Tag Archives: Kasasa

Business

Hundreds of Community Banking Executives Meet in Austin to Strategize Against Megabanks

Leave a comment

Today, hundreds of community bank and credit union executives from across the country gathered for the first Kasasa Family Reunion to strategize around how to take back market share from the megabanks.

Austin, TX, July 25, 2012 – Today, hundreds of community bank and credit union executives from across the country gathered for the first Kasasa Family Reunion to strategize around how to take back market share from the megabanks.

The event, held at BancVue’s corporate headquarters in Austin, centered around Kasasa®, the powerful national brand of banking products offered exclusively by community banks and credit unions. The main objective of the ‘Reunion’ was to rally community financial institutions and celebrate the growing momentum behind the Kasasa movement.

Along with hundreds of executives representing community banks and credit unions that offer Kasasa, a contingent of non-Kasasa financial institutions that had been invited by their peers were also in attendance to learn more about the strategy of uniting behind a national brand to take back market share.

“I’ve been working in the banking industry for over 35 years and I never thought I would see the day when community banks and credit unions come together in mass to talk about ways to take it to the megabanks,” says Paul Peterson, CFO at Ocean Communities Federal Credit Union in Biddeford, Maine. “Kasasa has already taken off in our market and based on this year’s Kasasa Family Reunion, it’s clear that it’s also taking off all across the country.”

In addition to strategic planning, the event also celebrated the success of Kasasa. In short order, more than 300,000 Kasasa accounts have been opened, representing some $41 million in non-interest income to partner institutions. In aggregate, Kasasa partners, currently represented in 38 states, rank 17th in branch network size.

Another key part of the ‘Reunion’ involved financial institutions sharing best practices with each other, and BancVue sharing the newest developments that the community banking industry can expect from Kasasa in the near future.

“Looking around the crowd at Kasasa Family Reunion, it’s safe to say, these are the bankers who will survive and thrive over the next five to ten years,” says Gabe Krajicek, CEO of BancVue. “Kasasa has really taken off and we fully expect for that trend to continue into 2013. In short order, we’ve built a powerful network of community banks and credit unions that have united under a national brand of banking accounts. It’s just a matter of time before we catch up to the mega banks and retake market share.”

BancVue has been bringing game-changing innovations to the marketplace since its founding in 2004. With offerings like Kasasa and the latest innovation, Kasasa 360, a superior online money management platform designed to help drive revenues and facilitate more cross-sales activities, BancVue has helped its network of over 5,000 branches nationwide compete and win against the megabanks.

About BancVue
BancVue is the leading provider of innovative products, world-class marketing, and data-driven consulting solutions to community financial institutions across the U.S. Featuring offerings like Kasasa, a dynamic suite of banking solutions that make a difference with innovative accounts and money management tools, BancVue products are designed to deliver controlled new account growth, higher profitability, and increased customer retention. For more information, visit www.bancvue.com.

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes The Face of Local Banking in Fairmont

Leave a comment

Profinium Financial Introduces Kasasa, a Striking Alternative to the Megabank Rollercoaster

Fairmont, MN, May 03, 2012 – Profinium Financial asks consumers, “Do you Kasasa?” as it becomes the next financial institution in Minnesota to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest or automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the megabank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of megabank fees and mistreatment. We are pleased to be the first in Truman to offer these unique products,” said Marques Doppler, CEO at Profinium Financial “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Profinium Financial is offering two Kasasa financial products, Kasasa Cash? and Kasasa Saver?. All Kasasa products are free, reward-based accounts, with no minimum balance to earn the rewards, no monthly service fee, free online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that rewards consumers with high interest for every month they qualify.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash are automatically deposited into the Kasasa Saver account when the account holder qualifies. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post to and clear their account. If an account holder does not meet the qualifications in a given month, Profinium Financial will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Doppler “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical megabank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Profinium Financial from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.profinium.com or www.kasasa.com/profiniumfinancial.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by rewarding them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes The Face of Local Banking in Macon

