable Technologies are Revolutionizing Mobile Wireless Internet, Healthcare and Fashion,” will examine wearable technologies’ functions, application, the competition and possibilities for economic and personal growth. Wearable Computing Conference 2014 is produced by Golden Networking (http://www.goldennetworking.net), the premier networking community for business and technology executives, entrepreneurs and investors.Panelists, speakers and sponsors are invited to contact Golden Networking by sending an email to information@goldennetworking.com.

Media Contact:
Julia Petrova
Media Relations Coordinator
Golden Networking
+1-414-FORUMS0
jpetrova@goldennetworking.com
http://www.goldennetworking.com

Apparel Company Launches One of a Kind Sports Line

Start up company, SportsAddict Apparel previews its unique athletic products by highlighting several cutting edge sports related accessories on crowd funding site KickStarter.

Homewood, IL, January 29, 2014 – SportsAddict Apparel is created with football and basketball fabric incorporated into athletic apparel. This concept creates a unique aesthetic of accented and strategically placed fabric, which undoubtedly translates the connection of the product to a sport. Sports Addict Apparel adds another dimension to sports apparel in a manner that has never been done before.

Owner and designer, Wallace Brown, describes the company’s mission: “SportsAddict Apparel will address the increasing demand for independent fashion that is fast gaining traction in the U.S. and abroad by presenting customers with a unique, never-before-seen use of materials and textures.” He goes on to say, “We see our product line as the go-to, distinctive, lifestyle brand for today’s active and sports-minded individuals. We named our company with this in mind.”

Wallace is a Chicago native and serial entrepreneur. He talked about how he came up with the idea of using sports textured fabric integrated into apparel. While watching an NFL football game, it came to him: “So many people love sports but where are the products that reflect the synergy of apparel and the fabric which the game is centered on… and what about Basketball as well as other sports?” As he pondered, he sketched out the Football Helmet Hat and the ideas started to flow. “This is the ultimate disruptive model that will appeal to millions, including casual sports fans, women, and children,” says Wallace. The growth of the sports apparel industry, technology, social media, and crowd-funding sites are the perfect formula for this company to gain serious traction in the market.

SportsAddict Apparel is looking to raise funds to realize its growth potential. Using their authentic aesthetic, the company has produced the Football Helmet Hat, visors, and caps as well as backpacks and duffle bags to debut their brand. Their introductory products can be seen at http://www.kickstarter.com/projects/47434463/game-changer-sports-accessories-and-apparel

Contact:
Wallace Brown or R. Calhoun
SportsAddict Apparel
Homewood, IL 60430 USA
312-545-9681
sportsaddictapparelinc@gmail.com
http://www.sportsaddictapparel.com/