Major Update for Securitybenefit.com Promises Fresh Look, Easier Navigation

Topeka, Kansas, March 30, 2012 – Security Benefit Corporation, a Guggenheim Partners Company, today announced the launch of its upgraded and redesigned www.securitybenefit.com website.

“Today’s business world requires access to instantaneous information with clear and compelling Web navigational tools,” said Dave Clauson, 2nd Vice President, Marketing Communications, Security Benefit Life Insurance Company. “Our new website features a cutting-edge design with intuitive navigation and clear paths so financial advisors, consumers, and employers can get the information they need when they need it.”

Clauson said that whether it’s an individual looking for account information or exploring career opportunities, or it’s a financial advisor managing or building a book of business, the company’s new website provides unparalleled ease to access information.

“Beginning today, our online visitors will enjoy a much more vibrant Web experience, one that engages them with bold new colors, full-page graphics, and a clean, uncluttered design,” said Michel’ Cole, Vice President, Corporate Communications, Security Benefit Corporation. “Our new Web features exemplify our commitment to helping investors reach their retirement goals.”

Security Benefit’s new Web design is consistent with the firm’s vision to be America’s thought-leading retirement savings and income company, positioning the firm as a leading provider of savings and income solutions for America’s pre- and post-retirees. Security Benefit targets multiple wealth segments and channels of distribution through an independent merit-based distribution structure.

“Security Benefit’s website provides all the in-depth information and access necessary to quickly and effectively educate the visitor on all aspects of the company’s financial products and services,” said David Harrelson, Acquity Group, who helped in the website redesign. “The website has a sophisticated new look and feel that appeals to multiple audiences and provides a cohesive architecture and framework for telling a compelling Security Benefit story.”

The site will retain existing account and reporting functionality. The Group Trading Platform and www.securitybenefit.com will not change and the same URL may be used for all sites. Financial representatives and clients retain their existing account information, passwords, and user IDs to access the site.

For more information, please contact:
Michel’ Cole, Security Benefit Corporation
(785) 438-3396
Michel.cole@securitybenefit.com

Laura Parsons, CSG-PR
303-887-2911
lparsons@csg-pr.com

About Security Benefit Corporation
Founded in 1892, Security Benefit Corporation, a Guggenheim Partners Company, is a leading provider of savings and income solutions for America’s pre-and post-retirees. Security Benefit Corporation targets multiple wealth segments and channels of distribution through an independent, merit-based distribution structure. By leveraging Guggenheim’s superior general account management capabilities into highly competitive products, Security Benefit Corporation focuses on the retirement savings market providing a full range of services to independent distributors including broker/dealers, IMOs and other financial service providers. Security Benefit is indirectly controlled by Guggenheim Partners, LLC. To learn more about Security Benefit, visit www.securitybenefit.com.

About Guggenheim Partners
Guggenheim Partners is a privately held global financial services firm with more than $125 billion in assets under management. The firm provides asset management, investment banking and capital markets services, insurance, institutional finance and investment advisory solutions to institutions, governments and agencies, corporations, investment advisors, family offices and individuals. Guggenheim Partners is headquartered in New York and Chicago and serves clients around the world from more than 25 offices in 10 countries. For more information, please visit www.guggenheimpartners.com.

Services are offered through Security Distributors, Inc., a subsidiary of Security Benefit Corporation (Security Benefit).

Contact:
Laura Parsons
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
303-887-2911
lparsons@csg-pr.com
http://www.csg-pr.com