Leave a comment

BankFirst Financial Introduces Kasasa, a Striking Alternative to the Mega Bank Rollercoaster

Macon, Mississippi, May 03, 2012 – BankFirst Financial asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Mississippi to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that rewards consumers for using their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or digital downloads from iTunes® or Amazon.com. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the megabank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of megabank fees and mistreatment. We are pleased to be the first in Columbus to offer these unique products” said Gray Flora, EVP of BankFirst Financial Services. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

BankFirst Financial is offering Three Kasasa financial products, including Kasasa Cash™, Kasasa Saver™ and Kasasa Tunes™. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fee, online banking and nationwide ATM fee refunds.

Kasasa Cash™- A free checking account that yields high interest for every month the account holder qualifies.

Kasasa Saver™- A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

Kasasa Tunes™- A checking account that rewards consumers with digital downloads from iTunes® Amazon or Amazon.com when they qualify.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things (like, receive a monthly eStatement, use a debit card a minimum number of times, and have an electronic transaction such as direct deposit or ACH) post and clear their account. If an account holder does not meet the qualifications in a given month, BankFirst Financial will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Gray Flora. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders are rewarded with innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical megabank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to BankFirst Financial from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.bankfirstfs.com or www.kasasa.com/BankFirstFS.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by rewarding them for ussing their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes The Face of Local Banking in Portland

Leave a comment

Northwest Resource Introduces Kasasa, a Striking Alternative to the Mega Bank Rollercoaster

Portland, OR, April 24, 2012 – Northwest Resource asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Portland to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest or automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the mega bank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of mega bank fees and mistreatment. We are pleased to be the first in Portland to offer these unique products,” said Kim Faucher, VP of Marketing at Northwest Resource. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Northwest Resource is offering two Kasasa financial products, including Kasasa Cash? and Kasasa Saver?. All Kasasa products are free, reward-based accounts, with no minimum balance to earn the rewards, no monthly service fee, free online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that rewards consumers with high interest for every month they qualify.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post and clear their account. If an account holder does not meet the qualifications in a given month, Northwest Resource will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Faucher.

“Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical mega bank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Northwest Resource from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.nrfcu.org or www.kasasa.com/nwresource.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

About Northwest Resource:
Northwest Resource Federal Credit Union is a not-for-profit financial cooperative established in 1935 as the credit union for NW Natural employees. Today, Northwest Resource has $91 million in assets and is federally chartered to serve people who live, work, worship, or attend school in Portland’s central city neighborhoods. For more information, visit www.nrfcu.org or call (503) 220-2592 or (800) 942-9408.

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes The Face of Local Banking in Louisiana

Leave a comment

Pelican State Credit Union Introduces Kasasa, a Striking Alternative to the Mega Bank Rollercoaster

Baton Rouge, LA, April 16, 2012 – Pelican State Credit Union asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Baton Rouge to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or digital downloads from iTunes® or Amazon.com®. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the mega bank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of mega bank fees and mistreatment. We are pleased to be the first in Baton Rouge to offer these unique products,” said Jeffrey K. Conrad, CEO at Pelican State Credit Union. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Pelican State Credit Union is offering two Kasasa financial products; Kasasa Cash® and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance required to earn the rewards, no monthly service fee, free online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that rewards consumers with high interest for every month they qualify

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.   

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, access online banking, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post to and clear their account. If an account holder does not meet the qualifications in a given month, Pelican State Credit Union will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Conrad.

“Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical mega bank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Pelican State Credit Union from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.pelicanstatecu.com or www.kasasa.com/pelicanstatecu.com.

