Tag Archives: recruitment classifieds

Business

Cross-Post LLC Doubles Down on Technology Events

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Social Media, SEO and Predictive Analytics lead conference topics in Europe and USA.

Athens, Greece (October 26, 2014) — Cross-Post LLC, parent company of Careerpointe™ Recruitment Classifieds Platform and Cross-Post Classified Networks, is attending two international recruitment events this week focused on Social Media, SEO and Predictive Analytics.

The International Classified Media Association #ICMAAthens annual conference was attended by CEO Carl Braun and Director of Business Development George Dratelis. The event, held in Athens, Greece featured speakers from Europe, Africa and the USA and was held at the Intercontinental Hotel.

On Monday, October 27, Braun will be flying from Zurich to Las Vegas to participate in the International Association of Employment websites, (IAEWS) Fall Congress, which will be attended by more than 100 CEO’s of employment websites and associated services.

“In the history of the job board business we have never seen more attention paid to advanced technologies delivering improved results from SEO, Social/Mobile and Predictive Analytics. The future of our industry will be controlled as much or more from activities in the back of the house as from marketing efforts on the customer side. Mobile will top the list and events like these are a wonderful opportunity to network and share ideas,” noted Braun.

According to Google, mobile search eclipsed desktop recently with 54% of users on a smartphone or tablet.

“Europe has a fresh way of looking at traffic development and innovative strategies for employment websites I think,” said Braun. “Several of the folks that are here in Greece at this event will also be attending IAEWS.” He added.

Cross-Post launched the Careerpointe™ Recruitment Classifieds Platform earlier this year from a partnership meeting they had with CareerLeaf of Toronto, Canada at the Spring IAEWS Congress in Nashville. Their award winning (ONREC2014) Tracklet™ technology is now a key component of the Careerpointe™ platform.

Braun and Dratelis plan on taking information and partnerships made at these events to create the next generation of candidate-focused job boards.

“Don’t be too surprised if International plays a huge role in the next product launch.” Dratelis said.

About Cross-Post LLC

Cross-Post LLC was founded in 2004 by recruitment industry executives Carl Braun and John Fujii. It provides niche classified recruitment networks to publishers and today has nearly 200 newspaper clients. The addition of the CareerPointe™ Recruitment Classifieds Platform and the WheelPointe™ Auto Platform offer customers increased flexibility with no long term contracts and dramatically reduced costs.

Contact:
Carl Braun, CEO
Cross-Post LLC
PO BOX 5425
Petaluma, CA 94955
619-575-6577
carl@cross-post.com
http://www.cross-post.com

Business, Human Resources

Cross-Post Classified Networks Partners With Recruitics

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First step towards guaranteed network results for client newspapers.

Petaluma, CA, USA (September 22, 2014) — Cross-Post Classified Networks, the leader in the niche newspaper recruitment space, announced today that they have partnered with Recruitics, a NY-based recruitment marketing agency and automation platform to manage their promotion and marketing of client classified advertisements on specific niche job boards. The move is aimed at increasing response rates for employers placing ads with their local newspaper.

“We’re committed to providing the highest quality advertising options for our clients. By working with Recruitics, we are able to leverage their real-time reporting capabilities to identify underperforming job postings and apply additional marketing resources to improve results. It is the first step in what we hope will be guaranteed results for our clients in the very near future.” noted Carl Braun Cross-Post LLC CEO and Co-Founder.

Recruitics has developed a sophisticated recruitment marketing analytics and automation platform that uses established rules to gauge conversion rate, clicks and applies and matches it to marketing spend. The Recruitics marketing platform is used by major companies, staffing firms, and recruitment advertising companies worldwide.

“The web is a very dynamic advertising environment and it is constantly evolving. What works today may not be as successful tomorrow. Recruitics automatically keeps us ahead of the curve as search engines modify the algorithmic playing field to generate more revenue for themselves.” Said John Fujii Cross-Post COO and Co-Founder. “The marketing effort began on September 1, 2014 in partial response to these search engine limitations and we have committed to a six figure ongoing campaign to boost traffic,” he added.

