International Sportsmen’s Expositions (ISE) is pleased to announce a major expansion to its 13-year-old Arizona consumer show, held at the University of Phoenix Stadium in Glendale, site of the 2015 Super Bowl.
Vancouver, WA, November 24, 2013 – International Sportsmen’s Expositions (ISE) is pleased to announce a major expansion to its 13-year-old Arizona consumer show, held at the University of Phoenix Stadium in Glendale, site of the 2015 Super Bowl. The 2014 ISE event, February 20-23, will feature large indoor displays of sportfishing and pleasure boats, with related marine products and services. 250 exhibiting companies from throughout North America will fill more than 160,000 sq. ft. of stadium space.
“Valley boat dealers want to present their 2014 product lines of powerboats, fishing boats, skiing and recreational boats, and personal watercraft early in the new year, in one convenient venue,” said Brent Layng, ISE new-business manager. Recreational boat sales in Arizona are an $80 million annual business and have increased in recent years, according to the National Marine Manufacturers Association.
“The four-day ISE is Arizona’s largest selling event all year for fishing and outdoor products, services and destinations, attracting sportsmen and outdoor enthusiasts from throughout the valley and region,” Layng noted.
As of November 1, confirmed boat and accessory exhibitors at the ISE and Arizona Boat Show included:
Action Water Sports
Century Marine/Silver Seas
Sun Country Marine
The ISE and Arizona Boat Show expansion includes event upgrades and new advertising initiatives:
* Expanded ISE ad campaign to include boating commercials on TV, radio and billboards
* Targeted direct-mail program
* Publicity and social-media campaigns to Phoenix’s large boating audience
Established in 1975, International Sportsmen’s Expositions owns and operates four events, in Arizona, California, Colorado and Utah. Each ISE ranges in size from 250 to more than 600 exhibiting companies and attracts 18,000 to nearly 40,000 paid attendees during a four-day run.
Director of Communications
International Sportsmen’s Expositions
PO Box 2569
Vancouver, WA 98668