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New NanoMarkets Report Projects OLED Lighting Market to Hit Revenues of $1.4 billion in 2019

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Industry analyst firm NanoMarkets has just published its latest forecasts of the OLED lighting market predicting a $1.4 billion market opportunity in 2019.

Glen Allen, Virginia (May 15, 2014) — Industry analyst firm NanoMarkets has just published its latest forecasts of the OLED lighting market predicting a $1.4 billion market opportunity in 2019. The report, “OLED Lighting Markets-2014” (Code Nano-721) notes that while the sector has foundered for the past few years it now appears to be worthy of some renewed optimism based on both on both improvements in OLED lighting panel performance and recent expansion of manufacturing facilities.

Details of the report, including a table of contents and downloadable slides are available at http://www.nanomarkets.net/market_reports/report/oled-lighting-markets-2014.

A companion report titled OLED Materials Markets 2014 will be issued in early June. See http://www.nanomarkets.net/market_reports/report/oled-materials-markets-2014.

Highlights:

OLEDs aren’t just for luxury lighting any more. The efficacy and luminance of OLED lighting panels are reaching levels where OLED lighting firms can claim that their products are truly energy efficient and have the brightness that make them a practical form of lighting for offices and homes. For example, LG Chem says that next year it will have 135 lm/W panels with 5,000 cd/m2 luminance.

Until recently, most of the output of the OLED lighting business was development kits for designers. However, in the next few years, revenues from kits will be rapidly overtaken by revenues from OLED luminaires, with revenues from OLED luminaires for homes reaching almost $400 million in sales by 2019 and revenues from OLED office luminaires reaching almost $380 million in the same year.

OLED capacity continues to grow. In the past three years, Osram and Philips have invested $25 million and $57 million respectively in setting up OLED production lines. Meanwhile, Konica Minolta is currently constructing an OLED mass production facility at an approximate investment of around $100 million.

By next year, worldwide capacity for OLED lighting panels is expected to be around 30 million panels. This number is expected to grow to almost 40 million by 2019. NanoMarkets believes that in the next five years there will be a major influx of low-cost (and possibly government subsidized) Chinese suppliers that will force down OLED lighting prices in a manner similar to what the solar panel industry has experienced.

About the Report:

This report provides a comprehensive analysis of the OLED lighting market, assesses its future potential and offers detailed eight-year forecasts for the OLED lighting business including volume (units and square meters shipped) and value projections of the following market segments: designer kits and related products, office and commercial lighting, residential lighting, non-automotive outdoor lighting, automotive lighting and customized installations.

The report also includes projections of manufacturing capacity for OLED lighting panels and an assessment of which geographic regions will prove the best customers for OLED lighting.

In addition, we examine the product development and marketing strategies of the leading and influential players in the OLED lighting sector, including both large and small lighting firms and the key OLED material suppliers. Among the firms discussed in this report are Acuity Brands, Audi, BASF, Blackbody, BJB, Cheil/Novaled, Dupont Teijin, ETAP Lighting, First-O-Light, Ford, Henkel, Kaneka, Konica Minolta, Ledon, LG Chem, Lumiotec, MC Pioneer, Merck, NEC Lighting, OLEDWorks, Orbotech, Osram, Philips, Pixelligent, Samsung, Sumitomo, UDC and WAC Lighting.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging markets in energy, electronics and other area created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts in OLED lighting and materials spaces, which it has been covering since 2006.

Visit http://www.nanomarkets.net for a full listing of NanoMarkets’ reports and other services.

Media Contact:
Robert Nolan
NanoMarkets, LC
PO BOX 3840
Glen Allen, VA 23058
(804) 938-0030
rob@nanomarkets.net

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NanoMarkets Issues Latest Report on Market for OLED Lighting; Revises Forecasts Downward

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NanoMarkets today announced the release of its report titled “OLED Lighting Market Forecast 2013.”

Glen Allen, Virginia – March 14, 2013 — Industry analyst firm NanoMarkets today announced the release of its report titled “OLED Lighting Market Forecast 2013.” In its latest report, NanoMarkets has significantly lowered its previously released estimates on the future prospects for OLED lighting panels and luminaires. And while the firm estimates that the OLED lighting products business can still surpass $2 billion (USD) in revenues by the year 2020, a number of market and technical factors will need to be overcome for this market opportunity to fully emerge. Additional details about the report are available at: http://nanomarkets.net/market_reports/report/oled_lighting_market_forecast_2013.

