With Google, the world’s dominant search engine, announcing that now it officially takes into account factors such as a website’s presence in Twitter and various social networks when it comes to ranking it in its search results, 2011 is the year when officially SEO moves away from complex technical tasks and becomes fully integrated in a website’s online marketing.
This makes it easier for small business and new websites to become optimised better and start ranking higher in search engines without having to think of the additional cost of SEO and SEO-related activities. A well-orchestrated, carefully planned online marketing campaign takes into account regular social network updates, a cross-linked online news posting structure and a website strategy for creating content and updates and combines it all in one seamless whole.
This is exactly the kind of strategy which ‘Online Marketing Help’ advocates and it gives new webmasters the tools necessary to implement it. By examining what you need in order to gain time and reach in the real-time web, ‘Online Marketing Help’ helps new and established webmasters gain valuable time, acquire new resources, gain in terms of both online marketing and SEO and succeed in promoting their online business at a lower cost.
“SEO has stopped being a separate activity and has now become an integral part of online marketing practices,” explains David Amerland, who also wrote the best-selling ‘SEO Help: 20 steps to get your website on Google’s #1 page’. Webmasters who learn this lesson gain time and money by successfully implementing an integrated campaign which has greater impact, produces more persistent results and helps them promote their online business to both human visitors on social networks and search engines.”
With SEO being one of the most costly and least understood elements of online business promotion the ability to now integrate it fully into a website’s regular online marketing is seen as saving time, effort and money. At the same time it provides a solution to the perennial problem of how should a website’s SEO be run and how it should be integrated in its marketing and who would then manage each of these, seemingly separate, aspects. The convergence of SEO and marketing is a big win for business and a blessing for the new webmaster struggling to make the most of their time and contain escalating online publicity costs.
Notes to editors
Online Marketing Help is available to buy from Amazon and any quality offline or online bookshop for $22.99. ISBN: 978-1-84481-988-1. It can also be purchased directly from David Amerland’s website: www.helpmyseo.com.
