November 2011 – After undertaking extensive research into the latest website usability studies, market trends, and overall user experience, Kingpin-SEO made the decision to totally revise their website. As a search engine optimisation agency, that offers website design and redesign services they understand what a website needs in order to achieve the best possible results and they sought to put that knowledge into action for their own website.
Mike Gracia, the Technical Director of Kingpin-SEO, says that
“It is important to remember that with website design, it isn’t just about the aesthetics of a site. Graphics are great, and can catch a user’s attention, but they’re by no means the only important factor of a redesign.”
“It is also vital to study analytics data, bounce rates, and user experience in order to consider how to best orientate a site in a way that makes navigation as simple as possible for the user, and search engines”
Once a new design is live, it is important to monitor Google Analytics data, to ensure the effects of the redesign are positive.
Kingpin-SEO felt like it was time to update their website in order to make it more current and appealing to their potential customers. Some new features include an animated short film that explains a little about SEO, a very easy to access contact form, as well as refreshed and up to date testimonials from clients.
“There have been considerable changes in Google’s algorithms over the last 12 months or so, many of which are related to the on-page content and construction of a website. This, in part, lead Kingpin-seo to decide to redesign it’s own website”.
“For example, since the Google Caffeine and Google Panda updates, page load time is increasingly important, as is the use of multimedia (online videos, etc) and social integration”.
Mr. Gracia recommends Google’s own tool (Page Speed Online), which is free to use, as a great way for developers to make sure they are creating a website as efficiently as possible, to ensure fast load times.
Website redesign can not only make your site more easily navigable, but it can also increase your chances with Google’s ranking system; something that Kingpin-SEO knows all about.
If your company website isn’t performing as well as you think it should be, then a website analysis, covering not just good design, but also usability and SEO factors, could be the answer to your problems, however many search agencies choose to ignore on-page SEO work in favour of off-page SEO work, but both are important when it comes to Google’s page ranking algorithm, and a well structured website is certainly important for helping, and converting, visitors.
A website should represent the brand, and Kingpin-SEO feel that their new, sleek, and professional site does just that. They are thrilled with the redesign and can happily report that all their clients and staff have given positive feedback on the redesign.
Kingpin-seo
Office 216
42 Triangle West
Bristol
BS8 1ES
Tel: 0117 230 8770
Email: press2011@kingpin-seo.co.uk
Website: http://www.kingpin-seo.co.uk/