From the Report:

Most of the industry’s observers and participants have been targeting the year 2016 as the year that OLED lighting was to really take off. Unfortunately though, in the past year the market showed no discernible technical advancements and from the manufacturing standpoint, there has been insufficient progress on bringing yields up and costs down to support OLED lighting’s entry into general illumination applications like office lighting. Production facilities remain insufficient and the economies within both Europe and Japan are severely dampening market prospects. Last but not least, the industry lacks a true market “champion” that will lead the business forward.

NanoMarkets sees one of three possible scenarios for the OELD lighting business.

Scenario 1: One or two “champion” firms will emerge (perhaps with government support), make substantial performance and process improvements, and sufficiently expand production capacity to bring costs down to a level that with finally enable penetration of general illumination markets. NanoMarkets believes that right now LG is THE firm to drive the market but also notes that China’s influence on the OLED lighting business has yet to be felt.

Scenario 2: If no champion emerges, costs stay high, and performance lags the competition then OLED lighting will be relegated to specialty, niche-only luxury lighting with a market value unlikely exceeding $500 million in revenues before the end of the decade. This will certainly lead to a large exodus from the business.

Scenario 3: Industry fails to attain any reasonable targets – cost or otherwise – and thus relegating the technology to the dustbin of abandoned “revolutionary” technologies. While NanoMarkets does not currently hold this position as the most likely, the industry’s failure to do more than offer future promises makes it a more sobering reality than anyone would have likely considered as recently as last year.

About the report:

Within its new report, NanoMarkets examines three possible scenarios for the OLED lighting business. It also assesses the product development and marketing strategies of the major players in the sector, including Philips, Osram, LG, Mitsubishi/Pioneer, PIOL, Novaled, Lumiotec, Kaneka, Visionox, Acuity Brands, LEDON OLED/Tridonic, First-o-Lite, WAC Lighting, GE, Samsung, Moser-Baer, and others.

The report contains detailed, eight-year forecasts for OLED lighting, at both the OLED panel and luminaire/fixture level, in both value ($ millions) and volume (both area and units) terms, broken out by application. OLED lighting applications covered are: samples and designer “kits”, luxury luminaires, large-scale installations, residential lighting, commercial lighting, and automotive lighting.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in solid-state lighting, energy, electronics and other markets created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts of this kind and has been covering the OLED and OLED materials space for more than six years.

Visit http://www.nanomarkets.net for a full listing of NanoMarkets’ reports and other services.

Media Contact:
Robert Nolan
NanoMarkets, LC
PO BOX 3840
Glen Allen, VA 23058
(804) 938-0030
rob@nanomarkets.net

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NanoMarkets Announces Release of OLED Lighting: Companies, Products and Strategies – 2012 Market Report

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NanoMarkets has announced the release of its latest report on OLED lighting titled “OLED Lighting: Companies, Products and Strategies – 2012.”

Glen Allen, Virginia – May 9, 2012 — NanoMarkets has announced the release of its latest report on OLED lighting titled “OLED Lighting: Companies, Products and Strategies – 2012.” NanoMarkets projects that the OLED luminaire market will reach $6.4 billion ($US) by 2017 and within the report shows how far the OLED lighting industry has developed in the last two years. The report notes that OLED luminaires are available at affordable prices and a surprisingly large number of major electronics and lighting companies have developed plans to take OLED lighting into the mainstream general lighting market. Performance criteria for OLED lighting are close to acceptable for many real world applications.

This report analyzes in depth the product/market strategies of leaders of the OLED space including; Acuity Brands, AUO/Lextar, Blackbody, First-o-Lite, GE, Kaneka, Konica Minolta, LG, Lumiotec, Mitsubishi, Moser Baer, NEC, Novaled, Osram, Panasonic, Philips, Pioneer, Samsung, Sumitomo, Visionox and WAC Lighting. The report also provides insight into the strategies of smaller and emerging companies in this space.