Do you Kasasa?
Kasasa is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.kasasa.com

Business

Kasasa Changes The Face of Local Banking in Sycamore Bank

Leave a comment

Sycamore Bank Introduces Kasasa, a Striking Alternative to the Mega Bank Rollercoaster

Senatobia, MS, April 24, 2012 – Sycamore Bank (MEMBER FDIC) asks consumers, “Do you Kasasa?” as it becomes the first financial institution in north Mississippi to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest, cash back and automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the mega bank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of mega bank fees and mistreatment. We are pleased to be the first in the north Mississippi area to offer these unique products,” said David Dowdle, President and CEO of Sycamore Bank. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Sycamore Bank is offering three Kasasa financial products, including Kasasa Cash?, Kasasa Cash Back™ and Kasasa Saver?. All Kasasa products are free, reward-based accounts, with no minimum balance to earn the rewards, no monthly service fee, free online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that rewards consumers with high interest for every month he or she qualifies.

Kasasa Cash Back – A free checking account that rewards account holders with major cash back on everyday debit card purchases, without points or category restrictions like the big guys. The cash back amount is based on how much consumers spend on each debit card.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The cash rewards, including the ATM fee refunds are automatically deposited into the Kasasa Saver account when the account holder qualifies. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive monthly e-statements, access Kasasa 360® Money Management Tool (when available), and use a debit card a minimum number of times. If an account holder does not meet the qualifications in a given month, Sycamore Bank will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” commented Ken Purvis, President – DeSoto County, Sycamore Bank. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical mega bank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Sycamore Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.sycamorebank.com or www.kasasa.com/sycamorebank.

Do you Kasasa?
Kasasa is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes The Face of Local Banking in Utah

Leave a comment

First Utah Bank Introduces Kasasa, Offering Consumers a Better Banking Experience

Salt Lake City, UT, April 04, 2012 – First Utah Bank asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Utah to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest and automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering Utah residents a better checking account option than the megabank experience.

“We are pleased to be the first in Utah to offer these unique products,” said Amy Foulks, Senior Vice President at First Utah Bank. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

First Utah Bank is offering two Kasasa financial products, including Kasasa Cash® and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance to earn rewards, no monthly service fee, online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that earns high interest for every month the account holder qualifies.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, access online banking, use a debit card a minimum number of times, and have an electronic ACH payment post to and clear their account. If an account holder does not meet the qualifications in a given month, First Utah Bank will alert the individual, who will be eligible the following month to earn the benefits. There is no monthly service fee charged if the qualifications are not met, in fact, the account still earns a base interest rate.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Foulks. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical megabank’s high-budget programs. The broadcast media features America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to First Utah Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.firstutahbank.org or www.kasasa.com/firstutahbank.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes The Face of Local Banking in Maryland

Leave a comment

Money One FCU Introduces Kasasa, a Striking Alternative to the Megabank Rollercoaster

Largo, MD, April 02, 2012 – Money One FCU asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Maryland to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest, automatic savings or digital downloads from iTunes® or Amazon.com. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the megabank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of megabank fees and mistreatment. We are pleased to be the first in Maryland to offer these unique products,” said Angela Harvey, Vice President of Marketing and Business Development at Money One FCU. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Money One FCU is offering three Kasasa financial products, including Kasasa Cash®, Kasasa Tunes® and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

* Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

* Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

* Kasasa Tunes – A checking account that rewards consumers with digital downloads from iTunes® or Amazon.com® when they qualify.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, access online banking, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post to their account. If an account holder does not meet the qualifications in a given month, Money One FCU will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Harvey. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical megabank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Money One FCU from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.moneyonefcu.org or www.kasasa.com/moneyonefcu.

About Money One FCU:
Money One is a not-for-profit, full-service financial institution, formed in 1951, has over 12,000 members, over $100 million in assets and 44 employees. Money One is member owned and operated.  Its only reason for existence is to help people do better financially.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

BancVue Escalates War on Megabanks with Launch of Kasasa 360

Leave a comment

Latest Kasasa Advancement Drives Powerful Benefits To Consumers And Community Financial Institutions Alike

Nashville, March 13, 2012 – BancVue, creator of Kasasa®, the powerful national brand of banking products built specifically for community financial institutions, today announced the launch of Kasasa 360, the firm’s latest and most forceful volley yet in its ongoing war with the megabanks.