About Cross-Post LLC

Cross-Post LLC was founded in 2004 by recruitment industry executives Carl Braun and John Fujii. It provides niche classified recruitment networks to publishers and today has nearly 200 newspaper clients. The addition of the CareerPointe™ Recruitment Classifieds Platform and the WheelPointe Auto Platform offer customers increased results with flexible terms and dramatically reduced costs. For more information, visit http://www.cross-post.com.

About Recruitics

Recruitics makes it easy for companies to get amazing results from their online recruitment advertising. Recruitics combines a revolutionary recruitment marketing analytics and automation platform with agency services to ensure its clients drive maximum results from their pay-per-click (PPC) advertising strategy. Recruitics is headquartered in New York City. For more information, visit http://www.recruitics.com.

Contact:
Carl Braun, CEO
Cross-Post LLC
PO BOX 5425
Petaluma, CA 94955
619-575-6577
carl@cross-post.com
http://www.cross-post.com

Business, Human Resources

Cross-Post Classified Networks Hires Industry Veteran

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George M. Dratelis is named new Director of Business Development.

Petaluma, CA, USA (September 15, 2014) — Cross-Post LLC, announced today the hiring of newspaper industry veteran George M. Dratelis as their new Director of Business Development. Mr. Dratelis will be focused on bringing the Careerpointe™ Recruitment Classifieds Platform to new and existing clients.

“We are very pleased that George has joined our team. I’ve known George for years and he is a perfect fit for our growing organization,” noted Carl Braun CEO of Cross-Post LLC. “His experience in digital marketing and advanced platform development are extra bonuses,” he added.

Mr. Dratelis has worked in the online media industry since 1995 with executive positions in newspaper companies, technology vendors and startup companies. He was previously Director of Client Revenue Enhancement with Adicio Inc., Manager of Interactive Audience Development with Lee Enterprises and Corporate Internet Marketing Director at Dow Jones Local Media Group (Ottaway Newspapers). Mr. Dratelis also served two terms as a member of the NAA Digital Media Federation Board of Directors and has been a website judge for the Editor & Publisher EPpy Awards since 2007.

“I am excited to join the team at Cross-Post LLC and bring my passion for media, client support and powerful technology together to deliver an exceptional recruitment classifieds solution for media companies,” said Mr. Dratelis.

John Fujii, Co-Founder and COO of Cross-Post LLC is equally excited with the new hire. “George’s reputation in the marketplace for excellent customer service is exceptional. We are quite pleased with this addition to the Cross-Post family and we know our customers will enjoy working with George as well.

Careerpointe™ Recruitment Classifieds Platform is a leading edge technology that leverages award winning (ONREC 2014) candidate engagement tools to improve newspaper traffic and brand loyalty while vastly improving the job seekers experience. It is not a legacy system but one that is very dynamic and uses responsive design to allow candidates to use mobile and social for search and for submitting applications.

“I am super enthused about representing CareerPointe™ in the marketplace. Focusing on improvement of the candidate user experience will lead to greater gains for our clients while reducing costs and improving flexibility,” noted Dratelis.

Mr. Dratelis will be introduced to the National Sales and Technology Team this week and has already begun his new position.

About Cross-Post LLC

Cross-Post LLC was founded in 2004 by recruitment industry executives Carl Braun and John Fujii. It provides niche classified recruitment networks to publishers and today has nearly 200 newspaper clients. The addition of the CareerPointe™ Recruitment Classifieds Platform and the WheelPointe™ Auto Platform offer customers increased flexibility with no long term contracts and dramatically reduced costs.

Contact:
Carl Braun, CEO
Cross-Post LLC
PO BOX 5425
Petaluma, CA 94955
619-575-6577
carl@cross-post.com
http://www.cross-post.com

Business, Human Resources

Cross-Post LLC Launches Recruitment Classifieds Platform

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New option for employers provides a lower cost, responsively designed platform with award winning tools to improve the candidate experience.

