URALCHEM is using its traditional participation in the leading technical event for the UK arable industry, Cereals 2013, to present SOLAR, its new line of water-soluble fertilizers, to the British and Irish markets. The exhibition will also mark the beginning of a large-scale, year long promotion campaign for URALCHEM’s sulphur containing fertilizer NS 30:7.

Lincoln, UK (June 12, 2013) — URALCHEM, the second largest ammonium nitrate producer in the world is using its traditional participation in the leading technical event for the UK arable industry, Cereals 2013, to present SOLAR, its new line of water-soluble fertilizers, to the British and Irish markets. The exhibition will also mark the beginning of a large-scale, year long promotion campaign for URALCHEM’s sulphur containing fertilizer NS 30:7.

True to its strategy of developing tailored products that meet the demands of UK market, URALCHEM is now offering its new line of 100% water-soluble fertilizers, SOLAR. Currently, the product portfolio includes potassium nitrate NK 13:46, monoammonium phosphate NP 12:61 and calcium nitrate Ca(NO3)2.With guaranteed high chemical purity, environmental friendliness and high quality, these products support a wide range of applications; they are suitable for drip watering, foliar fertilization of plants, root fertilization of seedlings, fertilizing potted ornamental plants, flowers, lawns, soccer fields and other applications. The physiologically balanced content of nutrients ensures proper feeding of plants. URALCHEM’s SOLAR fertilizers also help to extend the service life of drip irrigation systems because no insoluble mineral salt deposits are formed in drippers and pipelines.

“We are sure that our SOLAR fertilizers will add value in our supply chain and help to cement relationships with on-farm customers. Being able to offer a wider range of grades means that we can respond to the results of soil analyses more precisely with in-house products. This helps to improve crop quality and volumes through better balanced plant nutrition, thus improving on-farm economic outcomes. Furthermore, the company’s product range suits both farmers and distributors alike. We are pleased to say that different grades from the SOLAR product line can be mixed to prepare solutions with predetermined proportions of nutrients,” said URALCHEM’s Business Development Director, Mikhail Genkin.

URALCHEM is also using Cereals 2013 to launch a promotion campaign for NS 30:7 in the United Kingdom. The company presented this product at the last Cereals exhibition in 2012. Since then NS 30:7 has proved very popular worldwide as an excellent source of combined nitrogen and sulphur nutrition.

Within the framework of a new large scale campaign, URALCHEM’s specialists will hold a number of seminars with potential customers in all key regions of the UK. Together with representatives of leading machinery manufacturers, they will carry out dispersion tests and lay a number of test fields. The programme will also include a large-scale media campaign.

Mikhail Genkin commented, “As well as being consumers of URALCHEM’s standard mass usage products, the United Kingdom and Ireland remain key markets for the company’s complex fertilisers. The UK’s long tradition of using fertilizers to increase crops and its high level of agricultural sophistication has created stringent criteria for the quality and effectiveness of products on the market. Using special fertilizer grades with an appropriate ratio of nutrients is becoming essential to ensure the continued improvement of crop yield. That’s why we are interested in bringing here our most state-of-the-art and market-tailored products, and we are prepared to reach out to each farmer showing the advantages of these fertilizers.”

The SOLAR product line and NS 30:7 will be presented at the company’s stand 8-H-830.

Visitors will also be able to see URALCHEM’s other products that the company has been successfully supplying to the UK and Ireland since 2008.

For further information about the company and its products please refer to the web-site http://www.uralchem.com.

Public Relations Department
URALCHEM, OJSC
Tel: +7 (495) 721 89 89
E-Mail: pr@URALCHEM.com

PR representative in the UK and Ireland
Eva Smit
Tel: +44 (0) 7538 978986
E-Mail: eva.smit@holdensmit.com

URALCHEM, OJSC is one of the largest producers of nitrogen and phosphate fertilisers in Russia and the CIS with production capacities of over 2.5 million tonnes of ammonium nitrate, 2.8 million tonnes of ammonia, 0.8 million tonnes of MAP and DAP, 0.8 million tonnes of complex fertilisers and 1.2 million tonnes of urea. URALCHEM, OJSC is the second largest ammonium nitrate producer in the world and number one in Russia, the second largest producer of nitrogen fertilisers in Russia. Key production assets of URALCHEM, OJSC include Azot Branch of URALCHEM, OJSC in Berezniki, Perm Region; OJSC Minudobrenia, Perm; MFP Kirovo-Chepetsk Chemical Works, OJSC Branch in Kirovo-Chepetsk, Kirov region; Voskresensk Mineral Fertilisers, OJSC in Voskresensk, Moscow region.