Daily Archives: April 3, 2013

Business, Consumer Services, Internet & Online, Marketing, Real Estate, Small Business, Web 2.0

The realWITS Company Launches Websites for Real Estate Companies Dubbed “Smarter”

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An experienced and respected real estate participant and An experienced and respected real estate participant and SEO adviser has launched a new company, realWITS, to help brokers design actionable real estate company websites, get better results and learn how to integrate sales campaigns with modern techniques of leveraging real estate SEO benefits, providing interactive customer service and challenging not only with local online competitors but also with highly recognized online consumer real estate portals.

Real Estate Web Development Demands Compelling Websites

The company’s mantra is “Smarter Real Estate Websites,” and its mission is to educate real estate professionals about online marketing trends so that they can create more functional websites, optimize searches, integrate modern applications and produce dynamic content.

The real estate industry has traditionally resisted change, but modern real estate Web development and real estate SEO for websites require transformations from conservative advertising and marketing strategies to engage new generations of clients.

Randi Thornton, founder of realWITS, has built a reputation as the go-to SEO Google Gurufrom many years of experience in website development, online promotion and the real estate industry. Many real estate websites treat their online efforts as sideline activities or hobbies, and after working with big branded real estate company websites, Thornton feels strongly that the industry fail to take advantage of their full online marketing potential.

Major problems in most company real estate websites include the following shortcomings:

• Brokers do not control their online presence and messaging.
• Website designs fail to meet the needs of people who search online.
• Real estate websites struggle to achieve strong SEO rankings because of the original website build-out.
• Lack of regular technology upgrades force websites to become outdated.
• Failure to take advantage of website lead-generating capabilities.

Smarter Websites Integrate Design, Content and Functionality

Many real estate companies limit their prospects by only trying to compete with other brokerages, a strategy which fails to take advantage of today’s technologies used by other successful industries and the interactive potential of online marketing.

A popular destination real estate broker website strategically focuses on integration of successful leading websites approaches across all industries, and marketers need to incorporate key elements of design, fresh content, Google rankings, mobile technology, and fast processing speeds to keep up with competitors.

Savvy real estate brokers can optimize website performance by considering the following elements of design and function:

Create Distinctive Designs

Website design generates the platforms that launch successful online real estate marketing campaigns, and conceptual elements should compel a casual online website visitor to engage with actionable functionality by incorporating visually appealing design, easy to navigate structures and an intuitive user experience.

• Forward-thinking real estate brokers will take a look around them and learn from other applications that have gone viral.
• Stunning designs often depend on using a simplistic look and feel, clean site architecture, complementary color schemes, accessible search and intuitive controls.
• Functional copy includes compelling content that delivers quantifiable local communications that help buyers make informed and quicker buying decisions.
• A real estate company website needs to offer photo-centric platforms for property listings.
• Websites attract and retain buyers and sellers with property explore functionality that exposes robust search activity.
• Proper usage of on-site real estate SEO including keyword density, on-page SEO best practice techniques, optimize company brands, local authority rankings and online reputations.

Fluidity VS Static

Smarter real estate company websites create fluid designs that make incorporating changes and updating copy easy to accomplish. Google search engines now place great emphasis on freshness of content when ranking websites in organic searches. Effective sites leave room to make modular changes in designs and copy to take advantage of new technology and online trends.

Growing Impact of Mobile Devices

Consumers increasingly use their mobile devices to find products and services, keep track of personal appointments, make social connections and interact with local businesses. Real estate company website designs need to look good and provide searches with the information they seek on a variety of mobile-device screens.

Monitoring Traffic and Online Behavior

Analytic tools study behind-the-scenes practices and chart consumer behavior to help website owners tweak their designs, change their design strategies and respond to customer concerns and feedback. Smarter real estate company websites use these tools to generate leads, predict consumer behavior, stay ahead of marketing trends and create better real estate SEO campaigns.

Real Estate SEO Marketing

Real estate SEO (search engine optimization) marketing works differently than traditional advertising, and learning to leverage the benefits of on-site SEO helps real estate companies establish online authority, build reputations, interact and create enthusiasm for buyers and sellers, regions and neighborhoods.

Clever brokers will take advantage of unique community real estate data so people revisit for information and connections with a relevant, trend setting online real estate source.
Pinterest Type Usage of Imagery

Effective online real estate marketing requires correct usage of photos to productively showcase properties. No matter how well written a property description is it will never grab the attention of a buyer better than a picture will.

The main emphasis of a company real estate website should be imagery that tells a story and conveys “I want to see more” from buyers, says Randi Thornton.

The realWITS company offers expert real estate company website design, on site-SEO application, education, and strategy for savvy brokers who want to produce above-average returns from their online marketing dollars. The company will function as an authoritative source of designs, strategies and consultations on all the issues that impact a real estate company website.

