Tag Archives: insights

Business

Innovation Discovery Launches the First World-Wide Database of Innovations

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Innovation Discovery brings the future into our homes, now!

San Diego, CA, USA — Innovation Discovery is developing the first world-wide database of innovations and has launched on the web the core to collect innovations. The futuristic platform will be designed to foster awareness and adoption of product innovations and new technologies. It is a unique solution to fill the gaps between the existing innovations and the innovations we use.

The aim is to connect worldwide potential customers to innovations and technologies and make them more diffused and successful. When you join “Innovation Discovery,” you gain access to innovations, technologies, innovative talents, dealers, installers, consultants, joint venture partners, updates, and insights that help you to live in the future now.

The platform in development will be connections between innovations, and companies providing innovative products. It will be split in two parts:

• A front-end, consumer oriented, presented as a Wikipedia style, organised in categories with the innovations details and the benefits of their adoption.
• A back-end, business oriented, presented in a LinkedIn style, to establish networking between innovations, companies, dealers/installers, and professionals/consultants.

Carlo Rivis, CEO and founder of Innovation Discovery has more than 15 years of experience in Technology and Innovations and has founded different companies in Italy (EU) and U.S. traveling and working half western world noticing how people do not buy the best choice, but the improved version of something they already know. It does not matter if they can save money; most of the time they do not trust the seller or are too frightened to risk a change, so they buy the thing they are already familiar with.

For years he has thought about this discrepancy: many new innovations that help in reducing costs and improving the quality of life exist, so why people do not use them? At the end he found the answer: because of missing knowledge, fear of risk, and sticking to habits. He hopes the platform will empower users to save money/time, reduce consumption, improve sustainability and improve performances; for a better quality of life for everybody.

About Innovation Discovery
Innovation Discovery was born at the beginning of 2016 and started hitting the market few months later with its online core at http://www.innovation-discovery.blogspot.com. Its vision is to promote the diffusion of the innovations in the world to improve the quality of life of the entire humanity.

Media Contact:
Carlo Rivis
Innovation Discovery
858-281-3412
innovationdiscoverystartup@gmail.com
http://www.innovation-discovery.blogspot.com
Skype: innovationdiscovery

Technology

Eye Tracking Offers Insight into Website and Movie Viewing

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Now with Real Time Eye Tracking you can exactly view their path and see what took their interest. Using the latest equipment, Vancouver area company I-METRIX, offers a sample user testing service providing complete viewer data reports. Parameters can be implemented to measure ease of navigation for the viewer to determine your desired results.

Vancouver, British Columbia, Canada (March 3, 2014) — Many companies spend large portions of their budget to ensure customers come to their digital offering whether it be a Website, a Commercial or a Video.

After spending budgets on SEO, online or other methods, they feel “we have done our job to get the customers to view the media”.

But once at your website or other digital media do they find their way through the content to their goal? Perhaps they are looking for information, wishing to buy or are they taking a look at that special promotion?

Now with Real Time Eye Tracking you can exactly view their path and see what took their interest. Using the latest equipment, Vancouver area company I-METRIX (http://www.i-metrix.ca), offers a sample user testing service providing complete viewer data reports. Parameters can be implemented to measure ease of navigation for the viewer to determine your desired results.

Eye Tracking can offer a method to evaluate any project before it is launched allowing critical changes to be implemented, if needed, after testing.

Target areas can be implemented into the test whether it be a webpage or video to see how long a user viewed or fixated on the specific area and if they returned for multiple viewings.

Fixations and Saccades are recorded in real time showing flow and interest as well as the length of time they looked at the item. The Mouse is also tracked in the test and offers insights on areas clicked to move to a different page or offering.

Eye Tracking can offer an advantage over your competition that are maybe just launching media and hoping it is successful.

This relatively new technology definitely gets “inside the users head”.

Media Contact:
Julian Grace
I-METRIX.CA
604-800-7535
info@i-metrix.ca
http://www.i-metrix.ca