Kasasa 360 provides account holders around-the-clock access to personal finance management (PFM) tools through an online and mobile-based platform. Designed to deliver a user experience that leapfrogs even the best megabank systems, the latest Kasasa innovation allows consumers to securely aggregate and manage all of their financial products, including those they hold at other financial institutions.

The Kasasa 360 advancement is a planned expansion of BancVue’s wildly popular Kasasa brand.

BancVue introduced Kasasa in 2009 as way for community financial institutions to unite forces under a national brand in order to take on big banks. To date, a total of 130 banks and credit unions across 38 states have joined the brand alliance to pool their advertising and marketing resources under the Kasasa brand and offer more competitive products to their customers.

Following the success of Kasasa, nearly 150 community financial institutions around the nation have already signed on to offer Kasasa 360. The extraordinary reception comes as no surprise to Gabriel Krajicek, chief executive officer of BancVue.

“Kasasa 360 provides banking consumers with a complete financial dashboard for all of their finances at the same time it provides community banking institutions an unprecedented opportunity to expand the customer relationship,” says Mr. Krajicek. “In other words, we’re bringing the Kasasa brand full circle. This is a huge win for everybody except the megabanks.”

Beyond deepening the account holder relationship and increasing client retention, the Kasasa 360 platform has been designed to help participating community banks and credit unions drive greater revenues and facilitate more cross-sales activities.

“In order to stay ahead of the competition, you have to be ready to offer your clients the next big thing in banking,” says Gray Flora, EVP of BankFirst Financial Services in Macon, Mississippi. “We feel that Kasasa 360 is the next big thing and we’re eager to make it available to our community.”

Krajicek expects Kasasa to double its membership by the end of 2012 and reach 1,000 clients in three to five years. If growth continues as projected, BancVue’s Kasasa will soon represent a branch network larger than Bank of America, Chase, or Wells Fargo and have a $100 million marketing budget that will rival the media spend of any megabank.

“Community institutions used to view every other bank or credit union serving their communities as a competitor,” says Krajicek, “now they’re recruiting each other to join the fight. This truly is unprecedented.”

“Megabanks remain the biggest threat to our continued success,” said Troy Robinson, president and CEO of BankTexas. “We are now realizing that our best chance for winning market share is to unite and take them on together.”

About BancVue
BancVue is the leading provider of innovative products, world-class marketing, and data-driven consulting solutions to community financial institutions across the U.S. Featuring offerings like Kasasa®, a dynamic suite of banking solutions that make a difference with innovative accounts and money management tools, BancVue products are designed to deliver controlled new account growth, higher profitability, and increased customer retention. Today, the BancVue network has over 5000 branches around the country. BancVue is empowering its clients to compete in and win the war against megabanks. For more information, visit www.bancvue.com.

Contact:
Dan Mahoney
CSG|PR
3225 East 2nd Avenue
Denver, CO 80206
970.405.8060
dmahoney@csg-pr.com
http://www.csg-pr.com

Business

Emprise Bank and Kasasa Change the Face of Local Banking

Leave a comment

Offering Consumers a Better Banking Experience

Wichita, KS, February 15, 2012 – Emprise Bank asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Wichita to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest or automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option.

“Consumers deserve to wake up to happier days of banking. We are pleased to be the first in Wichita to offer these unique products,” said Teri Ginther, E.V.P. at Emprise Bank. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Emprise Bank is offering two Kasasa financial products, including Kasasa Cash® and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account when the consumers qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post and clear their account. If an account holder does not meet the qualifications in a given month, Emprise Bank will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Ginther.

“Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Emprise Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide.

For more information on Kasasa accounts, consumers can visit www.emprisebank.com.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com