Southland Motor Car Dealers Association (SMCDA) and Yoffe Exposition Services selected NexxtShow as their service partner for the So Cal Ride and Drive, June 15 – 17, 2012 at the Long Beach Convention Center, Long Beach, California.
Avon, MA, May 17, 2012 — So Cal Ride & Drive will allow consumers to test drive new vehicles on the same streets used for the Long Beach Grand Prix. The event will be will have the look and feel of an auto show and will be held inside the Long Beach Convention Center. The show provides car shoppers with a unique opportunity to test drive multiple vehicles from competing brands under one roof in a sales free environment.
“What a great opportunity for NexxtShow to work with the Southland Motor Car Dealers Association and Yoffe Exposition Services on the SoCal Ride and Drive New Car Show” said Mike Collins, SVP, National Sales, NexxtShow. “SMCDA has a concept that is going to change way Auto Shows are done across the country, combining the New Car Show with a Ride and Drive program will provide that experiential marketing piece that is lacking in a traditional auto show. This plan will allow manufacturers an even better chance of getting consumers into and more aware of their product line and offerings.”
About Southland Motor Car Dealers Association
SMCDA was established in 1932 and represents the majority of new car and truck dealerships in Southern Los Angeles County. The goal of the SMCDA is to provide program and services and address and be responsible to the needs of its members. It seeks to speak and act on behalf of those members in communication with organizations and individuals who share its automotive interests. Membership is extended to all persons, firms, or corporations holding a direct factory franchise and is actively engaged in the business of buying and selling new automobiles and trucks at a regular place of business in Southern Los Angeles County. Visit SMCDA online at www.smcda.org.
About NexxtShow
NexxtShow is an innovative exposition-services contractor and trusted partner to leading association and corporate professionals. Founded by industry veterans committed to delivering a higher level of service, a higher level of show manager and exhibitor satisfaction, and greater efficiency from start to finish, NexxtShow raises the bar of the trade show and meeting experience. http://www.nexxtshow.com/
Media Contact: Kerri Gillis, 877.836.3131, media@nexxtshow.com
Contact :
Kerri Gillis
NexxtShow
Avon, MA 02322
877.836.3131
kerrig@nexxtshow.com
http://www.nexxtshow.com
