Mobile Rate Move Alert Introduced in Response to Demand from Bankers in Anticipation for Federal Reserve’s Rate Increase This Month.

San Anselmo, CA, USA (December 10, 2015) — Market Rates Insight, Inc., the leader in financial services pricing intelligence for deposits, personal loans, mortgages, and fees, has released Mobile Rate Move Alert, a new deposit interest rate tracking product designed to keep financial executives current with changes in competitive interest rates. Mobile Rate Move Alert delivers competitive rate change data immediately to give banking and credit union executives the latest rates for target institutions and regions delivered to their smartphone, tablet, or laptop.

The financial industry has been waiting for the Federal Reserve to raise interest rates to revitalize deposit rate products such as savings accounts, money market accounts, and CDs. When rates do rise, experts predict that consumers will immediately begin shopping for better returns for their savings. This will leave banks and credit unions competing for new money, jockeying to offer the most competitive rates for interest earnings.

To prepare for pending interest rate increases, Market Rates Insight has developed a mobile alert tool that gives subscribers an email alert with the latest interest rate changes from preselected competitors. With Mobile Rate Move Alert, financial executives can keep watch on competing institutions and products, and adjust their own rates as needed to stay ahead of rates in their market area.

“With the ongoing economic recovery, it’s been a long time since banks have had to compete on interest rates. Consumers have been waiting for rates to improve before investing their savings, and when the Fed does increase interest rates, there is a going to be a flood of rate shoppers looking for new financial products,” said Rick Barham, founder and CEO of Market Rates Insight. “Our Mobile Rate Move Alert product is designed to help our bank and credit union customers stay ahead of the competition and track rate changes as they happen.”

Mobile Rate Move Alert allows subscribers to select specify financial institutions and interest products. Products to be monitored can be selected by company, product type, region, terms, tiers, and other criteria. When a rate changes, subscribers receive a message sent directly to their mobile device with details about the competitor, the product, and the rate change.

Mobile Rate Move Alert is just the latest self-service research tool included in Market Rates Insight’s MyRI suite. MyRI gives users a variety of web-driven research tools that track the latest in deposits, rates, and fees. MyRI provides access to bank rate and fee data nationwide, allowing financial executives to assess competitive rates, understand pricing trends, and conduct market research to help them make more informed product and marketing decisions.

For more information, visit http://www.marketratesinsight.com.

About Market Rates Insight
For over 30 years, Market Rates Insight has helped banking executives make better informed pricing decisions. The company serves banks and credit unions nationally with competitive information on deposits, consumer loans, mortgages, and fees. Market Rates Insight provides the most granular historical and refresh pricing data in the industry, helping financial decision makers plan and prepare for likely changes in rates and products. The company’s cloud-based system provides timely and precise competitive data supported by usable graphs and charts.

Market Rates Insight is located in San Anselmo, California. For more information, see http://www.marketratesinsight.com.

Photos available upon request

Contact:
Tom Woolf
Market Rates Insight
(415) 259-5638
tom.woolf@marketratesinsight.com
http://www.marketratesinsight.com