Additional details about the report are available at: http://nanomarkets.net/market_reports/report/oled_lighting_companies_products_and_strategies_2012

The firm recently released its forecast of the OLED lighting global market. Details of that report are available here: http://nanomarkets.net/market_reports/report/nanomarkets_oled_lighting_market_forecast_q2_2012

Highlights from the Report:

One of the main selling features claimed for OLED lighting is “energy efficiency.” Two years ago, OLED lighting wasn’t very efficient, offering around 20 lm/W. Today, it is much closer to CFLs and LEDs as OLED lighting panels now routinely reach 45 lm/W to 65 lm/W. Prominent OLED lighting firms are confident that they will soon offer panels in the 100-150 lm/W range, which would then enable OLED lighting to rapidly penetrate general lighting markets. Firms that have announced superior efficiency performance in product roadmaps include Panasonic, LG and Philips.

OLED lights already compete with CFLs on lifetimes but remain challenged by LEDs. Still OLED lighting lifetimes continue to improve rapidly. Philips believes that OLED lighting panels will reach 40,000 hours by 2018. LG says it can reach this by 2015.

Firms in the OLED lighting space see office lighting as an early revenue generator. For this to happen, panels must be much larger than they are today. Major OLED lighting firms expect progress in this area soon. The often-conservative Philips plans 1 m x 1 m panels by 2018; Panasonic will have 600 x 600-mm panels by 2019. The Korean firm, Jusung Engineering has already built a 730 x 920-mm panel, although not as a commercial product.

There is a revival of interest in solution processing as a way of producing low-cost OLED lighting panels to profitably meet the price points of general lighting. Although GE’s efforts in this area are behind schedule, Sumitomo’s announcement that it is making a strong effort to print OLED lighting panels has given new life to printing OLED lighting panels. The Pioneer/Mitsubishi alliance is also developing a printing process for some layers of its panel.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in energy, electronics and other markets created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts of this kind and has been covering OLED lighting for six years.

Visit http://www.nanomarkets.net for a full listing of NanoMarkets’ reports and other services.

Media Contact:
Robert Nolan
NanoMarkets, LC
PO BOX 3840
Glen Allen, VA 23058
804-270-1718
rob@nanomarkets.net

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NanoMarkets Announces Upcoming Report Titled “OLED Lighting: Companies, Products and Strategies – 2012”

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NanoMarkets has announced that it will be releasing a new report the week of April 23 titled OLED Lighting: Companies, Products and Strategies – 2012.

Glen Allen, Virginia – April 17, 2012 — Industry analyst firm NanoMarkets has announced that it will be releasing a new report the week of April 23 titled OLED Lighting: Companies, Products and Strategies – 2012. This NanoMarkets report will be essential reading for marketers, corporate planners, investors and others, who need to understand the inner workings of the leading OLED lighting firms. It will help identify the likely winners and losers in the emerging OLED lighting space and will also provide a perspective on the activities of the active OLED lighting firms told from NanoMarkets’ insider perspective. A sample from the report is available for download from the firm’s website at: http://nanomarkets.net/market_reports/report/oled_lighting_companies_products_and_strategies_2012

The firm recently released an update from its ongoing market forecast of the global OLED lighting market in late March. Details from that report are available at: http://nanomarkets.net/market_reports/report/nanomarkets_oled_lighting_market_forecast_q2_2012

About the Report:

This report provides an in-depth analysis of the product, market and manufacturing strategies of all the current major players in the OLED lighting space. Included in the coverage of this report are both OLED lighting panel and luminaire makers such as:

Acuity Brands, AU Optronics, Benwirth Licht, Blackbody, Fujitec, General Electric, Kaneka, Konica Minolta, LEDON OLED, Thorn and Zumtobel, LG, Lumiotec, Modistech, Moser Baer (+ UDC), NEC Lighting, Osram, Panasonic Electric Works, Philips, Pioneer/Mitsubishi, PPML, Samsung, Sumitomo, Visionox, and WAC Lighting.

We have also added a section that shows the main trends in the evolution of the OLED industry that are revealed by our analysis. These trends cover both supply chain and product design issues.

The comprehensive coverage of the OLED lighting industry provided in this report sets out how NanoMarkets sees the leading OLED lighting firms evolving and We comment on current product ranges and suggest how these will evolve in the future at each of the OLED lighting firms included. And we also examine how these firms are building alliances with other firms in the supply chain and where that might lead them.

In addition, we look at each OLED lighting supplier’s manufacturing strategy and technology evolution. This analysis takes into the consideration the many new manufacturing plants that are being built around the world to produce OLED lighting and how the various approaches to manufacturing that have been proposed for OLED lighting are shaping up in the real world.