About realWITS.com
Randi Thornton founded a mortgage company in 1994 and built her first website during the early years of the Worldwide Web to promote the lending business, but she became increasingly fascinated with the real estate side of the mortgage industry. After selling the first business, Thornton was contractually bound by a non-compete clause, so she began working in real estate as Franchise Sales Director for Realogy, parent company of Coldwell Banker, Century 21, ERA and Sotheby’s International Realty.

The realWITS project successfully brings together the real estate, website design and SEO techniques that Thornton used in business and makes them available to real estate companies that want to maximize their online marketing efforts by staying ahead of fast-changing technology and evolving online promotional trends.

Contact and Resources:

Website: http://realWITS.com
Phone: (855) 732-5948 ~ (855) real-WIT

You can read more about the founder and how her career journey lead to the creation of realWITS, smarter real estate company websites > The Randi Thornton Autobiography

Real Estate Company Website Challenge.pdf

ENDS

We welcome your feedback. In our pursuit to help brokers with their website needs, please help us spread the word and share this on your favorite social media website.

Business

Actyl Group Makes Third Trip to Belize to Recruit Workers

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Company seeks to find workers to fill western Canada labor shortage.

Regina, SK, Canada (April 3, 2013) — Actyl Group, a leading international recruiting firm, will once again return to Belize in an effort to find more skilled workers to fill the current labor shortage in western Canada.

During the trip, which will be the company’s third in just four months, Actyl Group representatives will interview people trained in a number of areas. The company is looking for people to fill key positions throughout the provinces of Saskatchewan and Alberta, and plans on making nearly 100 new job offers in April alone.

“We have had great success finding outstanding workers in Belize since we started recruiting in this area, but Saskatchewan, Alberta and the rest of the Western Canada region continue to see major labor shortages,” said Adrian Schulz of Actyl Group. “The people we have met on our trips so far have been exceptional candidates, with great English, from hospitality to skilled trades. We look forward to meeting more potential workers as we again head to Central America.”

As a result of its previous trips to Belize, the Actyl Group made more than 70 job offers, with many of these candidates already about to start their new lives. “It is such an honor to be selected by an Employer in Canada – it will be an adventure. I very much appreciate Actyl for helping me get this opportunity and for supporting me every step of the way” says candidate Stacy Ramos of Belize. Western Canada’s labor shortage stems from the fact that the region experienced slow economic growth until about 2007, and many of its young people left for opportunities in other parts of the country. Over the past five years, however, the region has seen a tremendous amount of economic growth, spurring the need to bring in more workers to fill critical positions.

During its April trip, Actyl Group will particularly be looking for welders, heavy-duty mechanics, ironworkers, sheet metal workers, fabricators, machinists, geomembrane installers, commercial steel framers, flat roofers, small engine repair specialists, automotive technicians and plasterers. One employer also featured will be franchised McDonald’s Restaurants, which was recently named one of Canada’s Top 5 Best Employers for the ninth time.

“There are numerous top employers looking for workers who will bring a great work ethic and dependable skills to these positions, and we haven’t been let down yet when meeting with candidates in Belize,” said Schulz. “If you would like to explore the opportunities provided by western Canada’s recent economic growth, we invite you to meet with our team.”

Actyl Group will be at 19 Barbados Street in the City of Belmopan April 8-11, 2013, from 9 a.m. to 5 p.m. each day. The sessions are free, and potential candidates should bring a copy of their resumes, passports and any diplomas or certificates. To learn more, visit http://www.actyl.com/belize.

Media Contact:
Linda West
Actyl Group Inc.
(306) 569-7948
http://www.actyl.com

Business

Global Sign Restoration, Inc. Celebrates 20 Year Anniversary – With Launch of New Website

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Global Sign Restoration Inc. (GSR) Celebrates 20 Years as the Pioneer and Industry Leader in Sign Refinishing.

Odessa, FL (April 3, 2013) — Global Sign Restoration, Inc. (GSR), based in Odessa, FL is largest, most experienced Sign Restoration Company in the country. The company got its start in the sign industry back in 1993, and has been providing cutting-edge innovation in the sign industry now for 20 years. GSR’s proprietary processes allow all types of businesses to restore their existing faded signage or awnings to like-new condition, as opposed to replacing them at a far higher cost to the business and the environment.

In Celebration of their 20th anniversary year, Global Sign Restoration is launching a renewed website please visit http://www.globalsignrestoration.com. The website was created by James Denny Designs located in New Port Richey, FL.

“I am proud of the services that we provide to our clients, and take those relationships very seriously. I fully believe that the best way to a successful business is respecting our clients. Our first ever client 20 years ago is still a client today. Our clients know that they will be taken care of, not taken advantage of.” Michael Pagano, President and Founder.