Petaluma, CA, USA (August 20, 2014) — Cross-Post LLC announced today the launch of its new CareerPointe™ Recruitment Classifieds Platform designed for the newspaper industry. Cross-Post LLC, the leader in providing niche recruitment networks for ten years, serves nearly 200 newspapers in North America offering products that enable publishers to help employers recruit in specialty niche markets. Their SocialJobWorking® Network transformed the industry and other networks like Diversity, Veterans, Healthcare, Nursing, Trucking and others utilize some of the largest job boards on the web to deliver qualified talent at a fraction of the cost.

“We have listened to our customer’s needs for a stable, cost effective and responsive Recruitment Classifieds Platform. The key challenges they face with their existing platforms are mobile and social compatibility, flexibility, ease of use and most importantly tools to improve the candidate experience. We have responded with a comprehensive design that includes an award winning (ONREC 2014) technology developed by Careerleaf of Toronto Canada that puts control of a candidate’s careers back in their hands.” noted Carl Braun, Co-Founder and CEO. “The trend was a very important topic at the recent IAEWS Conference (International Association of Employment Websites) in Nashville,” he added.

Careerleaf founder Afifa Siddiqui agrees. “Careerleaf is very excited about being the technology behind CareerPointe. Our mandate is to create an exceptional candidate experience to empower job seekers with huge value while building loyalty with the platform.”

Careerpointe™ will be made available to existing as well as future potential clients with very competitive pricing and no long-term contracts making it both affordable and lucrative as newspapers and publishers will have several new options for earning additional, incremental revenue, but more importantly the candidate stickiness that other job boards lack which makes the revenue gains even more achievable. “Newspapers have a loyal, local audience. Once that readership realizes they can use the newspaper platform to manage all of their job search efforts, no matter what the site, they will respond accordingly.” Braun noted.

“Historically, job boards have placed primary focus on employer acquisition. The candidate relationship has been assumed. Essentially its been ‘If we build it they will come’ Today, there are so many options for passive and active candidates that they can be quite selective on which boards they work with and which companies they ultimately work for. Careerpointe™ is one stop shopping for job candidates. They can use the free tools to do everything from apply with a mobile device to search for free online courses to improve their resumes and their knowledge.” said John Fujii, Cross-Post President and Co-Founder.

The Newspaper Recruitment Classifieds platform was designed exclusively for the newspaper industry and helps them generate revenue easier from niche networks and other products not currently available in the marketplace. It connects seamlessly to all existing sales systems.

“I am TRULY amazed with CareerPointe™. As recruiting professionals, we try to make sure we are constantly evolving. Careerpointe™ adapts to new SEO requirements instantly and provides innovative tools to maximize revenue from an enhanced candidate experience.” noted Chelle Bize, former Manager of Recruitment Advertising with the Las Vegas Review Journal and Manager of Special Projects for the Technology Division of Southern Nevada Goodwill.

“Cross-Post has doubled in size in the last two years due to unique partnerships and an eye on the future of our industry. We have taken that growth and doubled down on new and innovative products for our customers who are intrigued about hire performing, lower cost options.” Said Braun.

About Cross-Post LLC (http://www.crosspost.com/#!technology/c1ua9)

Cross-Post LLC DBA Cross-Post Classified Networks has for ten years provided newspapers with leading edge recruitment networks and technologies enabling them to boost revenue and improve customer results. Cross-Post offers many networks including Diversity, Healthcare, Veterans, Trucking, Nursing, Green Employers, Call Center/Customer Service, Sales & Marketing, IT Jobs, Manufacturing & Engineering and SocialJobWorking®. Cross-Post is a sponsor of the Confluence Social Media Conference being held in Oklahoma City September 6th 2014.

Cross-Post LLC works with nearly 200 newspapers in North America including the Washington Post, Tulsaworld, The Oklahoman and the Milwaukee Journal Sentinel. The company was founded by recruitment and Internet executives Carl Braun and John Fujii in 2004.

Contact:
Carl Braun, CEO
Cross-Post LLC
PO BOX 5425
Petaluma, CA 94955
619-575-6577
carl@cross-post.com
http://www.cross-post.com