Firms included in this report include the largest lighting and electronics firms – such as Philips and LG – that are pouring financial and marketing resources into OLED lighting and who clearly expect large revenues to result from their activities over the next five years. It also includes luminaire firms that plan to take OLED lighting to the next stage, beyond the luxury lighting and designer kits to mid-range luminaires designed for office and professional lighting.

About NanoMarkets:

NanoMarkets is a globally recognized name in market analysis and forecasting of opportunities within advanced materials and emerging energy and electronics markets. The firm has covered the OLED lighting space since 2006 and has produced numerous reports, articles and papers detailing the market’s evolution. Visit http://www.nanomarkets.net/oled_lighting for a full listing of the firm’s OLED lighting and materials market coverage.

Media Contact:
Robert Nolan
NanoMarkets, LC
PO BOX 3840
Glen Allen, VA 23058
804-270-1718
rob@nanomarkets.net

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NanoMarkets Releases New Report on OLED Luminaire Market

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NanoMarkets has announced the release of its latest report, “OLED Lighting Market Forecast Q2 2012.”

Glen Allen, Virginia – March 19, 2012 — Industry analyst firm NanoMarkets has announced the release of its latest report, “OLED Lighting Market Forecast Q2 2012.” In the report NanoMarkets presents its outlook on the OLED lighting sector with some notable changes since its last release in 2011. The firm notes concerns with the current economic situation in Europe which is a major center for OLED lighting as well as changes in manufacturing that will dampen prices in the short term but open the door to wider acceptance of the technology as OLED lighting efficiency, panel size and light output improvements bring the technology to the mainstream. NanoMarkets now expects that the total market for OLED lighting luminaires will reach approximately $6.3 billion in 2017.

Additional details about this and other OLED related reports are available at: http://www.nanomarkets.net

About the Report:

This report provides eight-year forecasts for OLED lighting in six different applications: purchases by lighting designers; luxury lighting; major installations in showrooms, tradeshows, etc.; residential lighting; commercial/industrial lighting; and automotive lighting. Forecasts are presented in both revenue terms ($ millions) and volume terms (units/square meters sold). In addition, the report contains qualitative forecasts of future opportunities for OLEDs in such areas as personal illumination products, signage, industrial lighting and novelty products.

The forecasts in this report are based on NanoMarkets’ insider understanding of OLED lighting demand patterns, but are backed up by matching projected demand against the plans of major OLED lighting panel suppliers to build manufacturing capacity. Among the firms discussed in this context are AUO, First-o-Lite, GE, Jusung Engineering, Kaneka, Konica Minolta, LG, Lumiotec, Moser Baer, NEC, Osram, Panasonic, Philips, Pioneer/Mitsubishi, Samsung and Visionox.

From the Report:

While NanoMarkets sees the overall prospects for the OLED lighting market as remaining strong, we now expect to see a major decline in OLED prices in the next two years as mass production technologies start to be applied to this kind of lighting. This pricing trend is expected to dampen OLED lighting revenues for the next three years until OLED lighting efficiency, panel size and light output have improved to the point where OLED lighting is acceptable in mainstream-and mass market – residential and business lighting markets.

In particular, NanoMarkets believes that OLED lighting has the potential to seriously compete with the standard fluorescent lighting panels widely used in offices through improved energy efficiency, lower costs and improved aesthetics. And by 2017 NanoMarkets expects that more than 75 percent of revenues for OLED luminaires will come from lighting for commercial and industrial buildings. In 2012, almost 90 percent of OLED sales for lighting applications will come from niche markets such as luxury lighting, large showroom installations and sales to lighting designers. But by 2017 that share will have fallen to under 1 percent.

NanoMarkets has lowered its penetration forecasts for OLED lighting compared to the forecasts it published in 2011 due to weaker than expected economic growth throughout the eight-year forecast period. NanoMarkets is particularly concerned about the impact of Europe’s ongoing monetary woes on the OLED lighting market. OLED lighting market is very Eurocentric with most of the important suppliers based in Europe and Europe’s importance to advanced lighting technology.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in energy, electronics and other markets created by developments in advanced materials. The firm is a recognized worldwide leader in industry analysis and forecasts of this kind.

Visit http://www.nanomarkets.net for a full listing of NanoMarkets’ reports and other services.

Media Contact:
Robert Nolan
NanoMarkets, LC
PO BOX 3840
Glen Allen, VA 23058
804-270-1718
rob@nanomarkets.net

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