Media Contact:
Theresa Miller
Global Sign Restoration, Inc.
2431 Merchant Avenue
Odessa, FL 33556
800-238-9916
admin@globalsignrestoration.com
http://www.globalsignrestoration.com

Business

Bright Prospects For The Tea & Coffee Sector And The Tremendous Growth Potential Of The Upscale Independent Café Culture Ensured A Huge Turnout at the recently concluded World Tea & Coffee Expo 2013

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* Show was held from 15th Feb – 17th Feb 2013 at Mumbai, India. * This was India’s first & only trade expo dedicated to the Hot Beverages sector. * 2nd edition of the exhibition to be held at a bigger venue in Mumbai in early 2014.

Mumbai, India, April 03, 2013 — Over 50 Exhibitors from 5 countries displayed their products and technologies at the World Tea & Coffee Expo ™2013 (WTCE 2013), the only trade show on the Hot Beverage sector in India ( http://www.worldteacoffeeexpo.com ). Held at Mumbai India from 15th Feb – 17th Feb 2013, this unique and niche trade event attracted over 3500 business visitors from 8 countries and generated estimated business deals worth Rs 35 crore.

On display were national and international Brands, manufacturing and packaging technology, storage technology, Flavored Beverages, hi-tech vending machines, retails chains as well as a variety of products from importers and exporters of Tea & Coffee. New age products like Herbal tea, Green tea, White tea, Java tea and Lemon grass tea alongwith a variety of Cappuccino products could be seen for the first time in India at this trade exhibition. Hi tech machinery for mass-producing Tea Bags and Plastic based but food grade raw material for tea and coffee disposable cups were also on display. Trade Buyers and business visitors were able to acquaint themselves with the trends in the Indian & Global markets and could decide on the future course of business expansion. A number of alliances were struck and large business deals took place.

Contiguous Conferences & Seminars by Industry leaders charted out the course for the modernization, expansion and upgradation of the Global Hot beverage sector as also predicted the future growth and impact of the Independent Café Culture.

According to Mr Suresh Kotak, Chairman, Kotak Commodities Ltd, who inaugurated the trade event, “Thriving Independent Upscale Café Culture will ensure huge growth in domestic Ready to Drink (RTD) Tea & Coffee sectors aided by the health benefits of Tea & Coffee. The event being first of its kind, where interaction was so intense, that it is bound to address some real serious issues impacting the industry.”

According to an Assocham study the domestic tea industry is growing annually at 15%. The study further states that India accounts for nearly 30% of global Tea output and nearly 25% of tea produced worldwide is consumed in India. Cafe chains (both Tea & Coffee) are expected to generate a turnover of $410 million in India by 2017. Internationally, the market for RTD tea and coffee in terms of revenue is expected to reach US $125 billion by 2017 as against US $69 billion in 2011 (estimated) signaling an anticipated annual growth of 10.9 % 2012 to 2017.

Mr Ravi Thapa of Manjushree Plantations Ltd, one of the major exhibitors says, “We were delighted to be part of the World Tea & Coffee Expo 2013 in Mumbai on Feb 15-17, 2013. The experience was enriching and the connects valuable. This was a great opportunity to interact with organizations and individuals on a common platform. The exchange of thoughts, ideas and developing relationships for mutual growth and development was very meaningful. We wish you all success in the second edition and onwards.”

Another major Exhibitor Mr K V Vishwanathan of dph International Gmbh, Germany pens his experience in these words “We are into packaged tea bags. Our Principal’s Managing Director was also here along with our regular buyers whom we had invited to the Expo. There hasn’t been a single dull moment here at WTCE.”

Echoing similar sentiments is Mohd. Noor Zaki Yahya of Balung Plantations, Malaysia, “We have displayed some very exciting range of teas here in WTCE like java teas and lemon grass teas which are very rare teas and organic teas. From our participation in WTCE, we are sure that there is lot of potential for these teas here in India as everybody seems to be interested in these high end teas. We have lot of footfalls to our stall and our participation really went off well.”

WTCE has thus emerged as the definitive & only business Platform for Hot Beverages Sector which has prompted the organizers to seek a bigger venue in Mumbai to accommodate a larger number of Exhibitors and visitors for the 2nd edition. The 2nd edition will also include a Conference, Workshops and Seminars which will be addressed by industry leaders from India and abroad.

Says Priti Kapadia, Director, Sentinel Exhibitions P Ltd, the organizers of this event, “The hot beverage sector has evoked keen interest not only in India but also in other tea and coffee drinking nations. The biggest need of the hour is to provide this sector an organized platform from where they can not only trade but exchange ideas and interact with other players/ buyers and traders in the industry. WTCE is one such attempt in the direction. ”

The Trade exhibition was supported by leading Trade Bodies like Tea Board of India. (Govt of India), Federation of Indian Tea Traders Association (FAITTA), Bombay Tea Traders Association (BTTA), India-China Chamber of Commerce & Industry, Small and Medium Business Development Chamber of India, Confederation of Indian Small Tea Growers Assoc (CISTA) and Darjeeling Tea Association.

For further information see http://www.worldteacoffeeexpo.com or contact Ms S Khosla on shalini@sentinelexhibitionsasia.com / +91 99678 88940

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32
Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.worldteacoffeeexpo.com